False Eyelashes Market Size, Analysis Report 2028

False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Strip Lashes and Individual Lashes), Material (Human Hair, Synthetic, and Animal Hair & Fur), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Code : TIPRE00020621
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 151
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The false eyelashes market is expected to grow from US$ 1,377.28 million in 2021 to US$ 2,046.61 million by 2028; it is estimated to grow at a CAGR of 5.8% from 2021 to 2028.

Market Insights and Analyst View:

False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from either human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth. The increase in disposable income and the need to enhance physical appearance among consumers is also propelling the demand for self-grooming products such as false eyelashes. Moreover, the growing adoption of false eyelashes by popular celebrities and social media influencers is anticipated to extend in emerging markets, thereby fueling the growth of the false eyelashes market over the upcoming years.

Growth Drivers and Challenges:

Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behavior and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry. However, there has been an increasing demand for the permanent eyelash extensions due to its value-added benefits. It solves the problem of sparse, droopy, and limp lashes and is the perfect canvas upon which individuals can build any look they want. The significant fact regarding eyelash extensions is that the feel and look are real and far easier to handle than false eyelashes. Moreover, increasing focus on good looks and growing trend of eyelash extensions are projected to boost the permanent eyelash extension market during the forecast period. Thus, the availability of substitute for false eyelashes may hamper the market growth.

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False Eyelashes Market: Strategic Insights

False Eyelashes Market

  • CAGR (2021 - 2028)
  • Market Size 2021
    US$ 1.38 Billion
  • Market Size 2028
    US$ 2.05 Billion

Market Dynamics


Key Players

  • American International Industries
  • Kiss Products, Inc.
  • Esqido
  • Huda Beauty
  • PDC Brands
  • MAC Cosmetics
  • PAC Cosmetics LLP
  • Kosé Corporation
  • Lilly Lashes

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

  • Strip Lashes and Individual Lashes
  • Human Hair
  • Synthetic
  • Animal Hair & Fur
Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Report Segmentation and Scope:

The “Global False Eyelashes Market” is segmented based on type, material, distribution channel, and geography. Based on type, the false eyelashes market is segmented into strip lashes and individual lashes. Based on material, the market is classified into human hair, synthetic, and animal hair & fur. Based on distribution channel, the false eyelashes market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The false eyelashes market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Segmental Analysis:

Based on type, the false eyelashes market is segmented into strip lashes and individual lashes. The strip lashes segment held the significant share in the false eyelashes market and is expected to register the significant growth over the forecast period. Strip lashes are a pre-made band of lashes utilized with a detachable adhesive. As these variants are the quickest and easiest to wear, they are extremely popular among consumers who regularly wear false eyelashes. These products comprise entire lash line in a single application, making it user-friendly. Additionally, strip lashes does not require professional help from makeup artists and beauticians as these can be easily applied at home. Strip false eyelashes are pre-styled and are accessible in distinguished designs for several occasions.

Segmental Analysis:
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Regional Analysis:

Based on geography, the false eyelashes market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global false eyelashes market was dominated by Europe which accounted for US$ 418.97 Million in 2020. North America is a second major contributor holding more than 29.06% share in the global market. Asia Pacific is expected to register the considerable growth at a CAGR of over 6% over the forecast period. North America is one of the prominent regions comprising of strong and developed economies such as the US, Canada, and Mexico. This region is contributing a major share in the growth of false eyelashes market owing to rapidly growing cosmetic industry and rising trend of wearing eye makeup among the women in the region. Rising number of makeup studios, beauty clinic, and salons in the region owing to growing trend of doing makeup among women is driving the market growth in the region.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the false eyelashes market are listed below:

  1. In 2020, House of Lashes launched 4 strip lashes and 1 set of Individual lashes with the name ‘HOL x Patrick Ta Collection’ by collaborating with world’s renowned celebrity makeup artist, Patrick Ta.
  2. In 2019, Huda Beauty launched Kahlana #21 Lash by collaborating with beauty editor, correspondent, and influencer Kahlana Barfield Brown. Kahlana #21 Lash is a lightweight synthetic eyelash that mimics natural hairs.
  3. In 2018, Kiss Products Inc., expanded its partnership with ECG group for launching various digital marketing campaigns to drive awareness and increase sales of lashes and nail care products. ECG Group will also design creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with KISS Products.

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. Non-essential purchases were significantly reduced by consumers due to lower incomes and uncertain earning prospects, especially in developing regions. Many manufacturers of false eyelashes faced decline in profits due to reduced consumer demand during the initial phase of pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations including lockdowns and travel bans. People started focusing on their appearance and were opting got various cosmetic surgeries which increased the demand for false eyelashes. All these factors had a positive impact in the growth of false eyelashes market across different regions.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global false eyelashes market include Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; and House of Lashes eyelashes among many others.

False Eyelashes Market Report Scope

Report Attribute Details
Market size in 2021 US$ 1.38 Billion
Market Size by 2028 US$ 2.05 Billion
Global CAGR (2021 - 2028) 5.8%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Strip Lashes and Individual Lashes
By Material
  • Human Hair
  • Synthetic
  • Animal Hair & Fur
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • American International Industries
  • Kiss Products, Inc.
  • Esqido
  • Huda Beauty
  • PDC Brands
  • MAC Cosmetics
  • PAC Cosmetics LLP
  • Kosé Corporation
  • Lilly Lashes
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Type, Material, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions

    Based on type, which segment is leading the global false eyelashes market during the forecast period?

    Among the segments of type, strip lashes segment led the market in 2020. Since these variants are the quickest and easiest to wear, they are extremely popular among consumers who wear false eyelashes regularly. These products comprise the entire lash line in a single application, making it user-friendly for a consumer.

    Can you list some of the major players operating in the global false eyelashes market?

    The major players operating in the global false eyelashes market are American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; House of Lashes and many others.

    Which region held the largest share of the global false eyelashes market?

    In 2020, the false eyelashes market was predominant by Europe at the global level. Rapidly growing demand for decorative cosmetics products such as nail care products, eye makeup products, lip care products and many more in the region is driving the growth of false eyelashes market. Europe is the centre for fashion and beauty industry. The well flourished beauty and fashion industry in Europe and rapidly emerging eye makeup trends are some of the crucial factors driving the growth of regional market.

    The List of Companies - False Eyelashes Market

    1. American International Industries
    2. Kiss Products, Inc.
    3. Esqido
    4. Huda Beauty
    5. PDC Brands
    6. MAC Cosmetics
    7. PAC Cosmetics LLP
    8. Kosé Corporation
    9. Lilly Lashes
    10. House of Lashes

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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