The Middle East and Africa microplate readers market is expected to reach US$ 19.79 million by 2027 from US$ 16.24 million in 2019; it is estimated to grow with a CAGR of 2.6% from 2020 to 2027.
The growth of the market is attributed to some key driving factors such as increasing incidence of infectious diseases and consistent research in drug discovery activities. However, high cost of advanced microplate reader is the major factor hindering the market growth.A microplate reader is laboratory machine used to estimate bio-chemical or physical reactions, properties, and analytes within the microplate well. It reduces operational time to save reagent costs, allowing researchers to commit more time to data analysis and create actionable insights. Infectious diseases are considered one of the leading causes of death worldwide. As per the WHO estimates, around 3–5 million people contract severe flu every year worldwide, and around 650,000 people die because of the flu. People with infectious diseases account for most hospital admissions and clinical diagnostics. Clinical diagnostics help detect early signs and risk factors, creating new opportunities for early intervention. Thus, the heavy burden of infectious diseases is expected to drive the growth of the microplate reader market during the forecast period. Diagnostic tests have a decisive impact on each step of diagnosis, from screening to help prevent certain diseases, early diagnosis at the onset of a disease, and identify the responsible pathogen. The microplate reader market is driven by the growing incidence of infectious diseases and the increasing adoption of the automated platform in diagnostic laboratories. Microplate readers are also used in the drug discovery and research, and pharmaceutical industries for screening applications. Hence, various research organizations are engaged in the research of novel therapeutics, which is further increasing the adoption of advanced analysis tools such as microplate readers.
The Coronavirus outbreak has highly affected the Middle East region. Since the beginning of 2020, the COVID-19 pandemic has caused enormous health, social and economic impacts on the countries, which is likely to continue in 2021. Even after some of these impacts have been mitigated or contained, there will be medium- and longer-term consequences like shortage of healthcare facilities and less production of medical equipment. With many laboratory and research services under acute pressure, the microplate reader market is expected to be negatively impacted in the region.

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MIDDLE EAST AND AFRICA MICROPLATE READER MARKET SEGMENTATION
By Type
- Single-Mode Microplate Reader
- Absorbance Plate Readers
- Fluorescence Plate Readers
- Luminescence Plate Readers
- Multi-Mode Microplate Reader
- Filter-Based Readers
- Monochromator-Based Readers
- Hybrid Readers
By Application
- Genomics & Proteomics Research
- Drug Discovery
- Clinical Diagnostics
- Other
By End User
- Pharmaceutical & Biotechnology Companies
- Research & Academic Institutes
- Hospital & Diagnostic Laboratories
By Country
- UAE
- South Africa
- Saudi Arabia
- Rest of Middle East and Africa
Company Profiles
- BioTek Instruments, Inc
- Hercuvan Lab Systems
- Molecular Devices, LLC
- THERMO FISHER SCIENTIFIC INC
- BMG LABTECH
- Promega Corporation
- PerkinElmer Inc.
- BIO-RAD LABORATORIES INC
- Tecan Trading AG
- Lonza

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Type, Application, and End User

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Saudi Arabia
TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Middle East and Africa Microplate Reader Market – ByType
1.3.2 Middle East and Africa Microplate Reader Market – By Application
1.3.3 Middle East and Africa Microplate Reader Market – By End User
1.3.4 Middle East and Africa Microplate Reader Market – By Country
2. Microplate Reader Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East and Africa Microplate Reader Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 Middle East and Africa (MEA) – PEST Analysis
4.3 Expert Opinions
5. Microplate Reader Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Research and Development in Pharmaceutical Industry
5.1.2 Increasing Incidence of Infectious Diseases
5.2 Market Restraints
5.2.1 High Cost of Advanced Microplate Reader
5.3 Market Opportunities
5.3.1 Consistent Research in Drug Discovery Activities
5.4 Future Trends
5.4.1 Technological Advancement in Microplate Readers
5.5 Impact Analysis
6. Microplate Reader Market – Middle East and Africa Analysis
6.1 Middle East and Africa Microplate Reader Market Revenue Forecast and Analysis
7. Microplate Reader Market– By Type
7.1 Overview
7.2 Microplate Reader Market Share, by Type, 2019 and 2027 (%)
7.3 Single-Mode Microplate Reader
7.3.1 Overview
7.3.2 Single-Mode Microplate Reader: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.3.3 Absorbance Plate Readers
7.3.3.1 Overview
7.3.3.2 Absorbance Plate Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.3.4 Fluorescence Plate Readers
7.3.4.1 Overview
7.3.4.2 Fluorescence Plate Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.3.5 Luminescence Plate Readers
7.3.5.1 Overview
7.3.5.2 Luminescence Plate Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.4 Multi-Mode Microplate Reader
7.4.1 Overview
7.4.2 Multi-Mode Microplate Reader: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.4.3 Monochromator-Based Readers
7.4.3.1 Overview
7.4.3.2 Monochromator-Based Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.4.4 Filter-Based Readers
7.4.4.1 Overview
7.4.4.2 Filter-Based Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
7.4.5 Hybrid Readers
7.4.5.1 Overview
7.4.5.2 Hybrid Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
8. Microplate Reader Market– By Application
8.1 Overview
8.2 Microplate Reader Market Share, by Application, 2019 and 2027 (%)
8.3 Genomics & Proteomics Research
8.3.1 Overview
8.3.2 Genomics & Proteomics Research: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
8.4 Drug Discovery
8.4.1 Overview
8.4.2 Drug Discovery: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
8.5 Clinical Diagnostics
8.5.1 Overview
8.5.2 Clinical Diagnostics: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
9. Microplate Reader Market– By End User
9.1 Overview
9.2 Microplate Reader Market Share, by End User, 2019 and 2027 (%)
9.3 Biotechnology & Pharmaceutical Companies
9.3.1 Overview
9.3.2 Biotechnology & Pharmaceutical Companies: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
9.4 Research & Academic Institutes
9.4.1 Overview
9.4.2 Research & Academic Institutes: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
9.5 Hospital & Diagnostic Laboratories
9.5.1 Overview
9.5.2 Hospital & Diagnostic Laboratories: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
10. Microplate Reader Market –Middle East and Africa Analysis
10.1 Middle East & Africa: Microplate Reader Market
10.1.1 Middle East & Africa: Microplate Reader Market Share by Country – 2019 & 2027, (%)
10.1.1.1 UAE: Microplate Reader Market- Revenue and Forecasts to 2027 (USD Million)
10.1.1.1.1 UAE: Microplate Reader Market- Revenue and Forecasts to 2027 (USD Million)
10.1.1.1.2 UAE: Microplate Reader Market, by Type, 2018 -2027 (USD Million)
10.1.1.1.2.1 UAE: Microplate Reader Market, by Single-Mode Microplate Reader – Revenue and Forecast to 2027 (USD Million)
10.1.1.1.2.2 UAE: Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast to 2027 (USD Million)
10.1.1.1.3 UAE: Microplate Reader Market, by Application, 2018-2027 (USD Million)
10.1.1.1.4 UAE: Microplate Reader Market, by End User, 2018-2027 (USD Million)
10.1.1.2 Saudi Arabia: Microplate Reader Market- Revenue and Forecasts to 2027 (USD Million)
10.1.1.2.1 Saudi Arabia: Microplate Reader Market- Revenue and Forecasts to 2027 (USD Million)
10.1.1.2.2 Saudi Arabia: Microplate Reader Market, by Type, 2018 -2027 (USD Million)
10.1.1.2.2.1 Saudi Arabia: Microplate Reader Market, by Single-Mode Microplate Reader – Revenue and Forecast to 2027 (USD Million)
10.1.1.2.2.2 Saudi Arabia: Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast to 2027 (USD Million)
10.1.1.2.3 Saudi Arabia: Microplate Reader Market, by Application, 2018-2027 (USD Million)
10.1.1.2.4 Saudi Arabia: Microplate Reader Market, by End User, 2018-2027 (USD Million)
10.1.1.3 South Africa: Microplate Reader Market - Revenue and Forecasts to 2027 (USD Million)
10.1.1.3.1 South Africa: Microplate Reader Market- Revenue and Forecasts to 2027 (USD Million)
10.1.1.3.2 South Africa: Microplate Reader Market, by Type, 2018 -2027 (USD Million)
10.1.1.3.2.1 South Africa: Microplate Reader Market, by Single-Mode Microplate Reader – Revenue and Forecast to 2027 (USD Million)
10.1.1.3.2.2 South Africa: Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast to 2027 (USD Million)
10.1.1.3.3 South Africa: Microplate Reader Market, by Application, 2018-2027 (USD Million)
10.1.1.3.4 South Africa: Microplate Reader Market, by End User, 2018-2027 (USD Million)
10.1.1.4 Rest of Middle East and Africa: Microplate Reader Market - Revenue and Forecasts to 2027 (USD Million)
10.1.1.4.1 Rest of Middle East and Africa: Microplate Reader Market- Revenue and Forecasts to 2027 (USD Million)
10.1.1.4.2 Rest of Middle East and Africa: Microplate Reader Market, by Type, 2018 -2027 (USD Million)
10.1.1.4.2.1 Rest of Middle East and Africa: Microplate Reader Market, by Single-Mode Microplate Reader – Revenue and Forecast to 2027 (USD Million)
10.1.1.4.2.2 Rest of Middle East and Africa: Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast to 2027 (USD Million)
10.1.1.4.3 Rest of Middle East and Africa: Microplate Reader Market, by Application, 2018-2027 (USD Million)
10.1.1.4.4 Rest of Middle East and Africa: Microplate Reader Market, by End User, 2018-2027 (USD Million)
11. Impact of COVID-19 Pandemic on Middle East and Africa Microplate Reader Market
11.1 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
12. Microplate Reader Market–Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
13. Company Profiles
13.1 BioTek Instruments, Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Hercuvan Lab Systems
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Molecular Devices, LLC.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 THERMO FISHER SCIENTIFIC INC.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 BMG LABTECH
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Promega Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 PerkinElmer Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 BIO-RAD LABORATORIES INC.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Tecan Trading AG
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Lonza
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. UAE Microplate Reader Market, by Type– Revenue and Forecast To 2027 (USD Million)
Table 2. UAE Microplate Reader Market, by Single-Mode Microplate Reader– Revenue and Forecast To 2027
Table 3. UAE Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast To 2027
Table 4. UAE Microplate Reader Market, by Application – Revenue and Forecast to 2027(USD Million)
Table 5. UAE Microplate Reader Market, by End User – Revenue and Forecast to 2027(USD Million)
Table 6. Saudi Arabia Microplate Reader Market, by Type– Revenue and Forecast To 2027 (USD Million)
Table 7. Saudi Arabia Microplate Reader Market, by Single-Mode Microplate Reader– Revenue and Forecast To 2027
Table 8. Saudi Arabia Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast To 2027
Table 9. Saudi Arabia Microplate Reader Market, by Application – Revenue and Forecast to 2027(USD Million)
Table 10. Saudi Arabia Microplate Reader Market, by End User – Revenue and Forecast to 2027(USD Million)
Table 11. South Africa Microplate Reader Market, by Type– Revenue and Forecast To 2027 (USD Million)
Table 12. South Africa Microplate Reader Market, by Single-Mode Microplate Reader– Revenue and Forecast To 2027
Table 13. South Africa Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast To 2027
Table 14. South Africa Microplate Reader Market, by Application – Revenue and Forecast to 2027(USD Million)
Table 15. South Africa Microplate Reader Market, by End User – Revenue and Forecast to 2027(USD Million)
Table 16. Rest of Middle East and Africa Microplate Reader Market, by Type– Revenue and Forecast To 2027 (USD Million)
Table 17. Rest of Middle East and Africa Microplate Reader Market, by Single-Mode Microplate Reader– Revenue and Forecast To 2027
Table 18. Rest of Middle East and Africa Microplate Reader Market, by Multi-Mode Microplate Reader– Revenue and Forecast To 2027
Table 19. Rest of Middle East and Africa Microplate Reader Market, by Application – Revenue and Forecast to 2027(USD Million)
Table 20. Rest of Middle East and Africa Microplate Reader Market, by End User – Revenue and Forecast to 2027(USD Million)
Table 21. Organic Developments Done by Companies
Table 22. Glossary of Terms, Microplate Reader Market
LIST OF FIGURES
Figure 1. Microplate Reader Market Segmentation
Figure 2. Microplate Reader Market, By Region
Figure 3. Middle East and Africa Microplate Reader Market Overview
Figure 4. The Multi-Mode Microplate Reader Segment Is Expected to Grow Faster by Type Segment In Microplate Reader Market
Figure 5. Middle East and Africa Microplate Reader Market- Leading Country Markets (USD Million)
Figure 6. Middle East and Africa (MEA) PEST Analysis
Figure 7. Microplate Reader Market Impact Analysis of Drivers and Restraint
Figure 8. Middle East and Africa Microplate Reader Market – Revenue Forecast and Analysis – 2019- 2027
Figure 9. Microplate Reader Market Share, by Type, 2019 and 2027 (%)
Figure 10. Single-Mode Microplate Reader: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 11. Absorbance Plate Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 12. Fluorescence Plate Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 13. Luminescence Plate Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 14. Multi-Mode Microplate Reader: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 15. Monochromator-Based Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 16. Filter-Based Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 17. Hybrid Readers: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 18. Microplate Reader Market Share, by Application, 2019 and 2027 (%)
Figure 19. Genomics & Proteomics Research: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 20. Drug Discovery: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 21. Clinical Diagnostics: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 22. Others: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 23. Microplate Reader Market Share, by End User, 2019 and 2027 (%)
Figure 24. Biotechnology & Pharmaceutical Companies: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 25. Research & Academic Institutes: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 26. Hospital & Diagnostic Laboratories: Microplate Reader Market– Revenue and Forecast to 2027 (USD Million)
Figure 27. Middle East & Africa: Microplate Reader Market, By Key Country – Revenue (2019) (USD Million)
Figure 28. Middle East & Africa: Microplate Reader Market Share by Country – 2019 & 2027, (%)
Figure 29. UAE: Microplate Reader Market- Revenue and Forecasts To 2027 (USD Million)
Figure 30. Saudi Arabia: Microplate Reader Market- Revenue and Forecasts To 2027 (USD Million)
Figure 31. South Africa: Microplate Reader Market- Revenue and Forecasts To 2027 (USD Million)
Figure 32. Rest of Middle East and Africa: Microplate Reader Market- Revenue and Forecasts To 2027 (USD Million)
Figure 33. Impact Of COVID-19 Pandemic in Middle East and Africa Market
The List of Companies - Middle East and Africa Microplate Reader Market
- BioTek Instruments, Inc
- Hercuvan Lab Systems
- Molecular Devices, LLC
- THERMO FISHER SCIENTIFIC INC
- BMG LABTECH
- Promega Corporation
- PerkinElmer Inc.
- BIO-RAD LABORATORIES INC
- Tecan Trading AG
- Lonza
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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