广告智能解决方案市场(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00020431
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Advertising Intelligence Solution Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

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市场介绍 广告情报解决方案有助于创建竞争情报、广告透明度和更好的品牌策略。在竞争情报方面,广告情报解决方案有助于跟踪竞争对手投放的广告及其广告支出。广告智能软件用于在广告支出分配的地点和方式方面创造广告透明度。此外,广告智能解决方案有助于为品牌所有者和媒体机构提供超越同行的关键竞争优势。广告智能解决方案用于整合来自各种广告平台的报告,包括 Instagram 广告、Google 购物广告、Gmail 广告、YouTube 广告、Google 搜索广告、Facebook 广告、Google 展示广告、即时通讯广告、受众网络广告等。 市场动态 全球广告智能解决方案市场的主要驱动力是来自所有主要广告网络和应用数据的移动广告展示次数的增加。最终用户对识别竞争和支出分配、确保品牌安全、创造预算透明度、提高绩效和节省资金的需求增加可能会推动市场发展。广告情报解决方案还有助于提供创意方向和网络。广告智能解决方案市场预计将在未来几年推动市场发展。 市场范围 《到2028年全球广告智能解决方案市场分析》是对广告智能解决方案市场的专门、深入的研究,特别关注全球市场趋势分析。该报告旨在概述广告智能解决方案市场,并按组件、部署模型、应用程序、企业规模、最终用途行业进行详细的市场细分。全球广告智能解决方案市场预计在预测期内将出现高速增长。该报告提供了领先的广告智能解决方案市场参与者的市场状况的关键统计数据,并提供了广告智能解决方案市场的主要趋势和机会。 市场细分 全球广告智能解决方案市场根据组件、部署模型、应用程序、企业规模、最终用途行业进行细分。根据组件,市场分为解决方案和服务。根据部署模型,市场分为前提解决方案和基于云的解决方案。根据应用,市场分为竞争对手间谍、广告透明度、性能监控。根据企业规模,市场分为小型企业、中型企业、大型企业。根据最终用户行业市场细分为电信和 IT、零售和电子商务、政府、媒体和娱乐、运输和物流、医疗保健、BFSI、制造业等。

Advertising Intelligence Solution Market: Strategic Insights

Advertising Intelligence Solution Market

  • CAGR (2023 - 2031)
    XX%
  • Market Size 2023
    US$ XX million
  • Market Size 2031
    US$ XX Million

Report Coverage

  • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Key future trends
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Industry landscape and competition analysis & recent developments
  • Detailed company profiles
  • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments

Key Players

  • Sensor Tower Inc
  • Pathmatics Inc.
  • Ebiquity plc
  • Kantar Media
  • The Nielsen Company LLC
  • SAS Institute Inc
  • Accenture
  • Mobile Action
  • MediaRadar

Regional Overview

  • 北美
  • 欧洲
  • 亚太地区
  • 南美洲和中美洲
  • 中东和非洲

Market Segmentation

组件
  • 解决方案
  • 服务
部署模型
  • 前提解决方案
  • 基于云的解决方案
企业规模
  • 小型企业
  • 中型企业
  • 大型企业
应用程序
  • 竞争对手监视
  • 广告透明度
  • 性能监控
该报告提供了行业的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球广告智能解决方案市场的概述和预测。它还提供了 2020 年至 2028 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲。每个地区的广告智能解决方案市场随后按各自的国家和细分市场进行细分。该报告涵盖了对全球18个国家以及该地区当前趋势和机遇的分析和预测。该报告从需求和供应方面分析了影响广告智能解决方案市场的因素,并进一步评估了预测期内影响市场的市场动态,即驱动因素、限制因素、机会和未来趋势。该报告还为所有五个地区提供了详尽的 PEST 分析,即:在评估了北美、欧洲、亚太地区、中东和非洲和南美洲影响这些地区广告智能解决方案市场的政治、经济、社会和技术因素后。 市场参与者 这些报告涵盖了广告智能解决方案市场有机和无机增长战略的主要发展。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上出现的无机增长战略活动包括收购、伙伴关系和合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着广告智能解决方案市场需求的不断增长,广告智能解决方案市场的市场参与者预计未来将获得利润丰厚的增长机会。下面提到的是从事广告智能解决方案市场的几家公司的名单。该报告还包括主要广告情报解决方案市场公司的概况及其 SWOT 分析和市场策略。此外,该报告还重点关注领先的行业参与者,提供公司简介、提供的组件和服务、过去 3 年的财务信息、过去 5 年的主要发展等信息。
    • 传感器塔公司 •  Pathmatics 公司。 •  Ebiquity plc • 凯度媒体 • 尼尔森有限责任公司 •  SAS 研究所公司 • 埃森哲• 移动行动• 媒体雷达•  Vendasta
Insight 合作伙伴的专门研究和分析团队由经验丰富的专业人士组成,具有先进的统计专业知识,并在现有研究中提供各种定制选项。

Advertising Intelligence Solution Market Report Scope

Report Attribute Details
Market size in US$ XX million
Market Size by US$ XX Million
Global CAGR XX%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 组件
  • 解决方案
  • 服务
By 部署模型
  • 前提解决方案
  • 基于云的解决方案
By 企业规模
  • 小型企业
  • 中型企业
  • 大型企业
By 应用程序
  • 竞争对手监视
  • 广告透明度
  • 性能监控
Regions and Countries Covered 北美
  • 美国
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太地区其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
Market leaders and key company profiles
  • Sensor Tower Inc
  • Pathmatics Inc.
  • Ebiquity plc
  • Kantar Media
  • The Nielsen Company LLC
  • SAS Institute Inc
  • Accenture
  • Mobile Action
  • MediaRadar
  • Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    The List of Companies

    1. Sensor Tower Inc
    2. Pathmatics Inc.
    3. Ebiquity plc
    4. Kantar Media
    5. The Nielsen Company LLC
    6. SAS Institute Inc
    7. Accenture
    8. Mobile Action
    9. MediaRadar
    10. Vendasta

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

    Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

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