The North America Visual analytics market is expected to grow from US$ 858.1 Mn in 2017 to US$ 2279.8 Mn by the year 2025. This represents a CAGR of 13.1% from the year 2018 to 2025.
Visual Analytics is defined as the science of analytical reasoning, coupled with interactive visual interfaces. Visual analytics solutions assist the business owners to present the complex data in visual form and gain insights into the complex problems. Visual Analytics solutions also enable users to generate impactful visualizations and assists in identifying new opportunities in the business. In the current market scenario, volume and flow of data have increased significantly, which has influenced the growth of North America visual analytics market. Large organizations are actively focusing on adoption of robust visual analytics tools as they deal with a massive amount of data. Large organizations utilize visual analytics procedure and tools to analyze the massive amounts of data to gain insights and make decisions to achieve the long term objectives. Visual Analytics is gaining popularity among various industry verticals such as BFSI, IT & Telecom, and retail, among others. With the changing consumer preferences, various end-user enterprises are adopting visual analytics solutions as it provides them to get an update in real time and keep in pace with the changing consumer demands. Therefore, the growing volumes of data, increasing focus towards gaining insights to make informed decisions are the major factors that are expected to drive the growth of North America visual analytics market in future.
The US presents a massive opportunity in the field of visual analytics. Majority of the companies in the country that have already implemented visual analytics, and other companies have vision and strategy to implement the visual analytics technology. Moreover, the US has the most important financial market in the world and one of the largest stock exchange. The data splurge in the country is owing to the presence of several tech & financial institutions. The US is an economically advanced country and the hub of the world’s biggest technology giants. Also, the US has deep integration of IoT based connected devices, that generates a considerable amount of digital data every second. The developments in the field of Big Data, Business Intelligence (BI) and other associated technologies are further expected to propel the growth of North America visual analytics software adoptions by various industry verticals for performing different business functions. A high concentration of technological industry verticals in the US augurs good for the growth of the visual analytics market in the country. The figure given below highlights the revenue share of Mexico in the North American visual analytics market in the forecast period:
Mexico in North America Visual Analytics Market Revenue and Forecasts to 2025 (US$ Bn)
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- Request discounts available for Start-Ups & Universities
NORTH AMERICA VISUAL ANALYTICS MARKET – SEGMENTATION
North America Visual Analytics Market by Deployment Model
• Cloud • On-Premise
North America Visual Analytics Market by Business Function
• Sales and Marketing • Operations • Finance • Supply Chain • Information Technology • CRM• Human Resources • Others North America Visual Analytics Market by Vertical
• Retail & Consumer Goods Market• IT & Telecom• BFSI• Manufacturing • Energy & Utilities• Others• Healthcare• Government
North America Visual Analytics Market by Country
• U.S.• Canada• Mexico
North America Visual Analytics Companies
• ADVIZOR SOLUTIONS, INC.• ALTERYX, INC.• IBM CORPORATION• MICROSTRATEGY INCORPORATED• ORACLE CORPORATION• QLIK TECHNOLOGIES INC• SAP SE• SAS INSTITUTE INC.• Tableau Software• TIBCO SOFTWARE INC. Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Deployment Model, Business Function, Vertical
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
PART 1. INTRODUCTION
1.1 Scope of the Study
1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
PART 2. key takeaways
PART 3. North America Visual Analytics Market Landscape
3.1 Market Segmentation
3.1.1 North America Visual Analytics Market – By Deployment Model
3.1.2 North America Visual Analytics Market – By Business Function
3.1.3 North America Visual Analytics Market – By Vertical
3.1.4 North America Visual Analytics Market – By Countries
3.2 PEST ANALYSIS
3.2.1 North America PEST Analysis
PART 4. Key Industry Dynamics
4.1 Key Market Drivers
4.1.1 Growing popularity of AI and Machine learning
4.2 Key Market Restraints
4.2.1 Lack of skilled workforce
4.3 Key Market Opporunities
4.3.1 Growing Adoption of Visual Analytics Solutions by SMEs
4.4 Future Trends
4.5 Impact Analysis of Drivers and Restraints
PART 5. North America Visual Analytics–Market Analysis
5.1 North America Visual Analytics Market Overview
5.2 North America Visual Analytics Market Forecast and Analysis
PART 6. North America Visual Analytics Market Analysis – By Deployment Model
6.1 Overview
6.2 Cloud Based
6.2.1 Overview
6.2.2 North America Cloud Based Market Revenue and Forecasts to 2025 (US$ Mn)
6.3 on-premises
6.3.1 Overview
6.3.2 North America On-Premises Market Revenue and Forecasts to 2025 (US$ Mn)
PART 7. North America Visual Analytics Market Analysis – By Business function
7.1 Overview
7.2 Sales & marketing
7.2.1 Overview
7.2.2 North America Sales & Marketing Market Revenue and Forecasts to 2025 (US$ Mn)
7.3 Operations
7.3.1 Overview
7.3.2 North America Operations Market Revenue and Forecasts to 2025 (US$ Mn)
7.4 Finance
7.4.1 Overview
7.4.2 North America Finance Market Revenue and Forecasts to 2025 (US$ Mn)
7.5 Supply chain
7.5.1 Overview
7.5.2 North America Supply Chain Market Revenue and Forecasts to 2025 (US$ Mn)
7.6 information technology
7.6.1 Overview
7.6.2 North America Information Technology Market Revenue and Forecasts to 2025 (US$ Mn)
7.7 CRM
7.7.1 Overview
7.7.2 North America CRM Market Revenue and Forecasts to 2025 (US$ Mn)
7.8 Human resource
7.8.1 Overview
7.8.2 North America Human Resource Market Revenue and Forecasts to 2025 (US$ Mn)
7.9 Others
7.9.1 North America Others Market Revenue and Forecasts to 2025 (US$ Mn)
PART 8. North America Visual Analytics Market Analysis – By verticals
8.1 Overview
8.2 Retail & Consumer Goods
8.3 Overview
8.3.1 North America Retail & Consumer Goods Market Revenue and Forecasts to 2025 (US$ Mn)
8.4 IT & Telecom
8.4.1 Overview
8.4.2 North America IT & Telecom Market Revenue and Forecasts to 2025 (US$ Mn)
8.5 BFSI
8.5.1 Overview
8.5.2 North America BFSI Market Revenue and Forecasts to 2025 (US$ Mn)
8.6 Manufacturing
8.6.1 Overview
8.6.2 North America Manufacturing Market Revenue and Forecasts to 2025 (US$ Mn)
8.7 Energy & Utilities
8.7.1 Overview
8.7.2 North America Energy & Utilities Market Revenue and Forecasts to 2025 (US$ Mn)
8.8 healthcare
8.8.1 Overview
8.8.2 North America Healthcare Market Revenue and Forecasts to 2025 (US$ Mn)
8.9 Government
8.9.1 Overview
8.9.2 North America Government Market Revenue and Forecasts to 2025 (US$ Mn)
8.10 Others
8.10.1 North America Others Market Revenue and Forecasts to 2025 (US$ Mn)
PART 9. North America Visual Analytics Market – country Analysis
9.1 Overview
9.1.1 North America Visual Analytics Market Breakdown by Key Countries
9.1.1.1 U.S. Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
9.1.1.2 Canada Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
9.1.1.3 Mexico Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
PART 10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 Merger and Acquisition
10.4 New Product Development
PART 11. Competitive Landscape
11.1 Competitive Product Mapping
PART 12. Company profiles
12.1 SAS Institute Inc.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Financial Overview
12.1.4 SWOT Analysis
12.1.5 Key Developments
12.2 IBM Corporation
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Financial Overview
12.2.4 SWOT Analysis
12.2.5 Key Developments
12.3 Oracle Corporation
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Financial Overview
12.3.4 SWOT Analysis
12.3.5 Key Developments
12.4 Tableau Software
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Financial Overview
12.4.4 SWOT Analysis
12.4.5 Key Developments
12.5 TIBCO Software Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Financial Overview
12.5.4 SWOT Analysis
12.5.5 Key Developments
12.6 SAP Se
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Financial Overview
12.6.4 SWOT Analysis
12.6.5 Key Developments
12.7 Alteryx, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Financial Overview
12.7.4 SWOT Analysis
12.7.5 Key Developments
12.8 MicroStrategy Incorporated
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Financial Overview
12.8.4 SWOT Analysis
12.8.5 Key Developments
12.9 QLIK TECHNOLOGIES INC.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Financial Overview
12.9.4 SWOT Analysis
12.9.5 Key Developments
12.10 ADVIZOR Solutions, Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Financial Overview
12.10.4 SWOT Analysis
12.10.5 Key Developments
PART 13. Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
13.3 Methodology
13.3.1 Coverage
13.3.2 Secondary Research
13.3.3 Primary Research
list of tables
TABLE 1. North America Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
TABLE 2. North America Visual Analytics Market Breakdown by deployment Revenue and Forecasts to 2025 (US$ Mn)
TABLE 3. North America Visual Analytics Market Breakdown by business function Revenue and Forecasts to 2025 (US$ Mn)
TABLE 4. North America Visual Analytics Market Breakdown by business function Revenue and Forecasts to 2025 (US$ Mn)
TABLE 5. North America Visual Analytics Market Breakdown by business function Revenue and Forecasts to 2025 (US$ Mn)
TABLE 6. Glossary of Term: Visual Analytics Market
list of figures
FIGURE 1. North America Visual Analytics market – US revenue & forecast for 2017 & 2015
FIGURE 2. North america Visual Analytics market –revenue & forecast by Business function (2017-2025)
FIGURE 3. North America Visual Analytics market – retail & consumer goods revenue & forecast, 2017 & 2025
FIGURE 4. Visual Analytics –Value Model
FIGURE 5. North America Visual Analytics Market segmenttion
FIGURE 6. North America Visual Analytics Market segmentation - By Geography
FIGURE 7. North America PEST Analysis
FIGURE 8. Visual Analytics Market Impact Analysis of Driver and Restraints
FIGURE 9. North America Visual Analytics MARKET FORECAST AND ANALYSIS
FIGURE 10. North America Visual Analytics Market Breakdown By deployment type, 2017 & 2025 (%)
FIGURE 11. North America Cloud Based Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 12. North America On-Premises Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 13. north America Visual Analytics Market Breakdown By Business function, 2017 & 2025 (%)
FIGURE 14. North America Sales & marketing Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 15. North America operations Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 16. North America Finance Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 17. North America supply chain Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 18. America Information technology Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 19. North America CRM Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 20. North America Human Resource Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 21. North America Others Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 22. North America Visual Analytics Market Breakdown By vertical, 2017 & 2025 (%)
FIGURE 23. North America Retail & Consumer Goods Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 24. North America IT & Telecom Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 25. North America BFSI Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 26. North America Manufacturing Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 27. North America ENergy & Utilities Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 28. North America HEALTHCARE MARKET Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 29. North America Government Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 30. North America others Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 31. North America Visual Analytics Market Breakdown by Key Countries, 2017 & 2025(%)
FIGURE 32. U.S. Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 33. Canada Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 34. Mexico Visual Analytics Market Revenue and Forecasts to 2025 (US$ Mn)
FIGURE 35. Visual Analytics Market, Industry Landscape (2015-2018) %
The List of Companies
- SAS INSTITUTE INC.
- IBM CORPORATION
- ORACLE CORPORATION
- Tableau Software
- TIBCO SOFTWARE INC.
- SAP SE
- ALTERYX, INC.
- MICROSTRATEGY INCORPORATED
- QLIK TECHNOLOGIES INC
- ADVIZOR SOLUTIONS, INC.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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