Mayonnaise, also called mayo, is basically a dressing or thick cold condiment primarily used in French fries, sandwiches, and composed salads. It is also used by consumers as a base in sauces, including Tartar sauce. This product is a stable emulsion of egg yolk, oil, acid vinegar, such as vinegar or lemon juice. There are many variants available in the market with additional flavorings. The proteins and lecithin in the egg yolk serve as emulsifiers in mayonnaise. The color of mayonnaise varies from near-white to pale yellow, and its texture from a light cream to a thick gel. Commercial egg-free alternatives are made for vegans and others who avoid chicken eggs or dietary cholesterol.
MARKET DYNAMICS
The salad dressings and mayonnaise market have witnessed a significant growth owing to factors such as wider application in hotels, restaurants, cafes, food processing industries, others. The growing demand for salads, soups, and fast food is one of the important factors expected to fuel the growth of the salad dressings and mayonnaise market globally during the forecast period. The growing awareness of consumers towards the use of salad dressing and mayonnaise products is further expected to propel the demand in the near future. In addition to that, the rising focus of key market players on developing innovative products and the attractive product packaging is anticipated to encourage the development of the overall market in the upcoming years. However, the limited shelf life of the products may be a restraining factor to the growth of this market. Nevertheless, research and development activities by the market players can open up new opportunities to this market. To cater the changing consumer interests and demands, food manufacturers are under pressure to innovate products, which in turn benefits the market growth.
MARKET SCOPE
The "Global Salad Dressings and Mayonnaise Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the salad dressings and mayonnaise market with detailed market segmentation by type, application, distribution channel, and geography. The global salad dressings and mayonnaise market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading salad dressings and mayonnaise market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global salad dressings and mayonnaise market is segmented on the basis of type, application, and distribution channel. On the basis of type, the salad dressings and mayonnaise market is segmented into liquid salad dressing, creamy salad topping, mayonnaise, low calorie salad dressing, and others. The salad dressings and mayonnaise market on the basis of the application is classified into residential and commercial. The commercial segment is further bifurcated into hotels, restaurants, cafes, food processing industries, others. On the basis of distribution channel, global salad dressings and mayonnaise market is bifurcated into wholesaler, retailers, convenience stores, online stores, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global salad dressings and mayonnaise market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The salad dressings and mayonnaise market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the salad dressings and mayonnaise market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the salad dressings and mayonnaise market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global salad dressings and mayonnaise market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The salad dressings and mayonnaise market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the salad dressings and mayonnaise market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the salad dressings and mayonnaise market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global salad dressings and mayonnaise market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from salad dressings and mayonnaise market are anticipated to lucrative growth opportunities in the future with the rising demand for salad dressings and mayonnaise in the global market. Below mentioned is the list of few companies engaged in the salad dressings and mayonnaise market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the salad dressings and mayonnaise market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Campbell Soup Company
- Dr. Oetker
- French's Classic Mustard
- Hellmann's Inc
- KENKO Mayonnaise
- McCormick
- Mondelez International (Kraft Foods Group Inc.)
- The Kraft Heinz Company
- Tostito's Salsa and Best Foods Mayonnaise
- Unilever Plc
- Veeba Food Services Private Limited
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Salad Dressings And Mayonnaise Market - By Type
1.3.2 Salad Dressings And Mayonnaise Market - By Application
1.3.3 Salad Dressings And Mayonnaise Market - By Distributional Channel
1.3.4 Salad Dressings And Mayonnaise Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SALAD DRESSINGS AND MAYONNAISE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. SALAD DRESSINGS AND MAYONNAISE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SALAD DRESSINGS AND MAYONNAISE MARKET - GLOBAL MARKET ANALYSIS
6.1. SALAD DRESSINGS AND MAYONNAISE - GLOBAL MARKET OVERVIEW
6.2. SALAD DRESSINGS AND MAYONNAISE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SALAD DRESSINGS AND MAYONNAISE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. LIQUID SALAD DRESSING
7.3.1. Overview
7.3.2. Liquid Salad Dressing Market Forecast and Analysis
7.4. CREAMY SALAD TOPPING
7.4.1. Overview
7.4.2. Creamy Salad Topping Market Forecast and Analysis
7.5. MAYONNAISE
7.5.1. Overview
7.5.2. Mayonnaise Market Forecast and Analysis
7.6. LOW CALORIE SALAD DRESSING
7.6.1. Overview
7.6.2. Low Calorie Salad Dressing Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. SALAD DRESSINGS AND MAYONNAISE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. RESIDENTIAL
8.3.1. Overview
8.3.2. Residential Market Forecast and Analysis
8.4. COMMERCIAL
8.4.1. Overview
8.4.2. Commercial Market Forecast and Analysis
8.4.3. Hotels Market
8.4.3.1. Overview
8.4.3.2. Hotels Market Forecast and Analysis
8.4.4. Restaurants Market
8.4.4.1. Overview
8.4.4.2. Restaurants Market Forecast and Analysis
8.4.5. Cafes Market
8.4.5.1. Overview
8.4.5.2. Cafes Market Forecast and Analysis
8.4.6. Food processing Industries Market
8.4.6.1. Overview
8.4.6.2. Food processing Industries Market Forecast and Analysis
8.4.7. Others Market
8.4.7.1. Overview
8.4.7.2. Others Market Forecast and Analysis
9. SALAD DRESSINGS AND MAYONNAISE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTIONAL CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTIONAL CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. WHOLESALER
9.3.1. Overview
9.3.2. Wholesaler Market Forecast and Analysis
9.4. RETAILERS
9.4.1. Overview
9.4.2. Retailers Market Forecast and Analysis
9.5. CONVENIENCE STORES
9.5.1. Overview
9.5.2. Convenience Stores Market Forecast and Analysis
9.6. ONLINE STORES
9.6.1. Overview
9.6.2. Online Stores Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. SALAD DRESSINGS AND MAYONNAISE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Salad Dressings And Mayonnaise Market Overview
10.1.2 North America Salad Dressings And Mayonnaise Market Forecasts and Analysis
10.1.3 North America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Type
10.1.4 North America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Application
10.1.5 North America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Distributional Channel
10.1.6 North America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Countries
10.1.6.1 United States Salad Dressings And Mayonnaise Market
10.1.6.1.1 United States Salad Dressings And Mayonnaise Market by Type
10.1.6.1.2 United States Salad Dressings And Mayonnaise Market by Application
10.1.6.1.3 United States Salad Dressings And Mayonnaise Market by Distributional Channel
10.1.6.2 Canada Salad Dressings And Mayonnaise Market
10.1.6.2.1 Canada Salad Dressings And Mayonnaise Market by Type
10.1.6.2.2 Canada Salad Dressings And Mayonnaise Market by Application
10.1.6.2.3 Canada Salad Dressings And Mayonnaise Market by Distributional Channel
10.1.6.3 Mexico Salad Dressings And Mayonnaise Market
10.1.6.3.1 Mexico Salad Dressings And Mayonnaise Market by Type
10.1.6.3.2 Mexico Salad Dressings And Mayonnaise Market by Application
10.1.6.3.3 Mexico Salad Dressings And Mayonnaise Market by Distributional Channel
10.2. EUROPE
10.2.1 Europe Salad Dressings And Mayonnaise Market Overview
10.2.2 Europe Salad Dressings And Mayonnaise Market Forecasts and Analysis
10.2.3 Europe Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Type
10.2.4 Europe Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Application
10.2.5 Europe Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Distributional Channel
10.2.6 Europe Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Salad Dressings And Mayonnaise Market
10.2.6.1.1 Germany Salad Dressings And Mayonnaise Market by Type
10.2.6.1.2 Germany Salad Dressings And Mayonnaise Market by Application
10.2.6.1.3 Germany Salad Dressings And Mayonnaise Market by Distributional Channel
10.2.6.2 France Salad Dressings And Mayonnaise Market
10.2.6.2.1 France Salad Dressings And Mayonnaise Market by Type
10.2.6.2.2 France Salad Dressings And Mayonnaise Market by Application
10.2.6.2.3 France Salad Dressings And Mayonnaise Market by Distributional Channel
10.2.6.3 Italy Salad Dressings And Mayonnaise Market
10.2.6.3.1 Italy Salad Dressings And Mayonnaise Market by Type
10.2.6.3.2 Italy Salad Dressings And Mayonnaise Market by Application
10.2.6.3.3 Italy Salad Dressings And Mayonnaise Market by Distributional Channel
10.2.6.4 United Kingdom Salad Dressings And Mayonnaise Market
10.2.6.4.1 United Kingdom Salad Dressings And Mayonnaise Market by Type
10.2.6.4.2 United Kingdom Salad Dressings And Mayonnaise Market by Application
10.2.6.4.3 United Kingdom Salad Dressings And Mayonnaise Market by Distributional Channel
10.2.6.5 Russia Salad Dressings And Mayonnaise Market
10.2.6.5.1 Russia Salad Dressings And Mayonnaise Market by Type
10.2.6.5.2 Russia Salad Dressings And Mayonnaise Market by Application
10.2.6.5.3 Russia Salad Dressings And Mayonnaise Market by Distributional Channel
10.2.6.6 Rest of Europe Salad Dressings And Mayonnaise Market
10.2.6.6.1 Rest of Europe Salad Dressings And Mayonnaise Market by Type
10.2.6.6.2 Rest of Europe Salad Dressings And Mayonnaise Market by Application
10.2.6.6.3 Rest of Europe Salad Dressings And Mayonnaise Market by Distributional Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Salad Dressings And Mayonnaise Market Overview
10.3.2 Asia-Pacific Salad Dressings And Mayonnaise Market Forecasts and Analysis
10.3.3 Asia-Pacific Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Distributional Channel
10.3.6 Asia-Pacific Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Salad Dressings And Mayonnaise Market
10.3.6.1.1 Australia Salad Dressings And Mayonnaise Market by Type
10.3.6.1.2 Australia Salad Dressings And Mayonnaise Market by Application
10.3.6.1.3 Australia Salad Dressings And Mayonnaise Market by Distributional Channel
10.3.6.2 China Salad Dressings And Mayonnaise Market
10.3.6.2.1 China Salad Dressings And Mayonnaise Market by Type
10.3.6.2.2 China Salad Dressings And Mayonnaise Market by Application
10.3.6.2.3 China Salad Dressings And Mayonnaise Market by Distributional Channel
10.3.6.3 India Salad Dressings And Mayonnaise Market
10.3.6.3.1 India Salad Dressings And Mayonnaise Market by Type
10.3.6.3.2 India Salad Dressings And Mayonnaise Market by Application
10.3.6.3.3 India Salad Dressings And Mayonnaise Market by Distributional Channel
10.3.6.4 Japan Salad Dressings And Mayonnaise Market
10.3.6.4.1 Japan Salad Dressings And Mayonnaise Market by Type
10.3.6.4.2 Japan Salad Dressings And Mayonnaise Market by Application
10.3.6.4.3 Japan Salad Dressings And Mayonnaise Market by Distributional Channel
10.3.6.5 South Korea Salad Dressings And Mayonnaise Market
10.3.6.5.1 South Korea Salad Dressings And Mayonnaise Market by Type
10.3.6.5.2 South Korea Salad Dressings And Mayonnaise Market by Application
10.3.6.5.3 South Korea Salad Dressings And Mayonnaise Market by Distributional Channel
10.3.6.6 Rest of Asia-Pacific Salad Dressings And Mayonnaise Market
10.3.6.6.1 Rest of Asia-Pacific Salad Dressings And Mayonnaise Market by Type
10.3.6.6.2 Rest of Asia-Pacific Salad Dressings And Mayonnaise Market by Application
10.3.6.6.3 Rest of Asia-Pacific Salad Dressings And Mayonnaise Market by Distributional Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Salad Dressings And Mayonnaise Market Overview
10.4.2 Middle East and Africa Salad Dressings And Mayonnaise Market Forecasts and Analysis
10.4.3 Middle East and Africa Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Distributional Channel
10.4.6 Middle East and Africa Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Salad Dressings And Mayonnaise Market
10.4.6.1.1 South Africa Salad Dressings And Mayonnaise Market by Type
10.4.6.1.2 South Africa Salad Dressings And Mayonnaise Market by Application
10.4.6.1.3 South Africa Salad Dressings And Mayonnaise Market by Distributional Channel
10.4.6.2 Saudi Arabia Salad Dressings And Mayonnaise Market
10.4.6.2.1 Saudi Arabia Salad Dressings And Mayonnaise Market by Type
10.4.6.2.2 Saudi Arabia Salad Dressings And Mayonnaise Market by Application
10.4.6.2.3 Saudi Arabia Salad Dressings And Mayonnaise Market by Distributional Channel
10.4.6.3 U.A.E Salad Dressings And Mayonnaise Market
10.4.6.3.1 U.A.E Salad Dressings And Mayonnaise Market by Type
10.4.6.3.2 U.A.E Salad Dressings And Mayonnaise Market by Application
10.4.6.3.3 U.A.E Salad Dressings And Mayonnaise Market by Distributional Channel
10.4.6.4 Rest of Middle East and Africa Salad Dressings And Mayonnaise Market
10.4.6.4.1 Rest of Middle East and Africa Salad Dressings And Mayonnaise Market by Type
10.4.6.4.2 Rest of Middle East and Africa Salad Dressings And Mayonnaise Market by Application
10.4.6.4.3 Rest of Middle East and Africa Salad Dressings And Mayonnaise Market by Distributional Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Salad Dressings And Mayonnaise Market Overview
10.5.2 South and Central America Salad Dressings And Mayonnaise Market Forecasts and Analysis
10.5.3 South and Central America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Type
10.5.4 South and Central America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Application
10.5.5 South and Central America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Distributional Channel
10.5.6 South and Central America Salad Dressings And Mayonnaise Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Salad Dressings And Mayonnaise Market
10.5.6.1.1 Brazil Salad Dressings And Mayonnaise Market by Type
10.5.6.1.2 Brazil Salad Dressings And Mayonnaise Market by Application
10.5.6.1.3 Brazil Salad Dressings And Mayonnaise Market by Distributional Channel
10.5.6.2 Argentina Salad Dressings And Mayonnaise Market
10.5.6.2.1 Argentina Salad Dressings And Mayonnaise Market by Type
10.5.6.2.2 Argentina Salad Dressings And Mayonnaise Market by Application
10.5.6.2.3 Argentina Salad Dressings And Mayonnaise Market by Distributional Channel
10.5.6.3 Rest of South and Central America Salad Dressings And Mayonnaise Market
10.5.6.3.1 Rest of South and Central America Salad Dressings And Mayonnaise Market by Type
10.5.6.3.2 Rest of South and Central America Salad Dressings And Mayonnaise Market by Application
10.5.6.3.3 Rest of South and Central America Salad Dressings And Mayonnaise Market by Distributional Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SALAD DRESSINGS AND MAYONNAISE MARKET, KEY COMPANY PROFILES
12.1. CAMPBELL SOUP COMPANY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DR. OETKER
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. FRENCH'S CLASSIC MUSTARD
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HELLMANN'S INC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. KENKO MAYONNAISE
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MCCORMICK
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MONDELEZ INTERNATIONAL (KRAFT FOODS GROUP INC.)
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. THE KRAFT HEINZ COMPANY
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TOSTITO'S SALSA AND BEST FOODS MAYONNAISE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UNILEVER PLC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
12.11. VEEBA FOOD SERVICES PRIVATE LIMITED
12.11.1. Key Facts
12.11.2. Business Description
12.11.3. Products and Services
12.11.4. Financial Overview
12.11.5. SWOT Analysis
12.11.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Campbell Soup Company
2. Dr. Oetker
3. French's Classic Mustard
4. Hellmann's Inc
5. KENKO Mayonnaise
6. McCormick
7. Mondelez International (Kraft Foods Group Inc.)
8. The Kraft Heinz Company
9. Tostito's Salsa and Best Foods Mayonnaise
10. Unilever Plc
11. Veeba Food Services Private Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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