无酒精啤酒市场规模报告趋势和 2031 年预测

  • Report Code : TIPRE00018702
  • Category : Food and Beverages
  • Status : Upcoming
  • No. of Pages : 150
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[研究报告]无酒精啤酒市场规模预计将从2022年的330亿美元增长到2030年的620亿美元;预计 2022 年至 2030 年市场复合年增长率将达到 8.4%。

市场洞察和分析师观点:

无酒精啤酒模仿传统啤酒的味道和外观,但酒精含量明显较低。它的生产过程与普通啤酒类似,包括麦芽啤酒的发酵,其中包括大麦麦芽、啤酒花、水和酵母的发酵。然而,真空蒸馏或储备渗透等技术可以去除大部分酒精,留下啤酒的风味和香气。消费者偏好的转变和注重健康的生活方式有助于市场的增长。市场主要参与者正在开发新产品,以满足不断增长的消费者需求并扩大其产品组合。此外,无酒精啤酒市场在风味特征和营销策略方面不断创新,吸引了不同的人群,包括运动员、孕妇和希望减少饮酒的个人。这些因素预计将推动市场需求。

增长动力和挑战:

全球无酒精啤酒市场根据产品类型、包装类型、分销渠道和地理位置进行细分。根据产品类型,无酒精啤酒市场分为无酒精啤酒和0.5%酒精啤酒。根据包装类型,市场分为瓶装和罐装。根据分销渠道,无醇啤酒市场分为超市和大卖场、专卖店、网上零售等。从地理上看,市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

基于分布从渠道来看,无醇啤酒市场细分为超市及大卖场、专卖店、网上零售等。超市和大卖场领域占有重要的市场份额,在线零售预计在预测期内增长最快。在线零售商店提供各种产品并提供大幅折扣。此外,消费者还可以方便地远程购买想要的产品。此外,送货上门服务吸引了许多顾客通过电商平台购物。此外,购物网站提供描述性产品信息和用户评论,帮助买家比较产品并做出明智的决定。在 COVID-19 大流行期间,在线零售渠道因提供送货上门服务而受到欢迎。这些因素预计将推动在线零售领域未来无酒精啤酒市场的增长。

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区域分析: 

无酒精啤酒市场分为五个部分重点地区——北美、欧洲、亚太、南美中美洲、中东和非洲非洲。预计全球无酒精啤酒市场将由北美主导。欧洲无酒精啤酒市场预计在预测期内将以显着的速度增长。由于越来越多的人选择更健康的替代品,北美成为无酒精啤酒市场的重要地区。根据 2022 年 1 月百加得鸡尾酒趋势报告,与未来实验室合作,全球约 58% 的消费者正在转向无酒精和低酒精含量 (ABV) 鸡尾酒和饮料。随着消费者对非酒精类产品的接受度不断提高,市场上的制造商正在提供创新产品,并对当前产品组合进行现代化改造,这可能会促进未来的增长。

行业发展和未来机遇:

无酒精啤酒市场主要参与者采取的各种举措如下:

1.   2023 年,Molson Coors 宣布推出无酒精啤酒 Staropramen 0.0。该产品将以 330 毫升瓶装和合装装形式在其零售渠道销售——此次推出旨在扩大其在无酒精啤酒领域的产品组合。

2.   2023年,百威英博宣布投资3270万美元进行技术升级,以扩大其无酒精和低酒精酿造能力。

3.   2022 年,百威英博宣布推出无酒精啤酒 Corona Cero,该啤酒在欧洲各地采用 100% 天然成分酿造。此次推出的目的是扩大其地理覆盖范围,并满足该地区对无酒精啤酒日益增长的需求。

COVID-19 大流行影响:  ;

COVID-19 大流行影响了各国的行业,影响了他们的经济状况。北美、欧洲、亚太地区 (APAC)、南美和非洲主要国家实施封锁、旅行禁令和企业停业。中美洲 (SAM)、中东和非洲非洲(MEA)对各个行业的增长产生了负面影响,包括食品和饮料行业。饮料行业。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及各种必需品和非必需品的销售。 2020年,多家公司宣布可能推迟产品交付,并导致其产品未来销量大幅下滑。此外,欧洲、亚洲和北美各国政府对国际旅行实施的禁令迫使这些公司暂时搁置了合作和伙伴关系计划。所有这些因素都阻碍了食品和饮料的发展。 2020年和2021年初饮料行业的发展受到限制,从而抑制了包括全球无酒精啤酒市场在内的与该行业相关的各个市场的增长。

在疫情前期,无酒精啤酒市场的主要推动力是消费者对健康替代品的偏好不断上升以及口味产品创新数量的激增。然而,由于2020年COVID-19的爆发,许多行业面临着前所未有的挑战。由于制造单位停工和供应链中断,饮料行业出现下滑。由于各国政府当局施加的限制,大流行扰乱了制造过程。在大流行的最初阶段,几乎所有国家都提出了对各自经济体进行封锁,限制人们外出。

竞争格局和主要公司:

Heineken International BV;魏恩史蒂芬;运动酿酒公司;拉德伯格集团两合公司;联合啤酒有限公司;百威英博;三得利控股有限公司;布拉乌斯酿酒公司;酿酒狗;和 Lagunitas Brewing Company 是全球无酒精啤酒市场的知名企业之一。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

1.Heineken International B.V
2.Weihenstephan
3.Athletic Brewing Company
4.Radeberger Gruppe KG
5.UNITED BREWERIES LTD
6.Anheuser-Busch InBev
7.Suntory Holdings Limited
8.Bravus Brewing Company
9.BrewDog
10.Lagunitas Brewing Company

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