North America Dental X-Ray Market to Reach US$ 3,550.3 Mn at CAGR of 8.3% in 2027

North America Dental X-Ray Market to 2027 - Regional Analysis and Forecasts By Product (Digital, Analog); Type (Intraoral X-Ray, Extraoral X-Ray); Application (Medical, Cosmetics, Forensics), and Country

  • Report Code : TIPRE00006300
  • Category : Medical Device
  • Status : Published
  • No. of Pages : 147
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The North America dental X-ray market is expected to reach US$ 3,550.3 Mn in 2027 from US$ 1,754.7 Mn in 2018. The market is estimated to grow with a CAGR of 8.3% from 2019-2027.

The growth of the market is driven by the factors such as, technological developments in dental X-ray, rising Incidences of dental problems, and increasing demand for cosmetic dentistry. However, the market is likely to get impacted by the risk factor such as limited reimbursements and high costs of dental X-ray during the forecast period.

Dental and oral disorders are common diseases that affect people once in their lifetime. A single toothache causes discomfort, pain, disfigurement, and to worse, it leads to death. As per the Global Burden of Diseases Study 2016, oral diseases have affected approximately 3.58 billion people across the world. Dental diseases include dental caries. Periodontal disease was 11th most prevalent dental disease across the globe, which further results in tooth loss. The prevalence of dental and oral conditions are rising across the globe, such as tooth loss, root canal, dry mouth, cavities, biting difficulties, and others. Among all the dental problems tooth loss, root canal, and cavities are the primary dental problems faced by the people across the region. The significant factors for tooth loss are tooth decay, periodontal diseases, injuries, accidents, and others. As per the American College of Prosthodontists (ACP), in 2014, approximately 178 million Americans are not having at least one tooth. Moreover, 40 million people on an average in the United States are missing all teeth. Therefore, owing to the above mentioned factors the market is likely to propel in during the forecast period.

Moreover, the US holds the largest market share of dental X-ray market, supported by advanced healthcare facilities and infrastructure, technological developments, the change from analogue to digital systems, and the increasing incidence of dental disorders in the population in the country. Therefore, considering the above mentioned factors the growth of the market in the country is likely to contribute largest share in the North America region during the forecast period.

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NORTH AMERICA DENTAL X-RAY – MARKET SEGMENTATION

By Product

  • Digital
  • Analog

By Type

  • Intraoral X-ray

    • Bitewing
    • Periapical
    • Occlusal
  • Extraoral X-ray

    • Panaromic
    • CBCT
  • Others

By Application

  • Medical
  • Cosmetics
  • Forensics

By Geography

  • North America

    • US
    • Canada
    • Mexico

Companies Mentioned

  • Danaher
  • Dentsply Sirona
  • Carestream Dental, LLC
  • PLANMECA OY
  • Air Techniques, Inc.
  • LED Medical Diagnostics Inc.
  • Cefla s.c.
  • Vatech Co. Ltd.
  • The Yoshida Dental Mfg. Co., Ltd.
  • Midmark Corporation
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product, Type, Application, and Country

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

2. North America Dental X-Ray Market – Key Takeaways

3. North America Dental X-Ray Market – Market Landscape

3.1 overview

3.2 Market Segmentation

3.2.1 North America Dental X-Ray Market – By Product

3.2.2 North America Dental X-Ray Market – By Type

3.2.3 North America Dental X-Ray Market – By Application

3.2.4 North America Dental X-Ray Market – By Country

3.3 PEST Analysis

4. North America Dental X-Ray Market - Key Market Dynamics

4.1 Key Market Drivers

4.1.1 Technological Developments in Dental X-Ray

4.1.2 Rising Incidences of Dental Problems

4.1.3 Increasing Demand For Cosmetic Dentistry

4.2 Key Market Restraints

4.2.1 Limited Reimbursements

4.2.2 High Costs of Dental X-Ray

4.3 Key Market Opportunity

4.3.1 Increasing Awareness Regarding Dental Health

4.4 Future Trend

4.4.1 Adoption of Advanced Technology

4.5 Impact Analysis

5. Dental X-Ray Market – North America Analysis

5.1 North America Dental X-Ray Market Revenue Forecasts and Analysis

5.2 Market Positioning

6. North America Dental X-Ray Market Analysis – By Product

6.1 overview

6.2 North America Dental X-Ray Market By Product, 2018 & 2027 (%)

6.2.1 North America Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

6.3 Digital Market

6.3.1 Overview

6.3.2 Digital Market Revenue and Forecasts to 2027 (US$ Mn)

6.4 Analog Market

6.4.1 Overview

6.4.2 Analog Market Revenue and Forecasts to 2027 (US$ Mn)

7. North America Dental X-Ray Market Analysis – By Type

7.1 Overview

7.2 North America Dental X-Ray Market, By Type, 2018 & 2027 (%)

7.2.1 North America Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

7.2.1.1 North America Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

7.2.1.2 North America Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

7.3 Intraoral X-Ray Market

7.3.1 Overview

7.3.2 Intraoral X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

7.3.3 Bitewing Market

7.3.3.1 Overview

7.3.3.2 Bitewing Market Revenue and Forecasts to 2027 (US$ Mn)

7.3.4 Periapical Market

7.3.4.1 Overview

7.3.4.2 Periapical Market Revenue and Forecasts to 2027 (US$ Mn)

7.3.5 Occlusal Market

7.3.5.1 Overview

7.3.5.2 Occlusal Market Revenue and Forecasts to 2027 (US$ Mn)

7.4 Extraoral X-Ray Market

7.4.1 Overview

7.4.2 Extraoral X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

7.4.3 Panoramic Market

7.4.3.1 Overview

7.4.3.2 Panoramic Market Revenue and Forecasts to 2027 (US$ Mn)

7.4.4 Cone Beam Computed Tomography (CBCT) Market

7.4.4.1 Overview

7.4.4.2 Cone Beam Computed Tomography (CBCT) Market Revenue and Forecasts to 2027 (US$ Mn)

7.4.5 Others Market

7.4.5.1 Overview

7.4.5.2 Others Market Revenue and Forecasts to 2027 (US$ Mn)

8. North America Dental X-Ray Market Analysis – By Application

8.1 Overview

8.2 North America Dental X-Ray Market, By Application, 2018 & 2027 (%)

8.2.1 North America Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

8.3 Medical Market

8.3.1 Overview

8.3.2 Medical Market Revenue and Forecasts to 2027 (US$ Mn)

8.4 Cosmetics Market

8.4.1 Overview

8.4.2 Cosmetics Market Revenue and Forecasts to 2027 (US$ Mn)

8.5 Forensics Market

8.5.1 Overview

8.5.2 Forensics Market Revenue and Forecasts to 2027 (US$ Mn)

9. North America Dental X-Ray Market Revenue and Forecasts to 2027

9.1 Overview

9.2 North America Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.3 North America Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

9.4 North America Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.4.1 North America Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.4.2 North America Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.5 North America Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

9.6 North America Dental X-Ray Market Revenue and Forecasts to 2027, By Country (%)

9.7 US Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.7.1 US Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.7.2 US Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

9.7.3 US Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.7.3.1 US Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.7.3.2 US Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.7.4 US Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

9.8 Canada Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.8.1 Canada Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.8.2 Canada Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

9.8.3 Canada Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.8.3.1 Canada Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.8.3.2 Canada Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.8.4 Canada Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

9.9 Mexico Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.9.1 Mexico Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

9.9.2 Mexico Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

9.9.3 Mexico Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.9.3.1 Mexico Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.9.3.2 Mexico Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

9.9.4 Mexico Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

10. Dental X-Ray Market– Industry Landscape

10.1 Overview

10.2 Growth Strategies In The Dental X-Ray Market, 2016-2019

10.3 Inorganic Growth Strategies

10.3.1 Overview

10.3.2 Recent Inorganic Developments By Players In The Dental X-Ray Market

10.4 Organic Growth Strategies

10.4.1 Overview

10.4.2 Recent Organic Developments By Players In The Dental X-Ray Market

11. North America Dental X-Ray Market – Key Company Profiles

11.1 DANAHER

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Financial Overview

11.1.4 Product Portfolio

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Dentsply Sirona

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Financial Information

11.2.4 Product Portfolio

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Carestream Dental, LLC.

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Financial Information

11.3.4 Product Portfolio

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 PLANMECA OY.

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Financial Information

11.4.4 Product Portfolio

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Air Techniques, Inc.

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Financial Information

11.5.4 Product Portfolio

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 LED Medical Diagnostics Inc.

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Financial Information

11.6.4 Product Portfolio

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 CEFLA S.C.

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Financial Information

11.7.4 Product Portfolio

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Vatech Co. Ltd

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Financial Information

11.8.4 Product Portfolio

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 THE YOSHIDA DENTAL MFG. CO., LTD

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Financial Information

11.9.4 Product Portfolio

11.9.5 SWOT Analysis

11.9.6 Key Developments

11.10 Midmark Corporation

11.10.1 Key Facts

11.10.2 Business Description

11.10.3 Financial Information

11.10.4 Product Portfolio

11.10.5 SWOT Analysis

11.10.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Glossary of Terms

12.3 Methodology

12.3.1 Coverage

12.3.2 Secondary Research

12.3.3 Primary Research

LIST OF TABLES

Table 1. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

Table 2. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 3. North America Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 4. North America Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 5. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

Table 6. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

Table 7. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 8. North America Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 9. North America Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 10. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

Table 11. US Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

Table 12. US Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 13. US Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 14. US Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 15. US Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

Table 16. Canada Dental X-Ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

Table 17. Canada Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 18. Canada Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 19. Canada Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 20. Canada Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

Table 21. Mexico Dental X-ray Market Revenue And Forecasts to 2027, By Product (US$ Mn)

Table 22. Mexico Dental X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 23. Mexico Intraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 24. Mexico Extraoral X-Ray Market Revenue And Forecasts to 2027, By Type (US$ Mn)

Table 25. Mexico Dental X-Ray Market Revenue And Forecasts to 2027, By Application (US$ Mn)

Table 26. Recent Inorganic Developments in the Dental X-Ray Market

Table 27. Recent Organic Developments In The Dental X-Ray Market

Table 28. Glossary of Terms, Dental X-Ray Market

LIST OF FIGURES

Figure 1. US Dental X-Ray Market, Revenue (US$ Mn), By Country 2018 & 2027

Figure 2. North America Dental X-Ray Market By Product, Market Share (%), 2018

Figure 3. North America Dental X-Ray Market By Type, Market Share (%), 2018

Figure 4. North America Dental X-Ray Market By Application, Market Share (%), 2018

Figure 5. Dental X-Ray Market Segmentation

Figure 6. North America PEST Analysis

Figure 7. Dental X-Ray Market Impact Analysis of Drivers & Restraints

Figure 8. North America Dental X-Ray Market – Revenue Forecasts and Analysis – 2018- 2027

Figure 9. Market Positioning of Key Players In North America Dental X-Ray Market

Figure 10. North America Dental X-ray Market, by Service Type 2018 & 2027 (%)

Figure 11. Digital Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 12. Analog Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 13. North America Dental X-Ray Market By Type, 2018 & 2027 (%)

Figure 14. Intraoral X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 15. Bitewing Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 16. Periapical Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 17. Occlusal Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 18. Extraoral X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 19. Panoramic Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 20. Cone Beam Computed Tomography (CBCT) Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 21. Others Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 22. North America Dental X-Ray Market By Application, 2018 & 2027 (%)

Figure 23. Medical Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 24. Cosmetics Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 25. Forensics Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 26. North America Dental X-Ray Market Revenue Overview, by Country, 2018 (US$ MN)

Figure 27. North America Dental X-ray Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 28. North America Dental X-Ray Market Revenue And Forecasts to 2027, By Country (%)

Figure 29. US Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 30. Canada Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 31. Mexico Dental X-Ray Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 32. Growth Strategies in the Dental X-Ray Market, 2016-2019

The List of Companies

  1. Danaher
  2. Dentsply Sirona
  3. Carestream Dental, LLC
  4. PLANMECA OY
  5. Air Techniques, Inc.
  6. LED Medical Diagnostics Inc.
  7. Cefla s.c.
  8. Vatech Co. Ltd.
  9. The Yoshida Dental Mfg. Co., Ltd.
  10. Midmark Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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