MARKET OVERVIEW
A portable air humidifier and dehumidifier are small, compact devices used to regulate the humidity levels in indoor spaces. Portable air humidifiers add moisture to the air to help relieve dry skin, respiratory issues, and other symptoms caused by dry air. Portable air dehumidifiers, on the other hand, remove excess moisture from the air to prevent mold growth, musty odors, and other issues caused by high humidity. These devices are typically portable, energy-efficient, and convenient, making them a popular solution for regulating indoor air quality. The market for portable air humidifiers and dehumidifiers is growing as consumers become more aware of the benefits of maintaining proper indoor air quality.
MARKET DYNAMICS
The key market drivers for portable air humidifier and dehumidifier market are, introduction of novel technologies, increased industrialization, growth in demand for humidifiers and dehumidifiers across verticals. Moreover, rising application of portable humidifier in hospital and healthcare building to maintain optimum levels of humidity is likely to propel market growth, Additionally, rise in use of dehumidifiers in malls, institutions, homes to reduce humidity and eliminate odor are likely to fuel market growth during the forecast period. Whereas relatively higher cost associated with portable humidifiers and dehumidifiers is likely to restrain market growth.
MARKET SCOPE
The "Global Portable Air Humidifier and Dehumidifier Market Analysis to 2031" is a specialized and in-depth study of the Portable air humidifier and dehumidifier Market with a special focus on the global market trend analysis. The report aims to provide an overview of Portable air humidifier and dehumidifier market with detailed market segmentation by product, distribution channel and end user. The global Portable air humidifier and dehumidifier market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Portable air humidifier and dehumidifier market player and offers key trends and opportunities in the Portable air humidifier and dehumidifier market.
MARKET SEGMENTATION
The global portable air humidifier and dehumidifier market is segmented as, product, distribution channel and end user. Based on product the portable air humidifier and dehumidifier market is segmented as, air humidifier and air dehumidifier. Based on distribution channel, the portable air humidifier and dehumidifier market is segmented as, supermarkets/ hypermarkets, specialty stores, online channel, others. Further, based on end user the portable air humidifier and dehumidifier market is segmented as, residential, commercial, and industrial.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Portable air humidifier and dehumidifier market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Portable air humidifier and dehumidifier market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Portable air humidifier and dehumidifier Market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Portable air humidifier and dehumidifier market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Portable air humidifier and dehumidifier market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Portable air humidifier and dehumidifier market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Portable air humidifier and dehumidifier Market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Portable air humidifier and dehumidifier market in these regions.
MARKET PLAYERS
The reports cover key developments in the Portable air humidifier and dehumidifier market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Portable air humidifier and dehumidifier market are anticipated to lucrative growth opportunities in the future with the rising demand for portable air humidifier and dehumidifier market. Below mentioned is the list of few companies engaged in the Portable air humidifier and dehumidifier market.
The report also includes the profiles of key Portable air humidifier and dehumidifier market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Danby
- Guardian Technologies
- Honeywell International Inc
- Whirlpool
- Koninklijke Philips N.V.
- Condair Group
- STULZ-CHSPL India (P) Ltd
- PREAIR Electrical Appliance
- Bry-Air
- Oscorp Technology
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Portable Air Humidifier And Dehumidifier Market - By Product
1.3.2 Portable Air Humidifier And Dehumidifier Market - By Distribution Channel
1.3.3 Portable Air Humidifier And Dehumidifier Market - By End User
1.3.4 Portable Air Humidifier And Dehumidifier Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET - GLOBAL MARKET ANALYSIS
6.1. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER - GLOBAL MARKET OVERVIEW
6.2. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. AIR HUMIDIFIER
7.3.1. Overview
7.3.2. Air Humidifier Market Forecast and Analysis
7.4. AIR DEHUMIDIFIER
7.4.1. Overview
7.4.2. Air Dehumidifier Market Forecast and Analysis
8. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS/HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets/Hypermarkets Market Forecast and Analysis
8.4. SPECIALTY STORES
8.4.1. Overview
8.4.2. Specialty Stores Market Forecast and Analysis
8.5. ONLINE CHANNEL
8.5.1. Overview
8.5.2. Online Channel Market Forecast and Analysis
8.6. OTHER DISTRIBUTION CHANNELS
8.6.1. Overview
8.6.2. Other Distribution Channels Market Forecast and Analysis
9. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET - REVENUE AND FORECASTS TO 2028 - END USER
9.1. OVERVIEW
9.2. END USER MARKET FORECASTS AND ANALYSIS
9.3. RESIDENTIAL
9.3.1. Overview
9.3.2. Residential Market Forecast and Analysis
9.4. COMMERCIAL
9.4.1. Overview
9.4.2. Commercial Market Forecast and Analysis
9.5. INDUSTRIAL
9.5.1. Overview
9.5.2. Industrial Market Forecast and Analysis
10. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Portable Air Humidifier And Dehumidifier Market Overview
10.1.2 North America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis
10.1.3 North America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Product
10.1.4 North America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Distribution Channel
10.1.5 North America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By End User
10.1.6 North America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Countries
10.1.6.1 United States Portable Air Humidifier And Dehumidifier Market
10.1.6.1.1 United States Portable Air Humidifier And Dehumidifier Market by Product
10.1.6.1.2 United States Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.1.6.1.3 United States Portable Air Humidifier And Dehumidifier Market by End User
10.1.6.2 Canada Portable Air Humidifier And Dehumidifier Market
10.1.6.2.1 Canada Portable Air Humidifier And Dehumidifier Market by Product
10.1.6.2.2 Canada Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.1.6.2.3 Canada Portable Air Humidifier And Dehumidifier Market by End User
10.1.6.3 Mexico Portable Air Humidifier And Dehumidifier Market
10.1.6.3.1 Mexico Portable Air Humidifier And Dehumidifier Market by Product
10.1.6.3.2 Mexico Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.1.6.3.3 Mexico Portable Air Humidifier And Dehumidifier Market by End User
10.2. EUROPE
10.2.1 Europe Portable Air Humidifier And Dehumidifier Market Overview
10.2.2 Europe Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis
10.2.3 Europe Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Product
10.2.4 Europe Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Distribution Channel
10.2.5 Europe Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By End User
10.2.6 Europe Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Portable Air Humidifier And Dehumidifier Market
10.2.6.1.1 Germany Portable Air Humidifier And Dehumidifier Market by Product
10.2.6.1.2 Germany Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.2.6.1.3 Germany Portable Air Humidifier And Dehumidifier Market by End User
10.2.6.2 France Portable Air Humidifier And Dehumidifier Market
10.2.6.2.1 France Portable Air Humidifier And Dehumidifier Market by Product
10.2.6.2.2 France Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.2.6.2.3 France Portable Air Humidifier And Dehumidifier Market by End User
10.2.6.3 Italy Portable Air Humidifier And Dehumidifier Market
10.2.6.3.1 Italy Portable Air Humidifier And Dehumidifier Market by Product
10.2.6.3.2 Italy Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.2.6.3.3 Italy Portable Air Humidifier And Dehumidifier Market by End User
10.2.6.4 United Kingdom Portable Air Humidifier And Dehumidifier Market
10.2.6.4.1 United Kingdom Portable Air Humidifier And Dehumidifier Market by Product
10.2.6.4.2 United Kingdom Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.2.6.4.3 United Kingdom Portable Air Humidifier And Dehumidifier Market by End User
10.2.6.5 Russia Portable Air Humidifier And Dehumidifier Market
10.2.6.5.1 Russia Portable Air Humidifier And Dehumidifier Market by Product
10.2.6.5.2 Russia Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.2.6.5.3 Russia Portable Air Humidifier And Dehumidifier Market by End User
10.2.6.6 Rest of Europe Portable Air Humidifier And Dehumidifier Market
10.2.6.6.1 Rest of Europe Portable Air Humidifier And Dehumidifier Market by Product
10.2.6.6.2 Rest of Europe Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.2.6.6.3 Rest of Europe Portable Air Humidifier And Dehumidifier Market by End User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Portable Air Humidifier And Dehumidifier Market Overview
10.3.2 Asia-Pacific Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis
10.3.3 Asia-Pacific Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Product
10.3.4 Asia-Pacific Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Distribution Channel
10.3.5 Asia-Pacific Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By End User
10.3.6 Asia-Pacific Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Portable Air Humidifier And Dehumidifier Market
10.3.6.1.1 Australia Portable Air Humidifier And Dehumidifier Market by Product
10.3.6.1.2 Australia Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.3.6.1.3 Australia Portable Air Humidifier And Dehumidifier Market by End User
10.3.6.2 China Portable Air Humidifier And Dehumidifier Market
10.3.6.2.1 China Portable Air Humidifier And Dehumidifier Market by Product
10.3.6.2.2 China Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.3.6.2.3 China Portable Air Humidifier And Dehumidifier Market by End User
10.3.6.3 India Portable Air Humidifier And Dehumidifier Market
10.3.6.3.1 India Portable Air Humidifier And Dehumidifier Market by Product
10.3.6.3.2 India Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.3.6.3.3 India Portable Air Humidifier And Dehumidifier Market by End User
10.3.6.4 Japan Portable Air Humidifier And Dehumidifier Market
10.3.6.4.1 Japan Portable Air Humidifier And Dehumidifier Market by Product
10.3.6.4.2 Japan Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.3.6.4.3 Japan Portable Air Humidifier And Dehumidifier Market by End User
10.3.6.5 South Korea Portable Air Humidifier And Dehumidifier Market
10.3.6.5.1 South Korea Portable Air Humidifier And Dehumidifier Market by Product
10.3.6.5.2 South Korea Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.3.6.5.3 South Korea Portable Air Humidifier And Dehumidifier Market by End User
10.3.6.6 Rest of Asia-Pacific Portable Air Humidifier And Dehumidifier Market
10.3.6.6.1 Rest of Asia-Pacific Portable Air Humidifier And Dehumidifier Market by Product
10.3.6.6.2 Rest of Asia-Pacific Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.3.6.6.3 Rest of Asia-Pacific Portable Air Humidifier And Dehumidifier Market by End User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Portable Air Humidifier And Dehumidifier Market Overview
10.4.2 Middle East and Africa Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis
10.4.3 Middle East and Africa Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Product
10.4.4 Middle East and Africa Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Distribution Channel
10.4.5 Middle East and Africa Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By End User
10.4.6 Middle East and Africa Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Portable Air Humidifier And Dehumidifier Market
10.4.6.1.1 South Africa Portable Air Humidifier And Dehumidifier Market by Product
10.4.6.1.2 South Africa Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.4.6.1.3 South Africa Portable Air Humidifier And Dehumidifier Market by End User
10.4.6.2 Saudi Arabia Portable Air Humidifier And Dehumidifier Market
10.4.6.2.1 Saudi Arabia Portable Air Humidifier And Dehumidifier Market by Product
10.4.6.2.2 Saudi Arabia Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.4.6.2.3 Saudi Arabia Portable Air Humidifier And Dehumidifier Market by End User
10.4.6.3 U.A.E Portable Air Humidifier And Dehumidifier Market
10.4.6.3.1 U.A.E Portable Air Humidifier And Dehumidifier Market by Product
10.4.6.3.2 U.A.E Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.4.6.3.3 U.A.E Portable Air Humidifier And Dehumidifier Market by End User
10.4.6.4 Rest of Middle East and Africa Portable Air Humidifier And Dehumidifier Market
10.4.6.4.1 Rest of Middle East and Africa Portable Air Humidifier And Dehumidifier Market by Product
10.4.6.4.2 Rest of Middle East and Africa Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.4.6.4.3 Rest of Middle East and Africa Portable Air Humidifier And Dehumidifier Market by End User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Portable Air Humidifier And Dehumidifier Market Overview
10.5.2 South and Central America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis
10.5.3 South and Central America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Product
10.5.4 South and Central America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Distribution Channel
10.5.5 South and Central America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By End User
10.5.6 South and Central America Portable Air Humidifier And Dehumidifier Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Portable Air Humidifier And Dehumidifier Market
10.5.6.1.1 Brazil Portable Air Humidifier And Dehumidifier Market by Product
10.5.6.1.2 Brazil Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.5.6.1.3 Brazil Portable Air Humidifier And Dehumidifier Market by End User
10.5.6.2 Argentina Portable Air Humidifier And Dehumidifier Market
10.5.6.2.1 Argentina Portable Air Humidifier And Dehumidifier Market by Product
10.5.6.2.2 Argentina Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.5.6.2.3 Argentina Portable Air Humidifier And Dehumidifier Market by End User
10.5.6.3 Rest of South and Central America Portable Air Humidifier And Dehumidifier Market
10.5.6.3.1 Rest of South and Central America Portable Air Humidifier And Dehumidifier Market by Product
10.5.6.3.2 Rest of South and Central America Portable Air Humidifier And Dehumidifier Market by Distribution Channel
10.5.6.3.3 Rest of South and Central America Portable Air Humidifier And Dehumidifier Market by End User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. PORTABLE AIR HUMIDIFIER AND DEHUMIDIFIER MARKET, KEY COMPANY PROFILES
12.1. DANBY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. GUARDIAN TECHNOLOGIES
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HONEYWELL INTERNATIONAL INC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. WHIRLPOOL
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. KONINKLIJKE PHILIPS N.V.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. CONDAIR GROUP
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. STULZ-CHSPL INDIA (P) LTD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. PREAIR ELECTRICAL APPLIANCE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. BRY-AIR
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. OSCORP TECHNOLOGY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
- Danby
- Guardian Technologies
- Honeywell International Inc
- Whirlpool
- Koninklijke Philips N.V.
- Condair Group
- STULZ-CHSPL India (P) Ltd
- PREAIR Electrical Appliance
- Bry-Air
- Oscorp Technology
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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