女性内衣市场基于(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00009739
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 186
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2018年女性内衣市场价值为351.694亿美元,预计到2027年将达到786.625亿美元,2019年至2027年复合年增长率为9.4%。

内衣一词源自法语,意思是内衣,专门用于较轻的女性内衣。最初的法语单词源自古法语单词“lingerie”,意思是亚麻布。内衣是一种由轻质、光滑、透明、有弹性制成的女式服装。女性内衣市场分为四种主要类型,例如胸罩、内裤或内裤、塑身衣等。女性内衣市场的特点是材料有缎子、棉质、丝绸、尼龙等。女性内衣市场使用不同的渠道向消费者供应产品,如网上、专卖店等。

北美有望成为未来几年全球女性内衣发展最快的业务部门。在预测期内,要推动市场发展,就需要扩大对最佳搭配的关注、培养千禧一代大众以及女性消费能力的提高。游戏、婚礼服装和标准服装等各种场合、各种用途的各种产品的日益普及,一直推动着该地区的女性内衣市场。同样,更广泛的产品可及性,以及在线和离线渠道的扩大入口,是推动该地区女性内衣市场的关键因素之一。 L-Brands Inc.、Gap Inc.、Hanesbrands Inc. 和 Jockey International, Inc. 等无数市场参与者的密切合作,提供了种类繁多的女士内衣,例如轻柔衬垫钢托文胸、结构和华丽丝带最小内衣文胸、工字背运动文胸、中腰时尚三角裤,是北美女性内衣市场的重要推动力。

COVID-19 疫情首次爆发于2019 年 12 月在中国武汉爆发,此后它在全球范围内快速传播。截至2020年5月,就确诊病例和报告死亡人数而言,中国、意大利、伊朗、西班牙、韩国、法国、德国和美国是受影响最严重的国家。根据世界卫生组织的最新数据,全球约有 5,728,642 例确诊病例,总死亡人数为 353,692 人。由于封锁、旅行禁令和企业关闭,COVID-19 一直在影响各国的经济和行业。全球时尚服装行业是因此次疫情爆发而面临供应链断裂、办公室关闭、商场、商店、零售店或品牌店关闭等严重破坏的主要行业之一。例如,中国是全球制造业中心和各行业最大的原材料供应国,也是受影响最严重的国家之一。中国各工厂的封锁正在影响全球供应链,并对包括服装在内的各种商品的制造、交货时间表和销售产生负面影响。多家公司已经宣布可能会推迟产品交付,并可能导致其产品的未来销量下滑。除此之外,欧洲、亚洲和北美国家实施的全球旅行禁令正在影响业务合作和伙伴关系机会。所有这些因素预计将对时尚和服装行业产生负面影响,从而成为未来几个月与该行业相关的各个市场增长的制约因素。


全球女性;的内衣市场


市场洞察

满足消费者对时尚内衣需求的创新产品正在推动全球市场增长< /p>

世界各地的女士对时尚内衣的兴趣日益浓厚,这可以从人们对内衣的最佳合身性、风格保留和舒适性的关注度不断提高来推断。除了不断发展的千禧一代人群之外,品牌意识的不断提高以及职业女性的高消费能力也为市场参与者打开了大门,让创意内衣和女性内衣吸引更多客户。客户的倾向于装饰、编织、奢华材料和更华丽色调的产品,包括为制造商在市场上推出新产品做出积极贡献。大多数来自发达国家和发展中国家(例如美国、加拿大、意大利、英国、俄罗斯、日本、中国、阿联酋和沙特阿拉伯)的女士正在花费更多的现金来穿着新潮时尚的内衣参加各种活动。制造商和供应商可以通过提供比以往更好的产品来增加最大的利益并吸引消费者。创造性的产品开发和强有力的营销策略预计将有助于女性内衣市场的整体发展,并加强市场参与者在全球市场的地位。

类型洞察

根据类型,女性内衣市场分为胸罩、内裤或内裤、塑身衣等。 2018年,胸罩细分市场占据全球女性内衣市场的主要份额,而其他细分市场预计将以最快的复合年增长率增长。其他部分包括娃娃装和玩具娃娃。衬裙、吊带背心、紧身胸衣和紧身胸衣、连体衣和紧身衣泰迪熊等。这些女性内衣的广泛供应,加上消费者生活方式的转变和对个人外表的认识的转变,是女性内衣市场其他细分市场增长的关键推动因素。

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全球女性内衣市场(按类型) 2018年& 2027


MaterialInsights

根据材料,女士内衣市场细分为棉、丝、缎、尼龙等。 2018年,棉花市场领先,市场最高,其次是丝绸。真丝查米尤斯绸缎被认为是最奢华的面料,更适合贴身穿着。它具有缎纹组织,赋予其高光泽并提供近乎液体的外观。自20世纪初以来,它就在内衣生产中流行,并且仍然在高端内衣中持续使用。许多设计师文胸都是使用丝绸/氨纶混纺面料制成的,也称为弹力真丝查米尤斯绸缎。更常用的衬里面料是中国丝绸,对于内衣(包括衬裙)来说是一种相对便宜的选择。它紧贴身体非常光滑,而且非常薄,因此不会增加体积。真丝绉纱用于制作豪华家居服、睡衣、长袍、衬裙和睡衣。

分销渠道洞察

根据分销渠道,女性内衣市场分为大众商店、专卖店、网上商店和其他。专卖店以最高的市场份额引领全球女性内衣市场,其次是其他商店,包括无组织的分销渠道。女性内衣分销渠道的另一部分包括百货商店、杂货店、街头市场等。这些零售商销售多种产品,包括胸罩、内裤或内裤、塑身衣、娃娃装、紧身胸衣、紧身衣以及来自不同国家和地方的其他产品品牌。低成本是吸引客户从这些渠道购买的主要因素。

战略洞察

产品开发、并购和策略像许可和分销协议、与分销商的合作伙伴关系、项目合同以及销售和销售公司普遍采用增强分销渠道来扩大其全球足迹,这进一步影响了市场规模。全球女性内衣市场的参与者主要从事产品开发,以满足由于内衣偏好不断变化而不断增长的需求。


全球女性内衣市场 –按类型

  • 胸罩
  • 内裤或内裤
  • 塑身衣
  • 其他


全球女性内衣市场 –按材质

  • 尼龙
  • 其他
  • < /ul>


    全球女性内衣市场 –按分销渠道

    • 量贩
    • 专卖店
    • 网上
    • 其他< /li>


    公司简介

    • Gap Inc.
    • Triumph International
    • Hanesbrands Inc.
    • Triumph International
    • Hanesbrands Inc.
    • Triumph International
    • Hanesbrands Inc.
    • Triumph International
    • Hanesbrands Inc. li>
    • Jockey International, Inc.
    • Hunkemöller International BV
    • MAS Holdings
    • PVH Corp.
    • L-品牌
    • Chnatelle Group
    • Hanky Panky
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which product led the women’s lingerie market?

The brassiere women’s lingerie segment led the women’s lingerie market in 2018 with a significant share and is expected to continue its dominance during the forecast period. Brassiere or bra is a type of lingerie worn by preteen, teens, girls, and women to cover, support, and elevate the breasts, and it also shapes the wearer’s figure. The level at which the bra frames the breasts varies between style, fashion, functionality, and fabrics. There are different types of bra available in the market that are suitable for different body and breast shapes, and also for different occasions. The brassiere is essential to be in the perfect figure lines called for by the prevailing fashions. Manufacturers produce a huge variety of brassieres that serve a variety of purposes.

Which region led the women’s lingerie market?

The women’s lingerie market was dominated by Europe, with a significant market share in 2018 and will continue to dominate the market by 2027. North-America is the second-largest contributor to the global women’s lingerie market, followed by APAC. The trend of fancy and fashionable lingerie among the female population is driving the market growth in the country. Along with this, the demand for comfortable and functional lingerie is growing among the customers, especially working females, thus encouraging manufacturers to innovate a new range of fabrics such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton for lingerie manufacturing. Consumers are more attracted to color, fabric, and style, which is encouraging the manufacturers to introduce trendy lingerie suitable for various activities.

What are the major drivers propelling the global women’s lingerie market?

Fast changing consumer preferences for fashionable apparel products is driving the market growth for women’s lingerie. Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. Consumers now days are quite aware of latest fashion trends, which are influencing the market for women’s lingerie. Also, growth in the e-commerce industry is again helping in the market growth. Most of the prominent market players, including Gap Inc., Hanesbrands Inc., Jockey International Inc., PVH Corp, L Brands, and among others display sell their lingerie items in online platforms. Purchasing products online is always a convenient and reliable option, owing to the efficient worldwide distribution network; it gets delivered on the stipulated timeline.

The List of Companies - Women’s Lingerie Market

  1. Gap Inc.
  2. Triumph International
  3. Hanesbrands Inc.
  4. Jockey International, Inc.
  5. Hunkemöller International B.V.
  6. MAS Holdings
  7. PVH Corp.
  8. L Brands
  9. Chantelle Group
  10. Hanky Panky

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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