Germany Procedure Trays Market to Grow at a CAGR of 10.3% to reach US$ 3,600.53 million from 2022 to 2030

Germany Procedure Trays Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Application (Operating Room, Angiography, Ophthalmology, and Others), End User (Hospitals & Clinics, Ambulatory Surgical Centers, and Others), and Country Analysis

  • Report Code : TIPRE00030091
  • Category : Medical Device
  • Status : Published
  • No. of Pages : 71
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The Germany procedure trays market size is projected to grow from US$ 1,637.66 million in 2022 to US$ 3,600.53 million by 2030; the market is estimated to record a CAGR of 10.3% during 2022–2030.

Market Insights and Analyst View:

A set of prepackaged medical devices used to provide disposable materials in a surgical procedure is called a procedure tray. These trays can be customized as per the surgery, and they are also known as surgical instrument trays (ST). These trays are a very common tool in hospitals, laboratories, and clinics. They are sterile and hence used on a large scale.

The increasing number of surgeries and surge in medical tourism are the key driving factors behind the market development. According to the Medical Tourism Association (MTA), ~14 million people travel to other countries for medical care yearly. The advancements in medical devices and non-invasive surgical procedures are the major factors responsible for the increasing medical tourism. According to the Centers for Disease Control and Prevention (CDC), millions of Americans travel abroad yearly for medical care. Medical tourism destinations for US citizens include Argentina, Brazil, Canada, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Germany, India, Malaysia, Mexico, Nicaragua, Peru, Singapore, and Thailand. According to the MedicalTourism, Germany is one of the world's leading destinations for medical tourism, as it combines high-quality healthcare services with cutting-edge medical technology. Also, travelers who visit Germany for medical tourism are usually from the UAE, Russia, Bulgaria, Romania, France, Saudi Arabia, and Kuwait. On average, 250,000 patients are treated in German hospitals, and from medical tourism, they receive more than 1.2 billion euros annually. According to an article published in the Medical Tourism Journal, European countries offer high-quality and low-cost medical care. Medical technology and pharmaceutical companies in Europe are well-known for providing a cutting-edge research environment for continuous medical innovations. Europe has several major medical clusters that specialize in caring for medical tourists from all over the world. Thus, developments in healthcare services lead to an increase in medical tourism, thereby bolstering the number of surgical procedures, which, in turn, boosts the growth of the procedure trays market.

However, the concerns about the disposal and standardization of procedure trays are hampering the market growth.

Growth Drivers:

Increasing Number of Surgical Procedures Propels Germany Procedure Trays Market Growth

The prevalence of health conditions such as cardiovascular diseases, obstructed labor, injuries, and malignancies trigger the need for surgical procedures. According to the Statistisches Bundesamt (Destatis) data, the number of cesarean sections continues to increase worldwide, and it has nearly doubled over the last 30 years. In 2020, roughly 220,700 women delivered by cesarean section, i.e., nearly one out of three births in hospitals in Germany was by cesarean section. Advances in surgical, anesthetic, and critical care techniques have resulted in a greater proportion of the growing elderly population undergoing surgical procedures. According to the Statistisches Bundesamt (Destatis), the population aged 67 and over in Germany will increase from 4 million to 20 million by 2030.

According to the data provided by the National Institutes of Health (NIH), ~20 million major surgeries are carried out each year in Europe. According to Eurostat, in 2020, ~3.66 million cataract surgeries and ~1.12 million cesarean sections were performed in the European Union (EU). In most EU member countries, the number of cesarean sections performed varied from 200 to 400 per 100,000 habitants in 2020. According to Eurostat, transluminal coronary angioplasties were most common in Croatia and Germany in 2020; on average, the procedures were performed 462 and 384 times per 100,000 inhabitants, respectively. Thus, owing to the increasing number of surgeries, there is a growing demand for procedure trays that are used to hold instruments while performing surgical procedures.

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Germany Procedure Trays Market: Strategic Insights

germany-procedure-trays-market
Market Size Value inUS$ 1,637.66 million in 2022
Market Size Value byUS$ 3,600.53 million by 2030
Growth rateCAGR of 10.3% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Report Segmentation and Scope:

The “Germany Procedure Trays Market” is segmented on the basis of application and end user. The procedure trays market, by application, is segmented into operating room, angiography, ophthalmology, and others. The operating room segment held the largest market share in 2022 and is anticipated to register the highest CAGR of 10.9% during 2022–2030. Every surgeon and surgical procedure have special requirement for surgical instrument above basic instrument setup; therefore, surgical technicians must understand surgeon-specific requirements. The operating room surgical trays provide instruments according to the surgery needs, reducing the pressure on technical staff and enabling hassle-free surgery. Owens & Minor, Inc. provides custom procedure trays for general surgery, orthopedic procedure, plastic surgery, cardiology/vascular, and others. According to new research from the World Health Organization (WHO), cesarean section procedure rates continue to rise globally, accounting for more than 1 in 5 (21%) childbirths. This number is set to continue increasing over the coming decade, with nearly a third (29%) of all births likely to take place by cesarean section by 2030. According to Eurostat, in 2020, hip replacement surgeries were performed in ~294 people per 1,000 inhabitants in Germany. According to the American Joint Replacement Registry, more than two million hip and knee replacement surgeries were performed in 2021 in the US. Increase in the number of surgeries carried out is fuelling the use of the procedure trays in the operating rooms.

The Germany procedure trays market, by end user, is segmented into hospitals & clinics, ambulatory surgical centers, and others. The hospitals & clinics segment held the largest share of the market in 2022 and is anticipated to register the highest CAGR of 10.7% from 2022 to 2030. Every healthcare facility includes the usage of tool trays. They are utilized in hospitals, laboratories, clinics, and emergency centers.

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Segmental Analysis:

The procedure trays market, by end user, is divided into hospitals & clinics, ambulatory surgical centers, and others. The hospitals & clinics segment held the largest share of the market in 2022 and is anticipated to register the highest CAGR of 10.7% during 2022–2030. Every healthcare facility includes the usage of tool trays. They are utilized in hospitals, laboratories, clinics, and emergency centers. Hospitals provide health care to people through complicated but specialized scientific equipment. Hospitals are classified as general, specialty, or government, depending on their source of income. The most common form of the hospital is a general hospital, which has an emergency department to deal with medical emergencies and sudden illnesses. Hospitals play an important role in the healthcare system and offer advanced treatment options for patients with chronic and hard-to-heal wounds. Most surgeries are performed in hospitals, as they provide continuous patient care and monitoring. The increasing population has further enhanced the demand for healthcare services, which increases the number of hospitals and staff. Clinics are smaller than hospitals; however, they offer almost all medical services. Most of the time, clinics are associated with universities and offer cost-effective services. People often prefer going to clinics as they provide inexpensive services and create a positive environment for the patient.

Clinics can be run under government services and incorporate groups and other organizations. Clinics have limited appointments and operate in fixed working hours. Surgical instrument trays are a very common tool in hospitals, laboratories, and clinics. They allow easy access to instruments that would otherwise be difficult or impossible without them. Therefore, the procedure trays market for the hospitals & clinics segment is likely to experience significant growth during the forecast period.

Germany Procedure Trays Market, by End User – 2022 and 2030

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Country Analysis - Germany Procedure Trays Market:

An open, prospective study was performed as a case study in different hospitals in Germany. A total of 11 different Mölnlycke Procedure trays were used. The single-use material process was studied for each hospital, from ordering materials to disposal. The study results showed that following the introduction of Mölnlycke Procedure trays, time-savings in the single-use material process were between 40% and 59% in the hospitals studied.

Furthermore, expanding outpatient surgeries in Germany will propel the procedure trays market in the country. For instance, on June 23, 2022, the National Association of Statutory Health Insurance Physicians (KBV) announced the first steps aimed at expanding the utilization of surgical procedures within day case/outpatient settings. In the first stage, additional funding of around US$ 63.22 million was available from January 1, 2023, leading to an increase in the tariffs of the selected surgical procedures by about 30%. Thus, using procedure trays during various hospital procedures, such as surgeries, helped reduce the time duration required to complete the overall process within the hospital.

The Germany procedure trays market is expected to reach US$ 3,600.53 million in 2030 from US$ 1,637.66 million in 2022. The market is estimated to grow with a CAGR of 10.3% from 2022 to 2030.

Industry Developments and Future Opportunities - Germany Procedure Trays Market:

During 2019–2022, various companies have made organic growth strategies in the Germany procedure trays market. Companies such as Nelipak Corporation have been implementing various strategies that have helped them grow and, in turn, brought about various changes in the Germany procedure trays market. The companies have utilized strategies such as new product launches, partnerships, mergers and acquisitions to expand their geographic reach and capacity to cater to a large number of customers. Some of the developments are listed below:

  1. In May 2020, Nelipak Healthcare Packaging launched Nelipak Academy, a seven-part educational webinar series. The free series covers various topics, including automated handling trays, NeliSim, polymer basics and film properties, rigid barrier packaging design, lab testing services, and heat seal coating technology.
  2. In October 2022, Pioneering med-tech company BD India partnered with the Government of India’s renowned research organization, Raja Ramanna Centre for Advanced Technology (RRCAT), to sterilize its medical device—Venflon Pro—by electron beam (e-beam) technology at RRCAT’s Indore facility. It is the only facility approved by regulatory authorities for irradiation of class A and Class B medical devices in India and is also ISO-13485 certified.
  3. In October 2019, 3M completed the acquisition of Acelity, Inc. and its KCI subsidiaries worldwide from a consortium comprised funds advised by Apax Partners, together with controlled affiliates of the Canada Pension Plan Investment Board (CPPIB) and the Public Sector Pension Investment Board (PSP Investments) for a total enterprise value of ~US$ 6.7 billion, including the assumption of debt and other adjustments.
  4. In January 2022, ICU Medical Inc. acquired Smiths Medical from Smiths Group plc. The Smiths Medical business includes syringes, ambulatory infusion devices, vascular access, and vital care products. Combined with ICU Medical’s existing businesses, the companies create a leading infusion therapy company with estimated pro forma combined revenues of approximately US$ 2.5 billion.
  5. In December 2021, Owens & Minor, Inc. acquired American Contract Systems (ACS), a Minnesota-based provider of kitting and sterilization services for Custom Procedure Tray (CPT) solutions. This acquisition will enhance combined abilities to serve customers with a stronger CPT offering.

Competitive Landscape and Key Companies - Germany Procedure Trays Market:

McKesson Corp, Becton Dickinson and Company, Capsa Solutions LLC, Omnicell Inc, Oracle Corp, Deenova Srl, ScriptPro LLC, Veradigm LLC, Innovation Associates, YUYAMA Manufacturing Co Ltd, and Swisslog Healthcare AG are the prominent Germany procedure trays market companies. These companies focus on new technologies, existing product advancements, and geographic expansions to meet the growing consumer demand worldwide.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Application, End User, and Country

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Who are the key players in the Germany procedure trays market?

Companies operating in the market are Mölnlycke Health Care AB, Nelipak Corporation, Biometrix, Medica Europe BV, 3M, BD, Owens & Minor, Inc., ICU Medical Inc., Teleflex Incorporated, and Cardinal Health, Inc.

Which application segment held the largest market share in the Germany procedure trays market?

The procedure trays market, by application, is segmented into operating room, angiography, ophthalmology, and others. The operating room segment held a larger market share in 2022 and the same is anticipated to register a higher CAGR of 10.9% during the forecast period.

What are the driving factors for the procedure trays market across the Germany?

The key factors driving the market growth are the increase in surgeries and the surge in medical tourism.

Which segment led the Germany procedure trays market?

The Germany procedure trays market is segmented into application and end users. By End user, the market is segmented into hospitals & clinics, ambulatory surgical centers, and others. The hospitals & clinics segment dominated the market in 2022 and is anticipated to register the highest CAGR of 10.7% in the market during the forecast period. Every healthcare facility includes the usage of tool trays. They are utilized in hospitals, laboratories, clinics, and emergency centers.

What is meant by the procedure trays?

A procedure tray is defined as a set of prepackaged medical devices designed to provide the disposable materials used in a surgical procedure. The procedure tray is sterile and hence is being preferred on a large scale. These trays are designed to suffice the hospital's individual needs per the procedure's requirements.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Germany Procedure Trays Market Landscape

4.1 Overview

4.2 PEST Analysis

4.2.1 Germany PEST Analysis

4.3 Ecosystem Analysis

4.3.1 List of Vendors in the Value Chain

5. Germany Procedure Trays Market - Key Industry Dynamics

5.1 Market Drivers

5.1.1 Increasing Number of Surgical Procedures

5.1.2 Surge in Medical Tourism

5.2 Market Restraints

5.2.1 Concerns About Disposal and Standardization of Procedure Trays

5.3 Market Opportunities

5.3.1 Integration of Procedure Trays with Cloud Platform and Data Analytics

5.4 Future Trends

5.4.1 Escalating Demand for Customized Procedure Trays

5.5 Impact Analysis

6. Germany Procedure Trays Market - Revenue and Forecast to 2030

6.1 Germany Procedure Trays Market Revenue (US$ Mn), 2022 – 2030

6.1.1 Germany: Procedure Trays Market, by Application, 2020–2030 (US$ Million)

6.1.2 Germany: Procedure Trays Market, by End User, 2020–2030 (US$ Million)

7. Germany Procedure Trays Market – Revenue and Forecast to 2030 – by Application

7.1 Overview

7.2 Germany Procedure Trays Market Revenue Share, by Application 2022 & 2030 (%)

7.3 Operating Room

7.3.1 Overview

7.3.2 Operating Room: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

7.4 Angiography

7.4.1 Overview

7.4.2 Angiography: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

7.5 Ophthalmology

7.5.1 Overview

7.5.2 Ophthalmology: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

8. Germany Procedure Trays Market – Revenue and Forecast to 2030 – by End User

8.1 Overview

8.2 Germany Procedure Trays Market Revenue Share, by End User 2022 & 2030 (%)

8.3 Hospitals & Clinics

8.3.1 Overview

8.3.2 Hospitals & Clinics: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

8.4 Ambulatory Surgical Centers

8.4.1 Overview

8.4.2 Ambulatory Surgical Centers: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

8.5 Others

8.5.1 Overview

8.5.2 Others: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

9. Procedure Trays Market–Industry Landscape

9.1 Overview

9.2 Growth Strategies in Germany Procedure Trays Market (%)

9.3 Organic Developments

9.3.1 Overview

9.4 Inorganic Developments

9.4.1 Overview

10. Company Profiles

10.1 Biometrix

10.1.1 Key Facts

10.1.2 Business Description

10.1.3 Products and Services

10.1.4 Financial Overview

10.1.5 SWOT Analysis

10.1.6 Key Developments

10.2 Medica Europe BV

10.2.1 Key Facts

10.2.2 Business Description

10.2.3 Products and Services

10.2.4 Financial Overview

10.2.5 SWOT Analysis

10.2.6 Key Developments

10.3 3M Co

10.3.1 Key Facts

10.3.2 Business Description

10.3.3 Financial Overview

10.3.4 SWOT Analysis

10.3.5 Key Developments

10.4 BD

10.4.1 Key Facts

10.4.2 Business Description

10.4.3 Products and Services

10.4.4 Financial Overview

10.4.5 SWOT Analysis

10.4.6 Key Developments

10.5 Owens & Minor Inc

10.5.1 Key Facts

10.5.2 Business Description

10.5.3 Products and Services

10.5.4 Financial Overview

10.5.5 SWOT Analysis

10.5.6 Key Developments

10.6 Molnlycke Health Care AB

10.6.1 Key Facts

10.6.2 Business Description

10.6.3 Products and Services

10.6.4 Financial Overview

10.6.5 SWOT Analysis

10.6.6 Key Developments

10.7 Nelipak Corporation

10.7.1 Key Facts

10.7.2 Business Description

10.7.3 Products and Services

10.7.4 Financial Overview

10.7.5 SWOT Analysis

10.7.6 Key Developments

10.8 Teleflex Incorporated

10.8.1 Key Facts

10.8.2 Business Description

10.8.3 Products and Services

10.8.4 Financial Overview

10.8.5 SWOT Analysis

10.8.6 Key Developments

10.9 Cardinal Health Inc

10.9.1 Key Facts

10.9.2 Business Description

10.9.3 Products and Services

10.9.4 Financial Overview

10.9.5 SWOT Analysis

10.9.6 Key Developments

10.10 ICU Medical Inc

10.10.1 Key Facts

10.10.2 Business Description

10.10.3 Products and Services

10.10.4 Financial Overview

10.10.5 SWOT Analysis

10.10.6 Key Developments

11. Appendix

11.1 About Us

11.2 Glossary of Terms

List of Tables

Table 1. Germany Procedure Trays Market Segmentation

Table 2. List of Vendors in Value Chain

Table 3. Germany Procedure Trays Market, by Application – Revenue and Forecast to 2030 (US$ Million)

Table 4. Germany Procedure Trays Market, by End User – Revenue and Forecast to 2030 (US$ Million)

Table 5. Organic Developments in the Germany Procedure Trays Market

Table 6. Inorganic Developments in the Germany Procedure Trays Market

Table 7. Glossary of Terms, Procedure Trays Market

List of Figures

Figure 1. Germany Procedure Trays Market Segmentation

Figure 2. Germany - PEST Analysis

Figure 3. Germany Procedure Trays Market: Key Industry Dynamics

Figure 4. Germany Procedure Trays Market: Impact Analysis of Drivers and Restraints

Figure 5. Germany Procedure Trays Market Revenue (US$ Mn), 2020 – 2030

Figure 6. Germany Procedure Trays Market Revenue Share, by Application 2022 & 2030 (%)

Figure 7. Operating Room: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 8. Angiography: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 9. Ophthalmology: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 10. Others: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 11. Germany Procedure Trays Market Revenue Share, by End User 2022 & 2030 (%)

Figure 12. Hospitals & Clinics: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 13. Ambulatory Surgical Centers: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 14. Others: Germany Procedure Trays Market – Revenue and Forecast to 2030 (US$ Million)

Figure 15. Growth Strategies in Germany Procedure Trays Market (%)

The List of Companies - Germany Procedure Trays Market

  1. Biometrix
  2. Medica Europe BV
  3. 3M
  4. BD
  5. Ownes & Minor Inc
  6. Molnlycke Health Care AB
  7. Nelipak Corporation
  8. Teleflex Incorporated
  9. Cardinal Health Inc
  10. ICU Medical Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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