买家意向数据工具市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00007372
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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市场介绍

购买意向是指客户购买产品的可能性。买家意图数据工具会累积并提供有关客户和潜在客户何时与品牌互动的背景信息。这些工具捕获有关实际买家旅程及其购买意图迹象的研究。组织使用买家意向数据工具来发现开展基于帐户的营销活动的公司,为在线客户定制网站体验,并根据与公司的互动来计算入站销售线索。此外,企业使用收集的数据来理解产品或集成的选择,这有助于满足客户的需求。这些工具主要由营销、销售和客户成功团队使用。

市场动态

数据挖掘、机器学习和人工智能日益普及,用于确定或识别多个渠道的数百万个数据点,预计将推动市场的增长。此外,电子商务平台的使用不断增加是推动买家意向数据工具市场的另一个重要因素。然而,组织(特别是中小企业)对这些工具所带来的好处缺乏认识,正在成为买家意向数据工具市场增长的限制因素。此外,全球事件营销公司对 B2B 买家意向数据工具的需求不断增加,预计将在未来几年加速市场的增长。

市场范围

“到 2028 年全球买家意向数据工具市场分析”是对技术、媒体和电信行业的专业深入研究,特别关注全球市场趋势分析。该报告旨在概述买方意向数据工具市场,并按类型、技术和地理位置进行详细的市场细分。全球买家意向数据工具市场预计在预测期内将出现高速增长。该报告提供了领先的买家意向数据工具市场参与者的市场状况的关键统计数据,并提供了市场的主要趋势和机会。

市场细分

全球买家意向数据工具市场根据产品和最终用户行业进行细分。根据产品,市场分为以下解决方案和服务。此外,买方意向数据工具市场的最终用户行业细分分为 BFSI、IT 和电信、制造业、消费品等。

区域框架

该报告提供了行业的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球买家意向数据工具市场的概述和预测。它还提供了 2020 年至 2028 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲 (SAM)。每个地区的买家意向数据工具市场随后按各自的国家和细分市场进行细分。该报告涵盖了全球18个国家以及该地区当前趋势和机遇的分析和预测。该报告从需求和供应方面分析了影响买家意向数据工具市场的因素,并进一步评估了预测期内影响市场的市场动态,即驱动因素、限制因素、机会和未来趋势。该报告还为所有五个地区提供了详尽的 PEST 分析,即:北美、欧洲、亚太地区、MEA 和 SAM 评估了影响这些地区买家意向数据工具市场的政治、经济、社会和技术因素。

市场参与者

这些报告涵盖了买方意向数据工具市场作为有机和无机增长战略的主要发展。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上出现的无机增长战略活动包括收购、伙伴关系和合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着全球市场对买方意向数据工具的需求不断增长,买方意向数据工具市场的市场支付者预计未来将获得利润丰厚的增长机会。下面提到的是几家从事买家意向数据工具市场的公司名单。该报告还包括主要买家意向数据工具公司的概况及其 SWOT 分析和市场策略。此外,该报告重点关注领先的行业参与者,提供公司简介、所提供的组件和服务、过去三年的财务信息、过去五年的关键发展等信息。
    •  6sense Insights, Inc. • 邦博拉•  DEMANDBASE, INC. • 斯林特尔公司 •  Demandbase, Inc. •  ZoomInfo 技术有限责任公司 •  G2.com, Inc. • 莱迪思发动机公司。 • 优先引擎(TECHTARGET)•  PUREB2B
Insight Partner 的专门研究和分析团队由经验丰富的专业人士组成,具有先进的统计专业知识,并在现有研究中提供各种定制选项。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. 6sense Insights, Inc.
2. Bombora
3. DEMANDBASE, INC.
4. Slintel Inc.
5. Demandbase, Inc.
6. ZoomInfo Technologies LLC
7. G2. com, Inc.
8. Lattice Engines, Inc.
9. Priority Engine (TECHTARGET)
10. PUREB2B

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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