The horizontal carousels ASRS market size is expected to reach US$ 11.93 million by 2031 from US$ 7.27 million in 2024. The market is anticipated to register a CAGR of 7.8% during 2025–2031.
Horizontal Carousels ASRS Market Analysis
The Horizontal Carousel Automated Storage and Retrieval System market has been largely propelled by increasing e-commerce demand, labour cost pressure, and the space-saving, high-throughput order fulfillment requirement. Important trends include the trend of integrating AI/IoT on Automated Storage and Retrieval Systems for real-time monitoring, deployment in urban micro-fulfillment centers, and hybrid automation refers to how carousels can be deployed with robotic systems and vertical storage set up.
Horizontal Carousels ASRS Market Overview
The horizontal carousel ASRS market refers to the segment of automated storage and retrieval systems that uses horizontally rotating shelves or bins to deliver goods directly to operators, enabling efficient, space-saving, and high-throughput order picking. It serves industries such as e-commerce, manufacturing, pharmaceuticals, and 3PL logistics.
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Horizontal Carousels ASRS Market: Strategic Insights
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Horizontal Carousels ASRS Market Drivers and Opportunities
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Market Drivers:
E-commerce & Retail Growth
The rise in online shopping and multi-channel retail increases the need for quick order fulfillment. Horizontal carousels help warehouses manage high SKU volumes effectively.Labour Cost and Shortage Reduction
Higher labour costs and worker shortages make manual picking tough. Using horizontal carousels cuts reliance on manual labour and boosts productivity.Space Optimization
Warehouses deal with high real estate prices and limited space. Horizontal carousels optimize storage density and reduce floor space needs compared to traditional shelving.Improved Accuracy & Inventory Control
Picking errors can be expensive for businesses. Integrated carousel systems increase picking accuracy, ensure traceability, and improve inventory visibility.Integration with Smart Warehouses
The use of IoT, AI, and warehouse management systems is on the rise. Horizontal carousels allow for real-time monitoring, data-driven operations, and easy integration with automation.
Market Opportunities:
E‑commerce and Omnichannel Fulfilment Expansion
The rapid growth of e-commerce and the demand for faster, smaller-order fulfilments mean that more warehouses need efficient goods-to-person systems. Horizontal carousels work well for high-SKU, high-velocity picking environments to meet these needs.Emerging Markets & Infrastructure Build‑out
Regions such as Asia Pacific, Latin America, and the Middle East are upgrading their logistics infrastructure and adopting automation. This creates untapped demand for carousel systems.Integrationwith Smart Warehouse Technologies (AI/IoT/Analytics)
Adding AI, IoT sensors, and analytics to carousel systems enables predictive maintenance, slot optimization, and real-time inventory control. This provides valuable benefits.Micro‑FulfilmentandUrban WarehouseSolutions
With real estate being expensive in urban areas and the growth of last-mile delivery, compact horizontal carousels that allow for high-density storage and faster picking are very appealing.Sustainability and Energy‑Efficient System Designs
As logistics operators face pressure to reduce emissions and energy consumption, offering carousel systems with lower power use and modular expandability stands out.
Horizontal Carousels ASRS Market Report Segmentation Analysis
The horizontal carousels ASRS Market is categorized into distinct segments to understand its structure, growth prospects, and emerging trends. Below is the standard segmentation approach used in industry reports:
By Type:
Assembly:
Carousel systems are used to supply components to assembly lines efficiently.Distribution:
Systems designed to handle bulk movement and distribution of goods to multiple locations.Kitting:
Automated grouping of parts or items into kits for production or order fulfillment.Order Picking:
Systems optimized to pick individual items or small batches for customer orders.Storage:
Primarily used to store goods efficiently with high-density space utilization.Others:
Any other specialized applications not covered above, such as returns processing or inspection.
By End Use Industry:
Automotive:
Storing and supplying automotive parts, components, and assemblies.Food & Beverage:
Handling packaged foods, beverages, and perishable goods efficiently.Electronics & Semiconductors:
Storing delicate electronic components and semiconductors safely.E-commerce:
High-velocity picking and fulfillment of online retail orders.Chemicals:
Safe storage and retrieval of chemicals, powders, or hazardous materials.Aerospace:
Managing specialized aerospace parts and assemblies with traceability.Retail:
Storage and retrieval for retail distribution centers and warehouses.Pharmaceutical:
Handling medicines, vaccines, and healthcare products under regulated conditions.Others:
Any other industries using carousel systems, e.g., textiles, logistics, or government warehouses
By Geography:
- North America
- Europe
- Asia Pacific
- South & Central America
- Middle East & Africa
Market Report ScopeHorizontal Carousels ASRS Market Share Analysis by Geography
The horizontal carousels ASRS market in Asia Pacific is growing quickly. This growth is driven by increased demand for e-commerce, warehouse automation efforts, and a need for high-density storage solutions. Adoption is also boosted by trends such as lower labor costs, quicker order picking, and better inventory accuracy. Emerging markets in South and Central America, the Middle East, and Africa present significant opportunities for the horizontal carousels ASRS market. These markets help industries improve warehouse efficiency, make better use of space, and meet the rising need for fast and accurate order fulfillment.
The horizontal carousels ASRS market growth differs in each region due to differences in healthcare infrastructure, regulatory environments, funding availability, and technological adoption. Below is a summary of market share and trends by region:
1. North America
Market Share:
Holds a significant portion of the global horizontal carousels ASRS Market, driven by strong adoption of warehouse automation and advanced logistics systems.Key Drivers:
High automation adoption:
Mature logistics and e-commerce sectors are rapidly implementing automated storage and retrieval solutions to boost efficiency.Labour cost reduction:
Rising labor expenses and workforce shortages drive demand for automated picking and storage systems.Technological advancements:
Integration of AI, IoT, and data analytics enhances system performance and operational visibility.
Trends:
Growing adoption of smart warehouses, expansion of micro-fulfillment centers, and increased investment in modular and energy-efficient carousel systems
2. Europe
Market Share:
Represents a substantial share of the global horizontal carousels ASRS Market, supported by widespread automation in manufacturing, logistics, and retail sectors.Key Drivers:
Industry 4.0 adoption:
Strong focus on digital transformation and smart manufacturing drives the integration of automated storage systems.Space optimization needs:
High real estate costs in urban areas encourage the use of compact and efficient storage solutions such as horizontal carousels.Sustainability initiatives:
Emphasis on energy-efficient and environmentally friendly automation technologies supports market growth.
Trends:
Rising implementation of automated order-picking solutions in e-commerce, increasing demand for modular ASRS systems, and greater use of data-driven warehouse management across the region.
3. Asia Pacific
Market Share:
Experiencing the fastest growth in the global horizontal carousels ASRS Market, driven by rapid industrialization, expanding e-commerce, and warehouse modernization.Key Drivers:
E-commerce boom:
Massive growth in online retail across China, India, and Southeast Asia is boosting demand for automated storage and high-speed order fulfillment systems.Rising labour costs and shortage:
Increasing wages and workforce challenges are pushing industries toward automation for higher efficiency.Infrastructure development:
Government initiatives and private investments in logistics parks and smart warehouses are accelerating ASRS adoption.
Trends:
Growing deployment of compact carousels in urban micro-fulfillment centers, integration of IoT and AI for smart warehousing, and rising adoption by pharmaceuticals and manufacturing sectors for precision inventory control.
4. Middle East and Africa
Market Share:
Holds a smaller yet rapidly expanding share of the global horizontal carousels ASRS market, supported by ongoing industrial diversification and logistics infrastructure development.Key Drivers:
Infrastructure expansion:
Large-scale investments in logistics hubs, free trade zones, and industrial parks are driving warehouse automation adoption.Growing retail and e-commerce sectors:
Rising online retail activity in the Gulf region increases demand for efficient storage and fulfillment systems.Government diversification initiatives:
Economic transformation programs such as Saudi Vision 2030 and the UAE’s Industry 4.0 strategy encourage automation and smart manufacturing.
Trends:
Increasing adoption of ASRS in logistics and retail sectors, growing focus on supply chain efficiency, and gradual integration of IoT-based warehouse management technologies to improve productivity and space utilization.
5. South & Central America
Market Share:
Growing market with steady progressKey Drivers:
Rising e-commerce and retail activity:
Growth in online shopping across Brazil, Mexico, and other nations is boosting demand for automated storage and order fulfillment solutions.Modernization of warehousing infrastructure:
Companies are investing in automation to improve efficiency, reduce errors, and optimize limited warehouse space.Economic diversification:
Increasing focus on manufacturing, automotive, and food & beverage industries supports broader adoption of ASRS technologies.
Trends:
Growing implementation of cost-effective automation systems, partnerships with global ASRS providers, and gradual integration of digital warehouse management tools to enhance operational efficiency and competitiveness.
Horizontal Carousels ASRS Market Players Density: Understanding Its Impact on Business Dynamics
High Market Density and Competition
Competition is intense due to the presence of major global players such as Bastian Solutions, Inc.; Daifuku Co., Ltd.; KION GROUP AG; Kardex Group; Knapp AG; Mecalux, S.A.; SSI Schaefer Group; Swisslog Holding AG; System Logistics Spa; and Vanderlande Industries
This high level of competition urges companies to stand out by offering:
- Technological Innovation and System Integration
- Cost Efficiency and Return on Investment (ROI)
- After-Sales Service and Maintenance Support
- Customization and Modular Design Flexibility
- Brand Reputation and Global Market Presence
Opportunities and Strategic Moves
- Demand is increasing for automated, space-saving storage in e-commerce, manufacturing, and healthcare. The adoption of these systems is rising in emerging markets, driven by improvements in logistics.
- Companies are putting money into AI and IoT-enabled carousel systems. They are partnering with local integrators and expanding their product lines to provide modular, scalable ASRS solutions.
Disclaimer: The companies listed above are not ranked in any particular order.
Other companies analyzed during the course of research:
- Honeywell International Inc
- Murata Machinery, Ltd
- BEUMER GROUP
- MHI
- TGW Logistics Group
- WITRON
- JR Automation
- WESTFALIA TECHNOLOGIES, INC.
- DIXON AUTOMATIC TOOL, INC.
- Eckhart
- IHI Corporation
- Armstrong
- Ward Ventures, Inc.
- Macrodyne Technologies Inc.
- CHL Systems Inc
- Cardinal Integrated Systems
- Weldon Solutions
- Wolter Inc.
- Fourstar Material Management Systems, Inc.
- Hänel Storage Systems
- Craftsman Storage Systems
- Century Conveyor Systems Inc.
- SICK AG
- MHS Global
- PeakLogix
- Mazzella Companies
- Element Logic
- QUANTUM ROBOTICS
- Advanced Storage and Retrieval Systems, Inc.
- Frazier Industrial Company
Horizontal Carousels ASRS Market News and Recent Developments
- Daifuku Intralogistics India Pvt. Ltd. (a subsidiary of Daifuku Co., Ltd.), headquartered in Hyderabad, Telangana, India, announced the opening of a new manufacturing plant in Hyderabad, launching full-scale operations in April 2025. This plant handles systems for the general manufacturing and distribution industries.
- SSI SCHAEFER (one of the world’s leading solution providers for all areas of intralogistics) and BD Rowa (the specialist for pharmaceutical logistics) have decided to extend their partnership, which has been ongoing since 2015, by three years and include a fixed option for continuation until 2030.
Horizontal Carousels ASRS Market Report Coverage and Deliverables
The "Horizontal Carousels ASRS Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Horizontal Carousels ASRS Market size and forecast at global, regional, and country levels for key market segments covered under the scope
- Horizontal Carousels ASRS Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Real-time Location Systems Market For Healthcare analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Horizontal Carousels ASRS Market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
As of 2024, the global Horizontal Carousels ASRS Market is valued at US$7.27 million. It is projected to reach US$11.93 million by 2031, growing at a compound annual growth rate (CAGR) of 7.8% during the forecast period from 2025 to 2031.
The Order Picking segment is experiencing significant growth in the horizontal carousels ASRS market, driven by the rapid expansion of e-commerce, increasing demand for high-speed and accurate fulfillment, and the need to optimize labour efficiency. Its ability to handle diverse SKUs, reduce picking time, and improve inventory accuracy makes it a preferred solution across retail, logistics, and manufacturing industries.
1. Rising E-commerce and Retail Expansion: The surge in online shopping and omnichannel retailing is driving demand for faster, more accurate, and automated order fulfillment solutions.
2. Labour Cost Pressure and Workforce Shortages: Increasing labour costs and operational inefficiencies are pushing warehouses to adopt automated carousel systems to boost productivity and reduce manual handling.
Top trends include:
1. Integration of AI, IoT, and Data Analytics
2. Growth of Micro-Fulfillment Centers
3. Hybrid Automation Solutions
4. Focus on Sustainability and Energy Efficiency
5. Customization and Modular Design
Major players include Bastian Solutions, Inc.; Daifuku Co., Ltd.; KION GROUP AG; Kardex Group; and Knapp AG Laboratories International Inc.
Challenges include:
1. High Initial Investment and Implementation Costs – The upfront cost of horizontal carousels and associated automation can be a barrier for small and medium-sized warehouses.
2. Complexity in Integration with Existing Warehouse Systems – Integrating horizontal carousels with legacy systems and workflows can be technically challenging and time-consuming.
While North America and Europe currently dominate, Asia Pacific is expected to expand rapidly due to retail expansion and workforce shortage.
1. Executive Summary
1.1 Analyst Market Outlook
1.2 Market Attractiveness
2. Horizontal Carousels ASRS Market Landscape
2.1 Overview
2.2 Value Chain Analysis
2.2.1 Raw Materials/Components
2.2.2 Manufacturing Process/Technology
2.2.3 Distribution Landscape
2.2.4 End–User
2.2.5 Level of Integration
2.3 PEST Analysis
3. Competitive Landscape
3.1 Company Benchmarking by Key Players
3.2 Market Share Analysis, 2024 – By Key Players
3.3 Market Concentration
4. Horizontal Carousels ASRS Market – Key Industry Dynamics
4.1 Horizontal Carousels ASRS Market – Key Industry Dynamics
4.2 Market Drivers
4.3 Market Restraints
4.4 Market OpportHorizontalies
4.5 Future Trends
4.6 Impact of Drivers and Restraints
5. Horizontal Carousels ASRS Market – Global Market Analysis
5.1 Horizontal Carousels ASRS Market Revenue (US$ Million), 2021–2031
5.2 Horizontal Carousels ASRS Market Forecast and Analysis
6. Horizontal Carousels ASRS Market Revenue Analysis – Type
6.1 Overview
6.2 Horizontal Carousels ASRS Market Forecasts and Analysis by Type
6.3 Assembly
6.3.1 Overview
6.3.2 Assembly Market Revenue, 2021–2031 (US$ Million)
6.4 Distribution
6.4.1 Overview
6.4.2 Distribution Market Revenue, 2021–2031 (US$ Million)
6.5 Kitting
6.5.1 Overview
6.5.2 Kitting Market Revenue, 2021–2031 (US$ Million)
6.6 Order Picking
6.6.1 Overview
6.6.2 Order Picking Market Revenue, 2021–2031 (US$ Million)
6.7 Storage
6.7.1 Overview
6.7.2 Storage Market Revenue, 2021–2031 (US$ Million)
6.8 Others
6.8.1 Overview
6.8.2 Others Market Revenue, 2021–2031 (US$ Million)
7. Horizontal Carousels ASRS Market Revenue Analysis – End Use Industry
7.1 Overview
7.2 Horizontal Carousels ASRS Market Forecasts and Analysis by End Use Industry
7.3 Automotive
7.3.1 Overview
7.3.2 Automotive Market Revenue, 2021–2031 (US$ Million)
7.4 Food and Beverage
7.4.1 Overview
7.4.2 Food and Beverage Market Revenue, 2021–2031 (US$ Million)
7.5 Electronic and Semiconductors
7.5.1 Overview
7.5.2 Electronic and Semiconductors Market Revenue, 2021–2031 (US$ Million)
7.6 E-commerce
7.6.1 Overview
7.6.2 E-commerce Market Revenue, 2021–2031 (US$ Million)
7.7 Chemicals
7.7.1 Overview
7.7.2 Chemicals Market Revenue, 2021–2031 (US$ Million)
7.8 Aerospace
7.8.1 Overview
7.8.2 Aerospace Market Revenue, 2021–2031 (US$ Million)
7.9 Retail
7.9.1 Overview
7.9.2 Retail Market Revenue, 2021–2031 (US$ Million)
7.10 Pharmaceutical
7.10.1 Overview
7.10.2 Pharmaceutical Market Revenue, 2021–2031 (US$ Million)
7.11 Others
7.11.1 Overview
7.11.2 Others Market Revenue, 2021–2031 (US$ Million)
8. Horizontal Carousels ASRS Market – Geographical Analysis
8.1 North America
8.1.1 North America Horizontal Carousels ASRS Market Overview
8.1.2 North America: Horizontal Carousels ASRS Market Revenue and Forecasts, 2021–2031 (US$ Million)
8.1.3 North America: Horizontal Carousels ASRS Market – By Segmentation
8.1.3.1 Type
8.1.3.2 End Use Industry
8.1.4 North America: Horizontal Carousels ASRS Market Breakdown by Countries
8.1.4.1 Horizontaled States Market
8.1.4.1.1 Horizontaled States: Horizontal Carousels ASRS Market Revenue and Forecasts, 2021–2031 (US$ Million)
8.1.4.1.2 Horizontaled States: Horizontal Carousels ASRS Market – By Segmentation
8.1.4.1.2.1 Type
8.1.4.1.2.2 End Use Industry
8.1.4.2 Canada Market
8.1.4.3 Mexico Market
8.2 Europe
8.2.1 Germany
8.2.2 France
8.2.3 Italy
8.2.4 Horizontaled Kingdom
8.2.5 Russia
8.2.6 Rest of Europe
8.3 Asia-Pacific
8.3.1 Australia
8.3.2 China
8.3.3 India
8.3.4 Japan
8.3.5 South Korea
8.3.6 Rest of Asia-Pacific
8.4 Middle East and Africa
8.4.1 South Africa
8.4.2 Saudi Arabia
8.4.3 U.A.E
8.4.4 Rest of Middle East and Africa
8.5 South and Central America
8.5.1 Brazil
8.5.2 Argentina
8.5.3 Rest of South and Central America
9. Horizontal Carousels ASRS Market Industry Landscape
10. Horizontal Carousels ASRS Market – Key Company Profiles
10.1 Bastian Solutions, Inc.
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Daifuku Co., Ltd.
10.3 KION GROUP AG
10.4 Kardex Group
10.5 Knapp AG
10.6 Mecalux, S.A.
10.7 SSI Schaefer Group
10.8 Swisslog Holding AG
10.9 System Logistics Spa
10.10 Vanderlande Industries
11. Appendix
11.1 Glossary
11.2 List of Tables
11.3 List of Figures
11.4 Research Methodology and Approach
11.4.1 Secondary Research
11.4.2 Primary Research
11.4.3 Market Estimation Approach
11.4.3.1 Supply Side Analysis
11.4.3.2 Demand Side Analysis
11.4.4 Research Assumptions and Limitations
11.5 Meet Our Analysts
11.6 About The Insight Partners
11.7 Market Intelligence Cloud
Table 1. Horizontal Carousels ASRS Market Revenue, 2021–2024 (US$ Million)
Table 2. Horizontal Carousels ASRS Market Revenue, 2025–2031 (US$ Million)
Table 3. North America Horizontal Carousels ASRS Market Revenue, 2021–2024 (US$ Million) – Type
Table 4. North America Horizontal Carousels ASRS Market Revenue and Forecasts, 2025–2031 (US$ Million) – Type
Table 5. North America Horizontal Carousels ASRS Market Revenue, 2021–2024 (US$ Million) – End Use Industry
Table 6. North America Horizontal Carousels ASRS Market Revenue and Forecasts, 2025–2031 (US$ Million) – End Use Industry
Table 7. Horizontaled States: Horizontal Carousels ASRS Market Revenue, 2021–2024 (US$ Million) – Type
Table 8. Horizontaled States: Horizontal Carousels ASRS Market Revenue and Forecasts, 2025–2031 (US$ Million) – Type
Table 9. Horizontaled States: Horizontal Carousels ASRS Market Revenue, 2021–2024 (US$ Million) – End Use Industry
Table 10. Horizontaled States: Horizontal Carousels ASRS Market Revenue and Forecasts, 2025–2031 (US$ Million) – End Use Industry
Table 11. Glossary – Horizontal Carousels ASRS Market
Figure 1. Horizontal Carousels ASRS Market – Value Chain Analysis
Figure 2. Pest Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Horizontal Carousels ASRS Market Revenue (US$ Million), 2021–2031
Figure 5. Horizontal Carousels ASRS Market Share (%) – Type, 2024 and 2031
Figure 6. Assembly Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 7. Distribution Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 8. Kitting Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 9. Order Picking Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 10. Storage Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 11. Others Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 12. Horizontal Carousels ASRS Market Share (%) – End Use Industry, 2024 and 2031
Figure 13. Automotive Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 14. Food and Beverage Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 15. Electronic and Semiconductors Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 16. E-commerce Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 17. Chemicals Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 18. Aerospace Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 19. Retail Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 20. Pharmaceutical Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 21. Others Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 22. Horizontal Carousels ASRS Market Breakdown by Geography, 2024 and 2031
Figure 23. North America: Horizontal Carousels ASRS Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 24. North America: Horizontal Carousels ASRS Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 25. Horizontaled States: Horizontal Carousels ASRS Market Revenue and Forecasts, 2021–2031 (US$ Million)
Figure 26. Bottom–Up Approach and Top–Down Approach
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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