Whey Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Whey Market covers analysis By Type (Whey Protein Concentrate (WPC), Whey Protein Isolate (WPI), Hydrolyzed Whey Protein (HWP), Others); Application (Food and Beverages, Dietary Supplements, Infant Formula, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00008695
  • Category : Food and Beverages
  • Status : Upcoming
  • No. of Pages : 150
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MARKET OVERVIEW

Whey is basically a by-product of cheese prepared from milk, which contains protein. Whey protein is quite a rich source of protein in comparison to soy, egg, and other products. Different type of whey protein is available in the market including whey protein isolates, whey protein concentrates, and whey protein hydrolysates. They find application in food and beverages, dietary supplements, infant formula, and others. Whey has more significant usage in the formulation of personal care goods such as hair care and skin care products due to its skin-hydrating as well as hair conditioning properties.

MARKET SCOPE

The "Global Whey Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the whey market with detailed market segmentation by type, application, and geography. The report provides key statistics on the market status of the leading whey market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on type, the global whey market is segmented into whey protein concentrate (WPC), whey protein isolate (WPI), hydrolyzed whey protein (HWP), and others
  •   Based on application, the market is bifurcated into food and beverages, dietary supplements, infant formula, and others

MARKET DYNAMICS
Drivers

  •   Increased consumption of whey protein concentrates as a supplement among consumers
  •   Increasing whey application in personal care, and food & beverage industry
  •   Rising consumer preference for healthy protein-based food product

Restraints

  •   Allergic reaction caused due to the presence of alpha-lactalbumin and beta-lactoglobulin in whey may restrict the market growth

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The whey market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the whey market in these regions.

IMPACT OF COVID-19 ON WHEY MARKET
As of June 2021, the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy, are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 is affecting economies and several industries in different countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various manufacturing plants and factories has also been affected the global supply chains also negatively impacted the manufacturing, delivery schedules, and sales of goods in the global market. In addition, the global travel bans further imposed by countries in Europe, Asia-Pacific, and North America are also affecting business collaborations as well as partnership opportunities.
Due to the Covid-19 pandemic, the food and beverage industry is also facing huge losses, which is further impacting the world economy. It has further disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the raw material supply, which, in turn, is impacting the growth of the whey market. However, as the economies are planning to revive their operations, the demand for whey is presumed to rise since consumers are buying food products through online retailers. In addition, food & beverage producing companies are also taking some safety measures to fight the coronavirus, which include limiting direct contact with delivery person & visitors, strengthening & communicating proper hygiene practices, and conducting complete sanitations & eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for these products will take a hike.

World Geography

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MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The whey market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the whey market in these regions.

IMPACT OF COVID-19 ON WHEY MARKET
As of June 2021, the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy, are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 is affecting economies and several industries in different countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various manufacturing plants and factories has also been affected the global supply chains also negatively impacted the manufacturing, delivery schedules, and sales of goods in the global market. In addition, the global travel bans further imposed by countries in Europe, Asia-Pacific, and North America are also affecting business collaborations as well as partnership opportunities.
Due to the Covid-19 pandemic, the food and beverage industry is also facing huge losses, which is further impacting the world economy. It has further disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the raw material supply, which, in turn, is impacting the growth of the whey market. However, as the economies are planning to revive their operations, the demand for whey is presumed to rise since consumers are buying food products through online retailers. In addition, food & beverage producing companies are also taking some safety measures to fight the coronavirus, which include limiting direct contact with delivery person & visitors, strengthening & communicating proper hygiene practices, and conducting complete sanitations & eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for these products will take a hike.

MARKET PLAYERS

The report covers key developments in the whey market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from whey market are anticipated to witness lucrative growth opportunities in the future with the rising demand for whey in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the whey market. In addition, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last 3 years, the key developments in the last five years.
  •   Numidia BV
  •   Interfood
  •   Davisco Foods International
  •   Arla Foods amba
  •   Glanbia plc
  •   DMK Group
  •   FIT
  •   Fonterra Co-Operative Group Ltd
  •   Dairy Farmers of America
  •   Milk Specialties Global

    The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    • Request discounts available for Start-Ups & Universities
  • Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    TABLE OF CONTENTS

    1. INTRODUCTION
    1.1. SCOPE OF THE STUDY
    1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
    1.3. MARKET SEGMENTATION
    1.3.1 Whey Market - By Type
    1.3.2 Whey Market - By Application
    1.3.3 Whey Market - By Region
    1.3.3.1 By Country

    2. KEY TAKEAWAYS

    3. RESEARCH METHODOLOGY

    4. WHEY MARKET LANDSCAPE
    4.1. OVERVIEW
    4.2. PORTER'S FIVE FORCES ANALYSIS
    4.2.1 Bargaining Power of Buyers
    4.2.1 Bargaining Power of Suppliers
    4.2.1 Threat of Substitute
    4.2.1 Threat of New Entrants
    4.2.1 Competitive Rivalry
    4.3. EXPERT OPINIONS

    5. WHEY MARKET - KEY MARKET DYNAMICS
    5.1. KEY MARKET DRIVERS
    5.2. KEY MARKET RESTRAINTS
    5.3. KEY MARKET OPPORTUNITIES
    5.4. FUTURE TRENDS
    5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

    6. WHEY MARKET - GLOBAL MARKET ANALYSIS
    6.1. WHEY - GLOBAL MARKET OVERVIEW
    6.2. WHEY - GLOBAL MARKET AND FORECAST TO 2028
    6.3. MARKET POSITIONING/MARKET SHARE

    7. WHEY MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
    7.1. OVERVIEW
    7.2. TYPE MARKET FORECASTS AND ANALYSIS
    7.3. WHEY PROTEIN CONCENTRATE (WPC)
    7.3.1. Overview
    7.3.2. Whey Protein Concentrate (WPC) Market Forecast and Analysis
    7.3.3. Whey Protein Concentrate (WPC) Market
    7.3.3.1. Overview
    7.3.3.2. Whey Protein Concentrate (WPC) Market Forecast and Analysis
    7.3.4. Whey Protein Isolate (WPI) Market
    7.3.4.1. Overview
    7.3.4.2. Whey Protein Isolate (WPI) Market Forecast and Analysis
    7.3.5. Hydrolyzed Whey Protein (HWP) Market
    7.3.5.1. Overview
    7.3.5.2. Hydrolyzed Whey Protein (HWP) Market Forecast and Analysis
    7.4. WHEY PROTEIN ISOLATE (WPI)
    7.4.1. Overview
    7.4.2. Whey Protein Isolate (WPI) Market Forecast and Analysis
    7.5. HYDROLYZED WHEY PROTEIN (HWP)
    7.5.1. Overview
    7.5.2. Hydrolyzed Whey Protein (HWP) Market Forecast and Analysis
    7.6. OTHERS
    7.6.1. Overview
    7.6.2. Others Market Forecast and Analysis
    8. WHEY MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
    8.1. OVERVIEW
    8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
    8.3. FOOD AND BEVERAGES
    8.3.1. Overview
    8.3.2. Food and Beverages Market Forecast and Analysis
    8.3.3. Bakery and Confectionery Market
    8.3.3.1. Overview
    8.3.3.2. Bakery and Confectionery Market Forecast and Analysis
    8.3.4. Infant Formulae Market
    8.3.4.1. Overview
    8.3.4.2. Infant Formulae Market Forecast and Analysis
    8.3.5. Dietary Supplements Market
    8.3.5.1. Overview
    8.3.5.2. Dietary Supplements Market Forecast and Analysis
    8.3.6. Dairy Products Market
    8.3.6.1. Overview
    8.3.6.2. Dairy Products Market Forecast and Analysis
    8.3.7. Others Market
    8.3.7.1. Overview
    8.3.7.2. Others Market Forecast and Analysis
    8.4. DIETARY SUPPLEMENTS
    8.4.1. Overview
    8.4.2. Dietary Supplements Market Forecast and Analysis
    8.5. INFANT FORMULA
    8.5.1. Overview
    8.5.2. Infant Formula Market Forecast and Analysis
    8.6. OTHERS
    8.6.1. Overview
    8.6.2. Others Market Forecast and Analysis

    9. WHEY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
    9.1. NORTH AMERICA
    9.1.1 North America Whey Market Overview
    9.1.2 North America Whey Market Forecasts and Analysis
    9.1.3 North America Whey Market Forecasts and Analysis - By Type
    9.1.4 North America Whey Market Forecasts and Analysis - By Application
    9.1.5 North America Whey Market Forecasts and Analysis - By Countries
    9.1.5.1 United States Whey Market
    9.1.5.1.1 United States Whey Market by Type
    9.1.5.1.2 United States Whey Market by Application
    9.1.5.2 Canada Whey Market
    9.1.5.2.1 Canada Whey Market by Type
    9.1.5.2.2 Canada Whey Market by Application
    9.1.5.3 Mexico Whey Market
    9.1.5.3.1 Mexico Whey Market by Type
    9.1.5.3.2 Mexico Whey Market by Application
    9.2. EUROPE
    9.2.1 Europe Whey Market Overview
    9.2.2 Europe Whey Market Forecasts and Analysis
    9.2.3 Europe Whey Market Forecasts and Analysis - By Type
    9.2.4 Europe Whey Market Forecasts and Analysis - By Application
    9.2.5 Europe Whey Market Forecasts and Analysis - By Countries
    9.2.5.1 Germany Whey Market
    9.2.5.1.1 Germany Whey Market by Type
    9.2.5.1.2 Germany Whey Market by Application
    9.2.5.2 France Whey Market
    9.2.5.2.1 France Whey Market by Type
    9.2.5.2.2 France Whey Market by Application
    9.2.5.3 Italy Whey Market
    9.2.5.3.1 Italy Whey Market by Type
    9.2.5.3.2 Italy Whey Market by Application
    9.2.5.4 United Kingdom Whey Market
    9.2.5.4.1 United Kingdom Whey Market by Type
    9.2.5.4.2 United Kingdom Whey Market by Application
    9.2.5.5 Russia Whey Market
    9.2.5.5.1 Russia Whey Market by Type
    9.2.5.5.2 Russia Whey Market by Application
    9.2.5.6 Rest of Europe Whey Market
    9.2.5.6.1 Rest of Europe Whey Market by Type
    9.2.5.6.2 Rest of Europe Whey Market by Application
    9.3. ASIA-PACIFIC
    9.3.1 Asia-Pacific Whey Market Overview
    9.3.2 Asia-Pacific Whey Market Forecasts and Analysis
    9.3.3 Asia-Pacific Whey Market Forecasts and Analysis - By Type
    9.3.4 Asia-Pacific Whey Market Forecasts and Analysis - By Application
    9.3.5 Asia-Pacific Whey Market Forecasts and Analysis - By Countries
    9.3.5.1 Australia Whey Market
    9.3.5.1.1 Australia Whey Market by Type
    9.3.5.1.2 Australia Whey Market by Application
    9.3.5.2 China Whey Market
    9.3.5.2.1 China Whey Market by Type
    9.3.5.2.2 China Whey Market by Application
    9.3.5.3 India Whey Market
    9.3.5.3.1 India Whey Market by Type
    9.3.5.3.2 India Whey Market by Application
    9.3.5.4 Japan Whey Market
    9.3.5.4.1 Japan Whey Market by Type
    9.3.5.4.2 Japan Whey Market by Application
    9.3.5.5 South Korea Whey Market
    9.3.5.5.1 South Korea Whey Market by Type
    9.3.5.5.2 South Korea Whey Market by Application
    9.3.5.6 Rest of Asia-Pacific Whey Market
    9.3.5.6.1 Rest of Asia-Pacific Whey Market by Type
    9.3.5.6.2 Rest of Asia-Pacific Whey Market by Application
    9.4. MIDDLE EAST AND AFRICA
    9.4.1 Middle East and Africa Whey Market Overview
    9.4.2 Middle East and Africa Whey Market Forecasts and Analysis
    9.4.3 Middle East and Africa Whey Market Forecasts and Analysis - By Type
    9.4.4 Middle East and Africa Whey Market Forecasts and Analysis - By Application
    9.4.5 Middle East and Africa Whey Market Forecasts and Analysis - By Countries
    9.4.5.1 South Africa Whey Market
    9.4.5.1.1 South Africa Whey Market by Type
    9.4.5.1.2 South Africa Whey Market by Application
    9.4.5.2 Saudi Arabia Whey Market
    9.4.5.2.1 Saudi Arabia Whey Market by Type
    9.4.5.2.2 Saudi Arabia Whey Market by Application
    9.4.5.3 U.A.E Whey Market
    9.4.5.3.1 U.A.E Whey Market by Type
    9.4.5.3.2 U.A.E Whey Market by Application
    9.4.5.4 Rest of Middle East and Africa Whey Market
    9.4.5.4.1 Rest of Middle East and Africa Whey Market by Type
    9.4.5.4.2 Rest of Middle East and Africa Whey Market by Application
    9.5. SOUTH AND CENTRAL AMERICA
    9.5.1 South and Central America Whey Market Overview
    9.5.2 South and Central America Whey Market Forecasts and Analysis
    9.5.3 South and Central America Whey Market Forecasts and Analysis - By Type
    9.5.4 South and Central America Whey Market Forecasts and Analysis - By Application
    9.5.5 South and Central America Whey Market Forecasts and Analysis - By Countries
    9.5.5.1 Brazil Whey Market
    9.5.5.1.1 Brazil Whey Market by Type
    9.5.5.1.2 Brazil Whey Market by Application
    9.5.5.2 Argentina Whey Market
    9.5.5.2.1 Argentina Whey Market by Type
    9.5.5.2.2 Argentina Whey Market by Application
    9.5.5.3 Rest of South and Central America Whey Market
    9.5.5.3.1 Rest of South and Central America Whey Market by Type
    9.5.5.3.2 Rest of South and Central America Whey Market by Application

    10. INDUSTRY LANDSCAPE
    10.1. MERGERS AND ACQUISITIONS
    10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
    10.3. NEW PRODUCT LAUNCHES
    10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

    11. WHEY MARKET, KEY COMPANY PROFILES
    11.1. NUMIDIA BV
    11.1.1. Key Facts
    11.1.2. Business Description
    11.1.3. Products and Services
    11.1.4. Financial Overview
    11.1.5. SWOT Analysis
    11.1.6. Key Developments
    11.2. INTERFOOD
    11.2.1. Key Facts
    11.2.2. Business Description
    11.2.3. Products and Services
    11.2.4. Financial Overview
    11.2.5. SWOT Analysis
    11.2.6. Key Developments
    11.3. DAVISCO FOODS INTERNATIONAL
    11.3.1. Key Facts
    11.3.2. Business Description
    11.3.3. Products and Services
    11.3.4. Financial Overview
    11.3.5. SWOT Analysis
    11.3.6. Key Developments
    11.4. ARLA FOODS AMBA
    11.4.1. Key Facts
    11.4.2. Business Description
    11.4.3. Products and Services
    11.4.4. Financial Overview
    11.4.5. SWOT Analysis
    11.4.6. Key Developments
    11.5. GLANBIA PLC
    11.5.1. Key Facts
    11.5.2. Business Description
    11.5.3. Products and Services
    11.5.4. Financial Overview
    11.5.5. SWOT Analysis
    11.5.6. Key Developments
    11.6. DMK GROUP
    11.6.1. Key Facts
    11.6.2. Business Description
    11.6.3. Products and Services
    11.6.4. Financial Overview
    11.6.5. SWOT Analysis
    11.6.6. Key Developments
    11.7. FIT
    11.7.1. Key Facts
    11.7.2. Business Description
    11.7.3. Products and Services
    11.7.4. Financial Overview
    11.7.5. SWOT Analysis
    11.7.6. Key Developments
    11.8. FONTERRA CO-OPERATIVE GROUP LTD
    11.8.1. Key Facts
    11.8.2. Business Description
    11.8.3. Products and Services
    11.8.4. Financial Overview
    11.8.5. SWOT Analysis
    11.8.6. Key Developments
    11.9. DAIRY FARMERS OF AMERICA
    11.9.1. Key Facts
    11.9.2. Business Description
    11.9.3. Products and Services
    11.9.4. Financial Overview
    11.9.5. SWOT Analysis
    11.9.6. Key Developments
    11.10. MILK SPECIALTIES GLOBAL
    11.10.1. Key Facts
    11.10.2. Business Description
    11.10.3. Products and Services
    11.10.4. Financial Overview
    11.10.5. SWOT Analysis
    11.10.6. Key Developments

    12. APPENDIX
    12.1. ABOUT THE INSIGHT PARTNERS
    12.2. GLOSSARY OF TERMS
    The List of Companies

    1. Numidia BV
    2. Interfood
    3. Davisco Foods International
    4. Arla Foods amba
    5. Glanbia plc
    6. DMK Group
    7. FIT
    8. Fonterra Co-Operative Group Ltd
    9. Dairy Farmers of America
    10. Milk Specialties Global

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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