互联网协议电视 (IPTV) 市场基于(关键地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00004829
  • Category : Electronics and Semiconductor
  • Status : Data Released
  • No. of Pages : 150
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【研究报告】互联网协议电视(IPTV)市场规模预计将从2022年的375亿美元增长到2030年的773亿美元;预计 2022 年至 2030 年复合年增长率为 9.5%。
分析师观点:
近年来,由于视频播放需求不断增长,互联网协议电视 (IPTV) 市场出现了显着增长。需求和高清频道,以及另类投资需求的增加。此外,数字化转型技术的使用增加和移动设备的扩大使用也对行业发展产生有利影响。 5G 技术的日益普及正在成为市场增长的重要趋势。
市场概述:
IPTV 代表互联网协议电视,它利用互联网传输直播或点播电视节目和电影。 IPTV行业是一种通过宽带或互联网连接使用互联网协议技术向订户提供数字电视服务的方法。此外,可以考虑部署两种基本类型的架构:集中式和分布式。这取决于服务提供商的网络架构。同时,分散式设计在管理较大服务器网络所需的带宽使用和内置系统管理功能方面具有优势,但它并不比集中式方法更具可扩展性。
分布式架构需要巧妙而复杂的内容分发系统以提高服务提供商网络对多媒体资源的有效传送。中心化架构范式是一种实用且可控的解决方案。由于所有媒体材料都托管在集中式服务器上,因此不需要复杂的内容分发基础设施。安装少量 VOD 服务的网络具有足够的核心和边缘容量,高效的内容交付网络受益于集中式设计 (CDN)。
战略见解
市场驱动因素:
替代品需求增加投资推动市场增长
另类投资确实是一项不断增长的业务,定期出现新的机会。该行业可能会出现新的投资可能性以及新的投资替代方案。此外,服务提供商正在大力投资于提供和营销三重播放服务,提供三重播放捆绑套餐服务,例如电话、视频、和数据,只需支付一次访问费,从而形成了庞大的客户群。此外,客户正在尝试根据自己的需求开发定制套餐,因为他们对供应商目前提供的优惠不满意。因此,MatrixStream Technologies, Inc. 和 AT&T, Inc. 等服务提供商在评估客户需求后提供量身定制的解决方案,帮助他们增加用户数量。例如,2022年2月,Allente宣布与KAONMEDIA、NAGRA、Broadcom、3SS和Google进行战略合作,通过卫星、IPTV和OTT流媒体推出下一代Android TV服务。 Google 开发了标准化的通用广播堆栈 (CBS),以帮助更多电视观众接收 Android TV 操作系统 (OS) 支持的下一代丰富的应用程序服务。采用 CBS 可以更轻松、更快速地集成混合 Android TV 操作系统设备、更快的上市时间、更简单的更新以及更低的总体拥有成本 (TCO),从而推动行业的增长。
IPTV 部署和网络安全为内容制作者和广告商等用户提供专业体验,营造充满活力的商业氛围。它提供的优势包括:
改善的用户体验内容消费的灵活性广泛的内容组播功能带宽优化家长控制交互功能经济高效与多种设备兼容定制和个性化IPTV(互联网协议电视)的采用已经获得了巨大的发展势头,彻底改变了用户消费电视内容的方式。 IPTV 已成为传统卫星和有线电视服务的流行替代品,提供多种优势和更加个性化的观看体验。因此,IPTV 解决方案的增加实施推动了市场的增长。
细分和范围:
“互联网协议电视 (IPTV) 市场”根据组件、设备类型、最终用户和地理位置进行细分。根据组件,市场分为硬件、软件和服务。根据设备类型,市场分为智能手机和平板电脑、智能电视以及台式机和笔记本电脑。根据最终用户,市场分为商业和住宅。该市场根据地理位置分为北美、欧洲、亚太地区、中东和非洲以及南美洲。
细分分析:
根据最终用户,市场分为商业和住宅。预计到 2022 年,住宅市场将占据主导地位,占据最高份额。IPTV 服务通常比传统有线或卫星服务更具成本效益,这对于希望在电视节目上省钱的住宅最终用户来说是一个有吸引力的选择。此外,IPTV 服务比传统的有线或卫星服务提供更大的灵活性,允许住宅最终用户在各种设备上访问他们喜爱的节目,包括智能手机、平板电脑和智能电视。此外,IPTV 服务通常比传统的有线或卫星服务提供更多的定制选项,允许住宅最终用户选择最能满足其需求和偏好的频道和节目。总体而言,住宅最终用户是市场的重要驱动力,成本效益、灵活性、定制、点播内容和改善的观看体验等因素都有助于市场的增长。随着越来越多的住宅最终用户将 IPTV 服务视为传统有线或卫星服务的可行替代方案,该市场在未来几年可能会继续增长。
区域分析:
北美是全球最大的市场之一互联网协议电视 (IPTV) 市场份额。该地区对流媒体服务和视频点播内容的需求正在激增。消费者越来越多地选择提供各种点播内容的 IPTV 服务,让用户可以方便地观看自己喜爱的电影和节目。此外,由于 IPTV 的相关优势,北美地区的消费者正在从传统的有线和卫星电视服务转向 IPTV 服务。 IPTV 的成本效益、更广泛的内容选择和便利性吸引了那些寻求对电视观看体验有更多控制的观众。此外,技术的进步,例如移动内容分发网络(CDN)的出现,也促进了北美市场的增长。这些进步使得内容能够在包括智能手机和平板电脑在内的各种设备上无缝流式传输。
主要参与者分析:
互联网协议电视 (IPTV) 市场分析包括 Tripleplay Services Ltd.、Akamai Technologies、Verizon Communications 等参与者Inc.、华为技术有限公司、思科系统公司、德国电信公司、AT&T 公司、爱立信、Airtel India 和 Broadcom Inc. 是报告中介绍的主要市场参与者。
最新动态:
市场上的公司高度采用并购等无机和有机策略。下面列出了最近一些关键的互联网协议电视 (IPTV) 市场发展:
2023 年 7 月,Lytus Technologies Holdings PTV。 Ltd. 是一家全球著名的技术驱动服务公司,提供了其 IPTV 和宽带服务的最新进展。该公司宣布在印度为其客户推出 IPTV 和宽带服务。它建立了专门的IPTV头端,配备尖端技术,为用户提供高质量的视频。该公司还保护广播公司的 IPTV 内容。通过收购 Sri Sai,该公司已成为该地区领先的有线电视流媒体公司之一。 2023 年 3 月,FMUSER 宣布为酒店业推出一流的酒店 IPTV 系统。这一完整的解决方案为酒店经营者提供了提高盈利能力的理想工具。酒店IPTV解决方案拥有丰富的功能,包括在线订购、在线服务、视频点播、本地介绍等。此外,该系统可以设置多种语言,包括英语、阿拉伯语、俄语、法语、韩语、葡萄牙语、日语、西班牙语和意大利语,使其成为全球酒店理想的IPTV系统。 2023年6月,Mega Max Media宣布在法国 IPTV 网络 Freebox TV 上推出 Duck TV。 Ducks 打算利用该频道播放针对学龄前儿童的教学节目。 2023 年 6 月,土耳其电信宣布与中兴通讯合作,基于其 IPTV/OTT 平台在土耳其推出下一代电视平台 Tivibu公司和 NetaÅŸ。该平台使 Türk Telekom 能够通过其新视频应用程序提升最终用户体验,同时还通过 Tivibu 产品向用户提供更人性化的功能和更丰富的内容。 2023 年 9 月,MBC 集团子公司 Alrabiya 宣布与 Vianeos 建立战略联盟,Vianeos 是一家法国企业,专门生产灵活、先进的 IPTV 和 OTT 中间件服务器,为众多平台提供直观的 UI,以利用尖端技术升级其现有的内部 IPTV 系统。 2021 年 6 月,EWE,德国能源企业和替代电信公司与 Ocilion 合作增强了其 IPTV 产品 ZuhauseTV。这位电视技术和内容专家为 EWE 的 IPTV 服务提供本地基础设施、4K 机顶盒、第一和第二屏幕应用程序以及内容包。这家总部位于奥尔登堡的提供商为德国西北部、勃兰登堡、吕根岛和波兰部分地区的超过 700,000 名消费者提供服务。 2019 年 2 月,德国电信 AG 推出了新的 Nick+ 服务,该服务将在其 IPTV 平台 MagentaTV 上为儿童提供 900 多部新剧集。新服务旨在吸引更多受众,确保公司的业务方法保持一致。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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Frequently Asked Questions


What is the estimated global market size for the internet protocol television (IPTV) market in 2022?

The internet protocol television (IPTV) market was estimated to be valued at US$ 37.50 billion in 2022 and is projected to reach US$ 77.30 billion by 2030; it is anticipated to grow at a CAGR of 9.5% over the forecast period.

What are the driving factors impacting the internet protocol television (IPTV) market?

Increasing demand for video-on-demand and high-definition channels and a rise in alternative investments are driving factors in the internet protocol television (IPTV) market.

What are the future trends of the internet protocol television (IPTV) market?

The rise in the adoption of 5G technologies is expected to drive the growth of the internet protocol television (IPTV) market in the coming years.

Which is the fastest-growing region in internet protocol television (IPTV) market?

Asia Pacific is anticipated to grow at the fastest CAGR over the forecast period.

Which key players hold the major market share of the internet protocol television (IPTV) market?

The key players holding majority shares in the internet protocol television (IPTV) market include AT&T Inc., Verizon Communications Inc., Broadcom Inc., Cisco Systems Inc., and Akamai Technologies.

What will be the internet protocol television (IPTV) market size by 2030?

The internet protocol television (IPTV) market is expected to reach US$ 77.30 Billion by 2030.

Which is the leading component segment in the internet protocol television (IPTV) market?

The hardware segment led the internet protocol television (IPTV) market with a significant share in 2022.

The List of Companies - Internet Protocol Television (IPTV) Market 

  • Tripleplay Services Ltd.
  • Akamai Technologies
  • Verizon Communications Inc.
  • Huawei Technologies Co., Ltd.
  • Cisco Systems Inc.
  • Deutsche Telekom AG
  • AT&T Inc.
  • Ericsson
  • Airtel India.
  • Broadcom Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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