基于(关键地区、市场参与者、规模和份额)的播出自动化和一体式频道市场 - 到 2030 年的预测

  • Report Code : TIPRE00039081
  • Category : Technology, Media and Telecommunications
  • Status : Data Released
  • No. of Pages : 150
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【研究报告】2021年播出自动化和盒装频道市场估值为206亿美元,预计到2031年将达到633亿美元;预计 2022 年至 2031 年复合年增长率为 15.1%。

播放自动化和一体式频道市场分析师观点:

市场将继续经历技术变革高清(HD)和超高清(UHD)内容的集成等进步将提高频道呈现的质量和观众体验。对高度可定制的播出自动化和盒装频道解决方案的需求不断增长。广播公司正在寻求可根据其特定要求量身定制的解决方案,使他们能够向观众提供独特且个性化的内容。 OTT 服务(例如流媒体平台)的日益普及正在推动对播出自动化和盒装频道解决方案的需求,这些解决方案可以有效地将内容传送到这些平台。由于娱乐、新闻、体育和生活方式等各行业对视频内容的需求不断增长,播出自动化和内置频道市场规模可能会激增,这为播出自动化和内置频道提供了机会。盒式解决方案提供商可以满足这一需求。

播放自动化和盒中频道市场概述:

播放自动化是指广播流程、设备和频道的自动化将源媒体和频道内容转换并播放到外部广播环境所需的软件。它涉及内容的安排、管理和向观众的交付。播放自动化系统可以处理各种任务,例如内容摄取、存储、播放列表管理、图形插入和传输控制。这些系统旨在提高效率、减少人为错误并确保广播顺利不间断。 Channel-in-a-Box (CiaB) 是一个将生成通道信号所需的多种功能集成到单个设备中的概念。它将视频播放服务器、自动化软件、图形和其他必要的组件组合到一个统一的系统中。 CiaB 系统旨在通过提供用于频道创建和播出的一体化解决方案来简化广播工作流程。它们提供内容调度、图形插入、徽标品牌和信号处理等功能,所有这些功能都在一个设备内完成。

播出自动化和盒装频道服务的采用是由多种播出推动的自动化和盒装通道市场趋势。主要趋势之一是全球品牌在广播行业的存在和可用性不断增加。随着越来越多的广播公司和内容提供商寻求扩大覆盖范围并提供高质量内容,对播出自动化和盒装频道系统等高效且经济高效的解决方案的需求不断增长。这些技术提供了许多好处,包括简化操作、降低硬件要求、提高可扩展性以及增强内容管理的灵活性。它们使广播公司能够自动执行重复性任务,优化资源利用率,并更有效、更可靠地向观众提供内容。

战略见解

播放自动化和盒装频道市场驱动因素:

各个领域对播出自动化和频道一体机的需求不断增长,以推动播出自动化和频道一体机市场

播出自动化和频道-由于多个领域对这些解决方案的需求不断增长,盒装市场有望显着增长。播出自动化和盒装频道技术因其能够提高频道呈现质量、利用技术进步和提高运营效率而变得越来越受欢迎。这种需求不断增长的关键驱动因素之一是新闻领域的动态特性。在快节奏的新闻广播世界中,需要同时执行许多活动,例如实时馈送、图形叠加和广告插入。播出自动化和盒装频道解决方案提供了一种无缝且高效的方式来管理这些任务,从而提高生产力并简化运营。因此,新闻领域已成为这些解决方案的最大消费者,为播出自动化和盒装频道市场增长做出了重大贡献。

细分和范围:

< p>播放自动化和盒装频道市场分析是通过考虑以下细分市场进行的:产品、覆盖范围、垂直、频道应用和地理位置。在产品方面,市场分为解决方案和服务。根据覆盖范围,市场分为国家广播公司和国际广播公司。根据垂直方向,市场分为媒体和娱乐、电信、教育和企业部门等。根据频道应用,市场分为广播电视频道、有线和卫星电视频道、新闻制作、体育、OTT 平台、网络电视和流媒体服务等。该市场按地理位置分为北美、亚太地区、欧洲、中东和非洲以及南美洲。

播放自动化和盒装频道市场细分分析:

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Which is the fastest-growing region in playout automation & channel-in-a-box market?

Asia Pacific is anticipated to grow at the fastest CAGR over the forecast period.

Which is the offering segment in the playout automation & channel-in-a-box market?

The solution segment led the playout automation & channel-in-a-box market with a significant share in 2023.

What will be the playout automation & channel-in-a-box market size by 2031?

The playout automation & channel-in-a-box market is expected to reach US$ 63.3 billion by 2031.

Which key players hold the major market share of the playout automation & channel-in-a-box market?

The key players holding majority shares in the playout automation & channel-in-a-box market include Evertz, Pebble Beach Systems, Imagine Communications, Avid Technology, Inc., and Grass Valley.

What are the future trends of the playout automation & channel-in-a-box market?

Focus on channel broadcastings is expected to boost the growth of the playout automation & channel-in-a-box market in the coming years.

What is the estimated global market size for the playout automation & channel-in-a-box market in 2023?

The playout automation & channel-in-a-box market was estimated to be valued at US$ 20.6 billion in 2023; it is anticipated to grow at a CAGR of 15.1% over the forecast period.

What are the driving factors impacting the playout automation & channel-in-a-box market?

Growing demand for playout automation and channel-in-a-box in various areas and technological advancements are driving factors in the playout automation & channel-in-a-box market.

The List of Companies -  Playout Automation & Channel-in-a-Box Market

  • Evertz
  • Pebble Beach Systems
  • Imagine Communications
  • Avid Technology, Inc. 
  • Grass Valley
  • Brightcove Inc.
  • ENCO Systems
  • PlayBox Technology
  • Axel Technology Srl
  • Aplomb Technology

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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