个人护理湿巾市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00010033
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 157
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[研究报告]2018年个人护理湿巾市场价值为108.4367亿美元,预计2019年至2027年复合年增长率为5.4%,到2027年将达到169.1456亿美元。

擦拭布是一种用于清洁表面的小湿布。各种类型的个人护理擦拭巾是市售的,例如婴儿个人护理擦拭巾、卸妆个人护理擦拭巾、清凉个人护理擦拭巾、香水个人护理擦拭巾、身体个人护理擦拭巾、医疗个人护理擦拭巾、一般清洁个人护理擦拭巾、亲密个人护理擦拭巾。护理湿巾、去除指甲油个人护理湿巾和抗菌个人护理湿巾。  这些个人护理湿巾经过轻微摩擦或摩擦,以去除表面的污垢或液体。个人护理湿巾的主要优点是方便。使用个人护理湿巾比分配液体并使用另一块布或纸巾来清洁或去除灰尘更快、更容易。

预计亚太地区的增长率为由于经济的整体增长、人口的增长、健康意识的提高和健康意识的提高,预测期内复合年增长率最高。卫生、消费者生活方式方面不断变化的人口结构以及蓬勃发展的消费品行业。由于人口不断增长,中国和日本在亚太地区处于领先地位。生活方式的改善和经济的增长是促进个人护理湿巾市场增长的其他关键动力。亚太地区的货币繁荣、生活水平的提高、可支配收入的增加以及人们对健康和福祉的兴趣日益浓厚,是推动个人护理湿巾市场增长的主要因素。目前主要使用由天然成分制成的个人护理湿巾,特别是针对婴儿和儿童。 CDC、FDA 和 WHO 等协会对卫生和健康生活方式的需求不断提供帮助,进一步增强了个人护理湿巾的市场潜力。社交媒体和在线广告的影响力不断增强,让人们了解了个人护理和卫生趋势的持续模式,这加速了消费者对个人护理湿巾的使用。这使个人能够接触到有关清洁剂和健康生活方式的信息。

COVID-19 对个人护理湿巾市场的影响

COVID -19疫情于 2019 年 12 月首次在中国武汉爆发,此后迅速在全球蔓延。截至2020年3月,就确诊病例和报告死亡人数而言,中国、意大利、伊朗、西班牙、韩国、法国、德国和美国是受影响最严重的国家。由于封锁、旅行禁令和企业关闭,疫情已经影响了各国的经济和工业。全球消费品行业是受此次疫情影响,工厂停工、供应链断裂、科技活动取消、办公室关闭等严重破坏的主要行业之一。

 全球个人护理湿巾市场


市场洞察

推出新品种和改进品种湿巾的种类

在个人护理行业,湿巾被视为促进皮肤健康和卫生的简单而独特的解决方案。去年,湿巾制造商通过强有力的研发策略推出了多种新产品。通过技术满足消费者的便利性,从而建立强大的个人护理湿巾市场地位已变得非常重要。随着消费者生活方式的转变和可支配收入的增加,消费者正在转向改进产品以满足特定的皮肤需求。随着个人护理湿巾的日益普及,制造商期待生产独特形式的湿巾。其中包括用于女性卫生的湿巾和湿厕巾。此外,多家公司正在推出最新的水果和蔬菜湿巾产品或限量版湿巾。这些湿巾非常柔软、耐用,并具有最佳的清洁性能。例如,如今,对椰子香湿巾的需求正在上升。这些湿巾适用于身体、面部、颈部和手部,适合干性皮肤类型。这些湿巾有助于滋养和深层滋润皮肤。此外,还推出了蓝莓清洁湿巾和黄瓜防过敏湿巾,以满足特定的皮肤需求。此外,还推出了风味湿巾、个人卫生湿巾、预湿洁面湿巾、消毒湿巾和烟雾湿巾等新型创新湿巾,预计将推动个人护理湿巾市场的增长。

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基于产品类型的洞察

根据产品类型,个人护理湿巾市场分为婴儿湿巾、面部湿巾和婴儿湿巾。化妆品、手部及用品身体、可冲水等。 2018年,婴儿湿巾市场在全球个人护理湿巾市场中占据最大份额,而手湿巾市场则占据最大份额。预计车身细分市场在预测期内将以更高的复合年增长率增长。婴儿湿巾是浸渍有清洁成分的一次性布,用于清洁婴儿和婴儿的敏感皮肤。它们通过柔软无纺布等材料、温和清洁剂和温和清洁乳液的独特组合来提供温和的清洁。婴儿湿巾通常装在塑料桶中出售,以保持湿巾湿润,以便于分配。大多数婴儿湿巾的配方不含酒精和肥皂,并且经过皮肤病学测试,适合婴儿皮肤使用。它们的设计足够耐用,适合重型清洁工作,同时仍然是一次性的。婴儿湿巾的供应范围从优质婴儿湿巾到经济型婴儿湿巾,导致中等收入家庭和低收入家庭对婴儿湿巾的大量消费。世界各地可支配收入的增长导致购买力增加,因此父母比以往任何时候都更愿意购买优质婴儿湿巾产品。此外,婴儿湿巾的易清洁性和便利性以及父母妈妈的忙碌生活也增加了婴儿湿巾的销量。

全球个人护理湿巾市场,按产品类型 - 2018 年和 2018 年2027

基于分销渠道的洞察

根据分销渠道,个人护理湿巾市场分为超市/大卖场、专卖店、在线、商业和零售。 2018年,超市/大卖场细分市场在全球个人护理湿巾市场中占据最大份额;然而,预计专卖店领域在预测期内将出现最快的增长率。超市和大卖场是自助商店,提供各种抗菌个人湿巾。这些种类繁多的湿巾以非常有条理的方式放置在不同的区域和货架上,以吸引顾客。与其他分销渠道相比,这些类型的商店为不同品牌的消费者提供了广泛的产品选择,并且价格实惠。此外,相似的产品都排列在附近,这使得买家可以轻松地比较不同的产品,然后购买合适的产品。这些商店总是提供一些新类型的折扣、优惠和品牌营销方式来赢得消费者基础。

战略洞察

并购、公司通常采用业务规划、战略和产品发布来扩大其全球足迹,这进一步影响了个人护理湿巾市场的规模。个人护理湿巾市场的参与者如宝洁公司 (Procter & Inc.) 等。 Gamble一直在实施并购和产品发布策略,以扩大客户群并在全球范围内获得重要的市场份额,这也使玩家能够在全球范围内保持其品牌知名度。例如,2019年,宝洁公司宣布收购This Is L. 是 L. 产品的所有者,旨在满足消费者对天然产品领域不断增长的需求。其产品组合主要包括设计精美、高品质的卫生棉条、护垫、衬垫和由有机棉制成的湿巾。

全球个人护理湿巾市场 -按产品类型

  • 婴儿
  • 面部和化妆品
  • 手部和身体
  • 可冲水
  • 其他

全球个人护理湿巾市场 -按分销渠道划分

  • 超市/大卖场
  • 专卖店
  • 网上
  • 商业和工业
  • 其他

全球个人护理湿巾市场 - 公司简介

  • 身体湿巾公司
  • Diamond Wipes International
  • Edgewell 个人护理
  • 强生公司
  • 金佰利公司
  • La Fresh
  • Nice-Pak Products, Inc.
  • 宝洁公司甘布尔
  • Rockline Industries
  • 尤妮佳国际
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global personal care wipes market?

The major players operating in the global personal care wipes market are Body Wipe Company, Diamond Wipes International, Edgewell Personal Care, Johnson and Johnson, Kimberly Clark Corporation, La Fresh, Nice-Pak Products, Inc., Procter & Gamble, Rockline Industries, Unicharm International, and among many others.

Which region held the largest share of the global personal care wipes market?

In 2018, the personal care wipes market was predominant by North America at the global level. North America will account for a remarkable share in the personal care wipes market owing to the vigorous growth of personal care products due to the concerns related to personal hygiene in the region. The US held a larger share of the North America personal care wipes as it has a larger population and is the most developed economies spurring the growth of the customer goods industry.A growing concern among the consumers in the developed countries such as the US and Canada towards hygiene factors such as recommendations by dermatologists and social media and other promotional activities have raised consumer awareness towards health and hygiene. This has significantly raised the demand for personal care products such as wipes to maintain personal hygienic.

Based on product type, which segment is leading the global personal care wipes market during the forecast period?

Among all five segments of product type, the baby segment has led the market in 2018 and is expected to be the dominant segment in the near future.Baby wipes are disposable cloths impregnated with cleansing ingredients used to cleanse the sensitive skin of babies and infants. They deliver gentle cleaning through their unique combination of soft-nonwoven cloths like material, gentle cleansing agents, and mild cleaning lotions.The availability of baby wipes ranging from premium baby wipes to budget-friendly baby wipes has led to significant consumption of baby wipes in medium income level households as well as low income level households. The growing disposable incomes across the world have led to increased purchasing power and as a result parents are more than ever willing to purchase premium baby wipes products. Furthermore, the ease of cleaning and convenience offered by baby wipes and the hectic life led by parent moms in the workforce has amplified the sales of baby wipes.

The List of Companies - Personal Care Wipes Market

  1. Body Wipe Company
  2. Diamond Wipes International
  3. Edgewell Personal Care
  4. Johnson and Johnson
  5. Kimberly Clark Corporation
  6. La Fresh
  7. Nice-Pak Products, Inc
  8. Procter and Gamble Co
  9. Rockline Industries
  10. Unicharm International

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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