无酒精啤酒市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00018702
  • Category : Food and Beverages
  • Status : Data Released
  • No. of Pages : 150
Buy Now

无酒精啤酒市场规模预计将从 2023 年的 350 亿美元增至 2031 年的 640 亿美元。预计 2023 年至 2031 年,该市场的复合年增长率将达到 8.4%。包括运动员和社交饮酒者在内的目标人群不断扩大,以及来自发展中经济体的需求激增,很可能仍是无酒精啤酒市场的主要趋势。

无酒精啤酒市场分析

在过去几年中,人们对健康和营养的认识显著提高。由于繁忙的工作日程和繁忙的生活方式,人们无法专注于自己的健康和健身。这导致了各种健康问题,如糖尿病、肥胖症、皮肤病、眼疾、心脏病和癌症。此类疾病的日益流行提高了消费者的健康意识。消费者越来越多地在健康产品上花钱,以降低患慢性病的风险。根据美国医疗保险和医疗补助服务中心 (CMS) 的数据,美国的医疗保健支出为 4.1 万亿美元,比上一年增长了 9.7%。人们越来越多地在营养丰富的食品和饮料上花钱来增进健康。这一因素导致了对健康饮料的巨大需求。

无酒精啤酒市场概述

无酒精啤酒模仿传统啤酒的味道和外观,但酒精含量明显较低。它的酿造过程与普通啤酒相似,包括麦芽啤酒的发酵,包括麦芽大麦、啤酒花、水和的发酵。然而,真空蒸馏或储备渗透等技术会去除大部分酒精,留下啤酒的味道和香气。消费者偏好的转变和健康生活方式的转变促进了市场的增长。市场的主要参与者正在开发新产品,以满足日益增长的消费者需求并扩大其产品组合。此外,无酒精啤酒市场在风味特征和营销策略方面也不断创新,吸引了包括运动员、孕妇和希望减少酒精消费的个人在内的不同人群。这些因素有望推动市场需求。

战略洞察

无酒精啤酒市场驱动因素和机遇

主要参与者的战略举措以利于市场

功能性和非酒精啤酒的日益普及促使制造商配制具有这两种饮料特征的产品。例如,2022 年,Constellation Brands, Inc. 在加拿大推出了含酒精的 Corona Sunbrew 0.0%,即每 330 毫升添加了每日所需维生素 D 30% 的无酒精啤酒。

口味创新不断增加

对健康替代品的需求不断增加,导致市场的主要参与者对其产品进行创新,推出具有不同口味的午餐产品。例如,2023 年 9 月,波兰啤酒制造商 Warka 与 CANPACK 合作推出了一款不含酒精的 。Warka Energy 0.0% 是一个新子品牌,将无酒精啤酒与柠檬水、天然咖啡因和人参提取物结合在一起。这些创新为无酒精啤酒市场创造了机会。

无酒精啤酒市场报告细分分析

有助于得出无酒精啤酒市场分析的关键细分是产品类型、包装类型和分销渠道。

  • 根据产品类型,无酒精啤酒市场分为无酒精和 0.5% 酒精含量(按体积计算)。
  • 根据包装类型,市场分为瓶装和罐装。
  • 在分销渠道方面,市场分为超市和大卖场、专卖店、网上零售和其他。 2023 年,专卖店细分市场占据了市场主导地位。

按地区划分的无酒精啤酒市场份额分析

无酒精啤酒市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美/南美和中美洲。

北美主导了无酒精啤酒市场。由于越来越多的人选择更健康的替代品,北美是无酒精啤酒市场的重要地区。根据 2022 年 1 月与未来实验室合作的百加得鸡尾酒趋势报告,全球约 58% 的消费者正在转向无酒精和低酒精含量 (ABV) 鸡尾酒和饮料。随着消费者对无酒精类别的接受度不断提高,市场上的制造商正在提供创新产品,并一直在对当前的产品组合进行现代化改造,这可能会增加未来的增长。预计未来几年亚太地区的复合年增长率最高。

无酒精啤酒市场报告范围

无酒精啤酒市场新闻和最新发展

无酒精啤酒市场的评估是通过收集一级和二级研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。以下是言语和语言障碍市场的发展和策略列表:

  • 2023 年,Molson Coors 宣布推出无酒精啤酒 Staropramen 0.0。该产品将以 330 毫升瓶装和多件装的形式在其零售渠道发售——此次发布旨在扩大其在无酒精啤酒领域的产品组合。
  • 2023 年,百威英博宣布投资 3270 万美元用于技术升级,以扩大其无酒精和低酒精酿造能力。

无酒精啤酒市场报告覆盖范围和交付成果

“无酒精啤酒市场规模和预测(2021 年和 2031 年)”报告提供了涵盖以下领域的市场详细分析:

  • 范围内涵盖的所有关键市场细分的全球、区域和国家/地区市场规模和预测
  • 市场动态,例如驱动因素、限制因素和关键机遇
  • 主要未来趋势
  • 详细的 PEST/波特五力和 SWOT 分析
  • 全球和区域市场分析,涵盖关键市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports