Men's personal care products are basic products used to enhance appearance. They are also used to improve personality and for grooming. It includes a diverse range of products like perfumes, deodorants, hair gel, mouthwashes, hair conditions, and facial products. These products are also used to provide nutrition for skin and hair.
MARKET DYNAMICS
As the increase in concerns related to health, body-image, self-grooming, and hygiene among men is the key factor driving the market. Increasing disposable income, the growing trend of online shopping, and development in organized retail have increased the demand for men's personal care products in the global market. The escalation in ingredient prices and packaging costs has posed a major challenge for manufacturers. Manufacturers can produce high-quality products with low chemical content to differentiate themselves and attract more consumers.
MARKET SCOPE
The "Men's personal care product Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the men's personal care product market with detailed market segmentation by product type, ingredients, and distribution channel. The global men's personal care product market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading men's personal care product market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
By product type
- Haircare
- Personal Cleanliness
- Skincare
- Others
- Herbal ingredient products
- Synthetic ingredient products
- supermarkets and hypermarket
- Speciality stores
- Online Retail
- Others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global men's personal care product market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The men's personal care product market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the men's personal care product market from both the demand and supply sides. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the men's personal care product market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global men's personal care product market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The men's personal care product market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the men's personal care product market from both the demand and supply sides. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the men's personal care product market in these regions.
MARKET PLAYERS
The report covers vital developments in the men's personal care product market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of the business and customer base of market players. The market payers from the men's personal care product market are anticipated to lucrative growth opportunities in the future with the rising demand for men's personal care products in the global market. Below mentioned is the list of few companies engaged in the men's personal care product market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the men's personal care product market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Procter & Gamble
- Reckitt Benckiser
- Unilever
- Loreal
- Beiersdorf AG
- Johnson & Johnson
- Coty Inc.
- Estee Lauder Companies, Inc.
- Edgewell Personal Care Company
- Kao Corporation
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Men's Personal Care Product Market - By By product type
1.3.2 Men's Personal Care Product Market - By Ingredients
1.3.3 Men's Personal Care Product Market - By Distribution channel
1.3.4 Men's Personal Care Product Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MEN'S PERSONAL CARE PRODUCT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. MEN'S PERSONAL CARE PRODUCT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MEN'S PERSONAL CARE PRODUCT MARKET - GLOBAL MARKET ANALYSIS
6.1. MEN'S PERSONAL CARE PRODUCT - GLOBAL MARKET OVERVIEW
6.2. MEN'S PERSONAL CARE PRODUCT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MEN'S PERSONAL CARE PRODUCT MARKET - REVENUE AND FORECASTS TO 2028 - BY PRODUCT TYPE
7.1. OVERVIEW
7.2. BY PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. HAIR CARE
7.3.1. Overview
7.3.2. Hair care Market Forecast and Analysis
7.4. PERSONAL CLEANLINESS
7.4.1. Overview
7.4.2. Personal Cleanliness Market Forecast and Analysis
7.5. SKIN CARE
7.5.1. Overview
7.5.2. Skin care Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. MEN'S PERSONAL CARE PRODUCT MARKET - REVENUE AND FORECASTS TO 2028 - INGREDIENTS
8.1. OVERVIEW
8.2. INGREDIENTS MARKET FORECASTS AND ANALYSIS
8.3. HERBAL INGREDIENT PRODUCTS
8.3.1. Overview
8.3.2. Herbal ingredient products Market Forecast and Analysis
8.4. SYNTHETIC INGREDIENT PRODUCTS
8.4.1. Overview
8.4.2. Synthetic ingredient products Market Forecast and Analysis
9. MEN'S PERSONAL CARE PRODUCT MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKET
9.3.1. Overview
9.3.2. supermarkets and hypermarket Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online Retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. MEN'S PERSONAL CARE PRODUCT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Men's Personal Care Product Market Overview
10.1.2 North America Men's Personal Care Product Market Forecasts and Analysis
10.1.3 North America Men's Personal Care Product Market Forecasts and Analysis - By By product type
10.1.4 North America Men's Personal Care Product Market Forecasts and Analysis - By Ingredients
10.1.5 North America Men's Personal Care Product Market Forecasts and Analysis - By Distribution channel
10.1.6 North America Men's Personal Care Product Market Forecasts and Analysis - By Countries
10.1.6.1 Canada Men's Personal Care Product Market
10.1.6.1.1 Canada Men's Personal Care Product Market by By product type
10.1.6.1.2 Canada Men's Personal Care Product Market by Ingredients
10.1.6.1.3 Canada Men's Personal Care Product Market by Distribution channel
10.1.6.2 Mexico Men's Personal Care Product Market
10.1.6.2.1 Mexico Men's Personal Care Product Market by By product type
10.1.6.2.2 Mexico Men's Personal Care Product Market by Ingredients
10.1.6.2.3 Mexico Men's Personal Care Product Market by Distribution channel
10.1.6.3 US Men's Personal Care Product Market
10.1.6.3.1 US Men's Personal Care Product Market by By product type
10.1.6.3.2 US Men's Personal Care Product Market by Ingredients
10.1.6.3.3 US Men's Personal Care Product Market by Distribution channel
10.2. EUROPE
10.2.1 Europe Men's Personal Care Product Market Overview
10.2.2 Europe Men's Personal Care Product Market Forecasts and Analysis
10.2.3 Europe Men's Personal Care Product Market Forecasts and Analysis - By By product type
10.2.4 Europe Men's Personal Care Product Market Forecasts and Analysis - By Ingredients
10.2.5 Europe Men's Personal Care Product Market Forecasts and Analysis - By Distribution channel
10.2.6 Europe Men's Personal Care Product Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Men's Personal Care Product Market
10.2.6.1.1 Germany Men's Personal Care Product Market by By product type
10.2.6.1.2 Germany Men's Personal Care Product Market by Ingredients
10.2.6.1.3 Germany Men's Personal Care Product Market by Distribution channel
10.2.6.2 France Men's Personal Care Product Market
10.2.6.2.1 France Men's Personal Care Product Market by By product type
10.2.6.2.2 France Men's Personal Care Product Market by Ingredients
10.2.6.2.3 France Men's Personal Care Product Market by Distribution channel
10.2.6.3 Italy Men's Personal Care Product Market
10.2.6.3.1 Italy Men's Personal Care Product Market by By product type
10.2.6.3.2 Italy Men's Personal Care Product Market by Ingredients
10.2.6.3.3 Italy Men's Personal Care Product Market by Distribution channel
10.2.6.4 United Kingdom Men's Personal Care Product Market
10.2.6.4.1 United Kingdom Men's Personal Care Product Market by By product type
10.2.6.4.2 United Kingdom Men's Personal Care Product Market by Ingredients
10.2.6.4.3 United Kingdom Men's Personal Care Product Market by Distribution channel
10.2.6.5 Russia Men's Personal Care Product Market
10.2.6.5.1 Russia Men's Personal Care Product Market by By product type
10.2.6.5.2 Russia Men's Personal Care Product Market by Ingredients
10.2.6.5.3 Russia Men's Personal Care Product Market by Distribution channel
10.2.6.6 Rest of Europe Men's Personal Care Product Market
10.2.6.6.1 Rest of Europe Men's Personal Care Product Market by By product type
10.2.6.6.2 Rest of Europe Men's Personal Care Product Market by Ingredients
10.2.6.6.3 Rest of Europe Men's Personal Care Product Market by Distribution channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Men's Personal Care Product Market Overview
10.3.2 Asia-Pacific Men's Personal Care Product Market Forecasts and Analysis
10.3.3 Asia-Pacific Men's Personal Care Product Market Forecasts and Analysis - By By product type
10.3.4 Asia-Pacific Men's Personal Care Product Market Forecasts and Analysis - By Ingredients
10.3.5 Asia-Pacific Men's Personal Care Product Market Forecasts and Analysis - By Distribution channel
10.3.6 Asia-Pacific Men's Personal Care Product Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Men's Personal Care Product Market
10.3.6.1.1 Australia Men's Personal Care Product Market by By product type
10.3.6.1.2 Australia Men's Personal Care Product Market by Ingredients
10.3.6.1.3 Australia Men's Personal Care Product Market by Distribution channel
10.3.6.2 China Men's Personal Care Product Market
10.3.6.2.1 China Men's Personal Care Product Market by By product type
10.3.6.2.2 China Men's Personal Care Product Market by Ingredients
10.3.6.2.3 China Men's Personal Care Product Market by Distribution channel
10.3.6.3 India Men's Personal Care Product Market
10.3.6.3.1 India Men's Personal Care Product Market by By product type
10.3.6.3.2 India Men's Personal Care Product Market by Ingredients
10.3.6.3.3 India Men's Personal Care Product Market by Distribution channel
10.3.6.4 Japan Men's Personal Care Product Market
10.3.6.4.1 Japan Men's Personal Care Product Market by By product type
10.3.6.4.2 Japan Men's Personal Care Product Market by Ingredients
10.3.6.4.3 Japan Men's Personal Care Product Market by Distribution channel
10.3.6.5 South Korea Men's Personal Care Product Market
10.3.6.5.1 South Korea Men's Personal Care Product Market by By product type
10.3.6.5.2 South Korea Men's Personal Care Product Market by Ingredients
10.3.6.5.3 South Korea Men's Personal Care Product Market by Distribution channel
10.3.6.6 Rest of Asia-Pacific Men's Personal Care Product Market
10.3.6.6.1 Rest of Asia-Pacific Men's Personal Care Product Market by By product type
10.3.6.6.2 Rest of Asia-Pacific Men's Personal Care Product Market by Ingredients
10.3.6.6.3 Rest of Asia-Pacific Men's Personal Care Product Market by Distribution channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Men's Personal Care Product Market Overview
10.4.2 Middle East and Africa Men's Personal Care Product Market Forecasts and Analysis
10.4.3 Middle East and Africa Men's Personal Care Product Market Forecasts and Analysis - By By product type
10.4.4 Middle East and Africa Men's Personal Care Product Market Forecasts and Analysis - By Ingredients
10.4.5 Middle East and Africa Men's Personal Care Product Market Forecasts and Analysis - By Distribution channel
10.4.6 Middle East and Africa Men's Personal Care Product Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Men's Personal Care Product Market
10.4.6.1.1 South Africa Men's Personal Care Product Market by By product type
10.4.6.1.2 South Africa Men's Personal Care Product Market by Ingredients
10.4.6.1.3 South Africa Men's Personal Care Product Market by Distribution channel
10.4.6.2 Saudi Arabia Men's Personal Care Product Market
10.4.6.2.1 Saudi Arabia Men's Personal Care Product Market by By product type
10.4.6.2.2 Saudi Arabia Men's Personal Care Product Market by Ingredients
10.4.6.2.3 Saudi Arabia Men's Personal Care Product Market by Distribution channel
10.4.6.3 U.A.E Men's Personal Care Product Market
10.4.6.3.1 U.A.E Men's Personal Care Product Market by By product type
10.4.6.3.2 U.A.E Men's Personal Care Product Market by Ingredients
10.4.6.3.3 U.A.E Men's Personal Care Product Market by Distribution channel
10.4.6.4 Rest of Middle East and Africa Men's Personal Care Product Market
10.4.6.4.1 Rest of Middle East and Africa Men's Personal Care Product Market by By product type
10.4.6.4.2 Rest of Middle East and Africa Men's Personal Care Product Market by Ingredients
10.4.6.4.3 Rest of Middle East and Africa Men's Personal Care Product Market by Distribution channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Men's Personal Care Product Market Overview
10.5.2 South and Central America Men's Personal Care Product Market Forecasts and Analysis
10.5.3 South and Central America Men's Personal Care Product Market Forecasts and Analysis - By By product type
10.5.4 South and Central America Men's Personal Care Product Market Forecasts and Analysis - By Ingredients
10.5.5 South and Central America Men's Personal Care Product Market Forecasts and Analysis - By Distribution channel
10.5.6 South and Central America Men's Personal Care Product Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Men's Personal Care Product Market
10.5.6.1.1 Brazil Men's Personal Care Product Market by By product type
10.5.6.1.2 Brazil Men's Personal Care Product Market by Ingredients
10.5.6.1.3 Brazil Men's Personal Care Product Market by Distribution channel
10.5.6.2 Argentina Men's Personal Care Product Market
10.5.6.2.1 Argentina Men's Personal Care Product Market by By product type
10.5.6.2.2 Argentina Men's Personal Care Product Market by Ingredients
10.5.6.2.3 Argentina Men's Personal Care Product Market by Distribution channel
10.5.6.3 Rest of South and Central America Men's Personal Care Product Market
10.5.6.3.1 Rest of South and Central America Men's Personal Care Product Market by By product type
10.5.6.3.2 Rest of South and Central America Men's Personal Care Product Market by Ingredients
10.5.6.3.3 Rest of South and Central America Men's Personal Care Product Market by Distribution channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MEN'S PERSONAL CARE PRODUCT MARKET, KEY COMPANY PROFILES
12.1. PROCTER AND GAMBLE
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. RECKITT BENCKISER
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. UNILEVER
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. LOREAL
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. BEIERSDORF AG
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. JOHNSON AND JOHNSON
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. COTY INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. ESTEE LAUDER COMPANIES, INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. EDGEWELL PERSONAL CARE COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. KAO CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Procter and Gamble
2. Reckitt Benckiser
3. Unilever
4. Loreal
5. Beiersdorf AG
6. Johnson and Johnson
7. Coty Inc.
8. Estee Lauder Companies, Inc.
9. Edgewell Personal Care Company
10. Kao Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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