US Solar Roofing Market Share and Forecast by 2031

The US solar roofing market size is projected to reach US$ 829.95 million by 2031 from US$ 458.19 million in 2023. The market is expected to register a CAGR of 7.7% during 2023–2031. The energy transition is the transition from dependency on fossil fuels to renewable and cleaner energy sources. This change addresses the urgent need for sustainable, environmentally friendly energy solutions.

US Solar Roofing Market Analysis

Rising demand from residential applications and key strategic initiatives from the market players drive the growth of the US solar roofing market. In June 2024, GAF Energy, a Standard Industries company and a solar roofing provider in North America, announced that it would build a new state-of-the-art solar roofing testing facility and launch a new round of Building Integrated Solar (BIPV) testing owing to a US Department of Energy (DOE) investment. Similarly, in January 2024, CertainTeed announced entering into a strategic partnership with SunStyle, a pioneer in residential and commercial solar roofing. This deal signifies a notable expansion for CertainTeed, broadening the range of its offerings to the US market to include the premium Swiss-engineered line of products.

The Solar Energy Technologies Office (SETO), the US Department of Energy (DoE), works to help US residents, companies, and organizations realize their solar roofing potential with resources, research, and funding opportunities. Moreover, key benefits associated with solar installations on roofs include household savings, economic opportunity, grid resilience and reliability, owning power production, and others. Solar Energy Technology Office aimed at minimizing the solar electricity cost by 50% from 2020 to 2030. Achieving this cost target will help improve energy affordability for households across the country and will help more households reduce their energy costs through solar roofing.

US Solar Roofing Market Overview

The major solar roofing market end users include residential, commercial, and industrial (facilities and utility). The residential segment continues to grow due to the increased demand for renewable solar energy among consumers for electrification purposes. Also, the US government has taken various active steps by implementing policies and introducing financial incentives to promote captive power generation via renewable sources. This is further driving the adoption of solar roofing among the end users.

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US Solar Roofing Market: Strategic Insights

US Solar Roofing Market

• Market Size 2023
  US$ 458.19 Million
• Market Size 2031
  US$ 829.95 Million

Market Dynamics

GROWTH DRIVERS

• Key Strategic Initiatives Driving the Solar Roofing Market Growth
• Government Initiatives and Benefits Associated with Solar Roofing

FUTURE TRENDS

• Role of Solar Energy in Energy Transition

OPPORTUNITIES

• Vast Untapped Potential for the US Solar Roof

Regional Overview

• US

Market Segmentation

Roof Type

• New Installation
• Reroofing

Technology

• Thin Film
• Crystalline Silicon

Grid Type

• On-Grid
• Off-Grid

Application

• Industrial
• Commercial
• Residential

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US Solar Roofing Market Drivers and Opportunities

Key Strategic Initiatives Drive Solar Roofing Market Growth

The US solar roofing market is growing significantly with the presence of the big and emerging companies in the country. These companies are engaged in making investments in the research & development of solar roof systems for consumers in the US and reducing the cost of solar roof systems by launching technologically advanced products. Tesla Inc.; Solarstone OU; CertainTeed, LLC; GAF Energy; SunTegra Solar; Sunpower Corporation; ECO Roof and Solar; Western Roofing Systems; American Solar & Roofing; and JinkoSolar Holding Co Ltd are among the key companies operating in the US solar roofing market. These companies are also involved in adopting key strategies and developments such as expansion, partnerships, and agreements to stay competitive in the market. Following are a few of the key developments by prominent market players.

• In May 2024, GAF Energy opened a new 450,000-square-foot Timberline Solar manufacturing facility in Georgetown, Texas. GAF Energy built the facility to meet the growing demand for the company's solar roof product—Timberline Solar.
• In January 2024, CertainTeed, a North American manufacturer of sustainable building materials, entered into a strategic partnership with SunStyle, a pioneer in residential and commercial solar roofing. This deal signifies a notable expansion for CertainTeed, broadening its US offerings to include the premium Swiss-engineered line of products.
• In December 2022, GAF Energy announced the launch of its innovative Timberline Solar roof in Atlanta. Timberline Solar, the only system to directly integrate solar technology into traditional roofing processes and materials, was made available for installation by local roofers in Atlanta. The solar roofing system incorporates the Timberline Solar Energy Shingle (ES), the world's first nailable solar shingle, which can be assembled domestically at GAF Energy's US manufacturing and R&D facility.

Such key strategic initiatives adopted by companies operating in the market favor healthy competition among the companies to attain significant market positions, which fuels the US solar roofing market growth.

Vast Untapped Solar Roofing Potential to Create Opportunities for US Solar Roofing Market

The US has tapped only ~1/28th of the total solar roofing potential. Rooftop solar installations are likely to have the technical potential to generate electricity equivalent to ~45% of total national electricity sales, based on the demand generated in 2022. Rooftop solar systems accounted for only ~1.5% of total electricity consumption in 2022. There is vast potential for solar roofs in the top 10 states and untapped clean energy potential in many states, including the nation's leading solar states, which is expected to create significant opportunities for the key players operating in the US solar roofing market. As per the National Renewable Energy Laboratory, California has the technical potential to generate electricity from rooftop solar, accounting for 74% of its electricity sales. Maine and Vermont could generate electricity equivalent to 60% of electricity sales, and 20 other states could generate electricity equivalent to a third or more of electricity sales. Solar panels produce more electricity sometimes than others; therefore, they have a limited ability to meet a region's total electricity needs. Small-scale solar power—particularly when integrated with energy storage technologies—can meet a large portion of the US energy needs.

Commercial and industrial sites across the US are prime candidates for distributed solar. Solar panels in supermarkets, warehouses, farms, and other locations could help businesses save money and provide a large amount of clean energy. Solar roofing systems can reduce commercial and industrial buildings' dependence on the grid by up to 80% and save businesses up to 95% on their electricity bills. The roofs of warehouses in the US have the potential to generate 185.6 TWh of solar power every year, which is enough to power nearly 19.4 million average homes. Thus, using solar roofing panels, warehouses could generate electricity equivalent to the electricity used by ~16% of all US households.

US Solar Roofing Market Report Segmentation Analysis

Key segments that contributed to the derivation of the US solar roofing market analysis are technology, grid type, roof type, and application.

• Based on roof type, the US solar roofing market is categorized into new installation and reroofing. The new installation segment held a larger market share in 2023.
• In terms of technology, the US solar roofing market is divided into thin film and crystalline silicon. The crystalline silicon segment dominated the market in 2023.
• In terms of application, the US solar roofing market is divided into industrial, commercial, and residential. The residential segment dominated the market in 2023.
• Based on grid type, the US solar roofing market is categorized into on-grid and off-grid. The on-grid segment held the largest market share in 2023.

US Solar Roofing Market Share Analysis by Geography

The geographic scope of the US solar roofing market report offers a detailed country analysis. More than 97% of the total solar installations are made for residential users in the country. Utility-scale solar projects in the US are also expanding. The US invested in 20.2 GW of solar PV capacity projects in 2022, expanding the country's total capacity to 142.3 GW. This solar capacity is enough to generate electricity for 25 million American homes. Thus, the rising number of solar power projects is boosting the growth of the solar roofing market across the US.

According to the Solar Energy Industries Association (SEIA), the total solar installations across the US amounted to ~145,000 GWdc and ~185,000 GWdc in 2022 and 2023, respectively. This shows a rise in the number of solar capacity installations, which favors the market for solar roofing across the US in 2023.

US Solar Roofing Market Report Scope

US Solar Roofing Market News and Recent Developments

The US solar roofing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the US solar roofing market are listed below:

• SunTegra, a leading provider of solar roof systems, commenced the production of its solar shingles at its site in Binghamton, New York. The shingles offer an aesthetically pleasing alternative to traditional roof-mounted solar panels and can already be found in homes across the country. SunTegra will use its new facility as a main office supporting administration, sales, and R&D to ramp up production to meet the burgeoning demand. (Source: SunTegra, Press Release, November 2021)

US Solar Roofing Market Report Coverage and Deliverables

The "US Solar Roofing Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• US solar roofing market size and forecast at country level for all the key market segments covered under the scope
• US solar roofing market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• US solar roofing market analysis covering key market trends, country framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the US solar roofing market
• Detailed company profiles