2031 年越野摩托车市场报告(按细分市场、地域、动态、最新发展和战略见解)

  • Report Code : TIPRE00012519
  • Category : Automotive and Transportation
  • No. of Pages : 150
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预计越野摩托车市场在 2023-2031 年期间的复合年增长率将达到 5.3%。越野摩托车市场正在全球范围内经历大幅增长,新兴经济体和冒险活动的增多为市场提供了增长机会。

越野摩托车市场分析

可支配收入的增加、进化的增加、越野摩托车赛事的普及以及越野摩托车行业的技术进步等影响因素推动了越野摩托车市场的增长。此外,汽车制造商越来越关注提高性能和舒适度,以及采用电动和混合动力越野摩托车,为越野摩托车市场的参与者创造了途径。例如,Torrot Electric Europa SA 于 2021 年 6 月宣布推出新一代摩托车越野赛、试验、耐力赛和超级摩托车型号。这些摩托车引入了一个简单的内置电池交换系统,无需连接器或任何电缆,使摩托车能够在不到 15 秒的时间内准备好运行。

越野摩托车市场概况

如今,越野摩托车越来越受欢迎,这得益于最近的技术进步、代言和媒体在骑行文化中的日益普及,以及消费者对电动车的环保吸引力。此外,越野摩托车的扭矩和更高的离地间隙为那些穿越非传统铺装道路参加专业活动、休闲旅游、崎岖地形甚至水体探险的人提供了一种选择。越野摩托车的普及度有所提高,因为媒体宣布比赛、旅游节目和纪录片都播放了职业车手的表演,这些职业车手在设备和车辆上的投资要大得多,所有这些都推动了需求的提升。

战略洞察

越野摩托车市场的驱动因素和机遇

媒体热度和运动社区推动越野摩托车市场

不可否认的是,越野摩托车越来越多地出现在媒体上,例如通过比赛、旅游节目或纪录片,引起了更多人对越野摩托车的兴趣,从而推动了市场的发展。另一个重要因素是越野摩托车冒险的形象,它出现在多种媒体形式中,激发了爱好者和潜在骑手对这些坚固机器的关注。

通过在旅游节目和纪录片中描述这些越野摩托车体验,公司能够在消费者心中将越野摩托车骑行呈现为一种令人兴奋的体验。展示世界各地的人们在岩石、小径和泥土上骑行时的享受程度,让消费者产生了这样的想法:他们也想走进大自然,体验越野摩托车骑行。媒体用令人向往的图像、照片和视频填满消费者的脑海,创造出引人入胜的故事,引发消费者对越野摩托车的兴趣和需求。

包括专业车手和爱好者在内的运动社区的扩大也推动了越野摩托车市场的增长。通过加大对这项运动的投入,专业车手对拥有最好的设备和车辆表现出了浓厚的兴趣。这不断扩大了越野摩托车公司的市场和赞助,以开发更好的产品。这种增长也对体育界产生了不同的影响。例如,随着越来越多的极限运动赛事被举办和被不断壮大的体育界所追捧,该领域专业社区的扩张也为娱乐业创造了更多机会。

技术进步和电动摩托车

电动越野摩托车的出现以及汽车制造商对卓越性能和舒适度的需求都为越野摩托车市场的知名企业创造了良好的机会。人们对二氧化碳排放的认识不断提高,最终推动了电动越野摩托车的增长。此外,技术和制造中心的发展也促进了越野摩托车市场的增长。这些技术的进步和发展,以及向电动摩托车的转变,为产品的差异化开辟了新的途径,并为进一步探索新的消费者细分市场提供了机会。

越野摩托车市场报告细分分析

有助于得出越野摩托车市场分析的关键部分是通信类型和发动机容量。

  • 根据部署类型,越野摩托车市场分为耐力赛、越野摩托车和双重用途。
  • 根据发动机容量,市场分为 125 cc 以下、126-250 cc、251-500 cc、500 cc 及以上。

越野摩托车市场份额按地区分析

越野摩托车市场报告包括对五个主要地理区域的详细分析,包括当前和历史市场规模以及 2021 年至 2031 年的预测,涵盖北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。每个地区进一步细分为各个国家。本报告提供了 18 个国家/地区的分析和预测,涵盖越野摩托车市场动态,例如影响区域市场的驱动因素、趋势和机会。此外,该报告还涵盖了 PEST 分析,其中涉及研究影响这些地区越野摩托车市场的主要因素。

越野摩托车市场报告范围

越野摩托车市场新闻和最新发展

越野摩托车市场的评估是通过收集一手和二手研究后的定性和定量数据进行的,其中包括重要的公司出版物、协会数据和数据库。越野摩托车市场的一些发展情况如下:

  • Volcon Inc. (NASDAQ: VLCN)(“Volcon”或“公司”)是第一家全电动越野动力运动公司,今天宣布已开始运送其全新创新型 Grunt EVO 摩托车的生产单元。Volcom 很高兴开始向北美和拉丁美洲地区的经销商和客户发送其备受期待的升级版胖胎摩托车。经销商、分销商和现有预订持有者可以在两到三周内收到货。(来源:Volcon Inc.,公司网站,2023 年 9 月)

越野摩托车市场报告覆盖范围和交付成果

“越野摩托车市场规模和预测(2021-2031)”报告对市场进行了详细的分析,涵盖以下领域:

  • 越野摩托车市场规模及全球、区域和国家层面所有主要细分市场的预测
  • 越野摩托车市场趋势以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 越野摩托车市场分析涵盖主要市场趋势、全球和、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者以及越野摩托车市场的最新发展
  • 详细的公司简介

  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

常见问题


What are the deliverable formats of the off-road motorcycle market report?

The report can be delivered in PDF/PPT format; we can also share the Excel dataset based on the request.

What are the options available for the customization of this report?

Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

Which are the leading players operating in the off-road motorcycle market?

The leading players operating in the off-road motorcycle market are ROKON (U.S.), Torrot (Spain), Husqvarna Motorcycles GmbH (Sweden), Kawasaki Heavy Industries Ltd, Alta Motors (California), Sherco (Spain), TRS Motorcycles (U.S.) Honda (Japan), Chritini Technologies (U.S.), and KTM (Austria).

What are the future trends of the off-road motorcycle market?

The off-road motorcycle market is witnessing substantial growth worldwide, with emerging economies and increasing adventure activities offering growth opportunities.

What is the expected CAGR of the off-road motorcycle market?

The global off-road motorcycle market is expected to grow at a CAGR of 5.3% during the forecast period 2023 - 2031.

What are the driving factors impacting the global off-road motorcycle market?

The increasing appearance of off-road motorcycles in media, e.g., through competitions, travel shows or documentaries is highly significant in off-road motorcycle market growth.

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The List of Companies

1. Husqvarna Motorcycles
2. Honda Motor Company
3. KTM AG
4. Kawasaki Motors Corp.
5. BMW AG
6. Ducati Motor Holding S.p.A.
7. Sherco
8. Suzuki Motorcycles
9. Triumph Motorcycles Limited
10. Yamaha Motor Corporation

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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.