Advertising Intelligence Solution Market Trends, Opportunities, and Forecast by 2031

MARKET INTRODUCTION

Advertising intelligence solutions help in creating competitive intelligence, advertising transparency, and better brand strategy. In terms of competitive intelligence, advertising intelligence solutions help in tracking ads run by competitors and their ad spending. Ad intelligence software is used to create transparency in ads regarding where and how the ad spend is allocated. Also, advertising intelligence solutions help in providing brand owners, and media agencies critical competitive edge over its peers. Advertising intelligence solutions are used to consolidate reporting from various advertising platforms, including Instagram ads, Google shopping ads, Gmail ads, YouTube ads, Google search ads, Facebook ads, Google display ads, messenger ads, audience network ads, and many more.

MARKET DYNAMICS

A major driver of the global advertising intelligence solution market is a rise in the number of mobile advertising impressions from all major ad networks and app data. Increase in demand among end-users for identifying competition and spend distribution, ensuring brand safety, creating budget transparency, improving performance, and saving money is likely to propel the market. Advertising intelligence solutions also help in providing creative direction and networks. Advertising intelligence solution market is expected to boost the market in the coming years.

MARKET SCOPE

The "Global Advertising Intelligence Solution Market Analysis to 2031" is a specialized and in-depth study of the advertising intelligence solution market with a special focus on the global market trend analysis. The report aims to provide an overview of advertising intelligence solution market with detailed market segmentation by component, deployment model, application, enterprise size, end-use industry. The global advertising intelligence solution market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading advertising intelligence solution market player and offers key trends and opportunities in the advertising intelligence solution market.

MARKET SEGMENTATION

The global advertising intelligence solution market is segmented on the basis of component, deployment model, application, enterprise size, end-use industry. On the basis of component, market is segmented as solution, service. On the basis of deployment model, market is segmented as premise solutions, cloud based solutions. On the basis of application, market is segmented as competitor spying, ad transparency, performance monitoring. On the basis of enterprise size, market is segmented as small enterprise, medium enterprise, large enterprise. On the basis of end-user industry market is segmented as telecommunication and IT, retail and e-commerce, government, media and entertainment, transportation and logistics, health care, BFSI, manufacturing, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global advertising intelligence solution market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The advertising intelligence solution market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting advertising intelligence solution market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the advertising intelligence solution market in these regions.

MARKET PLAYERS

The reports cover key developments in the advertising intelligence solution market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from advertising intelligence solution market are anticipated to lucrative growth opportunities in the future with the rising demand for advertising intelligence solution market. Below mentioned is the list of few companies engaged in the advertising intelligence solution market.

The report also includes the profiles of key advertising intelligence solution market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

•   Sensor Tower Inc
  
•   Pathmatics Inc.
  
•   Ebiquity plc
  
•   Kantar Media
  
•   The Nielsen Company LLC
  
•   SAS Institute Inc
  
•   Accenture
  
•   Mobile Action
  
•   MediaRadar
  
•   Vendasta
  

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Advertising Intelligence Solution Report Scope