North America digital language learning the market is expected to grow from US$ 999.9 Mn in 2018 to US$ 1842.0 Mn by the year 2027. This represents a CAGR of 7.2% from the year 2018 to 2027.
Education is one of the promising sectors for the rapid evolution of digitalization in developed and developing countries. The digitalization in the education sector is a key factor in driving digital language learning in different countries. Digitalized language learning involves several techniques to enhance students’ ability to learn, speak, and write other languages. A few of such techniques include online courses, online examination, digital textbooks, and animation. Digitalized education has modernized the educational sector in various countries, and several others developing countries are in the process of adopting this trend to prepare their students to meet the standards of the education and corporate sectors in western countries. The digital language learning market is gaining pace on the back of the rising digitalization in the education sector. Some of the major educational institutions have partnered with the digital language learning solution provider to offer a better learning experience to its students. Therefore, the growing popularity of digital learning solutions across schools, universities, and colleges is expected to drive the growth of digital language learning market in the current market scenario.
Currently, the U.S. is dominating the digital language learning market in the North America digital language learning market owing to the high rate of adoption of technologies. The U.S. is a highly advanced country in North America and a country where investment in advanced technologies, as well as the adoption of advanced solutions, is quite high. Factors such as growing digitization of education and rising demand for advanced language learning solutions are contributing substantially towards the growth of the digital language learning market in North America. The figure given below highlights the revenue share of Mexico in the North American digital language learning market in the forecast period:
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NORTH AMERICA DIGITAL LANGUAGE LEARNING MARKET - SEGMENTATION
North America Digital Language Learning Market by Language Type
- English
- German
- Spanish
- Mandarin
- Others
North America Digital language learning Market by Deployment Type
- On-Premise
- Cloud
North America Digital language learning Market by Business Type
- Business-to-Business
- Business-to-Customer
North America Digital language learning Market by End-User
- Academic
- Non-Academic
North America Digital language learning Market by Country
- US
- Canada
- Mexico
Companies Mentioned
- Busuu, Ltd
- Babbel
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc.
- Rosetta Stone, Inc.
- Verbling, Inc.
- Yabla, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Language Type, Deployment Type, Business Type, End-User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Digital Language Learning Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 PEST Analysis
4.3.1 North America PEST Analysis
5. North America Digital Language Learning Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Digitalization Across Educational Institutions
5.2 Key Market Restraints
5.2.1 High Risk of Piracy with Offline Content and Data Security with Online Content
5.3 Key Market Opportunities
5.3.1 Various Government Initiatives to Implement Digital Learning Programs
5.4 Future Trends
5.4.1 Leveraging Advanced and Simplified Technologies to Attract Students toward Digital Education
5.5 Impact Analysis of Drivers and Restraints
6. North America Digital Language Learning Market –Market Analysis
6.1 North America Digital Language Learning Market Overview
6.2 North America Digital Language Learning Market Forecast and Analysis
7. North America Digital Language Learning Market Revenue And Forecasts To 2027 – Language Type
7.1 Overview
7.2 English
7.2.1 Overview
7.2.2 North America English Language Market Revenue and Forecasts to 2027 (US$ Mn)
7.3 Mandarin
7.3.1 Overview
7.3.2 North America Mandarin Language Market Revenue and Forecasts to 2027 (US$ Mn)
7.4 Spanish Language
7.4.1 Overview
7.4.2 North America Spanish Language Market Revenue and Forecasts to 2027 (US$ Mn)
7.5 German Language
7.5.1 Overview
7.5.2 North America German Language Market Revenue and Forecasts to 2027 (US$ Mn)
7.6 Other Language
7.6.1 Overview
7.6.2 North America Other Language Market Revenue and Forecasts to 2027 (US$ Mn)
8. North America Digital Language Learning Market – By Deployment Type
8.1 Overview
8.2 Cloud-Based
8.2.1 Overview
8.2.2 North America Cloud-Based Market Revenue and Forecasts to 2027 (US$ Mn)
8.3 On-Premises
8.3.1 Overview
8.3.2 North America On-Premises Market Revenue and Forecasts to 2027 (US$ Mn)
9. North America Digital Language Learning Market Analysis – By Business Type
9.1 Overview
9.2 Business-To-Business
9.2.1 Overview
9.2.2 North America Business-To-Business Market Revenue and Forecasts to 2027 (US$ Mn)
9.3 Business-To-Customer
9.3.1 Overview
9.3.2 North America Business-To-Customers Market Revenue and Forecasts to 2027 (US$ Mn)
10. North America Digital Language Learning Market Analysis – By End User
10.1 Overview
10.2 Academic
10.2.1 Overview
10.2.2 North America Academic Market Revenue and Forecasts to 2027 (US$ Mn)
10.3 Non-Academic
10.3.1 Overview
10.3.2 North America Non-Academic Market Revenue and Forecasts to 2027 (US$ Mn)
11. North America Digital Language Learning Market– Country Analysis
11.1 Overview
11.1.1 North America Digital Language Learning Market Breakdown, By Key Countries
11.1.1.1 US Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)
11.1.1.1.1 US Digital Language Learning Market Breakdown By Language type
11.1.1.1.2 US Digital Language Learning Market Breakdown By Deployment Type
11.1.1.1.3 US Digital Language Learning Market Breakdown By Business Type
11.1.1.1.4 US Digital Language Learning Market Breakdown By End Users
11.1.1.2 Canada Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)
11.1.1.2.1 Canada Digital Language Learning Market Breakdown By Language type
11.1.1.2.2 Canada Digital Language Learning Market Breakdown By Deployment type
11.1.1.2.3 Canada Digital Language Learning Market Breakdown By Business Type
11.1.1.2.4 Canada Digital Language Learning Market Breakdown By End Users
11.1.1.3 Mexico Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)
11.1.1.3.1 Mexico Digital Language Learning Market Breakdown By Language type
11.1.1.3.2 Mexico Digital Language Learning Market Breakdown By Deployment Type
11.1.1.3.3 Mexico Digital Language Learning Market Breakdown By Business Type
11.1.1.3.4 Mexico Digital Language Learning Market Breakdown By End Users
12. Digital Language Learning Market - Industry Landscape
12.1 Market Initiative
12.2 New Development
13. Company Profiles
13.1 Babbel
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Busuu Ltd.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Fluenz
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Lingoda GmbH.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Living Language (Penguin Random House, LLC)
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Pearson PLC
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Preply, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Rosetta Stone, Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Verbling, Inc.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Vabla, Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. North America Digital Language Learning Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. North America Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)
Table 3. North America Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)
Table 4. North America Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)
Table 5. North America Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)
Table 6. North America Digital Language Learning Market Revenue And Forecast by Key Countries (US$ Mn)
Table 7. US Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)
Table 8. US Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type(US$ Mn)
Table 9. US Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type(US$ Mn)
Table 10. US Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)
Table 11. Canada Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)
Table 12. Canada Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)
Table 13. Canada Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)
Table 14. Canada Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)
Table 15. Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)
Table 16. Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)
Table 17. Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)
Table 18. Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)
Table 19. Glossary of Term: Digital Language Learning Market
LIST OF FIGURES
Figure 1. North America Digital Language Learning Market Segmentation
Figure 2. North America Digital Language Learning Market Segmentation – By Country
Figure 3. North America Digital Language Learning Market - Competitive Scenario
Figure 4. North America Digital Language Learning Market, By Language Type
Figure 5. North America Digital Language Learning Market, By Deployment Type
Figure 6. North America Digital Language Learning Market, By Business Type
Figure 7. North America Digital Language Learning Market, By End-User
Figure 8. North America Digital Language Learning Market, By Country
Figure 9. North America Digital Language Learning Market Overview
Figure 10. North America Digital Language Learning Market Ecosystem Analysis
Figure 11. North America PEST Analysis
Figure 12. North America Digital Language Learning Market Impact Analysis of Drivers and Restraints
Figure 13. North America Digital Language Learning Market Forecast and Analysis, (US$ Mn)
Figure 14. North America Digital Language Learning Market Breakdown, By Language Type, 2018 & 2027 (%)
Figure 15. North America English Language Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 16. North America Mandarin Language Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 17. North America Spanish Language Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 18. North America German Language Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 19. North America Other Language Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 20. North America Digital Language Learning Market Breakdown, By Deployment Type, 2018 & 2027 (%)
Figure 21. North America Cloud Based Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 22. North America On-Premises Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 23. North America Digital Language Learning Market Breakdown By Business Type, 2018 & 2027 (%)
Figure 24. North America Business-To-Business Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 25. North America Business-To-Customers Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 26. North America Digital Language Learning Market Breakdown, By End User, 2018 & 2027 (%)
Figure 27. North America Academic Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 28. North America Non- academic Market Revenue and Forecasts to 2027 (US$ Mn)
Figure 29. North America Digital Language Learning Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 30. US Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)
Figure 31. Canada Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)
Figure 32. Mexico Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)
The List of Companies
- Busuu, Ltd
- Babbel
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc.
- Rosetta Stone, Inc.
- Verbling, Inc.
- Yabla, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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