Video Conferencing Market Size & Share | Global  Trends 2027

Video Conferencing Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type (Hardware, Software, and Services); Deployment (On-premise Cloud, and Hybrid); Industry Vertical (Corporate Enterprise, Government & Defense, Healthcare, Education, Manufacturing, and Others

Publication Month : Apr 2020

  • Report Code : TIPTE100000350
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 186
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The Video Conferencing Market was valued at US$ 464.7 Mn in 2019 and is projected to reach US$ 1577.6 Mn by 2027; it is expected to grow at a CAGR of 16.9% from 2020 to 2027.

Video conferencing is a live video-based platform made for conducting meetings between two or more individuals in distinct locations through a video-enabled device. It enables several individuals to meet and collaborate face to face through long distance meeting by transmitting video, audio, text, and presentations in a real time via internet. The adoption of video conferencing has increased rapidly in the last few years. The businesses are observing a broad array of advantages as the companies are replacing their obsolete web or audio conferencing contracts with a modern cloud-based video conferencing solutions. Through their video conferencing solutions, players such as Zoom and Lifesize help enhance team communications and collaborations while increasing employee engagement and reducing operating costs. Advancements in the 5G communication technology and efforts toward its commercialization are among the factors fueling the growth of the global video conferencing market. Roll out of 5G would encourage the employees to conduct office meetings from personal devices such as smartphones and laptops. With the growing preference for flexible workplace, mainly among the millennial population, the video conferencing market for both hardware and software is likely to progress in the coming years.

The countries in Asia Pacific region are the fastest growing economies in the world. The rate of industrialization in APAC is stupendous, and it is expected to continue in coming years. Several large enterprises in the region are expanding their business across the APAC region, leading the industrialization at a prime rate. Additionally, emerging SMEs with higher capital investments are also expected to boost the adoption of video conferencing tools. Thus, considering the growth prospect of large enterprises and SMEs in the region, the video conferencing market players in the region are anticipated to witness a significant demand. Countries such as China, Japan, South Korea, India, Taiwan, and Singapore are technologically advancing, by hosting numerous large enterprises and SMEs year on year. Traditionally, the enterprises in these countries used Virtual Private Network (VPN) to interact among teams or clients. With the evolution of video conferencing tools, the majority of large enterprises and several SMEs are switching to advanced solutions. The governments in APAC countries have started incorporating video conferencing tools to interact with government officials and hold important meetings regularly. The awareness related to the benefits of video conferencing over telephonic or in-person meetings is rising, which is expected to boost the growth of the video conferencing market. At present, the defense forces in the region are also using video conference solutions, with an objective to discuss several important issues with multiple participants. With the increase in procurement of advanced video conferencing tools among government sector and defense forces in APAC, the video conferencing market is expected to witness substantial growth in the coming years.

The outbreak of COVID-19 has led several countries across APAC to impose lockdown and restrict individuals to come out of their house. This has led the governments, enterprises, schools to use video conferencing tools to interact with individuals. The service providers operating in the video conferencing market are experiencing tremendous demand from numerous end users, which is catalyzing the video conferencing market.

Lucrative Regions for Video Conferencing Market

Lucrative Regions for Video Conferencing Market
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Market Insights

Increasing Adoption of Advanced Technology in Educational and Healthcare Sectors

The educational and healthcare sectors are maturing across developing countries and are continuously experiencing the emergence of advanced technological solutions to increase efficiency. Traditionally, these sectors used room based interaction strategies; however, with the rise in technology, these sectors are investing in virtual solutions for better performance. In recent years, several educational institutions and healthcare organizations are incorporating video conferencing tools to educate students and treat located remotely patients. This is a crucial driving force for the video conferencing market.

Component-Based Market Insights

Based on component, the Video Conferencing market is segmented into hardware, software, and services. Video conferencing solutions are increasingly becoming commonplace in every organization across industries. With an objective to interact with remotely located employees, or clients, or with any individuals located at disparate geography, the demand for video conferencing solutions is steeply growing. The rise in demand has been reflecting growth in the number of video conferencing hardware manufacturers, software developers, and service providers across the globe

Deployment Type Based- Market Insights

The video conferencing market encompasses large enterprises as well as small & medium enterprises (SMEs). The organizations are exercising paradigm shift from traditional video conferencing systems to modern-day video conferencing solutions. Companies across the world are looking forward to integrating their video conferencing with cloud-based applications. However, increasing dependency on the cloud has increased the threats from cyber-attacks. Thus, companies using for on-premise solutions are emphasizing towards hybrid solutions with an objective to utilize the benefits of highly secured on-premise solutions with an optimized cloud architecture.

Industry Vertical Based- Market Insights

The video conferencing market has been analyzed on the basis of different industry verticals such as corporate enterprises, government & defense, healthcare, education, manufacturing, and others. With the increase in globalization and the presence of numerous large enterprises as well as SMEs across different industries, the companies are extensively focusing on increasing their productivity. In an attempt to interact with clients, employees, doctors, patients, students, and defense personnel, the industry end users are constantly emphasizing on procuring video conference solutions. This factor is driving the video conferencing market across the industry vertical.

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Video Conferencing Market: Strategic Insights

Market Size Value inUS$ 464.7 Mn in 2019
Market Size Value byUS$ 1577.6 Mn by 2027
Growth rateCAGR of 16.9% from 2020 to 2027
Forecast Period2020-2027
Base Year2020
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Product development is the commonly adopted strategy by companies to expand their product portfolio. Adobe Systems Inc., Zoom, Avaya Inc., Cisco Systems Inc., Google LLC, Huawei Technologies, Ltd., Lifesize Inc., among others are the key players implementing strategies to enlarge the customer base and gain significant share in the global Video Conferencing Market, which in turn permits them to maintain their brand name. A few of the recent key developments are:

  • In 2020, Adobe Connect plays a crucial role is expanding its support due to spread of Adobe Connect. The product is helping schools, emergency response teams, communities, and businesses along with large virtual conferences and public health training arena.
  • In 2020, Huawei revealed Huawei IdeaHub category of videoconferencing systems. The IdeaHub is an intelligent endpoint that integrates varied functions such as multi-screen collaboration between the mobiles and PCs, FHD video conferencing, remote collaboration, Huawei Cloud WeLink service, interactive whiteboard, and built-in HD AppGallery.

Video Conferencing Market Segmentation:

By Components

  • Hardware
  • Software
  • Service

By Deployment Type

  • Cloud
  • Hybrid
  • On-Premises

By Industry Vertical

  • Corporate Enterprise
  • Government & Defense
  • Healthcare
  • Education
  • Manufacturing
  • Others

Company Profiles

  • Adobe Systems Inc.
  • Zoom
  • Avaya Inc.
  • Cisco Systems Inc.
  • Google LLC
  • Huawei Technologies, Ltd.
  • Lifesize Inc.
  • Microsoft Corporation
  • Polycom Inc.
  • ZTE Corporation
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type; Deployment; Industry Vertical

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

Frequently Asked Questions

Which industry vertical led the video conferencing market?

Corporate enterprises are among the key end users in the video conferencing market. The corporate enterprises comprise of large enterprises as well as small and medium enterprises (SMEs). These enterprises utilize video conferencing solutions heavily in order to interact with teams located at disparate geographical locations, and clients. Several large enterprises have been using this technology over a period of time. However, the large enterprises exercise up-gradation of video conferencing solutions in order to adopt newer and robust technologies. This factor is critically driving the video conferencing market.

Which factor is driving the video conferencing market?

Accentuating demand from SMEs is one of the key factor driving the global video conferencing market. The SMEs globally are observing growth in their annual revenues year on year, which is enabling them to invest in advanced technologies, including video conferencing tools. The benefit of the availability of faster internet infrastructure in developed and developing countries, coupled with the emergence of low-cost video conferencing solutions and cloud-based video meeting solutions, the video conferencing tools are becoming an integral technology among the SMEs.

Which region led video conferencing market?

The video conferencing market was dominated by North America due to developed economies such as the US, Canada, and Mexico. The US is a developed country in terms of modern technology and infrastructure. Technological advancements have led to highly competitive markets across North America. The region hosts several technological giants that invest significant amounts in the development of robust technologies. The presence of a large number of well-established, as well as emerging, video conferencing solution providers is a key force driving the video conferencing market in the region.

The List of  companies - Video Conferencing Market-

  1. Adobe Systems Inc.
  2. Zoom
  3. Avaya Inc.
  4. Cisco Systems Inc.
  5. Google
  6. Huawei Investment and Holding Co., Ltd.
  7. Lifesize Inc.
  8. Microsoft Corporation
  9. Polycom Inc. (Platronic Inc.)
  10. ZTE Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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