The FMCG logistics market is expected to register a CAGR of 4.7% during 2023–2031. There is an evolution in e- commerce in the FMCG industry is likely to be growing trend in the FMCG logistics market.
FMCG Logistics Market Analysis
There has been rapid growth in the FMCG Logistic Industry. It is influenced by a few major factors, such as developments in e-commerce, changing preferences and demands of consumers, rising disposable income, changing lifestyle and urbanization, and population growth, among others. This increases demand for efficient and streamlined logistics solutions to meet efficient delivery expectations from suppliers to end consumers. There has been an increase in consumer expectations regarding the availability of products and services in physical stores near them and online retailers. Fast Moving Consumer Goods company manufacturers rely on logistic companies with fast shipping and store deliveries. This includes all the activities comprising supply chain, inventory management, agility in the distribution network, systematic warehouse management system, demand forecasting, and value-added services to meet changing customer demand with minimum cost and assured product freshness and quality.
FMCG Logistics Market Overview
The FMCG logistics sector is constantly changing to fulfill the expectations of both consumers and business entities in the fast-paced world. Due to evolving consumer demands, the FMCG logistics industry demands increased efficiency and sustainability to maintain competitiveness. Fast-moving consumer goods (FMCG) is one of the largest and highly evolving customer-centric industries worldwide. From our morning showers to breakfast, snacks and dinner until we fall asleep, our worlds revolve around consumer goods.
The industry today is constantly being influenced by ever-changing consumer preferences and new technologies. Customers demand innovative products, which means production in high volumes quickly. In developing economy, consumers are also spending more, which brings need for smart supply chain and logistics. FMCG industry and logistic is interdependent on each other. Moreover, FMCG has heavy reliance on it to meet and retain its customer expectations.
Strategic Insights
FMCG Logistics Market Drivers and Opportunities
Increase In Disposable Income of Consumers
Rise in disposable income of peoples increases purchasing power of buyers which ultimately increasing spending capacity and commitment to healthy living enhances lifestyle Consumers have become more aware of choices and change preferences than just necessity with evolving trends. Market is customer centric. This pushes demand for diverse FMCG products. According to the IBEF, the ease of internet buying, along with appealing discounts and incentives, has aided the FMCG industry’s expansion. This brings a huge opportunity for the FMCG companies.
Rural Penetration
The key market players operating in the market are focusing to increase their network in rural areas. Such market trend is anticipated to create lucrative opportunities for the FMCG logistics market. For instance, in October 2023, CJ Darcl Logistics Limited, one of the key logistics companies in India, has signed a MoU with Tata Motors Limited, a strategic partnership to strengthen and enhance CJ Darcl’s fleet of vehicles and explore logistics service options.
FMCG Logistics Market Report Segmentation Analysis
Key segments that contributed to the derivation of the FMCG logistics market analysis are product type, and service type.
- Based on product type, the FMCG logistics market is divided into Food and Beverage, Personal Care, Household Care, and Others.
- On the basis of service type, the market is divided into Transportation, Warehousing, Value-Added Services.
FMCG Logistics Market Share Analysis by Geography
FMCG Logistics Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America. Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering FMCG logistics market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level. Also, the report covers PEST analysis, which involves the study of major factors that influence the FMCG logistics market in these regions.
FMCG Logistics Market Report Scope
FMCG Logistics Market News and Recent Developments
The FMCG logistics market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the FMCG logistics market are listed below:
- CJ Darcl Logistics Limited (“CJ Darcl”), a diversified logistics company in India, signs a Memorandum of Understanding (MoU) with Tata Motors Limited (“Tata Motors”), strategic engagement to strengthen and enhance CJ Darcl’s fleet of vehicles and explore options of logistics services. The MoU was signed on 11th October 2023, in the presence of Mr. Krishan Kumar Agarwal, Managing Director of CJ Darcl Logistics Limited; Mr. Kang Sin Ho, CEO of CJ Logistics Corporation; Mr. Girish Wagh, Executive Director of Tata Motors Limited and Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors. (Source: CJ Darcl Logistics Limited, Company Website, October 2023)
FMCG Logistics Market Report Coverage and Deliverables
The “FMCG Logistics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- FMCG logistics market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- FMCG logistics market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- FMCG logistics market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the FMCG logistics market
- Detailed company profiles
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The global FMCG logistics market is expected to grow at a CAGR of 4.7% during the forecast period 2023 - 2031.
Increase in disposable income of consumers is driving the FMCG logistics market growth.
There is an evolution in E- commerce in the FMCG industry is likely to be growing trend in the FMCG logistics market.
The leading players operating in the DHL Group, C.H. Robinson, Kuehne + Nagel, Ceva Logistics, DB Schenker, DSV, and XPO Logistics.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 FMCG Logistics Market - By Product Type
1.3.2 FMCG Logistics Market - By Service Type
1.3.3 FMCG Logistics Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. FMCG LOGISTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. FMCG LOGISTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. FMCG LOGISTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. FMCG LOGISTICS - GLOBAL MARKET OVERVIEW
6.2. FMCG LOGISTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. FMCG LOGISTICS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. FOOD AND BEVERAGE
7.3.1. Overview
7.3.2. Food and Beverage Market Forecast and Analysis
7.4. PERSONAL CARE
7.4.1. Overview
7.4.2. Personal Care Market Forecast and Analysis
7.5. HOUSEHOLD CARE
7.5.1. Overview
7.5.2. Household Care Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. FMCG LOGISTICS MARKET - REVENUE AND FORECASTS TO 2028 - SERVICE TYPE
8.1. OVERVIEW
8.2. SERVICE TYPE MARKET FORECASTS AND ANALYSIS
8.3. TRANSPORTATION
8.3.1. Overview
8.3.2. Transportation Market Forecast and Analysis
8.4. WAREHOUSING
8.4.1. Overview
8.4.2. Warehousing Market Forecast and Analysis
8.5. VALUE-ADDED SERVICES
8.5.1. Overview
8.5.2. Value-Added Services Market Forecast and Analysis
9. FMCG LOGISTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America FMCG Logistics Market Overview
9.1.2 North America FMCG Logistics Market Forecasts and Analysis
9.1.3 North America FMCG Logistics Market Forecasts and Analysis - By Product Type
9.1.4 North America FMCG Logistics Market Forecasts and Analysis - By Service Type
9.1.5 North America FMCG Logistics Market Forecasts and Analysis - By Countries
9.1.5.1 United States FMCG Logistics Market
9.1.5.1.1 United States FMCG Logistics Market by Product Type
9.1.5.1.2 United States FMCG Logistics Market by Service Type
9.1.5.2 Canada FMCG Logistics Market
9.1.5.2.1 Canada FMCG Logistics Market by Product Type
9.1.5.2.2 Canada FMCG Logistics Market by Service Type
9.1.5.3 Mexico FMCG Logistics Market
9.1.5.3.1 Mexico FMCG Logistics Market by Product Type
9.1.5.3.2 Mexico FMCG Logistics Market by Service Type
9.2. EUROPE
9.2.1 Europe FMCG Logistics Market Overview
9.2.2 Europe FMCG Logistics Market Forecasts and Analysis
9.2.3 Europe FMCG Logistics Market Forecasts and Analysis - By Product Type
9.2.4 Europe FMCG Logistics Market Forecasts and Analysis - By Service Type
9.2.5 Europe FMCG Logistics Market Forecasts and Analysis - By Countries
9.2.5.1 Germany FMCG Logistics Market
9.2.5.1.1 Germany FMCG Logistics Market by Product Type
9.2.5.1.2 Germany FMCG Logistics Market by Service Type
9.2.5.2 France FMCG Logistics Market
9.2.5.2.1 France FMCG Logistics Market by Product Type
9.2.5.2.2 France FMCG Logistics Market by Service Type
9.2.5.3 Italy FMCG Logistics Market
9.2.5.3.1 Italy FMCG Logistics Market by Product Type
9.2.5.3.2 Italy FMCG Logistics Market by Service Type
9.2.5.4 United Kingdom FMCG Logistics Market
9.2.5.4.1 United Kingdom FMCG Logistics Market by Product Type
9.2.5.4.2 United Kingdom FMCG Logistics Market by Service Type
9.2.5.5 Russia FMCG Logistics Market
9.2.5.5.1 Russia FMCG Logistics Market by Product Type
9.2.5.5.2 Russia FMCG Logistics Market by Service Type
9.2.5.6 Rest of Europe FMCG Logistics Market
9.2.5.6.1 Rest of Europe FMCG Logistics Market by Product Type
9.2.5.6.2 Rest of Europe FMCG Logistics Market by Service Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific FMCG Logistics Market Overview
9.3.2 Asia-Pacific FMCG Logistics Market Forecasts and Analysis
9.3.3 Asia-Pacific FMCG Logistics Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific FMCG Logistics Market Forecasts and Analysis - By Service Type
9.3.5 Asia-Pacific FMCG Logistics Market Forecasts and Analysis - By Countries
9.3.5.1 Australia FMCG Logistics Market
9.3.5.1.1 Australia FMCG Logistics Market by Product Type
9.3.5.1.2 Australia FMCG Logistics Market by Service Type
9.3.5.2 China FMCG Logistics Market
9.3.5.2.1 China FMCG Logistics Market by Product Type
9.3.5.2.2 China FMCG Logistics Market by Service Type
9.3.5.3 India FMCG Logistics Market
9.3.5.3.1 India FMCG Logistics Market by Product Type
9.3.5.3.2 India FMCG Logistics Market by Service Type
9.3.5.4 Japan FMCG Logistics Market
9.3.5.4.1 Japan FMCG Logistics Market by Product Type
9.3.5.4.2 Japan FMCG Logistics Market by Service Type
9.3.5.5 South Korea FMCG Logistics Market
9.3.5.5.1 South Korea FMCG Logistics Market by Product Type
9.3.5.5.2 South Korea FMCG Logistics Market by Service Type
9.3.5.6 Malaysia FMCG Logistics Market
9.3.5.6.1 Malaysia FMCG Logistics Market by Product Type
9.3.5.6.2 Malaysia FMCG Logistics Market by Service Type
9.3.5.7 Thailand FMCG Logistics Market
9.3.5.7.1 Thailand FMCG Logistics Market by Product Type
9.3.5.7.2 Thailand FMCG Logistics Market by Service Type
9.3.5.8 Oceania FMCG Logistics Market
9.3.5.8.1 Oceania FMCG Logistics Market by Product Type
9.3.5.8.2 Oceania FMCG Logistics Market by Service Type
9.3.5.9 Cambodia FMCG Logistics Market
9.3.5.9.1 Cambodia FMCG Logistics Market by Product Type
9.3.5.9.2 Cambodia FMCG Logistics Market by Service Type
9.3.5.10 Rest of SouthEast Asia FMCG Logistics Market
9.3.5.10.1 Rest of SouthEast Asia FMCG Logistics Market by Product Type
9.3.5.10.2 Rest of SouthEast Asia FMCG Logistics Market by Service Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa FMCG Logistics Market Overview
9.4.2 Middle East and Africa FMCG Logistics Market Forecasts and Analysis
9.4.3 Middle East and Africa FMCG Logistics Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa FMCG Logistics Market Forecasts and Analysis - By Service Type
9.4.5 Middle East and Africa FMCG Logistics Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa FMCG Logistics Market
9.4.5.1.1 South Africa FMCG Logistics Market by Product Type
9.4.5.1.2 South Africa FMCG Logistics Market by Service Type
9.4.5.2 Saudi Arabia FMCG Logistics Market
9.4.5.2.1 Saudi Arabia FMCG Logistics Market by Product Type
9.4.5.2.2 Saudi Arabia FMCG Logistics Market by Service Type
9.4.5.3 U.A.E FMCG Logistics Market
9.4.5.3.1 U.A.E FMCG Logistics Market by Product Type
9.4.5.3.2 U.A.E FMCG Logistics Market by Service Type
9.4.5.4 Rest of Middle East and Africa FMCG Logistics Market
9.4.5.4.1 Rest of Middle East and Africa FMCG Logistics Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa FMCG Logistics Market by Service Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America FMCG Logistics Market Overview
9.5.2 South and Central America FMCG Logistics Market Forecasts and Analysis
9.5.3 South and Central America FMCG Logistics Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America FMCG Logistics Market Forecasts and Analysis - By Service Type
9.5.5 South and Central America FMCG Logistics Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil FMCG Logistics Market
9.5.5.1.1 Brazil FMCG Logistics Market by Product Type
9.5.5.1.2 Brazil FMCG Logistics Market by Service Type
9.5.5.2 Argentina FMCG Logistics Market
9.5.5.2.1 Argentina FMCG Logistics Market by Product Type
9.5.5.2.2 Argentina FMCG Logistics Market by Service Type
9.5.5.3 Rest of South and Central America FMCG Logistics Market
9.5.5.3.1 Rest of South and Central America FMCG Logistics Market by Product Type
9.5.5.3.2 Rest of South and Central America FMCG Logistics Market by Service Type
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. FMCG LOGISTICS MARKET, KEY COMPANY PROFILES
11.1. CCI LOGISTICS LTD
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CEVA LOGISTICS
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. C.H. ROBINSON WORLDWIDE, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DARCL
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CAPRICORN LOGISTICS PVT. LTD.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. GEODIS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KENCO GROUP INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. KUEHNE + NAGEL INTERNATIONAL AG
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SIMARCO INTERNATIONAL LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. XPO LOGISTICS, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. CCI Logistics Ltd
2. CEVA Logistics
3. C.H. Robinson Worldwide, Inc.
4. Darcl
5. Capricorn Logistics Pvt. Ltd.
6. GEODIS
7. Kenco Group Inc.
8. Kuehne + Nagel International AG
9. Simarco International Ltd.
10. XPO Logistics, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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