Wet Wipes Market 2028 By Product Type, End-user, Distribution Channel and Geography | The Insight Partners

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Wet Wipes Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Disposable Wipes, Non-Disposable wipes); End-user (Baby wipes, Facial wipes, Hand and Body wipes, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others) and Geography

Report Code: TIPRE00025952 | No. of Pages: 150 | Category: Consumer Goods | Status: Upcoming


Wet wipes are soft, moistened pieces of plastic or cloth. These wipes come with a large roll that can be torn-off, an individual piece in a case, or folded one. The types of wipes are dependent on chemicals and substances presented and accordingly, they can be used as baby wipes, facial wipes, household cleaning wipes, personal hygiene wipes, pet care wipes, pain relief wipes, wipes for freshness and fragrance, and healthcare wipes.


The wet wipes served as cleansing essentials for hygiene, and to remove the dust, germ, and other particles build-up on skin and other body surface areas. The market is steering by the demand as the manufacturers are focusing on innovations and a range of products according to the target market. However, rising health consciousness and hygiene among the consumers, spurring demand for wet wipes all over the world. In addition, the hygiene encouraged by the government and expansion of e-commerce network for ready availability of the product has increased the all-over growth for wet wipes globally with the increase in sales of wet wipes.


The "Global Wet Wipes Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the wet wipes market with detailed market segmentation by product type, end-user, and distribution channel. The global wet wipes market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading wet wipes market players and offers key trends and opportunities in the market.


The global wet wipes market is segmented into by product type, end-user, and distribution channel. Based on product type, the global wet wipes market is segmented into disposable wipes, non-disposable wipes. By end-user, the global wet wipes market is further segmented into, baby wipes, facial wipes, hand and body wipes, others. By distribution channel, the global wet wipes market is classified into supermarkets and hypermarkets, specialty stores, online retail, and others.


The report provides a detailed overview of the wet wipes industry, including both qualitative and quantitative information. It provides an overview and forecast of the global wet wipes market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The wet wipes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the wet wipes market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the wet wipes market in these regions.

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The report covers vital developments in the wet wipes market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and the customer base of market players. The market payers from the wet wipes market are anticipated to have lucrative growth opportunities in the future with the rising demand for wet wipes in the global market. Below mentioned is the list of few companies engaged in the wet wipes market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the wet wipes market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.

  •   Rockline Industries.
  •   KCWW
  •   Procter & Gamble.
  •   Unicharm Corporation
  •   Edgewell Personal Care
  •   Johnson & Johnson Consumer, Inc.
  •   Diamond Wipes International Inc.
  •   LA Fresh
  •   Nice - Pak
  •   The Honest Company, Inc.
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.

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The List of Companies

1.Rockline Industries.
3.Procter and Gamble.
4.Unicharm Corporation
5.Edgewell Personal Care
6.Johnson and Johnson Consumer, Inc.
7.Diamond Wipes International Inc.
8.LA Fresh
9.Nice - Pak
10.The Honest Company, Inc.
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