The South East Asia flexographic ink market was valued at US$ 443.26 million in 2019 and it is projected to reach US$ 661.06 million by 2027; it is expected to grow at a CAGR of 5.2% from 2020 to 2027.
Flexographic ink, also known as flexo printing ink, is used in the printing of packaging materials such as cardboard boxes, packaged food, paper bags, plastic bags, and newspapers. There is an upsurge in demand for flexographic inks from the packaging industry due to the growing focus of manufacturers on the development of attractive packaging methods and materials for their products. UV curable ink is gaining high acceptance over other inks such as water-based ink and solvent-based ink due to its advantages such as high production output, superior bonding, low volatile organic compound (VOC) content, lowered drying time, reduced rejection rates, and better solvent resistance properties. The demand for UV-curable inks has also increased on the back of continuous changes in environmental regulations, and growing awareness and rising concern toward improving the safety of packaged foods. Technological advancements in the field have reduced the risk of fading, delamination, and bubble formations, which is anticipated to further drive the demand for flexographic inks.The COVID-19 outbreak first began in Wuhan (China) in December 2019, and since then, it has spread at a fast pace worldwide. As of September 2020, Malaysia, Singapore, Thailand, and Vietnam are among the highly affected South East Asian countries in terms of confirmed cases and reported deaths. The COVID-19 pandemic has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Chemicals and materials is among the major industries facing serious disruptions.
South East Asia Flexographic Ink Market
Market Insights
Growing Demand for Flexographic Ink from Packaging Industry Fuels Market Growth
The demand for flexographic inks in the South East Asian market is majorly driven by the rapid growth in industrialization and packaging industry in countries such as Malaysia, Singapore, Thailand, and Vietnam. Increasing commercialization of flexible packaging due to its widespread applications is projected propels the demand for flexographic inks. Packaging is of utmost importance in industries such as cosmetics, pharmaceuticals, personal care products, and food & beverages. Attractive and colorful packaging is a key marketing tool that impacts the overall purchasing decision of customers. It increases the aesthetic appearance, offers product differentiation, and enhances company’s brand image. Additionally, continuous growth in the aforementioned industries, mainly due to improved consumer spending, is projected to augment the demand for flexible packaging, and thus flexographic printing inks, in the South East Asian market.
The rising interest of packaging companies in the development of attractive packaging methods and materials is also contributing to the rise in demand for flexographic inks. Innovative packaging helps companies in improving product presentation and differentiation, sustaining competitive rivalry, and enhancing product shelf-life. The demand for flexographic ink increases with the growth of the packaging industry as it is a key consumer of this product. Surging demand for printing inks in packaging applications such as tags and labels, flexible packaging, and folding cartons drives the South East Asian flexographic ink market.
Resin Type Insights
Based on resin type, the flexographic ink market is segmented into flexographic polyamides resin, nitrocellulose, polyurethane, acrylic resins, and others. In 2019, the acrylic resins segment led the market with the largest market share. Acrylic flexographic inks are extensively used with plastic packaging such as folding boxes, flexible packaging, tags, and labels. Moreover, low cost and easy availability of acrylic resins is projected to boost the demand for this type during the forecast period.
Technology Insights
Based on technology, the flexographic ink market is segmented into water-based technology, solvent based technology, and UV-curable technology. In 2019, the water-based technology segment led the market with the greatest share. The growth of the market for this segment is attributed to its properties such as less flammability, stable viscosity, low VoC emissions, and environment-friendly nature. Water-based inks are environmentally friendly, and deliver thinner and softer printing. Rising environmental awareness among consumers in developed and developing countries is compelling the printing industry to consider more eco-friendly printing methods. Rapid growth in corrugated cardboard and folding cartons demand is also driving the growth of the water-based flexographic ink market.
South East Asia Flexographic Ink Market, by Product Type – 2019 and 2027
Application Insights
Based on application, the flexographic ink market is segmented into flexible packaging, rigid packaging, folding cartons, tags and labels, paper and board printing, and sheet fed printing. In 2019, the flexible packaging segment held the largest share of the flexographic ink market. Flexible packaging can be easily modified or customized as per customer requirements. It ensures enhanced protection, convenient handling, and multiple packaging design options. Flexography is a widely used printing method for flexible packaging. Surging demand for flexible packaging across the food & beverages, healthcare, and personal care industries drives the demand for flexographic printing, as well as flexographic inks.
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South East Asia Flexographic Ink Market: Strategic Insights
Market Size Value in US$ 443.26 Million in 2019 Market Size Value by US$ 661.06 Million by 2027 Growth rate CAGR of 5.2% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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South East Asia Flexographic Ink Market: Strategic Insights
Market Size Value in | US$ 443.26 Million in 2019 |
Market Size Value by | US$ 661.06 Million by 2027 |
Growth rate | CAGR of 5.2% from 2020-2027 |
Forecast Period | 2020-2027 |
Base Year | 2020 |
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Speak to AnalystDIC Corporation, Toyo Ink Co. Ltd., Sakanta Inx Corporation, and SiegwerkDruckfarben AG & Co. KGaA are among the key players operating in the South East Asia flexographic ink market. These companies implement strategies such as mergers and acquisition to enlarge their customer base and gain significant share, which allows them to maintain their brand name in the global marketplace.
South East Asia Flexographic Ink Market – by Resin Type
- Polyamides Resin
- Nitrocellulose
- Polyurethane
- Acrylic Resins
- Others
South East Asia Flexographic Ink Market – by Technology
- Water-Based Technology
- Solvent Based Technology
- UV-Curable Technology
South East Asia Flexographic Ink Market – by Application
- Flexible Packaging
- Rigid Packaging
- Folding Cartons
- Tags and Labels
- Paper and Board Printing
- Sheet Fed Printing
Company Profiles
- Nazdar Ink Technologiesglob
- DIC Corporation
- Toyo Ink SC Holdings Co. Ltd
- Sakanta Inx Corporation
- T & K Toka Co. Ltd
- SiegwerkDruckfarben AG & Co. KGaA
- Swan Coatings (M) Sdn. Bhd
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Resin Type, Technology, and Application (Flexible Packaging, Rigid Packaging, Folding Cartons, Tags and Labels, Paper and Board Printing, and Sheet Fed Printing
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Australia, China, Japan, South Korea
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Flexographic Inks Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 South East Asia
4.3 Overview of the Raw Material Supply For Flexographic Ink
4.4 Printing Capabilities of the Print Machines
4.4.1 Gravure Printing Technical specifications
4.4.2 Comparison between Flexographic Printing Ink and Gravure Printing Ink
4.4.3 Key Companies Share for Gravure and Flexographic Printing Inks
4.4.4 South East Asia Market Overview of Gravure Printing Inks
4.5 Market Capitalization (Key Public Listed Companies, Stocks, Stock Prices)
4.6 Expert Opinion
5. Flexographic Inks Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Demand for Flexographic Ink from Packaging Sector
5.1.2 Increasing Use of UV-Curable Inks
5.2 Market Restraints
5.2.1 Shifting Preference from Print Media to Digital Media
5.3 Market Opportunities
5.3.1 Increasing Demand for Flexographic Ink in Food Packaging
5.4 Future Trends
5.4.1 Introduction of Eco-Friendly Inks
5.5 Impact Analysis Of Drivers And Restraints
6. Flexographic Inks – South East Asia Market Analysis
6.1 Flexographic Inks Market Overview
6.1.1 Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
6.2 Market Positioning – South East Asia Market Players
7. Flexographic Ink Market Analysis – By Resin Type
7.1 Overview
7.2 Flexographic Ink Market, By Resin Type (2019 and 2027)
7.3 Polyamides Resin
7.3.1 Overview
7.3.1.1 Polyamides Resin: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
7.4 Nitrocellulose
7.4.1 Overview
7.4.1.1 Nitrocellulose: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
7.5 Polyurethane
7.5.1 Overview
7.5.1.1 Polyurethane: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
7.6 Acrylic Resins
7.6.1 Overview
7.6.1.1 Acrylic Resins: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.1.1 Others: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
8. Flexographic Ink Market Analysis – By Technology
8.1 Overview
8.2 Flexographic Ink Market, By Technology (2019 and 2027)
8.3 Water-Based Technology
8.3.1 Overview
8.3.1.1 Water-Based Technology: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
8.4 Solvent Based Technology
8.4.1 Overview
8.4.1.1 Solvent Based Technology: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
8.5 UV-Curable Technology
8.5.1 Overview
8.5.1.1 UV-Curable Technology: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
9. Flexographic Ink Market Analysis – By Application
9.1 Overview
9.2 Flexographic Ink Market, By Application (2019 and 2027)
9.3 Flexible Packaging
9.3.1 Overview
9.3.1.1 Flexible Packaging: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
9.4 Rigid Packaging
9.4.1 Overview
9.4.1.1 Rigid Packaging: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
9.5 Folding Cartons
9.5.1 Overview
9.5.1.1 Folding Cartons: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
9.6 Tags and Labels
9.6.1 Overview
9.6.1.1 Tags and Labels: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
9.7 Paper and Board Printing
9.7.1 Overview
9.7.1.1 Paper and Board Printing: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
9.8 Sheet Fed Printing
9.8.1 Overview
9.8.1.1 Sheet Fed Printing: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
10. Geography
10.1 South East Asia: Flexographic Inks Market
10.1.1 South East Asia: Flexographic Inks Market – Revenue and Forecast to 2027 (US$ Million)
10.1.2 South East Asia: Flexographic Inks Market, by Key Country
10.1.2.1 Malaysia: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
10.1.2.1.1 Malaysia: Flexographic Inks Market, by Resin Type
10.1.2.1.2 Malaysia: Flexographic Inks Market, by Technology
10.1.2.1.3 Malaysia: Flexographic Inks Market, by Application
10.1.2.2 Singapore: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
10.1.2.2.1 Singapore: Flexographic Inks Market, by Resin Type
10.1.2.2.2 Singapore: Flexographic Inks Market, by Technology
10.1.2.2.3 Singapore: Flexographic Inks Market, by Application
10.1.2.3 Thailand: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
10.1.2.3.1 Thailand: Flexographic Inks Market, by Resin Type
10.1.2.3.2 Thailand: Flexographic Inks Market, by Technology
10.1.2.3.3 Thailand: Flexographic Inks Market, by Application
10.1.2.4 Vietnam: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
10.1.2.4.1 Vietnam: Flexographic Inks Market, by Resin Type
10.1.2.4.2 Vietnam: Flexographic Inks Market, by Technology
10.1.2.4.3 Vietnam: Flexographic Inks Market, by Application
10.1.2.5 Rest of South East Asia: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
10.1.2.5.1 Rest of South East Asia: Flexographic Inks Market, by Resin Type
10.1.2.5.2 Rest of South East Asia: Flexographic Inks Market, by Technology
10.1.2.5.3 Rest of South East Asia: Flexographic Inks Market, by Application
11. Overview- Impact of Coronavirus outbreak
11.1 Overview
11.2 SEA: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Merger and Acquisition
12.2 Market Initiative
12.3 New Development
12.4 Others
13. Company Profiles
13.1 Nazdar Ink Technologiesglob
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 DIC Corporation
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Toyo Ink SC Holdings Co. Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Sakanta Inx Corporation
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 T & K Toka Co. Ltd.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Siegwerk Druckfarben AG & Co. KGaA
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Swan Coatings (M) Sdn. Bhd.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
Table 2. Malaysia Flexographic Inks Market, by Resin Type – Revenue and Forecast to 2027 (USD Million)
Table 3. Malaysia Flexographic Inks Market, by Technology – Revenue and Forecast to 2027 (USD Million)
Table 4. Malaysia Flexographic Inks Market, by Application – Revenue and Forecast to 2027 (USD Million)
Table 5. Singapore Flexographic Inks Market, by Resin Type – Revenue and Forecast to 2027 (USD Million)
Table 6. Singapore Flexographic Inks Market, by Technology – Revenue and Forecast to 2027 (USD Million)
Table 7. Singapore Flexographic Inks Market, by Application – Revenue and Forecast to 2027 (USD Million)
Table 8. Thailand Flexographic Inks Market, by Resin Type – Revenue and Forecast to 2027 (USD Million)
Table 9. Thailand Flexographic Inks Market, by Technology – Revenue and Forecast to 2027 (USD Million)
Table 10. Thailand Flexographic Inks Market, by Application – Revenue and Forecast to 2027 (USD Million)
Table 11. Vietnam Flexographic Inks Market, by Resin Type – Revenue and Forecast to 2027 (USD Million)
Table 12. Vietnam Flexographic Inks Market, by Technology – Revenue and Forecast to 2027 (USD Million)
Table 13. Vietnam Flexographic Inks Market, by Application – Revenue and Forecast to 2027 (USD Million)
Table 14. Rest of South East Asia Flexographic Inks Market, by Resin Type – Revenue and Forecast to 2027 (USD Million)
Table 15. Rest of South East Asia Flexographic Inks Market, by Technology – Revenue and Forecast to 2027 (USD Million)
Table 16. Rest of South East Asia Flexographic Inks Market, by Application – Revenue and Forecast to 2027 (USD Million)
Table 17. List of Abbreviation
LIST OF FIGURES
Figure 1. South East Asia Flexographic Inks Market Segmentation
Figure 2. South East Asia Flexographic Inks Market Segmentation – By Country
Figure 3. South East Asia Flexographic Inks Market Overview
Figure 4. Acrylic Resins Segment Held Largest Share of South East Asia Flexographic Inks Market
Figure 5. Rest of South East Asia Held Largest Share of South East Asia Flexographic Inks Market
Figure 6. South East Asia Flexographic Inks Market, Industry Landscape
Figure 7. South East Asia: PEST Analysis
Figure 8. Flexographic Ink Market Impact Analysis Of Driver And Restraints
Figure 9. North America: Flexographic Inks Market – Revenue and Forecast to 2027 (US$ Million)
Figure 10. Flexographic Ink Market Revenue Share, by Resin Type (2019 and 2027)
Figure 11. Polyamides Resin: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 12. Nitrocellulose: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 13. Polyurethane: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 14. Acrylic Resins: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 15. Others: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 16. Flexographic Ink Market Revenue Share, by Technology (2019 and 2027)
Figure 17. Water-Based Technology: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 18. Solvent Based Technology: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 19. UV-Curable Technology: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 20. Flexographic Ink Market Revenue Share, by Application (2019 and 2027)
Figure 21. Flexible Packaging: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 22. Rigid Packaging: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 23. Folding Cartons: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 24. Tags and Labels: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 25. Paper and Board Printing: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 26. Sheet Fed Printing: Flexographic Ink Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 27. South East Asia: Flexographic Inks Market Revenue Share, by Key Country (2019 and 2027)
Figure 28. Malaysia: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
Figure 29. Singapore: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
Figure 30. Thailand: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
Figure 31. Vietnam: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
Figure 32. Rest of South East Asia: Flexographic Inks Market –Revenue and Forecast to 2027 (US$ Million)
Figure 33. Impact of COVID-19 Pandemic in SEA Country Markets
The List of Companies - Southeast Asia Flexographic Ink Market
- Nazdar Ink Technologiesglob
- DIC Corporation
- Toyo Ink SC Holdings Co. Ltd
- Sakanta Inx Corporation
- T & K Toka Co. Ltd
- SiegwerkDruckfarben AG & Co. KGaA
- Swan Coatings (M) Sdn. Bhd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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