药妆市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00015078
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 232
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[研究报告]药妆市场规模预计将从2021年的459.1666亿美元增长到2028年的817.5336亿美元;预计 2021 年至 2028 年复合年增长率为 8.6%。

分析师观点

药妆市场包含化妆品中的一个细分市场将产品与药品特性相结合的行业。这些产品通过提供更有针对性和科学先进的配方,弥合了传统化妆品和药品之间的差距。消费者对个人外表意识的提高、可支配收入的增加以及对抗衰老和护肤产品的需求不断增长等因素推动了药妆市场的发展。技术和研究的进步也促进了创新药妆产品的开发。药妆市场的产品类别包括护肤、护发、口腔护理,防晒霜是该细分市场最受欢迎的产品。护发产品专注于改善头发健康,解决脱发、头皮屑等问题。口腔护理药妆品包括牙膏、漱口水和其他促进口腔健康的产品。药妆产品主要通过零售店、专卖店等多种渠道进行分销,电商平台在扩大药妆市场增长和可及性方面发挥了重要作用。

市场概览

药妆品是含有具有潜在药物特性的生物活性成分的化妆品。药妆品旨在提供美容功效,同时还针对特定的皮肤或头发问题,提供的不仅仅是审美改善。药妆品和普通化妆品之间的区别在于其成分经过科学研究并证明可为皮肤和头发提供特定的益处。这些成分可能包括抗氧化剂、肽、维生素、类维生素A、透明质酸、植物提取物和其他生物活性物质。随着消费者越来越多地寻求既具有美容效果又具有皮肤或头发健康功效的产品,药妆市场出现了显着增长。药妆市场竞争激烈,有几家主要参与者和众多小公司在全球运营。这些公司在研发方面投入巨资,推出创新药妆产品并保持竞争优势。药妆市场由创新、科学进步和不断变化的消费者偏好驱动,为老牌企业和新进入者创造了机会。

战略见解

市场驱动力

新兴国家的发展机会推动市场增长

中东、非洲和亚太等地区的新兴市场正在为关键市场创造重大机遇玩家可以拓展自己的业务。大多数参与者集中在印度和中国等发展中市场,因为这些国家有大量人口患有慢性病。随着生产成本不断上升,医疗保健公司正在努力产生足够的收入来招待投资者。一些发展中经济体的市场预计将成为主要参与者提供更可靠和更有利可图的增长机会以扩大其行业和地理范围的重要组成部分。

生物技术的进步增加了对药妆品的需求,鼓励推出更多定制产品并促进向个性化药妆品的转变。该行业的各个参与者一直将大量收入投入到研发活动中,以开发更好、更先进的产品和技术,用于药妆市场。由于日本等国家存在重要的生物制药公司,以及中国和印度等国家的本地公司数量不断增加,预计亚太市场在预测期内将增长最快。该地区的这些活动正在增加该地区对药妆品的需求,预计将在预测期内为药妆品市场的参与者提供重大的增长机会。因此,上述因素在预测期内正在推动药妆市场的发展。

细分分析

基于产品方面,药妆市场分为护肤品、护发品、口腔护理品等。 2021年,护肤品领域可能会占据药妆市场的最大份额。此外,由于热带国家对防晒霜和全球抗衰老产品的需求不断增加,预计2021年至2028年药妆市场的需求将以最快的复合年增长率增长。皮肤相关问题的日益普遍推动了药妆市场中皮肤护理领域的增长。由于气候变化及其对皮肤的影响,护肤品的使用有所增加。工业数量的增加导致城市污染程度更高,这可能对皮肤产生负面影响,促使人们寻求更多的护肤品来保护。紫外线防护被皮肤科医生、美容师和其他专家广泛提倡和强调,作为最关键的护肤要求之一。消费者越来越意识到,他们不仅必须保护自己免受紫外线的伤害,还必须保护自己免受蓝光、吸烟、烟雾、污染、病菌、细菌和病毒的侵害。因此,制造商必须专注于更专业的防晒霜、蓝光防护疗法、抗氧化精华液和抗菌产品创新。例如,2023 年 1 月,欧瑞莲推出了药妆系列,以扩大护肤产品范围。欧瑞莲将其护肤产品扩展到印度市场,并推出了其首个“药妆”系列产品。产品名为“NovAge Proceuticals”。化妆品和美容业务新系列旨在满足客户的需求特定的皮肤挑战。因此,上述因素在预测期内将推动药妆市场的护肤领域发展。

区域分析

北美药妆市场2021年估值为1291,833万美元,预计到2028年将达到2327,518万美元;预计在预测期内复合年增长率为 8.8%。北美药妆市场分为美国、加拿大和墨西哥。美国拥有北美最大的药妆市场,由于抗衰老产品的需求增加以及药妆在线和电子商务购买结构的采用增加,药妆市场预计将增长。为了健康目的而提高皮肤、头发和口腔卫生意识的趋势,为改善该国的公共卫生提供了前所未有的机遇。这些日益强大的服务被证明是需要改善医疗服务的人们的生命线,这将推动药妆市场的增长。

此外,消费者正在尝试新产品并以新方式与品牌互动,这要归功于美容视频博主的出现,他们分享有关他们最喜欢的面霜、口红、睫毛膏、粉饼等的 YouTube 教程和 Instagram 故事。许多药妆公司已经开始放弃传统广告,而更喜欢聘请大人物和有影响力的人来向目标客户推广他们的品牌。因此,美国药妆市场在历史时期经历了化妆品需求的繁荣。因此,上述因素预计将推动该地区药妆市场的增长。

主要参与者分析

药妆市场分析包括参与者,例如欧莱雅、拜尔斯道夫全球、禾大国际、安利公司、艾尔建、联合利华、强生公司。约翰逊、宝洁公司Gamble、Avon Products Inc. 和 BASF SE 等公司凭借其提供的多元化产品组合位居前两名。

近期发展

药妆市场企业高度采用并购等无机和有机策略。以下列出了药妆市场近期的一些关键市场动态:

  • 2021 年 8 月,资生堂有限公司宣布与中国药妆集团签署框架协议子公司资生堂中国有限公司与博裕资本共同发起设立资生堂美容创新基金。该基金将由博裕和资生堂负责运营,计划于今年完成中国相关监管备案后启动。该基金将探索中国化妆品和健康领域的新兴品牌以及电子商务服务和消费者体验技术等相关科技公司的投资机会。
  • 2021年7月,欧莱雅集团在对美容行业未来的进步愿景的推动下,推出了首个 TikTok 美容频道,该频道揭示了该集团在全球最受欢迎的美容产品之外的科学、创新和技术。这个新频道与欧莱雅专家合作,提供将美容产品背后的科学、创新和技术融为一体的内容。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Who are the major players in the cosmeceuticals market?

The cosmeceuticals s market majorly consists of the players such L’Oréal S.A.; Beiersdorf Global; Croda International; Amway Corp.; Allergan; Unilever PLC; Johnson & Johnson; Procter & Gamble; Avon Products Inc.; Estée Lauder Inc.; Shiseido Company Limited; and BASF SE.

Which segment is dominating the cosmeceuticals market?

The global cosmeceuticals market based on application is divided into skin care, hair care, oral care, and others. In 2022, the skin care segment is likely to hold the largest share of the market. Moreover, the skin care segment is also expected to witness growth in its demand at a fastest CAGR of 9.0% during 2022 to 2028, owing to the increasing demand of sunscreens in tropical countries and anti-ageing products across the globe.

What is the cosmeceuticals market?

Cosmeceuticals are products that have both cosmetic and therapeutic (medical or drug-like) effects and are intended to have a beneficial effect on skin health and beauty. Like cosmetics, they are applied topically as creams or lotions but contain applications that have an effect on skin cell function. In some cases, their action is limited to the skin surface (such as exfoliants), while others can penetrate to deeper levels, either enhancing or limiting normal skin functions. Cosmeceuticals are available “over-the-counter” (without prescription) and are generally used as part of a regular skin care regime to help improve skin tone and texture, pigmentation and fine line.

What are the driving factors for the cosmeceuticals market across the country?

Key factors that are driving growth of the market are increasing adoption of grooming and hygiene amongst aging population, and high demand during COVID-19 pandemic. However, security and privacy issues are expected to restrict the market growth during the forecast period.

The List of Companies - Cosmeceuticals Market

  1. L’Oréal S.A.
  2. Beiersdorf Global
  3. Croda International
  4. Amway Corp.
  5. Unilever PLC
  6. Johnson & Johnson
  7. Procter & Gamble
  8. Avon Products Inc.
  9. Estée Lauder Inc.
  10. Shiseido Company Limited
  11. BASF SE

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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