2031 年户外厨房电器市场产品类型和分销渠道 |洞察合作伙伴

Publication Month : Feb 2024

  • Report Code : TIPRE00030307
  • Category : Consumer Goods
  • Status : Upcoming
  • No. of Pages : 150
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【研究报告】2022年户外厨房电器市场规模为72.2亿美元,预计到2030年将达到115.0亿美元;预计 2022 年至 2030 年复合年增长率为 6.0%。



市场洞察和分析师观点:

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户外厨房电器是专门为户外烹饪和食物准备区域设计的烹饪工具和设备。这些设备旨在承受户外环境的严酷,例如变化的天气条件,对于创建功能齐全的户外厨房空间至关重要。这些设备的主要目标是在户外环境中提供室内烹饪的便利性和多功能性,使房主和厨师能够在享受新鲜空气和开放空间的同时准备各种菜肴。

常见的户外厨房用具包括烤架,它是许多户外烹饪空间的核心。燃气和木炭烤架是受欢迎的选择,可以烧烤、烘烤和熏制各种肉类和蔬菜。此外,户外厨房通常配有用于炒菜和煮沸的侧燃烧器、用于冷藏原料和饮料的冰箱以及用于制作清凉饮料的制冰机。其他设备,如披萨烤箱、烟熏炉和烤肉架,可满足特定的烹饪风格,扩大户外烹饪创意的可能性。这些户外厨房电器提供了举办愉快的户外聚会和庆祝活动所需的工具,充分利用户外生活空间。

增长动力和挑战:< /strong>

户外厨房用具的需求激增有几个原因。首先,随着人们寻求最大化家居功能,对户外生活空间的需求不断增长。户外厨房提供了在新鲜空气中烹饪、用餐和娱乐的机会,培养放松感和与大自然的联系。 COVID-19 大流行加速了这一趋势,许多房主发现户外空间对于聚会来说更安全,因此户外厨房成为理想的补充。

其次,人们对户外活动的欣赏烹饪和烧烤逐渐成为一种爱好。越来越多的人正在探索他们的烹饪技能并尝试不同的烹饪技术,而高品质烤架和吸烟器等户外电器是这些爱好者的必备工具。能够在舒适的后院准备美味佳肴和烧烤是一个重要的吸引力。

最后,户外厨房电器技术和设计的进步使这些产品更具吸引力且可访问。制造商已经开发出时尚、耐用且节能的电器,可以承受各种天气条件。这些创新,加上消费者对户外厨房可能性的认识不断提高,推动了对这些设备的需求激增。

战略见解

报告细分和范围:

全球户外厨房电器市场根据产品类型、分销渠道和地理位置进行细分。根据产品类型,户外厨房电器市场分为烧烤炉、冰箱、户外烤箱、户外炉灶、户外洗碗机等。按分销渠道划分,户外厨房用具市场分为超市及大卖场、专卖店、网上零售等。全球户外厨房用具市场按地域大致分为北美、欧洲、亚太地区、中东和北美。非洲、南美和非洲中美洲。


细分分析:



基于分布从渠道来看,户外厨房电器市场分为超市及大卖场、专卖店、网上零售等。由于其广泛的产品选择、便利性和可及性,在线零售领域预计将在 2022 年至 2030 年期间实现最高的复合年增长率。首先,COVID-19 大流行加速了包括家居和园艺在内的各行业在线购物的采用。随着限制的实施和对安全的高度关注,消费者转向电子商务平台购买户外厨房用具。在线零售商提供了便捷的非接触式购物体验,使消费者足不出户即可轻松浏览和购买烤架、吸烟器、冰箱和其他户外烹饪设备。这种向网上购物的转变极大地促进了该细分市场的增长。

其次,在线环境使消费者能够获得更广泛的户外厨房用具选择。与实体店相比,在线零售商通常提供更广泛的产品选择。消费者可以探索不同的品牌、型号和价位,从而做出更明智的决策。此外,用户评论和评级提供了有关产品质量和性能的宝贵见解,让购物者对购买更有信心。在线零售领域还受益于提供有竞争力的定价的能力,通常包括折扣、促销和各种运输选项。因此,消费者发现在线购买户外厨房电器越来越有吸引力,从而促成了该细分市场令人印象深刻的复合年增长率。


< span>区域分析:



户外厨房电器市场分为五个关键区域:北美、欧洲、亚太地区、南美和北美。中美洲、中东和非洲非洲。北美主导了全球户外厨房电器市场。欧洲是第二大贡献者,占有重要的全球市场份额。预计亚太地区 2022 年至 2030 年期间复合年增长率将相当可观。年轻和成年消费者对健康和保健趋势的兴趣日益浓厚,推动了户外厨房电器行业的增长。消费者越来越意识到自己的健康,并愿意投资于能够帮助他们维持或改善整体健康的产品。

由于几个关键因素,亚太地区对户外厨房电器的需求正在显着激增。一个重要的驱动因素是许多亚洲国家生活方式和文化偏好的变化。随着城市化和经济发展的进步,该地区越来越多的个人和家庭正在寻求更高的生活质量,包括偏好户外烹饪和用餐体验。户外厨房为亚洲家庭提供了一个与大自然重新联系、享受该地区常见的宜人气候的机会,同时享用新鲜烹制的饭菜,增进感情。这种向户外生活空间的转变符合强调家庭聚会和公共用餐的文化价值观,使户外厨房电器成为家庭的一个有吸引力的补充。

推动户外厨房电器需求的另一个重要因素亚太地区是房地产市场的扩张。在许多城市和郊区,新的住房开发和住宅项目越来越多地将户外生活空间纳入其设计中。开发商和房主认识到户外厨房和用餐区的吸引力,因为它们不仅增加了房产的价值,而且满足了人们对更轻松和以户外为中心的生活方式的渴望。因此,亚太地区的许多家庭现在都配备了户外厨房基础设施,这自然刺激了对户外厨房电器来完善这些空间的需求。

此外,该地区的从热带天堂到温带,气候多样,适合全年户外烹饪和用餐,使户外厨房电器成为一项实用的投资。这种对各种气候条件的适应性进一步鼓励房主将户外烹饪解决方案融入他们的家中,从而导致亚太地区户外厨房电器的销量增加和市场繁荣。总体而言,文化偏好、生活方式的转变以及房地产市场不断变化的格局共同推动了对户外厨房用具的需求激增,将户外生活空间转变为亚太地区现代家庭不可或缺的一部分。

行业发展和未来机遇:



户外厨房电器市场主要参与者采取的各种举措如下:

1. 2022 年 3 月,Urban Bonfire 和 Kalamazoo Outdoor Gourmet, LLC 宣布合并,成立一家新的多品牌控股公司,名为 Pleina Group。此次合并旨在通过利用集体知识和资源为客户创造更好的户外烹饪和娱乐体验。

2. 2020 年 7 月,Brown Jordan Outdoor Kitchens 与国际建筑师和设计师 Daniel Germani 合作推出了全新的模块化独立式厨房系列。

COVID-19 大流行影响:



COVID-19 大流行对户外厨房电器行业产生了重大影响。随着封锁和限制的实施,许多人转向户外烹饪和就餐,作为与家人和朋友一起用餐的方式,同时最大限度地降低病毒传播的风险。户外烹饪和烹饪的激增导致对户外厨房用具的需求不断增长,例如烤架、吸烟器和户外冰箱。房主投资升级他们的户外空间,打造功能齐全的厨房,配备内置烤架、披萨烤箱和准备区等功能。这一趋势不仅促进了户外厨房用具的销售,还推动了行业创新,制造商开发出更先进、更耐用的产品来迎合这个不断发展的市场。

反过来另一方面,受疫情影响,户外厨房电器行业面临供应链挑战。封锁和限制影响了制造业,导致生产和运输延误。再加上需求增加,导致某些户外厨房电器供应短缺和价格上涨。此外,大流行造成的经济不确定性使一些消费者对支出更加谨慎,这影响了他们在投资昂贵的户外厨房升级时的决定。虽然 COVID-19 对户外厨房电器市场的初步影响是积极的,但该行业还必须适应疫情带来的挑战,消费者行为的变化和供应链中断重塑了市场动态。< br>

竞争格局和主要公司:



Weber-Stephen Products LLC、The Middleby Corporation、Napoleon、The Coleman Company Inc 、NexGrill Industries, Inc.、Weber-Stephen Products LLC、Traeger Pellet Grills, LLC、Char-Broil LLC、伊莱克斯 AB 和 Affordable Outdoor Kitchens 是全球户外厨房电器市场的知名参与者。< /p>
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

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1.Weber-Stephen Products LLC
2.The Middleby Corporation
3.Napoleon
4.The Coleman Company Inc
5.NexGrill Industries Inc
6.Traeger Pellet Grills LLC
7.Char-Broil LLC
8.Electrolux AB
9.Affordable Outdoor Kitchens

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