Middle East and Africa Sex Toys Market Developments and Forecast by 2028

Middle East and Africa Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

Report Date : Jun 2021
Report Code : TIPRE00023038

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 98

The sex toys market in Middle East and Africa is expected to grow from US$ 1,097.9 million in 2021 to US$ 1,618.0 million by 2028; it is estimated to grow at a CAGR of 5.7% from 2021 to 2028.

Before becoming fashionable and stylish consumer products, vibrators were used as sexual aids in medical contexts. In the nineteenth century, “vibrotherapy” was used to cure “hysterical women” as apparent increased female sexual desire was declared a medical problem. Sexual devices are still used in clinical practice when it comes to treating sexual dysfunctions in diverse patient populations, such as erectile dysfunction, premature ejaculation, and anorgasmia. Some sexual devices have been officially approved by the FDA for medical use, and some have been developed in conjunction with stakeholders such as people with disabilities. Apart from being used as therapeutic tools, sexual devices are also discussed as preventive measures in the context of public health. As the official WHO definition of sexual health includes sexual pleasure (WHO, 2006), sexual devices that foster the experience of sexual pleasure can be framed as sexual health promoting tools. Today’s sex toy industry offers products to the wider public that aim at the promotion of sexual health (e.g., by instructing and monitoring pelvic floor exercises) and are often labeled “sexual wellness products.” The effectiveness of sex toys in clinical settings is well documented and the accessibility of sexual wellness products to the general population can be regarded as a positive contribution to public sexual health and sexual well-being. The medicalization and “healthicization” of human sexualities are creating new, sanitized standards of healthy sexual normality and generating pressure to master, improve, and constantly work on sexual health. For patients in rehabilitation (e.g., cancer patients after chemotherapy) as well as for patients with primary sexual dysfunctions (e.g., anorgasmia, premature ejaculation), therapeutic interventions incorporating sex toys can be used. Overall, the clinical uses of sex toys are regarded as evidence-based, ethical, safe, and effective.

Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Iran was in deep economic recession due to the US sanctions. Also, the major source of economic stabilization in Middle East countries is oil production and export. However, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage, are major impacts observed in the region. E-commerce is popular because it effectively preserves consumers' privacy by not labelling products with their names and not disclosing customer information during product delivery. E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel. As a result of these developments, the sex toys market is expected to expand during the pandemic. According to research study LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122 percent and 124 percent respectively in April 2020 compared to April 2019. As a result of the above factors, COVID-19 has a positive impact on the sex toys industry.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Middle East and Africa sex toys market is expected to grow at a good CAGR during the forecast period.

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Middle East and Africa Sex Toys Market Segmentation

By Material

Metal
Silicone
Plastic
Glass
Others

By Gender

Male
Female

By Distribution Channel

E-Commerce
Specialty Stores
Others

By Country

Middle East and Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East and Africa

Companies Mentioned

Lovehoney Group Ltd.
BMS Factory
TENGA Co., Ltd.

Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

Material, Gender, Distribution Channel

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

Saudi Arabia

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Sex Toys Market – By Material

1.3.2 Sex Toys Market – By Gender

1.3.3 Sex Toys Market – By Distribution Channel

1.3.4 Middle East and Africa Sex toys Market – By Country

2. Middle East and Africa Sex Toys Market – Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Middle East and Africa Sex Toys Market – Market Landscape

4.1 Overview

4.2 PEST Analysis

4.2.1 Sex Toys Market- Middle East and Africa PEST Analysis

4.3 Expert Opinion

5. Middle East and Africa Sex Toys Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys

5.1.2 Increasing Number of Online Sex Toys Retailers

5.2 Market Restraints

5.2.1 Harmful Chemicals in Sex Toys

5.3 Market Opportunities

5.3.1 Increasing Investment by Sex Toys Manufacturers

5.4 Future Trends

5.4.1 Increasing Adoption of Technology in Sex Toys

5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:

5.4.3 Adventurous Toys:

5.4.4 USB-Rechargeable Toys:

5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:

5.5 Impact Analysis

6. Sex Toys Market – Middle East and Africa Analysis

6.1 Middle East and Africa Sex Toys Market Revenue Forecasts and Analysis

7. Middle East and Africa Sex Toys Market Analysis and Forecasts To 2028 – By Material

7.1 Overview

7.2 Sex Toys Market Share, by Material, 2020 and 2028 (%)

7.3 Metal

7.3.1 Overview

7.3.2 Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.4 Silicone

7.4.1.1 Overview

7.4.1.2 Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.5 Plastic

7.5.1.1 Overview

7.5.1.2 Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.6 Glass

7.6.1.1 Overview

7.6.1.2 Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.7 Others

7.7.1.1 Overview

7.7.1.2 Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8. Middle East and Africa Sex Toys Market Analysis and Forecasts To 2028 – By Gender

8.1 Overview

8.2 Sex toys Market Share, by Gender, 2020 and 2028 (%)

8.3 Male

8.3.1 Overview

8.3.2 Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.4 Female

8.4.1 Overview

8.4.2 Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9. Middle East and Africa Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel

9.1 Overview

9.2 Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

9.3 E-commerce

9.3.1 Overview

9.3.2 E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.4 Specialty Stores

9.4.1 Overview

9.4.2 Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.5 Others

9.5.1 Overview

9.5.2 Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

10. Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis

10.1 Middle East & Africa

10.1.1 Overview

10.1.2 Middle East & Africa: Sex Toys Market Share by Country – 2020 & 2028, (%)

10.1.3 Saudi Arabia

10.1.3.1 Saudi Arabia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.3.2 Saudi Arabia: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.3.3 Saudi Arabia: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.3.4 Saudi Arabia: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.4 UAE

10.1.4.1 UAE: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.4.2 UAE Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.4.3 UAE Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

10.1.4.4 UAE Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

10.1.5 South Africa

10.1.5.1 South Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.5.2 South Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.5.3 South Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

10.1.5.4 South Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

10.1.6 Rest of Middle East and Africa

10.1.6.1 Rest of Middle East and Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.2 Rest of Middle East and Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.6.3 Rest of Middle East and Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

10.1.6.4 Rest of Middle East and Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

11. Impact Of COVID-19 Pandemic on Middle East and Africa Sex Toys Market

11.1 Middle East and Africa: Impact Assessment of COVID-19 Pandemic

12. Industry Landscape

12.1 Overview

12.2 Growth Strategies Done by the Companies in the Market, (%)

12.3 Organic Developments

12.3.1 Overview

12.4 Inorganic Developments

12.4.1 Overview

13. COMPANY PROFILES

13.1 BMS Factory

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.1.7 Business Strategy

13.2 TENGA Co., Ltd.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.2.7 Business Strategy

13.3 Lovehoney Group Ltd.

13.3.1 Overview

13.3.2 Product Portfolio

13.3.3 SWOT Analysis

13.3.4 Recent Developments

13.3.5 Business Strategy

14. Appendix

14.1 About the Insight Partners

14.2 Glossary of Terms

LIST OF TABLES

Table 1. Saudi Arabia: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 2. Saudi Arabia: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 3. Saudi Arabia: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 4. UAE Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 5. UAE Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

Table 6. UAE Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

Table 9. South Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 10. Rest of Middle East and Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 11. Rest of Middle East and Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

Table 12. Rest of Middle East and Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 13. Organic Developments Done by Companies

Table 14. Inorganic Developments Done by Companies

Table 15. Glossary of Terms, Sex Toys Market

LIST OF FIGURES

Figure 1. Sex Toys Market Segmentation

Figure 2. Middle East and Africa Sex Toys Market Overview

Figure 3. Silicone Segment Held Largest Share of Material in Sex Toys Market

Figure 4. UAE is Expected to Show Remarkable Growth During the Forecast Period

Figure 5. Sex Toys Market - Middle East and Africa PEST Analysis

Figure 6. Sex Toys Market Impact Analysis of Driver and Restraints

Figure 7. Middle East and Africa Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028

Figure 8. Sex Toys Market Share, by Material, 2020 and 2028 (%)

Figure 9. Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 10. Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 11. Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 12. Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 13. Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 14. Sex toys Market Share, by Gender, 2020 and 2028 (%)

Figure 15. Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 16. Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 17. Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

Figure 18. E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 19. Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 20. Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 21. Middle East & Africa: Sex Toys Market, by Key Country – Revenue (2020) (USD Million)

Figure 22. Middle East & Africa: Sex Toys Market Share by Country – 2020 & 2028, (%)

Figure 23. Saudi Arabia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 24. UAE: Sex Toys Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. South Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 26. Rest of Middle East and Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 27. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets

Figure 28. Growth Strategies Done by the Companies in the Market, (%)

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
Validates and strengthens in-house secondary research findings
Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

Industry participants: VPs, business development managers, market intelligence managers and national sales managers
Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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