Pet Supplements Market Size Report | Forecast & Growth by 2028

Pet Supplements Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Form (Chewable, Powder, and Others), Pet Type (Dogs, Cats, and Others), and Distribution Channel (Online and Offline)

Publication Month : Feb 2023

  • Report Code : TIPRE00019974
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 153
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[Research Report] The pet supplements market is expected to grow from US$ 2,281.70 million in 2022 to US$ 3,200.77 million by 2028. It is expected to grow at a CAGR of 5.8% from 2022 to 2028.

Market Insights and Analyst View:

Pet supplements provide essential nutrients which help improve immune system and reduce the risk of heart diseases, cancer, inflammation, and diabetes. In addition, these supplements are concentrated sources of nutrients to compensate for vitamin, protein or mineral deficiencies. Further, pet supplements also help to improve skin health and enhance the ability to fight common problems such as itchy skin, bacterial infection, and environmental allergies. Increase in adoption of pets and rising concerns about animal welfare has attribute the growth of pet supplements market.  

Growth Drivers and Challenges:

The rising consumer preference and demand for nutrient-rich, premium, and personalized pet products has increased product innovations. This includes the development of innovative, safe, and premium quality pet supplements. Major market players are diversifying product portfolios by introducing a variety of pet supplements with different forms and health benefits. According to Innova, pet supplements showed a staggering 116% growth from 2019 to 2020, with more than 150 new product development activities in North America. For instance, in September 2019, Vetericyn launched the ALL-IN, a dog supplement in the market with an innovative formula that provides optimal nutrient absorption. In addition, in August 2020, Zesty Paw LLC launched its first range of products for puppies. The puppy line includes five new products—Puppy Aller-Immune Bites; Puppy Calming Bites, Composure & Relaxation; Puppy 8-in-1 Multivitamin Bites; Training Bites; and Puppy Milk Replacer.

Moreover, several players operating in the pet supplements market are engaged in the production of customized pet supplements. Various companies manufacturing human supplements are introducing new product portfolios for pet supplements to cater to the growing demand for pet supplements. For instance, in December 2022, MankindPharma announced the diversification of its product portfolio into the pet care segment with the launch of the PetStar brand. This brand will offer pet care products, including pet food, medicine, pet supplements, and grooming products. Additionally, in March 2021, FoodScience Corp., a Williston, Vt.-based formulator, manufacturer and marketer of high-quality nutritional supplements for humans and pets, was acquired by Wind Point Partners, a Chicago-based private equity firm. Thus, increasing strategic developments such as product innovations and introduction of new product portfolios are driving the pet supplements market growth.

However, In North America and Europe, the pet supplements are strictly examined at every stage, from ingredients used in the supplements to its marketing and sales for maintaining the highest safety and quality standards. The Dietary Supplement Health and Education Act (DSHEA) of 1994 states that the dietary supplements for both humans and animals should be defined and should contain at least one or more of the following ingredients: a vitamin; a mineral; an herb or other botanical; an amino acid; a dietary substance for use to supplement the diet by increasing total dietary intake; or a concentrate, metabolite, constituent, extract or combination of any of the previously mentioned ingredients. In Europe, the pet food is regulated under Regulation (EC) No 178/2002, where the pet supplements are regulated under strict requirements. The detailed requirements regarding the safety of feed are regulated in the basic regulation and in the German food and feed code (LFGB). In addition, requirements regarding labelling and other requirements for the safety of feed are defined in Regulation (EC) No 767/2009.

Moreover, in the US, finished pet supplement products and their ingredients are regulated by the US Food and Drug Administration (FDA). Ingredients are not used in pet supplements unless approved by the FDA and adopted by the Association of American Feed Control Officials (AAFCO). Thus, stringent regulations framework regarding pet supplements is restricting the pet supplements market growth.

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Pet Supplements Market: Strategic Insights

pet-supplements-market
Market Size Value inUS$ 2,281.70 million in 2022
Market Size Value byUS$ 3,200.77 million by 2028
Growth rateCAGR of 5.8% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Report Segmentation and Scope:

The “Global Pet Supplements Market” is segmented based on form, pet type, distribution channel, and geography. Based on form, the pet supplements market is segmented into chewable, powder, and others. Based on pet type, the market is classified into dogs, cats, and others. Based on distribution channel, the pet supplements market is segmented into online and offline. The pet supplements market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

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Segmental Analysis:

Based on form, the pet supplements market is segmented into chewable, powder, and others. The chewable segment held the significant share in the pet supplements market and is expected to register the significant growth in the pet supplements market over the forecast period. Chewable supplements, including chewable tablets, chewable capsules, or soft chews, are popular among the pet owners as they offer an easy modality for both young and older pets to consume supplements. Large number of pet supplement manufacturers offer their products in chewable format owing to its popularity among the pet owners. Moreover, pet parents worldwide are interested in premium products with functional claims. They demand chewable supplements with functional ingredients that serve a purpose in the pets’ nutrition and no “filler” ingredients. Hence, the demand for chewable pet supplements has gained popularity and will continue to accelerate during the forecast period.

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

Regional Analysis: 

Based on geography, the pet supplements market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global pet supplements market was dominated by North America which accounted for US$ 856.62 Million in 2021. Europe is a second major contributor holding more than 27% share in the global market. Asia Pacific is expected to register the considerable growth at a CAGR of over 6% in pet supplements market over the forecast period. The pet supplements market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. These countries report increasingly high pet populations, which helps boost the demand for pet nutrition, such as pet supplements, across the region. Moreover, developing countries such as China and India have a significant population of pets. According to the National Bureau of Statistics, China has the fastest-growing pet industry in the region. Factors such as increasing disposable income and rising awareness regarding animal health and wellness are also contributing to the growing demand for pet nutritional products, such as pet supplements.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the pet supplements market are listed below:

  1. In July 2022, Ceramco, Inc., Adds a Lithoz CeraFab S65 3D Printer for Ceramics to its Service Bureau Fleet.
  2. In May 2022, Ceramco, Inc., Adds a Ceramaker C900 Hybrid 3D Printer for Ceramics to its Service Bureau Fleet.
  3. In March 2019, Ceramco, Inc., doubling its Capacity for Ceramco's Additive Manufacturing.

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the food and beverage industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. Non-essential purchases were significantly reduced by consumers due to lower incomes and uncertain earning prospects, especially in developing regions. Many manufacturers of pet supplements faced decline in profits due to reduced consumer demand during the initial phase of pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations including lockdowns and travel bans. People started focusing on their pets’ health and are increasingly seeking better and advanced pet supplements to keep their pets healthy. All these factors had a positive impact in the growth of pet supplements market across different regions.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global pet supplements market include Zesty Paw LLC, Comfort Click Ltd, Arrowleaf Naturals Ltd, Four Paws Inc, Nutramax Laboratories Consumer Care Inc, FoodScience LLC, Nordic Naturals Inc, Thorne Vet Inc, Dorwest Herbs Ltd, and PetHonesty LLC, among others.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Form, Pet Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Based on the pet type, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the pet type, dogs segment is projected to grow at the fastest CAGR over the forecast period. Dogs are the most popular and beloved pets among the pet owners worldwide. According to the National Pet Owners Survey of 2019–2020, conducted by American Pet Products Association, there were 63.4 million US households that owned dogs. Further, pet humanization has been increasing across the world, which has increased pet owners spending significantly on pet food and supplements to keep them active and healthy. Dogs have specific requirements of proteins, carbohydrates, fats, vitamins, amino acids, and minerals. Pet supplements are fortified with these nutrients to fulfil the nutritional requirements of dogs. Thus, high adoption of dogs as pets followed by increasing spending by pet owners on their well being is anticipated to drive the pet supplements market growth.

What are the key drivers for the growth of the global pet supplements market?

Strategic developments by key market players is driving the pet supplements market. The rising consumer preference and demand for nutrient-rich, premium, and personalized pet products has increased product innovations. This includes the development of innovative, safe, and premium quality pet supplements. Major market players are diversifying product portfolios by introducing a variety of pet supplements with different forms and health benefits. According to Innova, pet supplements showed a staggering 116% growth from 2019 to 2020, with more than 150 new product development activities in North America. For instance, in September 2019, Vetericyn launched the ALL-IN, a dog supplement in the market with an innovative formula that provides optimal nutrient absorption.

Can you list some of the major players operating in the global pet supplements market?

The major players operating in the global pet supplements market are Zesty Paw LLC, Comfort Click Ltd., Arrowleaf Naturals Ltd., Four Paws Inc., Nutramax Laboratories Consumer Care Inc., FoodScience LLC, Nordic Naturals Inc., Thorne Vet Inc., Dorwest Herbs Ltd., and Pethonesty LLC.

What are the opportunities for pet supplements in the global market?

Consumer preferences for e-commerce platform to provide potential market opportunities in the coming years for the pet supplements. E-commerce platforms are being used widely across the globe. The increase in penetration of smartphones and the internet, rise in purchasing power of consumers, and convenient shopping experiences provided by online retail platforms are a few of the key factors driving the sales of various products such as pet supplements through e-commerce platforms. People increasingly prefer online retail platforms to buy pet supplements owing to the availability of various products of different brands at affordable prices, detailed product descriptions, consumer ratings and reviews, and home delivery services. Hence, these factors creating opportunities in the coming years.

Based on the form, why does the chewable segment have the largest revenue share?

Based on form, chewable segments mainly have the largest revenue share. Chewable supplements, including chewable tablets, chewable capsules, or soft chews, are popular among the pet owners as they offer an easy modality for both young and older pets to consume supplements. Large number of pet supplement manufacturers offer their products in chewable format owing to its popularity among the pet owners. Moreover, pet parents worldwide are interested in premium products with functional claims. They demand chewable supplements with functional ingredients that serve a purpose in the pets’ nutrition and no “filler” ingredients. Hence, the demand for chewable pet supplements has gained popularity and will continue to accelerate during the forecast period.

What is the largest region of the global pet supplements market?

North America accounted for the largest share of the global pet supplements market. The North America pet supplements market is growing significantly, owing to the increasing pet humanization, which is boosting the demand for pet food, treats, and supplements. The rising awareness of the high nutritional benefits of pet supplements influences consumers’ purchasing decisions. Pet owners have been spending significantly on nutrition such as pet supplements to meet the nutritional requirement of their pet’s health. Also, product innovation by manufacturers is further expected to drive the market growth in the coming years.

The List of Companies - Pet Supplements Market

  1. Zesty Paw LLC
  2. Comfort Click Ltd.
  3. Arrowleaf Naturals Ltd.
  4. Four Paws Inc.
  5. Nutramax Laboratories Consumer Care Inc.
  6. FoodScience LLC
  7. Nordic Naturals Inc.
  8. Thorne Vet Inc.
  9. Dorwest Herbs Ltd.
  10. Pethonesty LLC.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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