Wet Pet Food Market to Reach US$ 36,406.5 Mn at a CAGR of 5.7% in 2027

Wet Pet Food Market to 2027 - Global Analysis and Forecasts By Product (Dog Food, Cat Food, Others); Packaging Type (Canned, Pouches, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialized Pet Shops, Online, Others)

Publication Month : Jan 2020

  • Report Code : TIPRE00007723
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 151
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The wet pet food market was valued at US$ 22,218.1 million in 2018 and is projected to reach US$ 36,406.5 million by 2027; it is expected to grow at a CAGR of 5.7% from 2019 to 2027.

Pet food, which is composed of a high percentage of water, ranging between 75% and 85%, along with other dry ingredients, is termed as wet pet food. The wet pet food is increasingly being preferred by pet owners as they help to boosts energy, builds muscles and lean mass, and stimulates the overall growth mechanism in animals. Consumption of wet pet food helps to provide the necessary nutrients such as proteins, vitamins, and minerals to pets to keep them healthy and hydrated. Moreover, such kinds of foods are considered as an ideal option for pets who cannot chew properly due to missing teeth, improper adjustment of jaws, or other related pet concerns. Such advantages offered by wet pet food makes them a popular and attractive option and the best source of hydration.

The wet pet food market in Europe is expected to grow at the highest CAGR during the forecast period. The growth of the market in this region is mainly attributed to the increase in the region owing to the rapid rise in pet population and surging consumer demand for premium quality products for their pets. Also, growing trend towards adoption of pets is also driving the market growth in Asia Pacific region. The wet pet food manufacturers are expanding their production activities in developed countries such as Netherlands, Italy, and UK so as to meet the rising demands of wet pet foods in the region.

Wet pet food Market

Wet pet food Market
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Market Insights

Rising e-commerce sales in developing countries Is Expected to Fuel Wet pet food Market Growth

Wet pet food is easily available at different retail channels such as supermarkets and hypermarkets, specialized pet shops, online stores, and others. Among these, online stores for wet pet food is gaining popularity in emerging countries such as India and China. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, both in strength and volume. Pet owners in India and China are adopting the idea of online shopping as it saves time, money, and efforts over other distribution channels. Also, these portals provide detail information about the product, such as product description, user's review, application, and usage of the product, which helps the buyer compare different products at a glance and accordingly choose appropriate products for their pets. Apart from this, features such as 24×7 availability, easy access, secure payment options, lesser time, and home delivery have encouraged pet owners to shop online. Amazon, Chewy, Pupkart, and PetShopIndia are among the popular online portals that have helped boost online sales of wet pet food in these countries.

Product Type Insights

Based on product type, the wet pet food market is bifurcated into dog food, cat food, and others. The dog food segment accounted for a larger market share in 2018. Dogs are among the most preferred pets across the world. They are omnivore and thus adopt traditional eating habits, such as meat and non-meat scraps. They require proper nutrition at every stage of their life. Therefore, a complete diet program with an adequate combination of carbohydrates, minerals, proteins, fats, vitamins, and water is crucial to maintain healthy body weight. Wet pet food contains a higher amount of aforementioned nutrients, and thus, dog owners prefer buying wet pet food. Wet food helps dogs fight infection, perform daily activities, repair teeth and bones, and maintain their build and muscle tone. Thus, all are expected to propel the demand for the wet pet food during the forecast period.

Wet pet food Market, by Product Type– 2018 and 2027

Wet pet food Market, by Product Type– 2018 and 2027
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Packaging Type Insights

Based on packaging type, the wet pet food market is segmented into cans, pouches, and others. The cans segment accounted for the largest market share in 2018. The Growing concerns related to pet health among pet owners have raised the demand for products that are attractive, informative, and protective. This fact has encouraged pet food manufacturers to introduce attractive, colorful canned packaging with informative labels. However, environmental organizations such as the Ecology Center based in California have stated that canned pet food may contain toxic chemicals such as PVC or a BPA-based coating that can lead to potential health risks in pet animals. Also, low recycling rates for pet food cans result in landfills, thereby causing environmental pollution. All these factors are restricting the use of canned pet food among buyers and attracting them toward other sustainable pet food packaging options such as coated paper bags and barrier laminate bags.

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Wet Pet Food Market: Strategic Insights

wet-pet-food-market
Market Size Value inUS$ 22,218.1 Million in 2018
Market Size Value byUS$ 36,406.5 Million by 2027
Growth rateCAGR of 5.7% from 2019-2027
Forecast Period2019-2027
Base Year2019
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A few players operating in the wet pet food market are Blue Buffalo Co., Ltd, Butcher's Pet Care, De Haan Petfood, FirstMate Pet Foods, Hill's Pet Nutrition, Inc., Little BigPaw, Mars, Incorporated, Monge SPA, Nestlé Purina PetCare and Petguard Holdings, LLC among many others. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

Report Spotlights

  • Progressive industry trends in the wet pet food market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the wet pet food market from 2019 to 2027
  • Estimation of global demand for Wet pet food
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the wet pet food market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the wet pet food market size at various nodes
  • Detailed overview and segmentation of the market, as well as the wet pet food industry dynamics
  • Size of the wet pet food market in various regions with promising growth opportunities

Wet Pet Food Market- by Product Type

  • Dog Food
  • Cat Food
  • Others

Wet Pet Food Market – by Packaging Type

  • Cans
  • Pouches
  • Others

Wet pet food Market – by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialized Pet Shops
  • Online
  • Others

Company Profiles

  • Blue Buffalo Co., Ltd
  • Butcher's Pet Care
  • De Haan Petfood
  • FirstMate Pet Foods
  • Hill's Pet Nutrition, Inc.
  • Little BigPaw
  • Mars, Incorporated
  • Monge SPA
  • Nestlé Purina PetCare
  • Petguard Holdings, LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product ; Packaging Type ; Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

Frequently Asked Questions


Mention some of the major players operating in the global wet pet food market?

The major players operating in the global wet pet food market, includes Mars, Incorporated, Nestlé Purina Petcare, Hill's Pet Nutrition, Inc., Petguard Holdings, LLC., and Monge SPA.

How much will the global wet pet food market grow, during the forecast period of 2019-2027?

The global industry for wet pet food is estimated to grow at a CAGR of 5.7% during the forecast period of 2019-2027.

On the basis of product, cat wet pet food is expected to grow at a faster pace during the forecast period of 2019-2027, why?

Cat wet pet food is expected to grow at a faster pace than dog wet pet food, as cats have comparatively have low thirst drive and consume less water than dogs. Rising trend of adopting cats among youngsters and millennial due to low maintenance than dogs coupled with the growing preference of cat owners toward superior food products is expected to support the growth of wet cat food segment in wet pet food market.

The List of Companies in Global Wet Pet Food Market

  1. Blue Buffalo Co., Ltd.
  2. De Haan Petfood
  3. FirstMate Pet Foods
  4. Little BigPaw
  5. Mars, Incorporated
  6. Monge SPA
  7. Petguard Holdings, LLC.
  8. Hill's Pet Nutrition, Inc.
  9. Nestlé Purina PetCare
  10. Butcher's Pet Care

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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