Water Based Adhesive Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Water Based Adhesive Market covers analysis by Resin Type (Acrylics, Polyvinyl Acetate Emulsion, Ethylene Vinyl Acetate Emulsion, Polyurethane Dispersions, Chloroprene Rubber Latex, Others); Application (Paper and Packaging, Woodworking, Tapes and Labels, Automotive and Transportation, Building and Construction, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Publication Month : Mar 2024

  • Report Code : TIPRE00005126
  • Category : Chemicals and Materials
  • Status : Upcoming
  • No. of Pages : 150
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MARKET OVERVIEW

The water-based adhesive market refers to producing and selling adhesives that are formulated using water as a solvent rather than traditional solvents such as alcohols, ketones, and hydrocarbons. These adhesives are used in various industries, including construction, packaging, woodworking, paper, and pulp. Water-based adhesives are prized for their low toxicity, low volatile organic compound (VOC) emissions, and low flammability, making them an attractive option for environmentally conscious consumers and manufacturers. In addition, they can also offer improved performance and increased efficiency compared to traditional solvent-based adhesives, making them a popular choice for a range of applications. The demand for water-based adhesives is expected to grow due to the increasing demand for sustainable and eco-friendly products and the need to reduce the environmental impact of industrial processes.

Market Dynamics

Various useful properties such as durability, flexibility, and economic efficiency, proffered by water-based adhesives drives the water-based adhesive market towards competent growth. Increase in demand for lightweight and low pollution causing vehicles is yet another factor propelling the growth of the market. However, reduced shelf life coupled with the incapacity to store the product for a relatively longer period has curtailed the growth of the water-based adhesive market. Shifting demand of consumers towards sportswear due to rising sports activities for the sake of health and fitness will further provide a lucrative development of the water based adhesive market in the near future.

Market Scope

The "Global Water Based Adhesive Market Analysis to 2028" is a specialized and in-depth study of the chemical and material industry with a special focus on the global market trend analysis. The report aims to provide an overview of the water based adhesive market with detailed market segmentation by resin type, application and geography. The global the water based adhesive market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading the water based adhesive players and offers key trends and opportunities in the market.

Market Segmentation

The global water based adhesive market is segmented on the basis of resin type, application and geography. On the basis of resin type the market classify into acrylics, polyvinyl acetate emulsion, ethylene vinyl acetate emulsion, polyurethane dispersions, chloroprene rubber latex, and others. The market on the basis of application is broken into paper & packaging, woodworking, types & labels, automotive & transportation, building & construction and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the water based adhesive market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The water based adhesive market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the water based adhesive market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the water based adhesive market in these regions.

World Geography

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  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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MARKET PLAYERS

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the water based adhesive market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The water based adhesive market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the water based adhesive market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the water based adhesive market in these regions.

MARKET PLAYERS

The reports cover key developments in the water based adhesive market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from water based adhesive market are anticipated to lucrative growth opportunities in the future with the rising demand for water based adhesive in the global market. Below mentioned is the list of few companies engaged in the water based adhesive market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the water based adhesive market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  • 3M Company
  • DELO Industrial Adhesives
  • Dow Corning
  • Evonik Industries
  • Franklin International
  • H.B FullerH.B. Fuller
  • Henkel A.G
  • Huber Group
  • Pidilite Industries Ltd.
  • Sika AG

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Water Based Adhesive Market - By Resin Type
1.3.2 Water Based Adhesive Market - By Application
1.3.3 Water Based Adhesive Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. WATER BASED ADHESIVE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS

5. WATER BASED ADHESIVE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC

6. WATER BASED ADHESIVE MARKET - GLOBAL MARKET ANALYSIS
6.1. WATER BASED ADHESIVE - GLOBAL MARKET OVERVIEW
6.2. WATER BASED ADHESIVE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. WATER BASED ADHESIVE MARKET - REVENUE AND FORECASTS TO 2028 - RESIN TYPE
7.1. OVERVIEW
7.2. RESIN TYPE MARKET FORECASTS AND ANALYSIS
7.3. ACRYLICS
7.3.1. Overview
7.3.2. Acrylics Market Forecast and Analysis
7.4. POLYVINYL ACETATE EMULSION
7.4.1. Overview
7.4.2. Polyvinyl Acetate Emulsion Market Forecast and Analysis
7.5. ETHYLENE VINYL ACETATE EMULSION
7.5.1. Overview
7.5.2. Ethylene Vinyl Acetate Emulsion Market Forecast and Analysis
7.6. POLYURETHANE DISPERSIONS
7.6.1. Overview
7.6.2. Polyurethane Dispersions Market Forecast and Analysis
7.7. CHLOROPRENE RUBBER LATEX
7.7.1. Overview
7.7.2. Chloroprene Rubber Latex Market Forecast and Analysis
7.8. OTHERS
7.8.1. Overview
7.8.2. Others Market Forecast and Analysis
8. WATER BASED ADHESIVE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. PAPER AND PACKAGING
8.3.1. Overview
8.3.2. Paper and Packaging Market Forecast and Analysis
8.4. WOODWORKING
8.4.1. Overview
8.4.2. Woodworking Market Forecast and Analysis
8.5. TAPES AND LABELS
8.5.1. Overview
8.5.2. Tapes and Labels Market Forecast and Analysis
8.6. AUTOMOTIVE AND TRANSPORTATION
8.6.1. Overview
8.6.2. Automotive and Transportation Market Forecast and Analysis
8.7. BUILDING AND CONSTRUCTION
8.7.1. Overview
8.7.2. Building and Construction Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis

9. WATER BASED ADHESIVE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Water Based Adhesive Market Overview
9.1.2 North America Water Based Adhesive Market Forecasts and Analysis
9.1.3 North America Water Based Adhesive Market Forecasts and Analysis - By Resin Type
9.1.4 North America Water Based Adhesive Market Forecasts and Analysis - By Application
9.1.5 North America Water Based Adhesive Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Water Based Adhesive Market
9.1.5.1.1 Canada Water Based Adhesive Market by Resin Type
9.1.5.1.2 Canada Water Based Adhesive Market by Application
9.1.5.2 Mexico Water Based Adhesive Market
9.1.5.2.1 Mexico Water Based Adhesive Market by Resin Type
9.1.5.2.2 Mexico Water Based Adhesive Market by Application
9.1.5.3 US Water Based Adhesive Market
9.1.5.3.1 US Water Based Adhesive Market by Resin Type
9.1.5.3.2 US Water Based Adhesive Market by Application
9.2. EUROPE
9.2.1 Europe Water Based Adhesive Market Overview
9.2.2 Europe Water Based Adhesive Market Forecasts and Analysis
9.2.3 Europe Water Based Adhesive Market Forecasts and Analysis - By Resin Type
9.2.4 Europe Water Based Adhesive Market Forecasts and Analysis - By Application
9.2.5 Europe Water Based Adhesive Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Water Based Adhesive Market
9.2.5.1.1 Germany Water Based Adhesive Market by Resin Type
9.2.5.1.2 Germany Water Based Adhesive Market by Application
9.2.5.2 France Water Based Adhesive Market
9.2.5.2.1 France Water Based Adhesive Market by Resin Type
9.2.5.2.2 France Water Based Adhesive Market by Application
9.2.5.3 Italy Water Based Adhesive Market
9.2.5.3.1 Italy Water Based Adhesive Market by Resin Type
9.2.5.3.2 Italy Water Based Adhesive Market by Application
9.2.5.4 United Kingdom Water Based Adhesive Market
9.2.5.4.1 United Kingdom Water Based Adhesive Market by Resin Type
9.2.5.4.2 United Kingdom Water Based Adhesive Market by Application
9.2.5.5 Russia Water Based Adhesive Market
9.2.5.5.1 Russia Water Based Adhesive Market by Resin Type
9.2.5.5.2 Russia Water Based Adhesive Market by Application
9.2.5.6 Rest of Europe Water Based Adhesive Market
9.2.5.6.1 Rest of Europe Water Based Adhesive Market by Resin Type
9.2.5.6.2 Rest of Europe Water Based Adhesive Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Water Based Adhesive Market Overview
9.3.2 Asia-Pacific Water Based Adhesive Market Forecasts and Analysis
9.3.3 Asia-Pacific Water Based Adhesive Market Forecasts and Analysis - By Resin Type
9.3.4 Asia-Pacific Water Based Adhesive Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Water Based Adhesive Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Water Based Adhesive Market
9.3.5.1.1 Australia Water Based Adhesive Market by Resin Type
9.3.5.1.2 Australia Water Based Adhesive Market by Application
9.3.5.2 China Water Based Adhesive Market
9.3.5.2.1 China Water Based Adhesive Market by Resin Type
9.3.5.2.2 China Water Based Adhesive Market by Application
9.3.5.3 India Water Based Adhesive Market
9.3.5.3.1 India Water Based Adhesive Market by Resin Type
9.3.5.3.2 India Water Based Adhesive Market by Application
9.3.5.4 Japan Water Based Adhesive Market
9.3.5.4.1 Japan Water Based Adhesive Market by Resin Type
9.3.5.4.2 Japan Water Based Adhesive Market by Application
9.3.5.5 South Korea Water Based Adhesive Market
9.3.5.5.1 South Korea Water Based Adhesive Market by Resin Type
9.3.5.5.2 South Korea Water Based Adhesive Market by Application
9.3.5.6 Rest of Asia-Pacific Water Based Adhesive Market
9.3.5.6.1 Rest of Asia-Pacific Water Based Adhesive Market by Resin Type
9.3.5.6.2 Rest of Asia-Pacific Water Based Adhesive Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Water Based Adhesive Market Overview
9.4.2 Middle East and Africa Water Based Adhesive Market Forecasts and Analysis
9.4.3 Middle East and Africa Water Based Adhesive Market Forecasts and Analysis - By Resin Type
9.4.4 Middle East and Africa Water Based Adhesive Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Water Based Adhesive Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Water Based Adhesive Market
9.4.5.1.1 South Africa Water Based Adhesive Market by Resin Type
9.4.5.1.2 South Africa Water Based Adhesive Market by Application
9.4.5.2 Saudi Arabia Water Based Adhesive Market
9.4.5.2.1 Saudi Arabia Water Based Adhesive Market by Resin Type
9.4.5.2.2 Saudi Arabia Water Based Adhesive Market by Application
9.4.5.3 U.A.E Water Based Adhesive Market
9.4.5.3.1 U.A.E Water Based Adhesive Market by Resin Type
9.4.5.3.2 U.A.E Water Based Adhesive Market by Application
9.4.5.4 Rest of Middle East and Africa Water Based Adhesive Market
9.4.5.4.1 Rest of Middle East and Africa Water Based Adhesive Market by Resin Type
9.4.5.4.2 Rest of Middle East and Africa Water Based Adhesive Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Water Based Adhesive Market Overview
9.5.2 South and Central America Water Based Adhesive Market Forecasts and Analysis
9.5.3 South and Central America Water Based Adhesive Market Forecasts and Analysis - By Resin Type
9.5.4 South and Central America Water Based Adhesive Market Forecasts and Analysis - By Application
9.5.5 South and Central America Water Based Adhesive Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Water Based Adhesive Market
9.5.5.1.1 Brazil Water Based Adhesive Market by Resin Type
9.5.5.1.2 Brazil Water Based Adhesive Market by Application
9.5.5.2 Argentina Water Based Adhesive Market
9.5.5.2.1 Argentina Water Based Adhesive Market by Resin Type
9.5.5.2.2 Argentina Water Based Adhesive Market by Application
9.5.5.3 Rest of South and Central America Water Based Adhesive Market
9.5.5.3.1 Rest of South and Central America Water Based Adhesive Market by Resin Type
9.5.5.3.2 Rest of South and Central America Water Based Adhesive Market by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. WATER BASED ADHESIVE MARKET, KEY COMPANY PROFILES
11.1. 3M COMPANY
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DELO INDUSTRIAL ADHESIVES
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DOW CORNING
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. EVONIK INDUSTRIES
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FRANKLIN INTERNATIONAL
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. H.B. FULLER
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. HENKEL A.G
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. HUBER GROUP
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PIDILITE INDUSTRIES LTD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SIKA AG
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS

The List of Companies

  • 3M Company
  • DELO Industrial Adhesives
  • Dow Corning
  • Evonik Industries
  • Franklin International
  • H.B FullerH.B. Fuller
  • Henkel A.G
  • Huber Group
  • Pidilite Industries Ltd.
  • Sika AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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