Sales intelligence combines technologies, applications, and practices for collection, integration, analysis, and presentation of information vital to the business from the sales point of view. The methods of integrating analytics have immensely helped in gaining valuable insights. Increased competitions and growing rates of data decay are key factors contributing to the growth of sales intelligence solutions. An increasing number of small & medium enterprises are moving to these platforms for lead generations and sales closure, creating a favorable landscape in the forecast period.
MARKET DYNAMICS
The sales intelligence market is projected to grow profoundly in the forecast period on account of the enhanced focus of enterprises on adopting analytics-based solutions to achieve customer targeting and connect rates. The increasing popularity of data-rich solutions in sales conversion is further propelling the growth of the sales intelligence market. However, complexities associated with maintaining data integrity is a restricting factor for market growth. Nonetheless, automation of the pre-sales process using artificial intelligence and machine learning offers symbolic growth opportunities for the market players in the coming years.
MARKET SCOPE
The "Global Sales Intelligence Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of sales intelligence market with detailed market segmentation by component, application, deployment, enterprise size, industry vertical, and geography. The global sales intelligence market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sales intelligence market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global sales intelligence market is segmented on the basis of component, application, deployment, enterprise size, and industry vertical. By component, the market is segmented as software and services. Based on application, the market is segmented as analytics and reporting, lead management, data management, and others. By deployment, the market is segmented as cloud and on-premises. On the basis of the enterprise size, the market is segmented as large enterprises and SMEs. The market on the basis of the industry vertical is classified as BFSI, IT and Telecom, Consumer Goods & Retail, Manufacturing, Media and Entertainment, Healthcare and Life Sciences, and Others.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sales intelligence market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sales intelligence market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting sales intelligence market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the sales intelligence market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sales intelligence market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sales intelligence market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting sales intelligence market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the sales intelligence market in these regions.
MARKET PLAYERS
The reports cover key developments in the sales intelligence market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from sales intelligence market are anticipated to lucrative growth opportunities in the future with the rising demand for sales intelligence in the global market. Below mentioned is the list of few companies engaged in the sales intelligence market.
The report also includes the profiles of key sales intelligence companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- DiscoverOrg
- Dun & Bradstreet (D&B)
- EverString Limited
- Infogroup Inc.
- InsideView Technologies, Inc.
- LeadGenius (MobileWorks, Inc.)
- LinkedIn (Microsoft Corporation)
- List Partners Inc. (LPI)
- RelPro, Inc.
- Zoho Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sales Intelligence Market - By Component
1.3.2 Sales Intelligence Market - By Application
1.3.3 Sales Intelligence Market - By Deployment
1.3.4 Sales Intelligence Market - By Enterprise Size
1.3.5 Sales Intelligence Market - By Industry Vertical
1.3.6 Sales Intelligence Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SALES INTELLIGENCE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SALES INTELLIGENCE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. SALES INTELLIGENCE MARKET - GLOBAL MARKET ANALYSIS
6.1. SALES INTELLIGENCE - GLOBAL MARKET OVERVIEW
6.2. SALES INTELLIGENCE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SALES INTELLIGENCE MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. SALES INTELLIGENCE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ANALYTICS AND REPORTING
8.3.1. Overview
8.3.2. Analytics and Reporting Market Forecast and Analysis
8.4. LEAD MANAGEMENT
8.4.1. Overview
8.4.2. Lead Management Market Forecast and Analysis
8.5. DATA MANAGEMENT
8.5.1. Overview
8.5.2. Data Management Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. SALES INTELLIGENCE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
9.1. OVERVIEW
9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3. CLOUD
9.3.1. Overview
9.3.2. Cloud Market Forecast and Analysis
9.4. ON-PREMISE
9.4.1. Overview
9.4.2. On-premise Market Forecast and Analysis
10. SALES INTELLIGENCE MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
10.1. OVERVIEW
10.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
10.3. LARGE ENTERPRISES
10.3.1. Overview
10.3.2. Large Enterprises Market Forecast and Analysis
10.4. SMES
10.4.1. Overview
10.4.2. SMEs Market Forecast and Analysis
11. SALES INTELLIGENCE MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
11.1. OVERVIEW
11.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. BFSI
11.3.1. Overview
11.3.2. BFSI Market Forecast and Analysis
11.4. IT AND TELECOM
11.4.1. Overview
11.4.2. IT and Telecom Market Forecast and Analysis
11.5. CONSUMER GOODS AND RETAIL
11.5.1. Overview
11.5.2. Consumer Goods and Retail Market Forecast and Analysis
11.6. MANUFACTURING
11.6.1. Overview
11.6.2. Manufacturing Market Forecast and Analysis
11.7. MEDIA AND ENTERTAINMENT
11.7.1. Overview
11.7.2. Media and Entertainment Market Forecast and Analysis
11.8. HEALTHCARE AND LIFE SCIENCES
11.8.1. Overview
11.8.2. Healthcare and Life Sciences Market Forecast and Analysis
11.9. OTHERS
11.9.1. Overview
11.9.2. Others Market Forecast and Analysis
12. SALES INTELLIGENCE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Sales Intelligence Market Overview
12.1.2 North America Sales Intelligence Market Forecasts and Analysis
12.1.3 North America Sales Intelligence Market Forecasts and Analysis - By Component
12.1.4 North America Sales Intelligence Market Forecasts and Analysis - By Application
12.1.5 North America Sales Intelligence Market Forecasts and Analysis - By Deployment
12.1.6 North America Sales Intelligence Market Forecasts and Analysis - By Enterprise Size
12.1.7 North America Sales Intelligence Market Forecasts and Analysis - By Industry Vertical
12.1.8 North America Sales Intelligence Market Forecasts and Analysis - By Countries
12.1.8.1 United States Sales Intelligence Market
12.1.8.1.1 United States Sales Intelligence Market by Component
12.1.8.1.2 United States Sales Intelligence Market by Application
12.1.8.1.3 United States Sales Intelligence Market by Deployment
12.1.8.1.4 United States Sales Intelligence Market by Enterprise Size
12.1.8.1.5 United States Sales Intelligence Market by Industry Vertical
12.1.8.2 Canada Sales Intelligence Market
12.1.8.2.1 Canada Sales Intelligence Market by Component
12.1.8.2.2 Canada Sales Intelligence Market by Application
12.1.8.2.3 Canada Sales Intelligence Market by Deployment
12.1.8.2.4 Canada Sales Intelligence Market by Enterprise Size
12.1.8.2.5 Canada Sales Intelligence Market by Industry Vertical
12.1.8.3 Mexico Sales Intelligence Market
12.1.8.3.1 Mexico Sales Intelligence Market by Component
12.1.8.3.2 Mexico Sales Intelligence Market by Application
12.1.8.3.3 Mexico Sales Intelligence Market by Deployment
12.1.8.3.4 Mexico Sales Intelligence Market by Enterprise Size
12.1.8.3.5 Mexico Sales Intelligence Market by Industry Vertical
12.2. EUROPE
12.2.1 Europe Sales Intelligence Market Overview
12.2.2 Europe Sales Intelligence Market Forecasts and Analysis
12.2.3 Europe Sales Intelligence Market Forecasts and Analysis - By Component
12.2.4 Europe Sales Intelligence Market Forecasts and Analysis - By Application
12.2.5 Europe Sales Intelligence Market Forecasts and Analysis - By Deployment
12.2.6 Europe Sales Intelligence Market Forecasts and Analysis - By Enterprise Size
12.2.7 Europe Sales Intelligence Market Forecasts and Analysis - By Industry Vertical
12.2.8 Europe Sales Intelligence Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Sales Intelligence Market
12.2.8.1.1 Germany Sales Intelligence Market by Component
12.2.8.1.2 Germany Sales Intelligence Market by Application
12.2.8.1.3 Germany Sales Intelligence Market by Deployment
12.2.8.1.4 Germany Sales Intelligence Market by Enterprise Size
12.2.8.1.5 Germany Sales Intelligence Market by Industry Vertical
12.2.8.2 France Sales Intelligence Market
12.2.8.2.1 France Sales Intelligence Market by Component
12.2.8.2.2 France Sales Intelligence Market by Application
12.2.8.2.3 France Sales Intelligence Market by Deployment
12.2.8.2.4 France Sales Intelligence Market by Enterprise Size
12.2.8.2.5 France Sales Intelligence Market by Industry Vertical
12.2.8.3 Italy Sales Intelligence Market
12.2.8.3.1 Italy Sales Intelligence Market by Component
12.2.8.3.2 Italy Sales Intelligence Market by Application
12.2.8.3.3 Italy Sales Intelligence Market by Deployment
12.2.8.3.4 Italy Sales Intelligence Market by Enterprise Size
12.2.8.3.5 Italy Sales Intelligence Market by Industry Vertical
12.2.8.4 United Kingdom Sales Intelligence Market
12.2.8.4.1 United Kingdom Sales Intelligence Market by Component
12.2.8.4.2 United Kingdom Sales Intelligence Market by Application
12.2.8.4.3 United Kingdom Sales Intelligence Market by Deployment
12.2.8.4.4 United Kingdom Sales Intelligence Market by Enterprise Size
12.2.8.4.5 United Kingdom Sales Intelligence Market by Industry Vertical
12.2.8.5 Russia Sales Intelligence Market
12.2.8.5.1 Russia Sales Intelligence Market by Component
12.2.8.5.2 Russia Sales Intelligence Market by Application
12.2.8.5.3 Russia Sales Intelligence Market by Deployment
12.2.8.5.4 Russia Sales Intelligence Market by Enterprise Size
12.2.8.5.5 Russia Sales Intelligence Market by Industry Vertical
12.2.8.6 Rest of Europe Sales Intelligence Market
12.2.8.6.1 Rest of Europe Sales Intelligence Market by Component
12.2.8.6.2 Rest of Europe Sales Intelligence Market by Application
12.2.8.6.3 Rest of Europe Sales Intelligence Market by Deployment
12.2.8.6.4 Rest of Europe Sales Intelligence Market by Enterprise Size
12.2.8.6.5 Rest of Europe Sales Intelligence Market by Industry Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Sales Intelligence Market Overview
12.3.2 Asia-Pacific Sales Intelligence Market Forecasts and Analysis
12.3.3 Asia-Pacific Sales Intelligence Market Forecasts and Analysis - By Component
12.3.4 Asia-Pacific Sales Intelligence Market Forecasts and Analysis - By Application
12.3.5 Asia-Pacific Sales Intelligence Market Forecasts and Analysis - By Deployment
12.3.6 Asia-Pacific Sales Intelligence Market Forecasts and Analysis - By Enterprise Size
12.3.7 Asia-Pacific Sales Intelligence Market Forecasts and Analysis - By Industry Vertical
12.3.8 Asia-Pacific Sales Intelligence Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Sales Intelligence Market
12.3.8.1.1 Australia Sales Intelligence Market by Component
12.3.8.1.2 Australia Sales Intelligence Market by Application
12.3.8.1.3 Australia Sales Intelligence Market by Deployment
12.3.8.1.4 Australia Sales Intelligence Market by Enterprise Size
12.3.8.1.5 Australia Sales Intelligence Market by Industry Vertical
12.3.8.2 China Sales Intelligence Market
12.3.8.2.1 China Sales Intelligence Market by Component
12.3.8.2.2 China Sales Intelligence Market by Application
12.3.8.2.3 China Sales Intelligence Market by Deployment
12.3.8.2.4 China Sales Intelligence Market by Enterprise Size
12.3.8.2.5 China Sales Intelligence Market by Industry Vertical
12.3.8.3 India Sales Intelligence Market
12.3.8.3.1 India Sales Intelligence Market by Component
12.3.8.3.2 India Sales Intelligence Market by Application
12.3.8.3.3 India Sales Intelligence Market by Deployment
12.3.8.3.4 India Sales Intelligence Market by Enterprise Size
12.3.8.3.5 India Sales Intelligence Market by Industry Vertical
12.3.8.4 Japan Sales Intelligence Market
12.3.8.4.1 Japan Sales Intelligence Market by Component
12.3.8.4.2 Japan Sales Intelligence Market by Application
12.3.8.4.3 Japan Sales Intelligence Market by Deployment
12.3.8.4.4 Japan Sales Intelligence Market by Enterprise Size
12.3.8.4.5 Japan Sales Intelligence Market by Industry Vertical
12.3.8.5 South Korea Sales Intelligence Market
12.3.8.5.1 South Korea Sales Intelligence Market by Component
12.3.8.5.2 South Korea Sales Intelligence Market by Application
12.3.8.5.3 South Korea Sales Intelligence Market by Deployment
12.3.8.5.4 South Korea Sales Intelligence Market by Enterprise Size
12.3.8.5.5 South Korea Sales Intelligence Market by Industry Vertical
12.3.8.6 Rest of Asia-Pacific Sales Intelligence Market
12.3.8.6.1 Rest of Asia-Pacific Sales Intelligence Market by Component
12.3.8.6.2 Rest of Asia-Pacific Sales Intelligence Market by Application
12.3.8.6.3 Rest of Asia-Pacific Sales Intelligence Market by Deployment
12.3.8.6.4 Rest of Asia-Pacific Sales Intelligence Market by Enterprise Size
12.3.8.6.5 Rest of Asia-Pacific Sales Intelligence Market by Industry Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Sales Intelligence Market Overview
12.4.2 Middle East and Africa Sales Intelligence Market Forecasts and Analysis
12.4.3 Middle East and Africa Sales Intelligence Market Forecasts and Analysis - By Component
12.4.4 Middle East and Africa Sales Intelligence Market Forecasts and Analysis - By Application
12.4.5 Middle East and Africa Sales Intelligence Market Forecasts and Analysis - By Deployment
12.4.6 Middle East and Africa Sales Intelligence Market Forecasts and Analysis - By Enterprise Size
12.4.7 Middle East and Africa Sales Intelligence Market Forecasts and Analysis - By Industry Vertical
12.4.8 Middle East and Africa Sales Intelligence Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Sales Intelligence Market
12.4.8.1.1 South Africa Sales Intelligence Market by Component
12.4.8.1.2 South Africa Sales Intelligence Market by Application
12.4.8.1.3 South Africa Sales Intelligence Market by Deployment
12.4.8.1.4 South Africa Sales Intelligence Market by Enterprise Size
12.4.8.1.5 South Africa Sales Intelligence Market by Industry Vertical
12.4.8.2 Saudi Arabia Sales Intelligence Market
12.4.8.2.1 Saudi Arabia Sales Intelligence Market by Component
12.4.8.2.2 Saudi Arabia Sales Intelligence Market by Application
12.4.8.2.3 Saudi Arabia Sales Intelligence Market by Deployment
12.4.8.2.4 Saudi Arabia Sales Intelligence Market by Enterprise Size
12.4.8.2.5 Saudi Arabia Sales Intelligence Market by Industry Vertical
12.4.8.3 U.A.E Sales Intelligence Market
12.4.8.3.1 U.A.E Sales Intelligence Market by Component
12.4.8.3.2 U.A.E Sales Intelligence Market by Application
12.4.8.3.3 U.A.E Sales Intelligence Market by Deployment
12.4.8.3.4 U.A.E Sales Intelligence Market by Enterprise Size
12.4.8.3.5 U.A.E Sales Intelligence Market by Industry Vertical
12.4.8.4 Rest of Middle East and Africa Sales Intelligence Market
12.4.8.4.1 Rest of Middle East and Africa Sales Intelligence Market by Component
12.4.8.4.2 Rest of Middle East and Africa Sales Intelligence Market by Application
12.4.8.4.3 Rest of Middle East and Africa Sales Intelligence Market by Deployment
12.4.8.4.4 Rest of Middle East and Africa Sales Intelligence Market by Enterprise Size
12.4.8.4.5 Rest of Middle East and Africa Sales Intelligence Market by Industry Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Sales Intelligence Market Overview
12.5.2 South and Central America Sales Intelligence Market Forecasts and Analysis
12.5.3 South and Central America Sales Intelligence Market Forecasts and Analysis - By Component
12.5.4 South and Central America Sales Intelligence Market Forecasts and Analysis - By Application
12.5.5 South and Central America Sales Intelligence Market Forecasts and Analysis - By Deployment
12.5.6 South and Central America Sales Intelligence Market Forecasts and Analysis - By Enterprise Size
12.5.7 South and Central America Sales Intelligence Market Forecasts and Analysis - By Industry Vertical
12.5.8 South and Central America Sales Intelligence Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Sales Intelligence Market
12.5.8.1.1 Brazil Sales Intelligence Market by Component
12.5.8.1.2 Brazil Sales Intelligence Market by Application
12.5.8.1.3 Brazil Sales Intelligence Market by Deployment
12.5.8.1.4 Brazil Sales Intelligence Market by Enterprise Size
12.5.8.1.5 Brazil Sales Intelligence Market by Industry Vertical
12.5.8.2 Argentina Sales Intelligence Market
12.5.8.2.1 Argentina Sales Intelligence Market by Component
12.5.8.2.2 Argentina Sales Intelligence Market by Application
12.5.8.2.3 Argentina Sales Intelligence Market by Deployment
12.5.8.2.4 Argentina Sales Intelligence Market by Enterprise Size
12.5.8.2.5 Argentina Sales Intelligence Market by Industry Vertical
12.5.8.3 Rest of South and Central America Sales Intelligence Market
12.5.8.3.1 Rest of South and Central America Sales Intelligence Market by Component
12.5.8.3.2 Rest of South and Central America Sales Intelligence Market by Application
12.5.8.3.3 Rest of South and Central America Sales Intelligence Market by Deployment
12.5.8.3.4 Rest of South and Central America Sales Intelligence Market by Enterprise Size
12.5.8.3.5 Rest of South and Central America Sales Intelligence Market by Industry Vertical
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. SALES INTELLIGENCE MARKET, KEY COMPANY PROFILES
14.1. DISCOVERORG
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. DUN AND BRADSTREET (D AND B)
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. EVERSTRING LIMITED
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. INFOGROUP INC.
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. INSIDEVIEW TECHNOLOGIES, INC.
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. LEADGENIUS (MOBILEWORKS, INC.)
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. LINKEDIN (MICROSOFT CORPORATION)
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. LIST PARTNERS INC. (LPI)
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. RELPRO, INC.
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. ZOHO CORPORATION
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1.DiscoverOrg
2.Dun and Bradstreet (D and B)
3.EverString Limited
4.Infogroup Inc.
5.InsideView Technologies, Inc.
6.LeadGenius (MobileWorks, Inc.)
7.LinkedIn (Microsoft Corporation)
8.List Partners Inc. (LPI)
9.RelPro, Inc.
10.Zoho Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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