Sleeping masks, also known as eye masks, aid in getting a better night's sleep. Sleeping masks cover both eyes and block incoming light, creating a dark environment that allows the user to sleep comfortably. The elastic strap on a sleeping mask keeps the mask in place. Masks come in various styles and features, including masks with earplugs, which block out noise and provide complete peace and comfort to the user.
MARKET DYNAMICS
The rising number of late-night workers across the globe and the rise in the global travel and tourism industry lead to an increase in the sale of sleep masks or eye masks. Sleep masks are expected to grow in scope in the coming years as the worldwide number of people suffering from sleep apnoea rises.
MARKET SCOPE
The "Sleep mask Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the sleep mask market with detailed market segmentation by product and distribution Channel. The global sleep mask market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sleep mask market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
By product type
By distribution Channel
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global sleep mask market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The sleep mask market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report also includes the profiles affecting the sleep mask market from both the demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the sleep mask market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global sleep mask market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The sleep mask market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report also includes the profiles affecting the sleep mask market from both the demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the sleep mask market in these regions.
MARKET PLAYERS
The report covers vital developments in the sleep mask market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of the business and customer base of market players. The market payers from the sleep mask market are anticipated to lucrative growth opportunities in the future with the rising demand for sleep mask in the global market. Below mentioned is the list of few companies engaged in the sleep mask market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sleep mask market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Dream Essentials
- HappyLuxe
- Bedtime Bliss
- PrettyCare
- Dream Sleeper
- Sleep Master
- Alaska Bear
- MaskCraft
- Drift To Sleep
- Nidra
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sleep Mask Market - By Product type
1.3.2 Sleep Mask Market - By Distribution Channel
1.3.3 Sleep Mask Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SLEEP MASK MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. SLEEP MASK MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SLEEP MASK MARKET - GLOBAL MARKET ANALYSIS
6.1. SLEEP MASK - GLOBAL MARKET OVERVIEW
6.2. SLEEP MASK - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SLEEP MASK MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CONTOURED SLEEP MASK
7.3.1. Overview
7.3.2. Contoured sleep mask Market Forecast and Analysis
7.4. NATURAL SILK SLEEP MASK
7.4.1. Overview
7.4.2. Natural Silk Sleep Mask Market Forecast and Analysis
7.5. GEL MASK
7.5.1. Overview
7.5.2. Gel mask Market Forecast and Analysis
7.6. AROMATIC SLEEP MASK
7.6.1. Overview
7.6.2. Aromatic sleep mask Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. SLEEP MASK MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and hypermarkets Market Forecast and Analysis
8.4. ONLINE RETAIL
8.4.1. Overview
8.4.2. Online Retail Market Forecast and Analysis
8.5. SPECIALTY STORES
8.5.1. Overview
8.5.2. Specialty Stores Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. SLEEP MASK MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Sleep Mask Market Overview
9.1.2 North America Sleep Mask Market Forecasts and Analysis
9.1.3 North America Sleep Mask Market Forecasts and Analysis - By Product type
9.1.4 North America Sleep Mask Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Sleep Mask Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Sleep Mask Market
9.1.5.1.1 Canada Sleep Mask Market by Product type
9.1.5.1.2 Canada Sleep Mask Market by Distribution Channel
9.1.5.2 Mexico Sleep Mask Market
9.1.5.2.1 Mexico Sleep Mask Market by Product type
9.1.5.2.2 Mexico Sleep Mask Market by Distribution Channel
9.1.5.3 US Sleep Mask Market
9.1.5.3.1 US Sleep Mask Market by Product type
9.1.5.3.2 US Sleep Mask Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Sleep Mask Market Overview
9.2.2 Europe Sleep Mask Market Forecasts and Analysis
9.2.3 Europe Sleep Mask Market Forecasts and Analysis - By Product type
9.2.4 Europe Sleep Mask Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Sleep Mask Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Sleep Mask Market
9.2.5.1.1 Germany Sleep Mask Market by Product type
9.2.5.1.2 Germany Sleep Mask Market by Distribution Channel
9.2.5.2 France Sleep Mask Market
9.2.5.2.1 France Sleep Mask Market by Product type
9.2.5.2.2 France Sleep Mask Market by Distribution Channel
9.2.5.3 Italy Sleep Mask Market
9.2.5.3.1 Italy Sleep Mask Market by Product type
9.2.5.3.2 Italy Sleep Mask Market by Distribution Channel
9.2.5.4 United Kingdom Sleep Mask Market
9.2.5.4.1 United Kingdom Sleep Mask Market by Product type
9.2.5.4.2 United Kingdom Sleep Mask Market by Distribution Channel
9.2.5.5 Russia Sleep Mask Market
9.2.5.5.1 Russia Sleep Mask Market by Product type
9.2.5.5.2 Russia Sleep Mask Market by Distribution Channel
9.2.5.6 Rest of Europe Sleep Mask Market
9.2.5.6.1 Rest of Europe Sleep Mask Market by Product type
9.2.5.6.2 Rest of Europe Sleep Mask Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Sleep Mask Market Overview
9.3.2 Asia-Pacific Sleep Mask Market Forecasts and Analysis
9.3.3 Asia-Pacific Sleep Mask Market Forecasts and Analysis - By Product type
9.3.4 Asia-Pacific Sleep Mask Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Sleep Mask Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Sleep Mask Market
9.3.5.1.1 Australia Sleep Mask Market by Product type
9.3.5.1.2 Australia Sleep Mask Market by Distribution Channel
9.3.5.2 China Sleep Mask Market
9.3.5.2.1 China Sleep Mask Market by Product type
9.3.5.2.2 China Sleep Mask Market by Distribution Channel
9.3.5.3 India Sleep Mask Market
9.3.5.3.1 India Sleep Mask Market by Product type
9.3.5.3.2 India Sleep Mask Market by Distribution Channel
9.3.5.4 Japan Sleep Mask Market
9.3.5.4.1 Japan Sleep Mask Market by Product type
9.3.5.4.2 Japan Sleep Mask Market by Distribution Channel
9.3.5.5 South Korea Sleep Mask Market
9.3.5.5.1 South Korea Sleep Mask Market by Product type
9.3.5.5.2 South Korea Sleep Mask Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Sleep Mask Market
9.3.5.6.1 Rest of Asia-Pacific Sleep Mask Market by Product type
9.3.5.6.2 Rest of Asia-Pacific Sleep Mask Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Sleep Mask Market Overview
9.4.2 Middle East and Africa Sleep Mask Market Forecasts and Analysis
9.4.3 Middle East and Africa Sleep Mask Market Forecasts and Analysis - By Product type
9.4.4 Middle East and Africa Sleep Mask Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Sleep Mask Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Sleep Mask Market
9.4.5.1.1 South Africa Sleep Mask Market by Product type
9.4.5.1.2 South Africa Sleep Mask Market by Distribution Channel
9.4.5.2 Saudi Arabia Sleep Mask Market
9.4.5.2.1 Saudi Arabia Sleep Mask Market by Product type
9.4.5.2.2 Saudi Arabia Sleep Mask Market by Distribution Channel
9.4.5.3 U.A.E Sleep Mask Market
9.4.5.3.1 U.A.E Sleep Mask Market by Product type
9.4.5.3.2 U.A.E Sleep Mask Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Sleep Mask Market
9.4.5.4.1 Rest of Middle East and Africa Sleep Mask Market by Product type
9.4.5.4.2 Rest of Middle East and Africa Sleep Mask Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Sleep Mask Market Overview
9.5.2 South and Central America Sleep Mask Market Forecasts and Analysis
9.5.3 South and Central America Sleep Mask Market Forecasts and Analysis - By Product type
9.5.4 South and Central America Sleep Mask Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Sleep Mask Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Sleep Mask Market
9.5.5.1.1 Brazil Sleep Mask Market by Product type
9.5.5.1.2 Brazil Sleep Mask Market by Distribution Channel
9.5.5.2 Argentina Sleep Mask Market
9.5.5.2.1 Argentina Sleep Mask Market by Product type
9.5.5.2.2 Argentina Sleep Mask Market by Distribution Channel
9.5.5.3 Rest of South and Central America Sleep Mask Market
9.5.5.3.1 Rest of South and Central America Sleep Mask Market by Product type
9.5.5.3.2 Rest of South and Central America Sleep Mask Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. SLEEP MASK MARKET, KEY COMPANY PROFILES
11.1. DREAM ESSENTIALS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. HAPPYLUXE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BEDTIME BLISS
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. PRETTYCARE
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. DREAM SLEEPER
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. SLEEP MASTER
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. ALASKA BEAR
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MASKCRAFT
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. DRIFT TO SLEEP
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. NIDRA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Dream Essentials
2. HappyLuxe
3. Bedtime Bliss
4. PrettyCare
5. Dream Sleeper
6. Sleep Master
7. Alaska Bear
8. MaskCraft
9. Drift To Sleep
10. Nidra
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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