North America Talc Market to Grow at a CAGR of 4.2% to reach US$ 293.24 million from 2022 to 2030

North America Talc Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Deposit Type (Talc Chlorite and Talc Carbonate) and End Use Industry (Plastics, Pulp & Paper, Ceramics, Paints & Coatings, Rubber, Pharmaceuticals, Food, and Others)

  • Report Code : TIPRE00030203
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 94
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North America Talc Market to Grow at a CAGR of 4.2% to reach US$ 293.24 million from 2022 to 2030

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The North America talc market is expected to grow from US$ 211.23 million in 2022 to US$ 293.24 million by 2030; it is expected to register a CAGR of 4.2% from 2022 to 2030.

MARKET ANALYSIS

Talc is a hydrated magnesium silicate. Talc deposits are formed from the transformation of high magnesium rocks by siliceous hydrothermal fluids. Most of the talc originates from the alteration of dolomite or ultramafic intrusive rocks. It is always found in combination with other minerals. Carbonates and chlorite are the most common associated minerals. Each talc deposit has a unique morphology and mineralogy. All types of talc exhibit unique properties such as softness, water repellency, chemical inertness, platyness, and an affinity for organic substances. These properties make talc suitable as a multi-functional filler and process enabler in an array of applications from plastics to paper and ceramics to paint. Talc is used as an anti-sticking agent, anti-caking agent, lubricant, a carrier, a thickener, a strengthening filler, a smooth filler, and an adsorbent. The major driver for the growth of the North America talc market is the growing demand from various end-use industries such as ceramics, plastics, paints & coatings, food, and agriculture. The ceramics segment is the most attractive segment and creates lucrative opportunities in the North America talc market. The plastics industry is another essential consumer of talc. Talc is mainly used as a filler in plastics. The platy shape of talc particles can increase the hardness of products such as polypropylene, vinyl, polyethylene, nylon, and polyester. It can also increases the heat resistance of these products and reduce shrinkage. An increasing use of talc in the plastics industry will offer more opportunities for North America talc market growth.

GROWTH DRIVERS AND CHALLENGES

Talc is commonly used in the pulp & paper industry as a pitch control agent, coating pigment, and functional filler. It helps enhance the runnability of a paper machine. Talc is used to recycle paper and produce new paper, pulp, and cardboard. The properties of talc prevent pitch agglomeration within the production machine. Talc is used as a filler to give smoothness, porosity, and opacity to paper. Also, in paper production, talc use enhances the quality of finished products and reduces production costs. Various countries in North America are major pulp & paper producers. According to the World Wildlife Fund Inc., the US is the world's second-largest paper producer and consumer country. The demand for paper packaging is increasing in various sectors. Quick service restaurants (QSR) and fast-food restaurants are among the largest users of paper packaging products. The demand for paper and paper packaging is growing in North America due to a number of factors, including the increasing popularity of e-commerce and the rising demand for food & beverage packaging. The growing paper & pulp industry propels the demand for talc, which drives the North America talc market growth.

However, talc is mined from the earth. It may contain asbestos, which is a highly toxic substance. Asbestos is found underground, and its veins can often be found in talc deposits, leading to a risk of cross-contamination. Thus, there are high chances of asbestos-contaminated talc present in different products. Long-term exposure to asbestos can increase the risks of cancers, particularly mesothelioma (lung cancer), ovarian cancer, and laryngeal cancer. Amid increasing health concerns and growing consumer awareness, cosmetics manufacturers are shifting toward making talc-free and corn-starch or natural ingredient-based products. These factors could limit the North America talc market growth.

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North America Talc Market: Strategic Insights

north-america-talc-market
Market Size Value inUS$ 211.23 million in 2022
Market Size Value byUS$ 293.24 million by 2030
Growth rateCAGR of 4.2% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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REPORT SEGMENTATION AND SCOPE

The " North America Talc Market Forecast Analysis to 2030" is a specialized and in-depth study with a major focus on the North America talc market trends and growth opportunities in North America. The report aims to provide an overview of the North America talc market with detailed market segmentation by deposit type and end use industry. The North America talc market has witnessed high growth recently and is expected to continue with this trend during the forecast period. The report provides key statistics on the consumption of talc in North America. In addition, the report provides a qualitative assessment of various factors affecting the talc market performance in North America. The report also includes a comprehensive analysis of the leading players in the North America talc market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter's five forces analysis provide a 360-degree view of the North America talc market, which helps understand the entire supply chain and various factors affecting the North America talc market growth.  

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SEGMENTAL ANALYSIS

The North America talc market is segmented based on deposit type and end-use industry. Based on deposit type, the North America talc market is segmented into talc chlorite and talc carbonate. On the basis of end-use industry, the North America talc market is categorized into plastics, pulp & paper, ceramics, paints & coatings, rubber, pharmaceuticals, food, and others. The ceramics segment accounted for a significant share of the North America talc market. Talc can be used in several applications in the ceramic sector. It is used to manufacture ceramics products such as bathroom fixtures, pottery, ceramic tile, and dinnerware. Talc improves the firing characteristics and strengthens the finished product. Therefore, it is used as a filler in automotive cordierite, several tiles, and fireproof ceramics. Talc is a catalyst in the ceramic industry and has a high-temperature resistance. Adding talc enhances the mechanical and optical properties of the ceramic material and glazes, and the combustion temperature is reduced. These benefits positively impact the production costs of ceramics. These factors are anticipated to bolster the use of talc in ceramics production during the forecast period.

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REGIONAL ANALYSIS

The North America talc market is segmented into US, Canada, and Mexico. The market in the US was estimated to be ~US$ 150 million in 2022. The US, one of the key economies in North America, contributes significantly to the growth of the talc market. High disposable income, coupled with a shift in consumer lifestyle, attracts consumers to invest in new construction projects and improve the existing structures. According to the Associated General Contractors of America (AGC), construction is a major contributor to the US economy. According to the US Census Bureau, spending on building and construction in public and private sectors of the US in January and February 2022 amounted to US$ 237.8 billion, reporting a growth of 10.4% compared to the same period in 2021. In the US, the plastics industry is the sixth largest industry. According to the US Bureau of Labor Statistics, in 2021, the plastic & resin manufacturing industry was valued at US$ 74 billion. Increasing construction activities and growing plastic manufacturing industry are likely to propel the growth of the talc market in the US from 2022 to 2030. Canada is expected to register a CAGR of approximately 4.0% from 2022 to 2030. Canada’s pulp & paper industry is a significant contributor to talc demand. Talc is used as a filler and coating material in paper production, improving properties such as opacity, smoothness, and printability. As the Canadian pulp & paper sector maintains its commitment to producing high-quality paper products for both domestic and international markets, the demand for talc as a vital ingredient remains strong. The cosmetics & personal care industry in Canada also relies on talc. Talc’s soft, smooth texture and oil-absorbing properties make it a common ingredient in cosmetics such as powders, foundations, and skincare products. Mexico is forecasted to be valued at around US$ 30 million in 2030. Mexico’s plastics and automotive industries play a significant role in the growth of the talc market. According to the International Trade Administration, the automotive sector is one of Mexico's most important sectors, comprising 20% of the nation's GDP and employing over one million people nationwide. Talc serves as a reinforcing filler in plastics, enhancing their mechanical properties and contributing to lightweight and improved fuel efficiency in vehicles. All these factors drive the North America talc market growth in Mexico.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

The report provides a detailed overview of the North America talc market.

In February 2021, Magris Resources Canada Inc. announced to have entered into a definitive stalking horse agreement to acquire substantially all the assets of Imerys Talc America Inc., Imerys Talc Vermont Inc., and Imerys Talc Canada Inc.

IMPACT OF COVID-19 PANDEMIC

The North America talc market witnessed growth before the onset of the COVID-19 pandemic due to the increased use of talc in the cosmetics, plastics, automotive, construction, and pulp & paper industries. However, the pandemic adversely affected the chemicals & materials industry, resulting in the shutdown of manufacturing facilities, challenges in procuring raw materials, and restrictions on logistic operations. The unprecedented rise in the number of COVID-19 cases across the country and the subsequent lockdown of numerous manufacturing facilities negatively influenced the growth of the North America talc market. Further, the overall disruptions in manufacturing processes, research, and development activities restrained the North America talc market growth.

Moreover, the severely decreased manufacturing activities reduced the demand for talc in North America. However, the North America talc market began to revive in 2021, as governments of various countries in the region took significant measures, such as well-coordinated vaccination drives. The resumption of business activities in construction, automotive, pulp & paper, personal care & cosmetics, and other industries gradually boosted the demand for talc in 2021.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

The key players operating in the North America talc market include SCR-Sibelco NV, Mineral Technologies Inc, Liaoning Aihai Talc Co Ltd, Golcha Mineral Pvt Ltd, Elementis Plc, and IMI Fabi SpA.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Deposit Type, and End Use Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Talc Market Landscape

4.1 Overview

4.2 Porter's Five Forces Analysis

4.2.1 Threat of New Entrants:

4.2.2 Bargaining Power of Suppliers:

4.2.3 Bargaining Power of Buyers:

4.2.4 Competitive Rivalry:

4.2.5 Threat of Substitutes:

4.3 Ecosystem Analysis

4.3.1 Overview:

4.3.2 Mining:

4.3.3 Processing and Grinding

4.3.4 Product Distribution or Supply

4.3.5 End-Use Industries

5. North America Talc Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Use of Talc in Paper & Pulp Industry

5.1.2 Increasing Demand from Various End-Use Industries

5.2 Market Restraints

5.2.1 Health Concerns Related to Usage of Talc

5.3 Market Opportunities

5.3.1 Growth of Ceramics Industry

5.4 Future Trends

5.4.1 Growing Demand for Plastics in Automotive Industry

5.5 Impact Analysis

6. Talc Market - North America Market Analysis

6.1 North America Talc Market Volume (Kilo Tons)

6.2 North America Talc Market Revenue (US$ Million)

6.3 North America Talc Market Forecast and Analysis

7. North America Talc Market Analysis - Deposit Type

7.1 Talc Chlorite

7.1.1 Overview

7.1.2 Talc Chlorite Market Volume and Forecast to 2030 (Kilo Tons)

7.1.3 Talc Chlorite Market Revenue and Forecast to 2030 (US$ Million)

7.2 Talc Carbonate

7.2.1 Overview

7.2.2 Talc Carbonate Market Volume and Forecast to 2030 (Kilo Tons)

7.2.3 Talc Carbonate Market Revenue and Forecast to 2030 (US$ Million)

8. North America Talc Market Analysis – Application

8.1 Plastics

8.1.1 Overview

8.1.2 Plastics Market Revenue, and Forecast to 2030 (US$ Million)

8.2 Pulp & Paper

8.2.1 Overview

8.2.2 Pulp & Paper Market Revenue, and Forecast to 2030 (US$ Million)

8.3 Ceramics

8.3.1 Overview

8.3.2 Ceramics Market Revenue and Forecast to 2030 (US$ Million)

8.4 Paints & Coatings

8.4.1 Overview

8.4.2 Paints & Coatings Market Revenue and Forecast to 2030 (US$ Million)

8.5 Rubber

8.5.1 Overview

8.5.2 Rubber Market Revenue and Forecast to 2030 (US$ Million)

8.6 Pharmaceuticals

8.6.1 Overview

8.6.2 Pharmaceuticals Market Revenue and Forecast to 2030 (US$ Million)

8.7 Food

8.7.1 Overview

8.7.2 Food Market Revenue and Forecast to 2030 (US$ Million)

8.8 Others

8.8.1 Overview

8.8.2 Others Market Revenue and Forecast to 2030 (US$ Million)

9. North America Talc Market - Geographical Analysis

9.1 North America Talc Market

9.1.1 Overview

9.1.2 North America Talc Market Breakdown by Country

9.1.2.1 North America Talc Market Breakdown by Country

9.1.2.2 The US Talc Market Volume and Forecasts To 2030 (Kilo Tons)

9.1.2.3 The US Talc Market Revenue and Forecasts To 2030 (US$ Million)

9.1.2.3.1 The US Talc Market Breakdown by Deposit Type

9.1.2.3.2 The US Talc Market Breakdown by Application

9.1.2.4 Canada Talc Market Volume and Forecasts To 2030 (Kilo Tons)

9.1.2.5 Canada Talc Market Revenue and Forecasts To 2030 (US$ Million)

9.1.2.5.1 Canada Talc Market Breakdown by Deposit Type

9.1.2.5.2 Canada Talc Market Breakdown by Application

9.1.2.6 Mexico Talc Market Revenue and Forecasts To 2030 (US$ Million)

9.1.2.7 Mexico Talc Market Volume and Forecasts To 2030 (Kilo Tons)

9.1.2.7.1 Mexico Talc Market Breakdown by Deposit Type

9.1.2.7.2 Mexico Talc Market Breakdown by Application

10. Impact of COVID-19 Pandemic on North America Talc Market

10.1 Pre & Post Covid-19 Impact

11. Industry Landscape

11.1 Merger and Acquisition

12. Competitive Landscape

12.1 Heat Map Analysis by Key Players

12.2 Company Positioning & Concentration

13. Company Profiles

13.1 Elementis Plc

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Golcha Minerals Pvt Ltd

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 IMI Fabi SpA

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Liaoning Aihai Talc Co Ltd

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Minerals Technologies Inc

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 SCR-Sibelco NV

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

14. Appendix

List of Tables

Table 1. North America Talc Market Segmentation

Table 2. North America Talc Market Volume and Forecasts To 2030 (Kilo Tons)

Table 3. North America Talc Market Revenue and Forecasts To 2030 (US$ Million)

Table 4. North America Talc Market Volume and Forecasts To 2030 (Kilo Tons) – Deposit Type

Table 5. North America Talc Market Revenue and Forecasts To 2030 (US$ Million) – Deposit Type

Table 6. North America Talc Market Revenue and Forecasts To 2030 (US$ Million) – Application

Table 7. The US Talc Market Volume and Forecasts To 2030 (Kilo Tons) – Deposit Type

Table 8. The US Talc Market Revenue and Forecasts To 2030 (US$ Million) – Deposit Type

Table 9. The US Talc Market Revenue and Forecasts To 2030 (US$ Million) – Application

Table 10. Canada Talc Market Volume and Forecasts To 2030 (Kilo Tons) – Deposit Type

Table 11. Canada Talc Market Revenue and Forecasts To 2030 (US$ Million) – Deposit Type

Table 12. Canada Talc Market Revenue and Forecasts To 2030 (US$ Million) – Application

Table 13. Mexico Talc Market Volume and Forecasts To 2030 (Kilo Tons) – Deposit Type

Table 14. Mexico Talc Market Revenue and Forecasts To 2030 (US$ Million) – Deposit Type

Table 15. Mexico Talc Market Revenue and Forecasts To 2030 (US$ Million) – Application

List of Figures

Figure 1. North America Talc Market Segmentation, By Country

Figure 2. North America Talc Market – Porter’s Analysis

Figure 3. Ecosystem: Talc Market

Figure 4. Market Dynamics: North America Talc Market

Figure 5. North America Talc Market Impact Analysis of Drivers and Restraints

Figure 6. North America Talc Market Volume (Kilo Tons), 2020 – 2030

Figure 7. North America Talc Market Revenue (US$ Million), 2020 – 2030

Figure 8. North America Talc Market Share (%) – Deposit Type, 2022 and 2030

Figure 9. Talc Chlorite Market Volume and Forecasts To 2030 (Kilo Tons)

Figure 10. Talc Chlorite Market Revenue and Forecasts To 2030 (US$ Million)

Figure 11. Talc Carbonate Market Volume and Forecasts To 2030 (Kilo Tons)

Figure 12. Talc Carbonate Market Revenue and Forecasts To 2030 (US$ Million)

Figure 13. North America Talc Market Shapre (%) –Application, 2022 and 2030

Figure 14. Plastics Market Revenue and Forecasts To 2030 (US$ Million)

Figure 15. Pulp & Paper Market Revenue and Forecasts To 2030 (US$ Million)

Figure 16. Ceramics Market Revenue and Forecasts To 2030 (US$ Million)

Figure 17. Paints & Coatings Market Revenue and Forecasts To 2030 (US$ Million)

Figure 18. Rubber Market Revenue and Forecasts To 2030 (US$ Million)

Figure 19. Pharmaceuticals Market Revenue and Forecasts To 2030 (US$ Million)

Figure 20. Food Market Revenue and Forecasts To 2030 (US$ Million)

Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)

Figure 22. North America Talc Market Breakdown by Key Countries, 2022 And 2030 (%)

Figure 23. The US Talc Market Volume and Forecasts To 2030 (Kilo Tons)

Figure 24. The US Talc Market Revenue and Forecasts To 2030 (US$ Million)

Figure 25. Canada Talc Market Volume and Forecasts To 2030 (Kilo Tons)

Figure 26. Canada Talc Market Revenue and Forecasts To 2030 (US$ Million)

Figure 27. Mexico Talc Market Revenue and Forecasts To 2030 (US$ Million)

Figure 28. Mexico Talc Market Volume and Forecasts To 2030 (Kilo Tons)

Figure 29. Company Positioning & Concentration

Figure 30. Heat Map Analysis by Key Players

The List of Companies - North America Talc Market

  1. SCR-Sibelco NV
  2. Mineral Technologies Inc
  3. Liaoning Aihai Talc Co Ltd
  4. Golcha Mineral Pvt Ltd
  5. Elementis Plc
  6. IMI Fabi SpA.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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