印度护肤和化妆产品市场基于(主要地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00039006
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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印度护肤彩妆产品市场规模预计将从2022年的75.1亿美元增至2030年的122.9亿美元;预计 2022 年至 2030 年市场复合年增长率为 6.3%。

市场洞察和分析师观点:

护肤和彩妆产品在美化外观和保持皮肤健康方面发挥着重要作用。护肤品是指一系列旨在滋养、保护和改善皮肤状况的产品。洁面乳、保湿霜、精华液和面膜是在印度护肤和彩妆产品市场上占有重要份额的护肤产品的一些例子。这些产品含有针对特定问题(包括干燥、痤疮或衰老)的成分,可促进容光焕发、年轻的肤色。另一方面,彩妆产品包括粉底、口红、眼影、睫毛膏等多种化妆品。这些产品用于增强面部特征并创造不同的外观。护肤品注重长期皮肤健康,而化妆品则提供了表达个人风格并在短期内增强信心的工具。护肤品和彩妆产品都很重要,因为它们可以让个人护理自己的皮肤、解决特定问题并创造个性化审美,最终有助于整体健康和自我表达。

增长动力和挑战:

近年来,印度各地消费者对皮肤健康和外观的认识显着提高。消费者寻求能够让皮肤显得健康、年轻和容光焕发的护肤和化妆产品,因为他们很在意自己在社交场合的外表。

此外,消费者可支配收入的增加增加了他们的购买力。根据世界银行数据,印度消费者支出从2018年的1.9万亿美元增至2022年的2.4万亿美元。根据《新兴技术与创新研究杂志》(JETIR)发表的调查数据,2023年,印度平均消费者支出45% 的消费者每月在化妆品上的支出低于 500 欧元,其中 38% 的消费者每月支出约为 500-1,000 欧元,11% 的支出为 1,000-2,000 欧元,5% 的支出超过 2,000 欧元每个月都会买化妆品。研究还发现,平均65%的消费者每月购买1至3件化妆品。这些数据是根据研究人员开发的调查问卷通过 Google 表格在线收集的。

市场上有各种区域和国际品牌,消费者可以根据自己的皮肤类型获得各种产品。此外,千禧一代和 Z 世代消费者对奢华化妆品的需求正在增加,因为他们更喜欢定期打扮,让自己看起来时尚、得体。此外,男性越来越多地使用化妆品,逐渐打破性别刻板印象。所有这些因素都显着影响消费者在护肤品和化妆品上花费更多。因此,印度消费者在护肤和化妆产品上的支出不断增加,推动了市场的增长。

战略见解

报告细分和范围:

“印度护肤和化妆”到 2030 年的产品市场分析和预测”是一项专门且深入的研究,重点关注市场趋势和增长机会。该报告旨在提供市场概览,并根据产品类型、类别、最终用户和分销渠道进行详细的市场细分。该市场最近经历了高速增长,预计在预测期内将继续这种趋势。该报告提供了印度护肤和化妆产品使用情况的关键统计数据。此外,印度护肤品和化妆品市场报告还对影响该国市场表现的各种因素进行了定性评估。该报告还包括对市场领先企业及其关键战略发展的全面分析。还包括对市场动态的一些分析,以帮助确定关键驱动因素、印度护肤和化妆产品市场趋势以及利润丰厚的机会,从而有助于确定主要收入来源。

印度护肤和化妆产品市场预测是根据各种二次和主要研究结果(例如主要公司出版物、协会数据和数据库)进行估计的。此外,生态系统分析和波特五力分析提供了360度的市场视角,有助于了解整个供应链以及影响市场表现的各种因素。

细分分析:

印度护肤和化妆产品市场根据产品类型、类别、最终用户和分销渠道进行细分。根据产品类型,市场分为护肤品和化妆品。 2022年,护肤品领域占据了更大的份额。用于身体皮肤(特别是面部、手部和足部)的清洁、按摩、保湿和其他功能的产品被视为护肤品。洁面乳、防晒霜、爽肤水、面霜和乳液、面膜、精华液、滑石粉、沐浴露和肥皂都属于护肤品类别。护肤产品旨在保护身体免受环境毒素的侵害并提高皮肤质量。常见的皮肤问题有湿疹、痤疮、红斑痤疮和晒伤。该国人们对日常护肤意识的不断提高以及皮肤病的日益流行,增加了对护肤品的需求。

根据类别,印度护肤和化妆产品市场分为天然和传统。 2022 年,传统细分市场在印度护肤和彩妆产品市场份额中占据主导地位。传统产品可能含有对羟基苯甲酸酯、合成色素、合成香料或石油基成分等化学物质。由于原材料容易获得且生产成本降低,制造商主要参与生产和分销传统护肤品和彩妆产品。此外,主要市场参与者也参与研发活动,以创造产品差异化并为传统产品提供附加功能。随着天然和有机护肤品和彩妆产品的日益普及,制造商倾向于使用天然成分进行产品创新,这可能会在未来几年推动传统细分市场的市场增长。

根据最终用户,印度护肤和化妆产品市场分为男士、女士、男女通用和儿童。 2022 年,女性市场占据主导地位。在印度,女性在护肤和化妆品上的支出高于男性。年轻和职业女性越来越多地寻找护肤和美容解决方案。根据定期劳动力调查(PLFS 2021年7月至2022年6月)的数据,2021年至2022年印度劳动力中女性比例为29.4%。因此,该国大量职业女性人口增加了对化妆品的需求。推广印度小姐、歌姬小姐和超国家小姐等选美比赛吸引了更多印度女性购买美容和护肤产品。因此,印度女性对护肤和彩妆产品的需求很高,预计这将在未来几年推动印度护肤和彩妆产品市场的增长。

印度护肤和彩妆产品市场 –按分销渠道,2022 年和 2030 年

区域分析:

2022 年印度护肤和化妆产品市场价值超过 70 亿美元。在印度,美容和化妆品行业由于该国对西方文化的接受,该行业成为增长最快的行业之一。在城市地区,由于可支配收入的增加、创新产品的首次亮相以及制造商的激烈广告活动,消费者对各种护肤品和彩妆产品的偏好有所增加。由于空气干燥、寒冷、污染、湿度和紫外线等环境条件,许多地区的人们面临严重的皮疹和敏感问题。因此,他们更喜欢具有保湿功效的护肤品,如维生素C精华液、透明质酸霜、保湿霜和爽肤水,这推动了印度护肤和彩妆产品市场的增长。越来越多的针对特定年龄组(例如老年女性和年轻人)的广告和促销活动增加了对与年龄组相关的护肤产品的需求。此外,职业女性人口的增加推动了对化妆产品的需求,因为她们希望在社交聚会中看起来年轻、容光焕发。印度男性对护肤和化妆产品的日益普及预计将在预测期内推动市场增长。消费者通过 Instagram 和 Facebook 等各种社交媒体平台上的广告和促销活动发现产品和品牌。在购买之前,他们会考虑产品评论、其他消费者的推荐、名人代言、专家博客文章和社交媒体评论。此外,随着消费者对化妆品的兴趣日益浓厚,制造商和第三方电子零售商正在主动推出或在其产品组合中提供清洁美容产品。 2023年6月,电商平台Purplle在印度市场推出了英国清洁美容品牌Dr. PAWPAW,提供多用途唇部和护肤产品。国际美容品牌的投资和化妆品行业初创企业的出现预计将在预测期内推动印度护肤和化妆产品市场的增长。

竞争格局和主要公司:

Lotus Herbals Pvt Ltd、宝洁公司、资生堂有限公司、Himalaya Wellness Co、欧莱雅 Sa、联合利华 Plc、VLCC Personal Care Pvt Ltd、Avon Beauty Products India Pvt Ltd、Johnson & Johnson 和 Beiersdorf Ag是印度护肤和化妆品市场报告中介绍的主要参与者之一。市场参与者专注于提供高质量的产品来满足客户的需求。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies - India Skincare and Makeup Products Market

  1. Lotus Herbals Pvt Ltd
  2. The Procter & Gamble Co
  3. Shiseido Co Ltd
  4. Himalaya Wellness Co
  5. L'oreal Sa
  6. Unilever Plc
  7. VLCC Personal Care Pvt Ltd
  8. Avon Beauty Products India Pvt Ltd
  9. Johnson & Johnson
  10. Beiersdorf Ag

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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