The retail execution software market in MEA is expected to grow from US$ 10.34 million in 2019 to US$ 14.40 million by 2027; it is estimated to grow at a CAGR of 6.0% from 2020 to 2027.
The Saudi Arabia, South Africa, and UAE are major economies in MEA. Machine learning to enhance retail execution business is the major factor driving the growth of the MEA retail execution software market. In the retail industry, several challenges occur due to imbalance between demand and resource availability, as well as inadequate area mapping. Machine learning, an application of artificial intelligence, is the foundation of the next-gen of technologies. It offers systems the ability to learn from recorded data and experiences with the use of algorithms, patterns, and predictive insights. Moreover, with the capabilities of machine learning, online retailers can swiftly acknowledge and identify customers who have been disconnected from their services. Additionally, retailers can ensure customer retention by reminding customers to reorder perishable products or share exclusive deals. The on-demand retail industry continues to grow, with technology playing a major role in automating services to ensure better customer experience. By utilizing the advantages of machine learning, vendors in the market can automate and streamline the retail execution process. Thus, this trend is projected to boost the demand for MEA retail execution software during the forecast period.
Among the MEA countries, Iran has recorded the highest number of COVID-19 confirmed cases. Other major countries that are facing the economic impact of COVID-19 include Turkey, Saudi Arabia, UAE, Egypt, Morocco, and Kuwait. The region comprises many growing economies, which are prospective markets for retail execution software providers, owing to the huge presence of diverse customer base for the retail & e-commerce industry.The COVID-19 pandemic has significantly affected the global economies. Still, the impact on the Middle East region is somewhat more, as there was already a pressure on the economy of various oil-based countries due to falling oil prices. In addition to this, factory and business shutdowns and travel bans are further aggravating the economic problems of the countries in the MEA region. Hence, the estimated decline in the MEA’s economic condition and impact of COVID-19 on the growth of various industries in the region are expected to negatively affect the growth of the retail execution software market in 2020 and 2021.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA retail execution software market. The MEA retail execution software market is expected to grow at a good CAGR during the forecast period.
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MEA Retail Execution Software Market Segmentation
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MEA Retail Execution Software Market – By Enterprise Size
- SMEs
- Large Enterprises
MEA Retail Execution Software Market – By Application
- Retail Operations
- Field Service Management
- Mobile Forms Automation
- Field Sales
- Trade Promotion Management
- Employee Engagement
- Others
MEA Retail Execution Software Market, by Country
- Saudi Arabia
- South Africa
- UAE
- Rest of MEA
MEA Retail Execution Software Market - Companies Mentioned
- EdgeCG (StayinFront, Inc.)
- Trax Technology Solutions Pte Ltd.
- Valomnia
- WINIT
- XTEL (Kantar Group)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Enterprise Size, Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Saudi Arabia
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Retail Execution Software Market Landscape
4.1 Market Overview
4.2 MEA PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Retail Execution Software Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Retail and E-Commerce Platforms Being Stressed Upon
5.1.2 Rising Advancements of Payment Gateways with Retail Execution Software
5.2 Market Restraints
5.2.1 Surging Security Problems
5.3 Market Opportunities
5.3.1 Retail Industry Using Big Data Analytics Technology
5.4 Future Trends
5.4.1 Machine Learning to Enhance Retail Execution Business
5.5 Impact Analysis of Drivers and Restraints
6. Retail Execution Software Market – MEA Analysis
6.1 MEA Retail Execution Software Market Overview
6.2 MEA Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
7. MEA Retail Execution Software Market Analysis – By Enterprise Size
7.1 Overview
7.2 MEA Retail Execution Software Market, By Enterprise Size (2019 and 2027)
7.3 SMEs
7.3.1 Overview
7.3.2 SMEs: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
7.4 Large Enterprises
7.4.1 Overview
7.4.2 Large Enterprises: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
8. MEA Retail Execution Software Market Analysis – By Application
8.1 Overview
8.2 MEA Retail Execution Software Market Breakdown, by Belt Enterprise Size, 2019 & 2027
8.3 Retail Operations
8.3.1 Overview
8.3.2 Retail Operations: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
8.4 Field Service Management
8.4.1 Overview
8.4.2 Field Service Management: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
8.5 Mobile Forms Automation
8.5.1 Overview
8.5.2 Mobile Forms Automation: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
8.6 Field Sales
8.6.1 Overview
8.6.2 Field Sales: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
8.7 Trade Promotion Management
8.7.1 Overview
8.7.2 Trade Promotion Management: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
8.8 Employee Engagement
8.8.1 Overview
8.8.2 Employee Engagement: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
8.9 Others
8.9.1 Overview
8.9.2 Others: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
9. MEA Retail Execution Software Market – Country Analysis
9.1 Overview
9.1.1 MEA: Retail Execution Software Market, by Key Country
9.1.1.1 South Africa: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.1.1 South Africa: Retail Execution Software Market, by Enterprise Size
9.1.1.1.2 South Africa: Retail Execution Software Market, by Application
9.1.1.2 Saudi Arabia: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.2.1 Saudi Arabia: Retail Execution Software Market, by Enterprise Size
9.1.1.2.2 Saudi Arabia: Retail Execution Software Market, by Application
9.1.1.3 UAE: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.3.1 UAE: Retail Execution Software Market, by Enterprise Size
9.1.1.3.2 UAE: Retail Execution Software Market, by Application
9.1.1.4 Rest of MEA: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.4.1 Rest of MEA: Retail Execution Software Market, by Enterprise Size
9.1.1.4.2 Rest of MEA: Retail Execution Software Market, by Application
10. Impact of COVID-19 Pandemic on MEA Retail Execution Software Market
10.1 MEA
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Merger and Acquisition
12. Company Profiles
12.1 EdgeCG (StayinFront, Inc.)
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Trax Technology Solutions Pte Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Valomnia
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 WINIT
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 XTEL (Kantar Group)
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. MEA Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Table 2. South Africa: Retail Execution Software Market, by Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 3. South Africa: Retail Execution Software Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 4. Saudi Arabia: Retail Execution Software Market, by Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 5. Saudi Arabia: Retail Execution Software Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 6. UAE: Retail Execution Software Market, by Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 7. UAE: Retail Execution Software Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 8. Rest of MEA: Retail Execution Software Market, by Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 9. Rest of MEA: Retail Execution Software Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 10. List of Abbreviation
LIST OF FIGURES
Figure 1. MEA Retail Execution Software Market Segmentation
Figure 2. MEA Retail Execution Software Market Segmentation – By Country
Figure 3. MEA Retail Execution Software Market Overview
Figure 4. Large Enterprise Size Segment held the Largest Share
Figure 5. Retail Operations Application Segment held the Largest Share
Figure 6. Rest of MEA to Show Great Traction During Forecast Period
Figure 7. MEA: PEST Analysis
Figure 8. Expert Opinion
Figure 9. MEA Retail Execution Software Market: Impact Analysis of Drivers and Restraints
Figure 10. MEA Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 11. MEA Retail Execution Software Market Revenue Share, by Enterprise Size (2019 and 2027)
Figure 12. MEA SMEs: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 13. MEA Large Enterprises: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 14. MEA Retail Execution Software Market Breakdown, by Application (2019 and 2027)
Figure 15. MEA Retail Operations: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 16. MEA Field Service Management: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 17. MEA Mobile Forms Automation: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 18. MEA Field Sales: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 19. MEA Trade Promotion Management: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 20. MEA Employee Engagement: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 21. MEA Others: Retail Execution Software Market Revenue and Forecast to 2027 (US$ Million)
Figure 22. MEA: Retail Execution Software Market, By Key Country – Revenue (2019) (USD Million)
Figure 23. MEA: Retail Execution Software Market Revenue Share, by Key Country (2019 and 2027)
Figure 24. South Africa: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Saudi Arabia: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 26. UAE: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 27. Rest of MEA: Retail Execution Software Market – Revenue and Forecast to 2027 (US$ Million)
Figure 28. Impact of COVID-19 Pandemic in MEA Country Markets
- EdgeCG (StayinFront, Inc.)
- Trax Technology Solutions Pte Ltd.
- Valomnia
- WINIT
- XTEL (Kantar Group)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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