移动电源市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00010296
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 203
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【研究报告】预计移动电源市场规模将从2022年的109.4167亿美元增至2030年的275.289亿美元,预测期内复合年增长率为12.6%。

分析师观点:

远程工作的兴起和日益流动的劳动力推动了对移动电源的需求。在传统办公环境之外工作或经常出差的专业人士依靠移动电源来确保他们的设备全天保持供电。移动电源提供便携式、可靠的充电解决方案,让用户在旅途中工作、交流和娱乐。对便携式电子设备的日益依赖、智能手机的普及、电源插座的有限使用、应急准备需求、游戏和娱乐需求、更大的电池容量以及对其便利性和便携性的认可推动了对移动电源的需求。随着技术的进步和电力需求的不断发展,移动电源的需求预计将持续增长。

移动电源市场分析:

移动电源市场经历了显着的增长以及近年来的演变。移动电源,也称为便携式充电器,是一种外部电池组,可让人们在旅途中为电子设备充电。由于人们越来越依赖智能手机、平板电脑和笔记本电脑等便携式电子设备,移动电源市场大幅增长。移动电源市场竞争激烈,既有老牌公司,也有新进入者。该市场的知名参与者包括 Anker Innovations、小米公司、三星电子有限公司、RavPower、AUKEY 和 Mophie。这些公司提供各种容量、尺寸和功能各异的移动电源型号。例如,2023 年 6 月,科技配件品牌 Juice 推出了其最受欢迎的移动电源的限量版,电池容量为 10,000 mAh。这些移动电源旨在提供快速功率提升和大容量充电,使人们可以轻松地为手机或平板电脑充电。

战略洞察

移动电源市场驱动因素:

智能手机和其他电子设备的渗透率不断提高,推动移动电源市场的发展

移动设备已成为当今生活中不可或缺的一部分。平板电脑、笔记本电脑和智能手机等便携式设备以及智能手表等可穿戴技术提供许多通信功能,例如语音/视频通话和文本。此外,智能手机应用程序现在很常见,支持各种活动,例如跟踪健康和健身相关信息、获取路线、购物和银行业务。然而,所有这些使用都带来了一个主要问题:电池寿命。为了让这些设备在旅途中保持充电,消费者需要可靠且方便的充电解决方案,即移动电源。由于全球智能手机的普及,对移动电源的需求不断增加。根据 GSMA 的数据,2021 年亚太地区智能手机的普及率为总人口的 74%,预计到 2025 年将达到总人口的 84%。欧洲智能手机的普及率为 2021 年总人口的 79%,预计到 2025 年将达到总人口的 79%。到 2025 年,这一比例将达到 83%。2021 年,北美智能手机普及率将占总人口的 82%,预计到 2025 年将达到 85%。随着智能手机和其他电子产品的普及率不断提高,各家公司都在推出不同容量的移动电源。例如,2021年8月,手机配件品牌“Ambrane”扩大了其移动电源阵容,推出了三款设备:Stylo 10K、Stylo 20K和Stylo Pro。这些移动电源配有 USB Type-C 端口并配备快速充电 3.0。因此,智能手机和平板电脑、笔记本电脑和可穿戴设备等其他电子设备的日益普及正在推动移动电源市场的增长。

移动电源市场细分分析:

基于从电池类型来看,移动电源市场分为锂离子电池和锂聚合物电池。 2022年,锂离子电池领域占据更大的市场份额。锂离子(Li-ion)电池是一种广泛使用的可充电电池,以其高能量密度和长循环寿命而闻名。这些电池采用在充电和放电循环期间在正极和负极之间移动的锂离子,从而实现高效的能量存储和释放。推动锂离子电池普及的关键因素之一是其高能量密度,从而实现紧凑的尺寸和轻量化的设计。这使得它们非常适合移动电源等便携式设备。所有这些因素都促进了锂离子电池领域移动电源市场的增长。

移动电源市场区域分析:

北美移动电源市场规模受到重视2022年为28.0873亿美元,预计到2030年将达到68.7018亿美元;预计 2023 年至 2030 年复合年增长率为 12.3%。北美移动电源市场分为美国、加拿大和墨西哥。 2022年,美国在北美移动电源市场占据最大份额。美国是技术进步显着的国家之一。美国移动电话的加速使用正在为该国的经济做出贡献。据GSM协会预测,2021年美国智能手机普及率预计将达到88%。华硕于2022年4月在美国推出Zenfone 10智能手机。此外,2023年6月,谷歌推出了具有独特功能的Pixel平板电脑。主要智能手机厂商的存在正在推动该国市场的发展。对智能手机的需求增加推动了对移动电源的需求。一些厂商正在推出移动电源,以满足对备用电源解决方案不断增长的需求。 2023年6月,UGREEN在美国推出了新款移动电源。因此,随着智能手机和其他电子设备需求的不断增加,美国移动电源市场正在显着增长。

移动电源市场主要参与者分析:

移动电源市场由联想等参与者组成;小米;安克创新科技有限公司;威刚科技有限公司; AUKEY Online、Ambrane India Pvt Ltd.;芬奇品牌有限责任公司;英泰克斯科技公司。 RAV电源;

近期动态:

充电宝市场企业普遍采用并购等无机和有机策略。下面列出了近期移动电源市场的一些关键动态:

2023 年 5 月,Ambrane 在印度市场推出了两款新移动电源:Powerlit Ultra 和 Powerlit Boost。这些紧凑型移动电源能够在旅途中为手机和笔记本电脑充电。 Ultra 型号是该公司的高端产品,与 Boost 相比,电池容量更大,充电速度更快。2020 年 6 月,AUKEY 推出了 Basix Pro 无线充电宝,展示了该公司致力于满足互联、移动电源需求的决心。 - 去生活方式。其纤薄的设计、10000 mAh 的大容量以及高达 10 W 的无线充电功能提供了便利性和多功能性。翻转式支架进一步增强了用户体验,可在充电期间实现免提观看。这款创新移动电源的设计考虑到精通技术的个人寻求便携式、高效的充电解决方案。2021 年 5 月,联想宣布推出新子品牌 Lenovo Go,提供旨在提高移动生产力的专用 PC 配件并满足混合劳动力的需求。 Lenovo Go USB-C 笔记本电脑移动电源和 Lenovo Go 无线多设备鼠标的推出旨在解决电源问题并提供跨多个设备的无缝输入。这些配件为远程工作人员面临的挑战提供了实用的解决方案,使他们能够在任何地方高效工作。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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Frequently Asked Questions


What are the driving factors impacting the global power bank market?

There is an increasing penetration of smartphones and other electronic devices such as tablets, laptops, and wearables are driving the power bank market.

What is the global market size for the Power Bank Market in 2022?

The power bank market was valued at US$ 10941.67 million in 2022 2022 and is expected to grow at a CAGR of 12.6% during the forecast period to reach US$ 27528.90 million by 2030.

What are the future trends of the global power bank market?

The adoption of wireless charging technology is emerging as a future trend the global power bank market.

Which are the key players holding the major market share of power bank market?

The key players, holding majority shares, in power bank market includes include Lenovo; Xiaomi; Anker Innovations Technology Co., Ltd; ADATA Technology Co., Ltd.; AUKEY.

Which is the fastest growing regional market?

North America is anticipated to grow with the highest CAGR over the forecast period.

Which countries are registering a high growth rate during the forecast period?

The country anticipated to grow with the highest CAGR are US, Germany and China.

The List of Companies - Power Bank Market

  1. ADATA Technology Co., Ltd.
  2. Ambrane India Pvt Ltd. 
  3.  Anker Innovations Technology Co., Ltd 
  4. AUKEY Online
  5. Vinci Brands LLC
  6. Intex Technologies. 
  7. Lenevo
  8. RAV Power
  9. Xiomi
  10. ZAGG Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

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  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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