North America Probiotic Food Products Market Analysis and Forecast by Size, Share, Growth, Trends 2031

North America Probiotic Food Products Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Yogurt, Kombucha, Kefir, Cheese, Infant Formula, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, and Others), and Country

  • Report Code : TIPRE00039307
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 84
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North America Probiotic Food Products Market Share by 2031

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The North America probiotic food products market size is projected to grow from US$ 12.04 billion in 2023 to US$ 19.69 billion by 2031; the market is expected to register a CAGR of 6.3% during 2023–2031. A significant transformation in the health & wellness industry driven by increasing consumer demand for immune-boosting products is likely to set a new trend in the market during the forecast period.

North America Probiotic Food Products Market Analysis

Consumers are increasingly becoming aware of maintaining a healthy diet and proper gut health to support overall well-being. Many scientific studies highlight the importance of gut microbiota in immunity, digestion, and mental health. According to a survey conducted by the International Food Information Council (IFIC) in 2022, 66% of Americans were concerned about digestive health, with many seeking foods that can improve gut health. During the COVID-19 pandemic, there has been a sharp rise in the popularity of functional foods and dietary supplements, as people have been prioritizing their health and actively searching for healthy alternatives and fitness activities to prevent lifestyle-related illnesses. Moreover, consumers in North America are increasingly skeptical of synthetic ingredients and processed foods, seeking natural alternatives for improving overall health and wellness. To meet the growing demand for organic and plant-based products, many companies are focused on introducing plant-based probiotic food products and expanding their existing product ranges. Thus, rising awareness regarding preventive health among consumers fuels the North America probiotic food products market growth.

North America Probiotic Food Products Market Overview

Probiotics are functional ingredients used in various foods and beverages to enhance their nutritional qualities. Probiotic-enriched yogurt, kefir, kombucha, cheese, infant formula, and sour creams are among the various food products available worldwide. Rising health consciousness and increasing consumers' awareness about the benefits of probiotics, such as improved digestive health and immune support, are boosting the demand for probiotic food products. As most consumers in the US and Canada are increasingly prioritizing health and wellness, the demand for functional/fortified food, such as probiotic food products is surging.

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North America Probiotic Food Products Market: Strategic Insights

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North America Probiotic Food Products Market Drivers and Opportunities

Growing Strategic Initiatives and Product Innovations

Manufacturers operating across North America are making significant investments in research and development to launch innovative probiotic food products to tap into unexplored market segments. In May 2023, Dairy Farmers of America (DFA) launched probiotics-fortified UHT milk, the first lactose-free, long-life fluid milk in the US, offering an affordable alternative to kefir and kombucha. Similarly, in March 2024, IDFA's LAC seal was applied to all probiotic-rich yogurt and cultured dairy products, reflecting the growing demand for products containing live and active cultures. Also, in August 2021, Pillars Yogurt LLC launched its new product, Pillars Plant, an Organic Coconut Probiotic Yogurt. The dairy-free yogurt is available in Wegmans and Central Market stores and other retailers.

Various probiotic food product manufacturers operating in North America engage in collaborations and partnerships to expand their customer base. For instance, in March 2023, Good Culture partnered with Dairy Farmers of America and launched a new product line, Probiotic Milks. The milk, available in 2% and whole varieties, contains 1 billion probiotic cultures per 12-ounce serving. The partnership aims to expand Good Culture's portfolio and capitalize on wellness and gut health trends. Thus, the growing strategic development initiatives and product innovations by key market players propel the North America probiotic food products market.

Increasing Dependency on E-Commerce Services

The emergence of e-commerce has significantly transformed the way people shop and spend their money. New developments in the organized retail sector, growth in the penetration of smartphones and the Internet, an upsurge in purchasing power, easy access to emerging technologies, and convenience provided by online retail platforms from anywhere at any time are a few of the major factors bolstering the growth of e-commerce across North America. Consumers are becoming confident about purchasing various probiotic food products online, moving from the traditional purchasing model to the home delivery service model. With the increasing penetration of online shopping, manufacturers are selling products through direct-to-customer (D-to-C) channels by launching their online retail sites, thereby eliminating the need to invest in expensive marketing and distribution infrastructure. For instance, in May 2024, NutriLeads signed a distribution agreement with Safe Iberoamericana, SA de CV, in Mexico to expand its customer base and cater to the growing demand for its functional food and beverages. Thus, the increasing dependency on e-commerce services, along with the adoption of the D-to-C strategy by manufacturers, are expected to create lucrative opportunities for the North America probiotic food products market growth in the coming years.

North America Probiotic Food Products Market Report Segmentation Analysis

Key segments that contributed to the derivation of the North America probiotic food products market analysis are type and distribution channel.

  • Based on type, the North America probiotic food products market is segmented into yogurt, kombucha, kefir, cheese, infant formula, and others. The yogurt segment accounted for the largest share of the market in 2023.
  • In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the market in 2023.

North America Probiotic Food Products Market Share Analysis by Country

The scope of the North America probiotic food products market report is mainly divided into the US, Canada, and Mexico. The consumption of probiotic food products is gradually increasing in North America owing to factors such as increased focus on digestive health and increasing consumer awareness about probiotic strains with numerous health benefits. Probiotic food includes yogurt, kombucha, kefir, cheese, and other fermented products, which are favorable for all age groups across the region. Moreover, digestive diseases are becoming more prevalent in North America, making them one of the most serious health concerns in North American countries. According to a report by the GI Alliance on January 23, 2021, 20 million people in North America have been diagnosed with chronic digestive diseases. The prevalence of digestive diseases has led to increased personal expenditures for treatment. As probiotic food products help maintain the overall gut, it is widely consumed to prevent digestive diseases. The leading players in North America have an extensive portfolio of probiotic foods, such as yogurts, kombucha, kefir, cheese, and other fermented beverages in various flavors and packaging options. Major players in the region include Danone, KeVita Inc, and Lifeway Foods Inc, among others. In addition, these players have a robust geographical presence with a well-established customer base that contributes to the overall growth of the North America probiotic food products market.

North America Probiotic Food Products Market Report Scope

North America Probiotic Food Products Market News and Recent Developments

The North America probiotic food products market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the market are listed below:

  • Danone North America introduced the Activia+ Multi-Benefit probiotic yogurt drink, including three flavors to support gut health and the immune system. The drink contains live and active probiotics, vitamin C, vitamin D, and zinc. (Source: Danone, Company Website, March 2022)
  • Yakult Honsha invested in building a probiotic drink factory in Georgia, US, to establish a nationwide supply system that will boost sales. (Source: Yakult Honsha, Company Website, July 2023)

North America Probiotic Food Products Market Report Coverage and Deliverables

The "North America Probiotic Food Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

  • North America probiotic food products market size and forecast for all the key market segments covered under the scope
  • North America probiotic food products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed Porter's Five Forces and SWOT analysis
  • North America probiotic food products market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the North America probiotic food products market
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the factors driving the North America probiotic food products market?

Rising awareness regarding preventive health and increasing strategic initiatives by key players drive the market growth.

What is the expected CAGR of the North America probiotic food products market?

The market is expected to register a CAGR of 6.3% during 2023–2031.

Which are the leading players operating in the North America probiotic food products market?

Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature's Garden; and Sunsweet Growers Inc., are among the key players operating in the market.

What are the future trends in the North America probiotic food products market?

Increasing consumer demand for immune-boosting products is expected to emerge as a future trend in the market during the forecast period.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research

3.2 Primary Research

3.2.1 Hypothesis formulation:

3.2.2 Macro-economic factor analysis:

3.2.3 Developing base number:

3.2.4 Data Triangulation:

3.2.5 Country level data:

4. North America Probiotic Food Products Market Landscape

4.1 Market Overview

4.2 Porter’s Five Force Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Competitive Rivalry

4.2.4 Threat of Substitutes

4.2.5 Threat of New Entrants

4.3 Ecosystem Analysis

4.3.1 Raw Materials:

4.3.2 Manufacturing Process:

4.3.3 Distributors

4.3.4 End User

4.4 List of Vendors in the Value Chain

5. North America Probiotic Food Products Market – Key Market Dynamics

5.1 North America Probiotic Food Products Market – Key Market Dynamics

5.2 Market Drivers

5.2.1 Rising Awareness Regarding Preventive Health

5.2.2 Growing Strategic Initiatives and Product Innovations

5.3 Market Restraints

5.3.1 Increasing Incidences of Product Recall

5.4 Market Opportunities

5.4.1 Increasing Dependency on E-Commerce Services

5.5 Future Trends

5.5.1 Immune-Boosting Probiotic Food Products

5.6 Impact of Drivers and Restraints:

6. North America Probiotic Food Products Market Analysis

6.1 North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031

6.2 North America Probiotic Food Products Market Forecast and Analysis

7. North America Probiotic Food Products Market Analysis – by Type

7.1 Yogurt

7.1.1 Overview

7.1.2 Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

7.2 Kombucha

7.2.1 Overview

7.2.2 Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

7.3 Kefir

7.3.1 Overview

7.3.2 Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

7.4 Cheese

7.4.1 Overview

7.4.2 Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

7.5 Infant Formula

7.5.1 Overview

7.5.2 Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

7.6 Others

7.6.1 Overview

7.6.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

8. North America Probiotic Food Products Market Analysis – by Distribution Channel

8.1 Supermarkets and Hypermarkets

8.1.1 Overview

8.1.2 Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

8.2 Specialty Stores

8.2.1 Overview

8.2.2 Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

8.3 Convenience Stores

8.3.1 Overview

8.3.2 Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

8.4 Online Retail

8.4.1 Overview

8.4.2 Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

8.5 Others

8.5.1 Overview

8.5.2 Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

9. North America Probiotic Food Products Market – Country Analysis

9.1 North America

9.1.1 Overview

9.1.2 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country

9.1.2.1 North America Probiotic Food Products Market Revenue and Forecast and Analysis – by Country

9.1.2.2 United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

9.1.2.2.1 United States: North America Probiotic Food Products Market Breakdown by Type

9.1.2.2.2 United States: North America Probiotic Food Products Market Breakdown by Distribution Channel

9.1.2.3 Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

9.1.2.3.1 Canada: North America Probiotic Food Products Market Breakdown by Type

9.1.2.3.2 Canada: North America Probiotic Food Products Market Breakdown by Distribution Channel

9.1.2.4 Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

9.1.2.4.1 Mexico: North America Probiotic Food Products Market Breakdown by Type

9.1.2.4.2 Mexico: North America Probiotic Food Products Market Breakdown by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis

10.2 Company Positioning & Concentration

11. North America Probiotic Food Industry Landscape

11.1 Overview

11.2 Mergers And Acquisitions

11.3 Product Launch

12. Company Profiles

12.1 Danone SA

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Lifeway Foods Inc.

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Suja Life, LLC.

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Karma Culture LLC

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Health-Ade LLC

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Springfield Creamery Inc

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 0Alexandre Family Farm

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 Nature's Garden

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

12.9 Sunsweet Growers Inc.

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.9.6 Key Developments

12.10 KeVita, Inc.

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

List of Tables

Table 1. North America Probiotic Food Products Market Segmentation

Table 2. List of Vendors

Table 3. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Table 4. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 5. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel

Table 6. North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Country

Table 7. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 8. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel

Table 9. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 10. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel

Table 11. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 12. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel

Table 13. Heat Map Analysis

List of Figures

Figure 1. North America Probiotic Food Products Market Segmentation, by Country

Figure 2. Porter’s Five Force Analysis

Figure 3. Impact Analysis of Drivers and Restraints

Figure 4. North America Probiotic Food Products Market Revenue (US$ Million), 2021–2031

Figure 5. North America Probiotic Food Products Market Share (%) – by Type, 2023 and 2031

Figure 6. Yogurt: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 7. Kombucha: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 8. Kefir: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 9. Cheese: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 10. Infant Formula: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 11. Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 12. North America Probiotic Food Products Market Share (%) – by Distribution Channel, 2023 and 2031

Figure 13. Supermarkets and Hypermarkets: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 14. Specialty Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 15. Convenience Stores: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 16. Online Retail: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 17. Others: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 18. North America Probiotic Food Products Market Breakdown by Key Countries, 2023 and 2031 (%)

Figure 19. United States: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 20. Canada: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 21. Mexico: North America Probiotic Food Products Market – Revenue and Forecast to 2031 (US$ Million)

Figure 22. Company Positioning & Concentration

The List of Companies - North America Probiotic Food Products Market 

  1. Danone SA
  2. Lifeway Foods Inc.
  3. Suja Life, LLC.
  4. Karma Culture LLC
  5. Health-Ade LLC 
  6. Springfield Creamery Inc
  7. Alexandre Family Farm
  8. Nature's Garden 
  9. Sunsweet Growers Inc.
  10. KeVita, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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