Womens Lingerie Market Size & Industry Trends Forecast 2027

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Women's Lingerie Market Forecast to 2027 - Covid-19 Impact and Global Analysis by Type (Brassiere, Knickers or Panties, Shapewear, Others); Material (Cotton, Silk, Satin, Nylon, Others); Distribution Channel (Mass Merchandizers, Specialized Stores, Online, Others); and Geography

Publication Month: May 2020 | Report Code: TIPRE00009739 | No. of Pages: No. of Pages186 | Category: Consumer Goods | Status: Published

The women’s lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to reach US$ 78,662.5 million by 2027, growing at a CAGR of 9.4% from 2019 to 2027.

The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear, and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, and others.The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc.

North America is relied upon to be the quickest developing business sector for worldwide women's lingerie in the coming years. Expanding mindfulness about the best fit, creating millennial masses, and rise in spending power among women are required to drive the market during the forecast period. Growing accessibility of a wide extent of products in various occasions for various purposes such as games, wedding wear, and standard wear has been driving the women’s lingerie market in the region. Likewise, more extensive item accessibility, alongside expanded entrance of online just as disconnected channels, is among the key factors driving the women’s lingerie market in the region. Nearness of countless market players such as L-Brands Inc., Gap Inc., Hanesbrands Inc., and Jockey International, Inc. are giving tremendous assortments of women’s lingerie, for example, gently cushioned underwired bra, structure and magnificence ribbon minimizer bra, sports bra with racer back, mid-ascent trendy person briefs, is an essential driver for North America women’s lingerie market.

COVID-19outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of May 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are some of the worst affected countries in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~5,728,642 confirmed cases and 353,692 total deaths globally. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global fashion and apparel industry is one of the major industries that is facing serious disruptions such as supply chain breaks, office shutdowns, shutdown of malls, shops, retail stores or brand stores etc. as a result of this outbreak. For instance, China is the global hub of manufacturing and largest raw material supplier for various industries and it is also one of the worst affected countries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods including apparel. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships opportunities. All these factors are anticipated to affect the fashion and apparel industry in a negative manner and thus act as restraining factor for the growth of various markets related to this industry in the coming months.

Global Women’s Lingerie Market

Global Women’s Lingerie Market

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Market Insights

Innovative Product Offering to Cater Demand for Fashionable Lingerie Among Customers is Driving the Market Growth Globally

There is an expanding interest for stylish undergarments among ladies around the world, inferable from rising mindfulness towards the best fit, style remainder, and solace of underwear. Besidesdeveloping millennial populace, rising brand mindfulness, and high spending capacity among working ladies are making a rewarding open door for the market players to arrive at more clients with creative lingerie and intimate wear for women. Clients’ inclination toward items with trim, weaving, sumptuous materials, and more splendid shades, is including a positive contribution for makers to present new items in the market. Most of the ladies from developed and developing nations, for example, the US, Canada, Italy, the UK, Russia, Japan, China, UAE, and Saudi Arabia are going through more cash to wear trendy and fashionable undergarments for various events. The makers and providers can increase most extreme benefit and draw in shoppers by offering items with better than ever attributes. Inventive item advancement and strong marketing strategies is foreseen to help the general development of the women’s lingerie market and strengthen the situation of the market players in the worldwide market.

Type Insights

Based on type, the women’s lingerie market is segmented into brassiere, knickers or panties, shapewear, and others. In 2018, the brassiere segment accounted for the major share of the global women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls& chemises, camisoles, corsets &bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with theshift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.

Global Women’s Lingerie Market, by Type – 2018 & 2027

Global Women’s Lingerie Market

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Based on material, the women’s lingerie market is segmented into cotton, silk, satin, nylon, others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.

Distribution Channel Insights

Based on distribution channel,the women’s lingerie market is segmented into mass merchandizers, specialized stores, online, and others. The specialized stores have led the global women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.

Strategic Insights

Strategic Insights
Report CoverageDetails
Market Size Value inUS$ 35,169.4 Million in 2018
Market Size Value byUS$ 78,662.5 Million by 2027
Growth rateCAGR of 9.4% from 2019-2027
Forecast Period2019-2027
Base Year2019
No. of Pages186
No. of Tables82
No. of Charts & Figures84
Historical data availableYes
Segments coveredType ; Material ; Distribution Channel ; and Geography
Regional scopeNorth America; Europe; Asia Pacific; Latin America; MEA
Country scopeUS, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

Product development, mergers and acquisitions, and strategies like licensing & distribution agreement, partnership with distributors, project contracts, and sales & distribution channel enhancement are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players in the global women’s lingerie market are majorly engaged in the product development to cater the growing demand due to continuously changing preferences for intimate wear.

Global Women’s Lingerie Market – By Type

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Global Women’s Lingerie Market – By Material

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others

Global Women’s Lingerie Market – By Distribution Channel

  • Mass Merchandizers
  • Specialized Stores
  • Online
  • Others

Company Profiles

  • Gap Inc.
  • Triumph International
  • Hanesbrands Inc.
  • Jockey International, Inc.
  • Hunkemöller International B.V.
  • MAS Holdings
  • PVH Corp.
  • L-Brands
  • Chnatelle Group
  • Hanky Panky

Frequently Asked Questions

The brassiere women’s lingerie segment led the women’s lingerie market in 2018 with a significant share and is expected to continue its dominance during the forecast period. Brassiere or bra is a type of lingerie worn by preteen, teens, girls, and women to cover, support, and elevate the breasts, and it also shapes the wearer’s figure. The level at which the bra frames the breasts varies between style, fashion, functionality, and fabrics. There are different types of bra available in the market that are suitable for different body and breast shapes, and also for different occasions. The brassiere is essential to be in the perfect figure lines called for by the prevailing fashions. Manufacturers produce a huge variety of brassieres that serve a variety of purposes.
The women’s lingerie market was dominated by Europe, with a significant market share in 2018 and will continue to dominate the market by 2027. North-America is the second-largest contributor to the global women’s lingerie market, followed by APAC. The trend of fancy and fashionable lingerie among the female population is driving the market growth in the country. Along with this, the demand for comfortable and functional lingerie is growing among the customers, especially working females, thus encouraging manufacturers to innovate a new range of fabrics such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton for lingerie manufacturing. Consumers are more attracted to color, fabric, and style, which is encouraging the manufacturers to introduce trendy lingerie suitable for various activities.
Fast changing consumer preferences for fashionable apparel products is driving the market growth for women’s lingerie. Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. Consumers now days are quite aware of latest fashion trends, which are influencing the market for women’s lingerie. Also, growth in the e-commerce industry is again helping in the market growth. Most of the prominent market players, including Gap Inc., Hanesbrands Inc., Jockey International Inc., PVH Corp, L Brands, and among others display sell their lingerie items in online platforms. Purchasing products online is always a convenient and reliable option, owing to the efficient worldwide distribution network; it gets delivered on the stipulated timeline.

The List of Companies - Women’s Lingerie Market

  1. Gap Inc.
  2. Triumph International
  3. Hanesbrands Inc.
  4. Jockey International, Inc.
  5. Hunkemöller International B.V.
  6. MAS Holdings
  7. PVH Corp.
  8. L Brands
  9. Chantelle Group
  10. Hanky Panky
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global women’s lingerie market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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