Personal Care Wipes Market Analysis and Opportunities by 2027

[Research Report] The personal care wipes market was valued at US$ 10,843.67 million in 2018 and is expected to grow at a CAGR of 5.4% from 2019 to 2027 to reach US$ 16,914.56 million by 2027.

Wipe is a small moist cloth that is used for cleaning surfaces. Various types of personal care wipes are commercially available such as baby personal care wipes, makeup removal personal care wipes, cooling personal care wipes, perfume personal care wipes, body personal care wipes, medical personal care wipes, general cleaning personal care wipes, intimate personal care wipes, nail polish removal personal care wipes, and antibacterial personal care wipes.  These personal care wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of personal care wipes is convenience. Using personal care wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust.

APAC is expected to grow at the highest CAGR during the forecast period owing to the overall growth of the economy, growing population, increasing awareness on health & hygiene, changing demographics in terms of consumer life style, and booming consumer goods industry. China and Japan are the leading countries in APAC owing to the increasing population. Improved lifestyle and growing economy are some of the other key dynamics contributing to the growth of the personal care wipes market. The monetary prosperity in Asia Pacific, improving living standards, higher disposable income, and developing interest in health and wellbeing has been the main elements driving the personal care wipes market growth. Personal care wipes made up of natural ingredients are mainly utilized in present days, particularly for babies and kids. Ceaseless help coupled with reinforcement crusades from associations of the CDC, FDA, and WHO, about the need for sanitation and healthy living style further adds to this personal care wipes market potential. The rising impact of social media and online commercials has presented individuals with the ongoing patterns of trends of personal care and hygiene, which is quickening the utilization of personal care wipes among customers. This permits individuals to get exposed to information in regards to cleansers and healthy lifestyles.

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Personal Care Wipes Market: Strategic Insights

Effect of COVID-19 Upon Personal Care Wipes Market

COVID-19outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of March 2020, China, Italy, Iran, Spain, Republic of Korea, France, Germany, and the US are among the worst affected countries in terms of confirmed cases and reported deaths. The outbreak has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries that is suffering serious disruptions such as factories shutdown, supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak.

Market Insights

Introduction of New and Improved Variety of Wipes

In personal care industry, wipes are looked upon as easy and unique solutions to promote the health and hygiene of the skin. Over the last year, the wipes makers are involved in introduction of a variety of new products through strong research and development strategy. It has become significant to cater to consumer’s convenience through technology so as to establish strong personal care wipes market position. With the shift in consumer lifestyle and rise in disposable income, consumers are shifting to improved products to suit specific skin requirements.With the rising adoption of personal care wipes, manufacturers are looking forward to production of unique form of wipes. These include wipes for feminine hygiene and moist toilet wipes. Additionally, various companies are coming up with their latest fruit and veggie-laced wipes products or limited edition wipes. These wipes are quite soft, durable and possesses optimal cleaning properties. For instance, now-a-days, the demand for coconut-scented wipes is rising. These wipes finds application on the body, face, neck and hands and are suitable for dry skin types. These wipes help to nourish and intensely moisturizes the skin. Moreover, blueberries cleansing facial wipes and cucumbers hypoallergenic facial wipes are also being introduced to suit specific skin needs. Moreover, new and innovative form of wipes are introduced such as flavored wipes, personal hygiene, pre-moistened facial cleansing, disinfecting, and smoke wipes which is expected to propel the growth of personal care wipes market.

Product Type-Based Insights

Based on product type, the personal care wipes market is segmented into baby, facial & cosmetic, hand & body, flushable, and others. The baby segment accounted for the largest share of the global personal care wipes market in 2018 and hand & body segment is expected to grow at a higher CAGR during the forecast period. Baby wipes are disposable cloths impregnated with cleansing ingredients used to cleanse the sensitive skin of babies and infants. They deliver gentle cleaning through their unique combination of soft-nonwoven cloths like material, gentle cleansing agents, and mild cleaning lotions. Baby wipes are usually sold in plastic tubs that keep the wipes moist allowing for ease of dispensing. Most baby wipes are formulated to be alcohol and soap free and are dermatologically tested for their use on baby skin. They are designed to be sufficiently durable for heavy duty cleaning job, while still being disposable. The availability of baby wipes ranging from premium baby wipes to budget-friendly baby wipes has led to significant consumption of baby wipes in medium income level households as well as low income level households. The growing disposable incomes across the world have led to increased purchasing power and as a result parents are more than ever willing to purchase premium baby wipes products. Furthermore, the ease of cleaning and convenience offered by baby wipes and the hectic life led by parent moms in the workforce has amplified the sales of baby wipes.

Distribution Channel-Based Insights

Based on distribution channel, the personal care wipes market is segmented into supermarket/hypermarket, specialty store, online, commercial & industrial, and others.The supermarket/hypermarketsegment accounted for the largest share ofthe global personal care wipes market in 2018; however, the specialty stores segment is expected to register the fastest growth rate during the forecast period.Supermarkets and hypermarkets are self-help shops which offer a wide variety of anti-bacterial personal wipes. These wide ranges of wipes are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products for consumers from different brands at one place and affordable prices compared to other distribution channels. Additionally, similar products are arranged nearby, which provides buyers with an easy time while comparing different products before purchasing a suitable product. These stores always provide some new types of discount, offer, and brand marketing ways to gain consumer base.

Mergers and acquisition, business planning, strategy, and product launches are commonly adopted by companies to expand their footprints worldwide, which is further impacting the size of the personal care wipes market. The players present in the personal care wipes market such as Procter & Gamble have been implementing the mergers and acquisition and product launches strategies to enlarge the customer base and gain significant market share across the world, which also permits the players to maintain their brand name globally.For Instance, in 2019, P&G announced its acquisition of This Is L., owner of L. products, to meet growing consumer demands for period products in the naturals segment. Its portfolio primarily includes beautifully designed, high quality tampons, pads, liners and wipes made with organic cotton.

The regional trends and factors influencing the Personal Care Wipes Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Personal Care Wipes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Personal Care Wipes Market Report Scope

Personal Care Wipes Market Players Density: Understanding Its Impact on Business Dynamics

The Personal Care Wipes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Global Personal Care Wipes Market – By Product Type

• Baby
• Facial and Cosmetic
• Hand and Body
• Flushable
• Others

Global Personal Care Wipes Market – By Distribution Channel

• Supermarket/Hypermarket
• Specialty Store
• Online
• Commercial and Industrial
• Others

Global Personal Care Wipes Market - Company Profiles

• Body Wipe Company
• Diamond Wipes International
• Edgewell Personal Care
• Johnson and Johnson
• Kimberly Clark Corporation
• La Fresh
• Nice-Pak Products, Inc.
• Procter & Gamble
• Rockline Industries
• Unicharm International