假睫毛市场基于(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00020621
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 151
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[研究报告]假睫毛市场预计将从2021年的13.7728亿美元增长到2028年的20.4661亿美元;预计 2021 年至 2028 年复合年增长率为 5.8%。

市场洞察和分析师观点:

假睫毛是使用的人造睫毛增加自然睫毛的体积或延长自然睫毛。它们由人发、动物毛和人造毛制成。毛皮或合成材料。假睫毛可以增加人的天然睫毛的体积,并对人的外观产生变革性的影响。在化妆方面,对定制和独特外观的需求不断增长,将强烈影响市场的增长。可支配收入的增加和消费者改善外表的需求也推动了对假睫毛等自我美容产品的需求。此外,预计流行名人和社交媒体影响者越来越多地采用假睫毛,这将在新兴市场得到推广,从而推动假睫毛市场在未来几年的增长。

增长动力和挑战:

时尚一直被认为是在挑战极限。凭借新的趋势和理念,时尚着眼于未来。随着新技术和不断变化的客户趋势和需求将改变整个行业,预计时尚行业将在未来几年见证众多创新。不同年龄段的消费者对永久、偶尔、临时或定期使用的眼部美容和个人护理产品的接受度不断提高。假睫毛可以增加人的天然睫毛的体积,并对人的外观产生变革性的影响。对定制和独特化妆的需求不断增长将影响市场的增长。此外,通过使用假睫毛来强化外观和外貌已成为一种趋势,尤其是在女性中。人们愿意在化妆品上花费大量金钱,这促进了化妆品行业的增长。全球中产阶级人口,即化妆品行业的下一个潜在消费群体,已大幅增长。随着中产阶级人均可支配收入的增加,他们的购物行为和生活水平正在迅速改变。因此,生活方式的改变导致了化妆品行业的增长。然而,由于其增值优势,对永久睫毛延长的需求不断增加。它解决了睫毛稀疏、下垂和无力的问题,是个人可以打造任何他们想要的外观的完美画布。关于睫毛延伸的一个重要事实是,它的感觉和外观都是真实的,并且比假睫毛更容易处理。此外,对美观的日益关注以及睫毛延长的趋势预计将在预测期内推动永久性睫毛延长市场的发展。因此,假睫毛替代品的可用性可能会阻碍市场增长。

战略见解

报告细分和范围:

“全球假睫毛市场”根据类型、材料、分销渠道和地理位置进行细分。根据类型,假睫毛市场分为条状睫毛和单根睫毛。根据材料,市场分为人发、合成纤维、动物毛和人造毛。毛皮。根据分销渠道,假睫毛市场分为超市和大卖场、专卖店、网上零售等。根据地理位置,假睫毛市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)

细分分析:

根据类型,假睫毛市场进行细分分为条状睫毛和单根睫毛。条状睫毛细分市场在假睫毛市场中占有重要份额,预计在预测期内将出现显着增长。带状睫毛是使用可拆卸粘合剂制成的预制睫毛带。由于这些变体是最快且最容易佩戴的,因此在经常佩戴假睫毛的消费者中非常受欢迎。这些产品一次使用即可包含整个睫毛线,使其用户友好。此外,条状睫毛不需要化妆师和美容师的专业帮助,因为它们可以轻松在家中使用。带状假睫毛已预先定型,可在多种场合使用独特的设计。

区域分析:

根据地理位置,假睫毛市场是分为五个重点区域:北美、欧洲、亚太、南美和亚太地区。中美洲、中东和非洲非洲。全球假睫毛市场以欧洲为主,2020年产值达4.1897亿美元。北美是第二大贡献者,占全球市场份额超过29.06%。预计亚太地区在预测期内将以超过 6% 的复合年增长率实现大幅增长。北美是由美国、加拿大和墨西哥等强大而发达的经济体组成的重要地区之一。由于化妆品行业的快速发展以及该地区女性化妆眼妆的趋势不断上升,该地区在假睫毛市场的增长中占据了主要份额。由于女性化妆趋势的不断增长,该地区化妆工作室、美容诊所和沙龙数量的不断增加正在推动该地区的市场增长。

行业发展和未来机遇:

行业发展和未来机遇:

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假睫毛市场主要参与者采取的各种举措如下:

  1. 2020 年,House of Lashes 推出了 4 款条状睫毛和 1 套睫毛膏。带有名称“HOL x Patrick Ta Collection”的单独睫毛与世界知名化妆师 Patrick Ta 合作。
  2. 2019 年,Huda Beauty 与美容编辑、通讯员和影响者 Kahlana Barfield Brown 合作推出了 Kahlana #21 Lash。 Kahlana #21 Lash 是一种模仿天然毛发的轻质合成睫毛。
  3. 2018 年,Kiss Products Inc. 扩大了与 ECG 集团的合作伙伴关系,推出了各种数字营销活动,以提高睫毛和睫毛的知名度并增加销量。指甲护理产品。 ECG 集团还将设计创意策略和数字营销活动,在与 KISS Products 的合作中添加 imPRESS Press-On Manicure 产品和美发工具。

Covid-19 影响:

COVID-19 大流行影响了各国的几乎所有行业。北美、欧洲、亚太地区 (APAC)、南美和非洲地区实施封锁、旅行限制和企业停业。中美洲 (SAM)、中东和非洲非洲(MEA)阻碍了包括消费品行业在内的多个行业的增长。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及必需品和非必需品的销售。 2020年,各家企业都出现了产品交付延迟、产品销量下滑的情况。由于疫情引发的经济衰退,消费者的购买决策变得更加谨慎和挑剔。由于收入较低和收入前景不确定,消费者的非必需品购买大幅减少,特别是在发展中地区。疫情初期,由于消费者需求减少,许多假睫毛生产商面临利润下降的情况。然而,到 2021 年底,许多国家已全面接种疫苗,各国政府宣布放宽某些规定,包括封锁和旅行禁令。人们开始关注自己的外表并选择进行各种整容手术,这增加了对假睫毛的需求。所有这些因素对不同地区假睫毛市场的增长产生了积极影响。

竞争格局和主要公司:

一些知名企业经营全球假睫毛市场的包括 Kiss Products, Inc.;埃斯基多;胡达美容; PDC 品牌; MAC化妆品; PAC 化妆品有限公司;科塞公司;莉莉睫毛;和 House of Lashes 睫毛等等。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Based on type, which segment is leading the global false eyelashes market during the forecast period?

Among the segments of type, strip lashes segment led the market in 2020. Since these variants are the quickest and easiest to wear, they are extremely popular among consumers who wear false eyelashes regularly. These products comprise the entire lash line in a single application, making it user-friendly for a consumer.

Can you list some of the major players operating in the global false eyelashes market?

The major players operating in the global false eyelashes market are American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; House of Lashes and many others.

Which region held the largest share of the global false eyelashes market?

In 2020, the false eyelashes market was predominant by Europe at the global level. Rapidly growing demand for decorative cosmetics products such as nail care products, eye makeup products, lip care products and many more in the region is driving the growth of false eyelashes market. Europe is the centre for fashion and beauty industry. The well flourished beauty and fashion industry in Europe and rapidly emerging eye makeup trends are some of the crucial factors driving the growth of regional market.

The List of Companies - False Eyelashes Market

  1. American International Industries
  2. Kiss Products, Inc.
  3. Esqido
  4. Huda Beauty
  5. PDC Brands
  6. MAC Cosmetics
  7. PAC Cosmetics LLP
  8. Kosé Corporation
  9. Lilly Lashes
  10. House of Lashes

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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