Toys Market Analysis and Forecast by 2031
Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031Coverage: Toys Market covers analysis By Toy Type (Outdoor and sports toys, Dolls, Preschool toys, Games/puzzles, Building sets, Others); Distribution Channel (Supermarkets and hypermarkets, Specialty stores, Convenience stores, Online retail, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)
- Report Date : Aug 2025
- Report Code : TIPRE00021034
- Category : Consumer Goods
- Status : Upcoming
- Available Report Formats :
- No. of Pages : 150
MARKET INTRODUCTION
Toys play a vital role during child development stages as they incorporate various skills and values in the children. Toys enhance their imagination and creativity. They help in learning problem-solving skills and teach the importance of sharing. Moreover, they become their companions and friends to whom they can share their emotions and thoughts. There are various kinds of toys, including educational toys, puzzles, building toys, dolls, outdoor toys, etc. All these toys help in developing the physical and well as mental abilities of children.
MARKET DYNAMICS
The increasing number of families with double income and rising number of working women across the globe is the key factor driving the growth of toy market. Moreover, the growing importance of educational toys in developing a child's mental abilities is also anticipated to drive the demand for toys over the forecast period. Furthermore, outdoor and sports toys help in developing the physical strength of a child. Thus, rising awareness about all these advantages of toys amongst millions of parents is projected to fuel market growth in the forthcoming years.
MARKET SCOPE
The "Global Toys Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the toys market with detailed market segmentation by toy type and distribution channel. The global toys market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading toys market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global toys market is segmented into toy type and distribution channel. By toy type, the toys market is bifurcated into outdoor & sports toys, dolls, preschool toys, games/puzzles, building sets, and others. By distribution channel, the toys market is bifurcated into supermarkets & hypermarkets, specialty stores, convenience stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global toys market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The toys market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the toys market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the toys market in these regions.
MARKET PLAYERS
The report covers vital developments in the toys market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the toys market are anticipated to lucrative growth opportunities in the future with the rising demand for toys in the global market. Below mentioned is the list of few companies engaged in the toys market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the toys market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Lego Group
- Mattel
- Hasbro
- Zapf Creation AG
- LeapFrog Enterprises, Inc.
- MGA Entertainment, Inc.
- JAKKS Pacific, Inc.
- Namco Bandai
- Integrity Toys, Inc.
- Toy Quest
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.
Toys Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2024 | US$ XX million |
| Market Size by 2031 | US$ XX Million |
| Global CAGR (2025 - 2031) | XX% |
| Historical Data | 2021-2023 |
| Forecast period | 2025-2031 |
| Segments Covered |
By Toy Type
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
Market Research & Consulting
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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1. Lego Group
2. Mattel
3. Hasbro
4. Zapf Creation AG
5. LeapFrog Enterprises Inc
6. MGA Entertainment Inc
7. JAKKS Pacific Inc
8. Namco Bandai
9. Integrity Toys Inc
10. Toy Quest
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