False Eyelashes Market Size and Competitive Analysis by 2028

[Research Report] The false eyelashes market is expected to grow from US$ 1,377.28 million in 2021 to US$ 2,046.61 million by 2028; it is estimated to grow at a CAGR of 5.8% from 2021 to 2028.

Market Insights and Analyst View:

False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from either human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth. The increase in disposable income and the need to enhance physical appearance among consumers is also propelling the demand for self-grooming products such as false eyelashes. Moreover, the growing adoption of false eyelashes by popular celebrities and social media influencers is anticipated to extend in emerging markets, thereby fueling the growth of the false eyelashes market over the upcoming years.

Growth Drivers and Challenges:

Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behavior and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry. However, there has been an increasing demand for the permanent eyelash extensions due to its value-added benefits. It solves the problem of sparse, droopy, and limp lashes and is the perfect canvas upon which individuals can build any look they want. The significant fact regarding eyelash extensions is that the feel and look are real and far easier to handle than false eyelashes. Moreover, increasing focus on good looks and growing trend of eyelash extensions are projected to boost the permanent eyelash extension market during the forecast period. Thus, the availability of substitute for false eyelashes may hamper the market growth.

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False Eyelashes Market: Strategic Insights

Report Segmentation and Scope:

The “Global False Eyelashes Market” is segmented based on type, material, distribution channel, and geography. Based on type, the false eyelashes market is segmented into strip lashes and individual lashes. Based on material, the market is classified into human hair, synthetic, and animal hair & fur. Based on distribution channel, the false eyelashes market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The false eyelashes market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

Segmental Analysis:

Based on type, the false eyelashes market is segmented into strip lashes and individual lashes. The strip lashes segment held the significant share in the false eyelashes market and is expected to register the significant growth over the forecast period. Strip lashes are a pre-made band of lashes utilized with a detachable adhesive. As these variants are the quickest and easiest to wear, they are extremely popular among consumers who regularly wear false eyelashes. These products comprise entire lash line in a single application, making it user-friendly. Additionally, strip lashes does not require professional help from makeup artists and beauticians as these can be easily applied at home. Strip false eyelashes are pre-styled and are accessible in distinguished designs for several occasions.

Regional Analysis: 

Based on geography, the false eyelashes market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global false eyelashes market was dominated by Europe which accounted for US$ 418.97 Million in 2020. North America is a second major contributor holding more than 29.06% share in the global market. Asia Pacific is expected to register the considerable growth at a CAGR of over 6% over the forecast period. North America is one of the prominent regions comprising of strong and developed economies such as the US, Canada, and Mexico. This region is contributing a major share in the growth of false eyelashes market owing to rapidly growing cosmetic industry and rising trend of wearing eye makeup among the women in the region. Rising number of makeup studios, beauty clinic, and salons in the region owing to growing trend of doing makeup among women is driving the market growth in the region.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the false eyelashes market are listed below:

1. In 2020, House of Lashes launched 4 strip lashes and 1 set of Individual lashes with the name ‘HOL x Patrick Ta Collection’ by collaborating with world’s renowned celebrity makeup artist, Patrick Ta.
2. In 2019, Huda Beauty launched Kahlana #21 Lash by collaborating with beauty editor, correspondent, and influencer Kahlana Barfield Brown. Kahlana #21 Lash is a lightweight synthetic eyelash that mimics natural hairs.
3. In 2018, Kiss Products Inc., expanded its partnership with ECG group for launching various digital marketing campaigns to drive awareness and increase sales of lashes and nail care products. ECG Group will also design creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with KISS Products.

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. Non-essential purchases were significantly reduced by consumers due to lower incomes and uncertain earning prospects, especially in developing regions. Many manufacturers of false eyelashes faced decline in profits due to reduced consumer demand during the initial phase of pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations including lockdowns and travel bans. People started focusing on their appearance and were opting got various cosmetic surgeries which increased the demand for false eyelashes. All these factors had a positive impact in the growth of false eyelashes market across different regions.

The regional trends and factors influencing the False Eyelashes Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses False Eyelashes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

False Eyelashes Market Report Scope

False Eyelashes Market Players Density: Understanding Its Impact on Business Dynamics

The False Eyelashes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global false eyelashes market include Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; and House of Lashes eyelashes among many others.