False Eyelashes Market Share, Value, Report 2028

The false eyelashes market is expected to grow from US$ 1,377.28 million in 2021 to US$ 2,046.61 million by 2028; it is estimated to grow at a CAGR of 5.8% from 2021 to 2028.

False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth.

The false eyelashes market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The region is witnessing a significant growth owing to factors such as rapid urbanization, remarkable economic development, cultural diversity, and growing adoption of emerging makeup trends. Moreover, countries such as South Korea, China, and Japan are among the major for cosmetic and personal care products due to growing popularity of their unique makeup and skincare routines. Many beauty influencers are launching video tutorials on how to create different makeup looks and are gaining high popularity among the consumers. Therefore, manufacturers of false eyelashes are collaborating with these beauty influencers to promote their products, which is expected to open immense growth opportunities in coming years.

Impact of COVID-19 Pandemic on False Eyelashes Market

The COVID-19 pandemic has badly affected several businesses across the world. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. Thus, the sales of personal care products have dropped during the COVID-19 pandemic. False eyelashes, wigs, hairpieces, and extensions are included in the type of products that are purchased occasionally. Therefore, the demand for such consumer goods is expected to remain quite consistent among the customers.

False Eyelashes Market

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Market Insights

Upsurge in Cosmetic Industry

Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry. 

Type Insights

Based on type, the false eyelashes market is segmented into strip lashes and individual lashes. The strip lashes segment accounted for the largest market share in 2020 and is expected to register the highest CAGR in the market during the forecast period. Strip lashes are a pre-made band of lashes utilized with a detachable adhesive. As these variants are the quickest and easiest to wear, they are extremely popular among consumers who regularly wear false eyelashes. These products comprise entire lash line in a single application, making it user-friendly. Additionally, strip lashes do not require professional help from makeup artists and beauticians as these can be easily applied at home. Strip false eyelashes are pre-styled and are accessible in distinguished designs for several occasions.

False Eyelashes Market, by Type – 2020 and 2028

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Material Insights

Based on material, the false eyelashes market is sub-segmented into human hair, synthetic, and animal hair & fur. The synthetic segment accounted for the largest market share in 2020, whereas the human hair segment is expected to register a higher CAGR in the market during the forecast period. Human hair as a raw material, collected from a donor, is used for making false eyelashes. They mimic the look of one’s own eyelashes and are delicate than synthetic lashes but denser than mink lashes. Human hair lashes can often be used more than once if kept in a cool, dry place. An added advantage to this includes that they are extremely soft and comfortable to wear. However, they are expensive than synthetic lashes. Most of the human hair used to make false eyelashes come from China, Indonesia, and India. Such hair generally comes from the religious populace who make visits to temples.

Distribution Channel Insights

Based on distribution channel, the false eyelashes market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for a larger market share in 2020, whereas the online retail is expected to register a higher CAGR in the market during the forecast period. A growing number of internet users, fast-paced lifestyle, ease of access, the convenience of shopping, 24/7 availability, and an extensive range of options to choose from various categories are the factors driving the online retail segment. Moreover, discounts and offers on products, discussion portals, different promotion strategies, and payment options are projected to propel online retail channels during the forecast period. Therefore, consumers can save money while purchasing products of their choice online within their budget range without compromising on content, brand, and quality, which makes online stores a popular channel.

Strategic Insights

A few players operating in the false eyelashes market are American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; and Kosé Corporation. The key companies adopt strategies such as the mergers and acquisitions, and research and development to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the false eyelashes products market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the false eyelashes products market from 2019 to 2028
• Estimation of global demand for false eyelashes products
• Porter’s Five Forces analysis to illustrate the market competitiveness
• Recent developments to understand the competitive market scenario
• Market trends and outlook as well as factors driving and restraining the growth of the false eyelashes products market
• Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the false eyelashes products market size at various nodes
• Detailed overview and segmentation of the market, as well as the false eyelashes products industry dynamics
• Size of the false eyelashes products market in various regions with promising growth opportunities

False Eyelashes Products Market – by Type

• Strip Lashes
• Individual Lashes

False Eyelashes Products Market – by Material

• Human Hair
• Synthetic
• Animal Hair & Fur

False Eyelashes Products Market – by Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

Company Profiles

• American International Industries
• Kiss Products, Inc.
• Esqido
• Huda Beauty
• PDC Brands
• MAC Cosmetics
• PAC Cosmetics LLP
• Kosé Corporation
• Lilly Lashes
• House of Lashes