Internet Protocol Television (IPTV) Market is expected to reach US$ 77.30 billion by 2030

Internet Protocol Television (IPTV) Market Analysis: Key Insights

According to our latest study on "Internet Protocol Television (IPTV) Market Global and Regional Share, Trends, and Growth Opportunity Analysis – by Component, Device Type, End User, and Geography," the market is expected to grow from US$ 37.50 billion in 2022 to US$ 77.30 billion by 2030; it is projected to grow at a CAGR of 9.5% from 2022 to 2030. Increasing demand for video-on-demand and high-definition channels, as well as a rise in demand for alternative investments, drive the growth of the internet protocol television market. However, a lack of awareness and high infrastructure costs are expected to hinder the Internet Protocol Television (IPTV) market growth.

The Asia-Pacific Internet Protocol Television (IPTV) market includes the analysis of countries such as Japan, China, South Korea, Australia, India, and the Rest of Asia-Pacific. The Asia-Pacific television market has shifted toward more digital and personalized viewing experiences. The growing need for more personalized content among consumers is one of the factors driving the Internet Protocol Television (IPTV) market growth in Asia Pacific. Today's viewers want options and control over the content they consume. IPTV gives viewers access to niche content that they can watch at their leisure. While cable television drove the early growth of television, telcos have been able to compete with digital cable by offering video-on-demand (VOD) services as well as high-definition (HD) content. Users of IPTV can request content over the internet at any time and are not limited to linear TV.

China has witnessed significant growth in the Internet Protocol Television (IPTV) market. The region has the world's third-largest IPTV economy, with China Telecom having the world's largest IPTV subscriber base. Furthermore, the increasing internet penetration in the region is a major factor contributing to driving the market growth in this region. For instance, as per the China Internet Network Information Center's (CNNIC) Report on China's Internet Development, the number of Internet users in June 2023 increased by 11.09 million from December 2022. In addition, 2.937 million 5G base stations have been built and deployed. Moreover, the report also the report revealed that, compared to December 2022, the number of network video users has increased by 13.8 million from a total of 1.044 billion internet users in China.

The growing preference for video-on-demand and high-definition channels is boosting the growth of the internet protocol television market. This factor is also contributing to the adoption of IPTV in India. Furthermore, rising government initiatives in developing countries like India that favor digital television are fueling the adoption of Internet Protocol Television. Indian government initiatives towards digital transformation, such as digitization of cable TV and Direct-to-Home (DTH) services, are also favoring the adoption of IPTV in the country. Programs such as the Digital India program, the Pradhan Mantri Grameen Digital Saksharta Abhiyan (PMGDSA), and the Unified Payments Interface (UPI) have all played a vital role in reshaping India into a digitally empowered nation and a prominent player in the digital economy.

Rising Demand for Customizable TV Content Drives the Internet Protocol Television (IPTV) Market Growth

The rising popularity of video-on-demand (VoD) and time-shifted TV is a key trend driving the IPTV market's expansion globally. Recent advancements in broadband infrastructure in various developing and developed countries, as well as the introduction of robust video compression technologies, are important factors predicted to boost the growth of the IPTV market. Moreover, the ability to bundle a range of hybrid services with IPTV services is a critical component in increasing their demand across multiple industries for developing targeted advertising-on-demand video (AVoD). The availability of interactive services has increased the IPTV sector even further. In recent years, IPTV has provided intriguing new revenue streams for a number of telecommunications businesses looking to increase their profitability in both developing and developed countries. Rising internet penetration in various developing economies, as well as increased usage of wireless communication technologies, are major trends that are projected to strengthen the IPTV industry in the near future.

Internet Protocol Television (IPTV) Market: Segmental Overview

Based on component, the market is segmented into hardware, software, and services. The software segment is expected to grow with the highest CAGR in the Internet Protocol Television (IPTV) market over the forecast period. The increase in the use of digital transformation technology, including cloud computing and advanced analytics, is also driving the demand for software solutions in the IPTV market. Software advancements cater to improving user interfaces, content personalization, and interactive features, thereby improving user experiences. Software solutions, such as cloud computing and advanced analytics, enable service providers to improve operational efficiency and reduce costs. This helps service providers offer competitive pricing and increase profitability.

Internet Protocol Television (IPTV) Market Analysis: Competitive Landscape and Key Developments

Tripleplay Services Ltd., Verizon Communications Inc., Cisco Systems Inc., Deutsche Telekom AG, AT&T Inc., Ericsson, Airtel India., and Broadcom Inc. are a few of the key companies operating in the Internet Protocol Television (IPTV) market. The market leaders focus on new product launches, expansion and diversification, and acquisition strategies, which allow them to access prevailing business opportunities.

• In January 2023, RailTel, a Mini Ratna PSU under the Ministry of Railways, is delivering IPTV services to RailWire users. The firm has collaborated with City Online Media Private Ltd., a prominent IPTV service provider in India, to deliver this service under the ULKA TV brand.
• In March 2022, Cisco, a global leader in corporate networking and security, announced a multiyear global cooperation with Real Madrid, a Spanish football team in which they will construct Europe's biggest Wi-Fi 6 stadium network, making Santiago Bernabéu Stadium one of the world's most technologically sophisticated sporting facilities. Furthermore, the firm will also offer more than 1,000 displays powered by Cisco's end-to-end IPTV system, which blends high-definition video distribution with cutting-edge digital signage, which will enable the Club to create extra income, activation, and fan engagement across the complex.
• In March 2022, Blonder Tongue Laboratories, Inc., a manufacturer of video telecommunications, fiber, and cable transmission technologies, and TiVo, a wholly-owned subsidiary of Xperi Holding Corporation, announced the launch of a new Blonder Tongue NXG Cryptolink for TiVo Managed IPTV Service, an OTT Bulk IPTV Video Redistribution Technology for small and medium enterprises and hospitality location deployments of cloud-based services.

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