2022-2028 年机顶盒市场规模报告及概述

  • Report Code : TIPRE00008869
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 168
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[研究报告]机顶盒市场预计将从 2022 年的 208.551 亿美元增至 2028 年的 255.359 亿美元;预计 2022 年至 2028 年复合年增长率为 3.4%。

分析师观点:

机顶盒 (STB) 市场近年来经历了显着的增长和转型。随着数字技术的快速发展和对高质量内容的需求不断增加,机顶盒市场在全球范围内不断扩大。一个关键的市场驱动因素是从模拟广播向数字广播的转变。随着世界各国转向数字电视信号,对机顶盒的需求激增。机顶盒在解码和转换这些数字信号以用于电视显示、确保兼容性和提高图像质量方面发挥着至关重要的作用。基于互联网的流媒体服务的兴起也影响着市场。 Roku、Apple TV 和 Amazon Fire TV 等流媒体设备越来越受欢迎,用户可以直接在电视上访问各种在线内容。这一趋势推动了对支持互联网连接并提供无缝流媒体体验的机顶盒的需求。

此外,高清 (HD) 和超高清 (HD) 的普及( UHD)内容推动了对能够提供卓越图像和音频质量的先进机顶盒的需求。凭借其先进的芯片组和解决方案,博通满足了消费者和服务提供商不断变化的需求。他们的机顶盒产品因其性能、可靠性以及与各种广播技术的兼容性而获得认可。此外,OTT服务市场也对机顶盒行业产生了影响。 OTT 是指绕过传统广播渠道,通过互联网直接向观众提供的内容。随着 Netflix 和 Amazon Prime Video 等 OTT 平台越来越受欢迎,消费者寻求集成这些服务的机顶盒,以便在电视上无缝访问在线内容。虽然机顶盒市场持续蓬勃发展,但内置流媒体功能的智能电视的出现带来了潜在的挑战。智能电视通过结合电视和流媒体服务提供集成解决方案,有可能减少对单独机顶盒设备的需求。人们可以从市场上购买一个机顶盒。机顶盒在电子商店、百货商店和在线平台上随处可见。您可以访问当地的电子产品零售商或查看在线市场,以探索不同品牌、型号和功能的机顶盒。研究和比较各种选项以找到适合您的要求并与您打算使用的广播服务或流媒体平台兼容的机顶盒非常重要。购买时请考虑价格、功能、客户评论和售后支持。 Broadcom 机顶盒市场提供各种先进且高度集成的解决方案,可为全球消费者提供无缝内容交付并增强用户体验。包括博通在内的市场主要厂商正在开发先进的 4K 机顶盒解决方案,支持超高清视频播放、HDR 和高级音频编解码器等功能,以满足消费者对卓越画质和沉浸式娱乐日益增长的期望。

机顶盒游戏市场的受欢迎程度大幅上升,将娱乐和游戏世界无缝地融合在一起。这些创新设备将传统机顶盒转变为游戏机,提供独特的游戏体验,让用户在电视屏幕上享受各种游戏。随着这场游戏革命,顶盒食品行业也取得了显着增长。顶盒食品服务将便利性和美食融为一体,彻底改变了人们享受家庭用餐的方式。只需点击几下,消费者就可以订购美食或预先包装的食材,方便地送货上门,无需出门即可提供无缝且令人满意的用餐体验。

市场概述:

机顶盒 (STB) 是一种连接到电视并允许用户访问数字内容的设备。它是电视和外部源(例如有线、卫星或互联网流媒体服务)之间的中介。 STB 解码并显示数字信号,将其转换为与电视兼容的格式。它提供频道调谐、节目指南、点播内容和互动服务。机顶盒已成为现代电视观看的必需品,可提供改进的图像和声音质量、更多的内容选择和增强的娱乐选项。机顶盒 (STB) 市场是一个快速发展的行业,对于提供数字内容和交互式电视服务至关重要。随着互联网协议电视 (IPTV) 服务的出现,机顶盒市场出现了显着增长。 IPTV 允许通过互联网协议网络传输电视内容,为观众提供更广泛的频道和点播内容。 IPTV机顶盒市场的兴起刺激了对支持该技术的机顶盒的需求,从而实现无缝流媒体和互动服务。高清 (HD) 机顶盒受到寻求卓越视频质量的消费者的欢迎。高清机顶盒支持高分辨率内容,提供更清晰的图像和增强的视觉体验。随着消费者对沉浸式观看体验的要求越来越高,高清机顶盒的需求稳步增长。

战略洞察

市场驱动力:

电视网络数字化推动机顶盒市场增长

电视网络的数字化一直是机顶盒(STB)市场增长的重要推动力。随着世界各国从模拟广播过渡到数字广播,对机顶盒的需求显着增加。这种增长的主要原因之一是数字信号效率和质量的提高。与模拟广播相比,数字广播具有多种优势,包括更好的图像和声音质量、更大的频道容量和交互功能。然而,数字信号需要专门的设备来解码并在电视上显示,这就是机顶盒发挥作用的地方。 STB 是接收、解码数字信号并将其转换为与电视机兼容的格式的重要设备。它们确保数字内容的无缝接收和显示,使观众能够享受更好的视觉和音频体验。

向数字广播的过渡也开辟了内容分发的新途径。数字信号使广播公司能够提供更广泛的频道、互动服务、点播内容和高清节目。随着观众寻求设备来访问和显示这些增强的产品,这种扩展的内容格局增加了对机顶盒的需求。此外,数字化为传统广播和基于互联网的内容融合铺平了道路。许多机顶盒现在都集成了互联网连接,使用户能够访问流媒体服务、在线平台和交互式应用程序。随着消费者寻求无缝集成广播和 OTT 内容的设备,这种融合进一步刺激了对机顶盒的需求。电视网络的数字化也促使各国制定监管要求和举措,鼓励消费者采用数字电视服务。各国政府和广播当局已实施逐步淘汰模拟广播并促进数字平台使用的政策。这些举措为机顶盒制造商创造了有利的环境,因为消费者需要兼容的设备来访问数字内容。

细分分析:

根据产品,分析分为:

  1. 电缆
  2. 卫星
  3. IPTV
  4. 其他

有线部分2020 年占据最大的市场份额,而其他细分市场预计在预测期内将实现最高的复合年增长率。有线电视市场一直是机顶盒 (STB) 市场的主导力量,这主要是由于有线电视网络的广泛采用和可靠性。有线机顶盒对于接收和解码通过同轴电缆传输的信号至关重要,可在有线网络和电视之间提供无缝连接。有线运营商成熟的基础设施和捆绑服务产品有助于有线市场在机顶盒市场中持续占据主导地位。

区域分析:       

亚太地区成为市场的主导力量。该地区人口众多,经济快速增长,消费需求不断增长,市场规模显着扩大,占据了相当大的市场份额。几个关键因素促成了亚太地区的主导地位。该地区不断增长的人口发挥了至关重要的作用。世界一半以上的人口居住在亚洲,为各行业提供了庞大的消费基础。中国机顶盒市场不断壮大的中产阶级推动了对商品和服务的需求,刺激了各行业的市场增长。该地区经济的快速发展助长了市场主导地位。中国、日本、韩国、印度等国GDP大幅增长,创造了良好的营商环境。可支配收入的增加、城市化和基础设施发展刺激了消费和市场扩张。此外,印度和东南亚国家等新兴经济体拥抱数字化转型,促进了电子商务、金融科技和其他数字产业的增长。此外,有利的政府政策和举措对于该地区的市场主导地位至关重要。各国政府采取措施吸引外国投资、推行有利于商业的法规并支持国内产业。这些努力为企业在该地区立足并蓬勃发展创造了有利的环境。亚太地区的主导地位遍及各个领域。它已成为制造业中心,凭借低廉的劳动力成本和丰富的资源吸引了全球企业。

印尼机顶盒市场近年来发展显着,受到以下因素的推动:对数字电视服务的需求不断增长以及从模拟广播向数字广播的过渡。作为东南亚最广阔的经济体,印度尼西亚拥有超过 2.7 亿人口,为机顶盒制造商和服务提供商提供了一个利润丰厚的市场。印度尼西亚机顶盒市场增长的主要因素之一是政府从模拟电视广播转向数字电视广播的举措。

2019年,印度尼西亚机顶盒市场增长政府设定的目标是到2022年完成模拟关闭过程,促使消费者采用数字电视服务并投资能够接收数字信号的机顶盒。这一转变导致全国范

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

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Frequently Asked Questions


Which is the leading product type segment in the set top box market?

The cable segment led the set top box market by product type in 2022, whereas others segment is expected to grow at a fastest CAGR.

Which are the key players holding the major market share of the set top box market?

The key players holding the major market share of the set top box market are Humax, Technicolor, Huawei, Sagemcom, and Coship.

Which is the fastest growing regional market?

APAC is the fastest-growing regional market in the global set top box market during the forecast period from 2022 to 2028.

What are the driving factors impacting the global set top box market?

The driving factors impacting the set top box market are:
Technological Transformations in Set-Top Box
Stringent Government Initiatives for Mandating Digitalization of Cable TV

What is the estimated global market size for the Set Top Box Market in 2021?

The global set top box market is expected to be valued at US$ 20,855.1 million in 2022

What are the future trends in the set top box market?

Growing demand for integration of OTT platforms with set-top box is expected to create more futuristic demand for advanced set top box. This will further impact the market growth positively.

The List of Companies - Set-Top Box Market

  1. Advanced Digital Broadcast
  2. Commscope Inc.
  3. Shenzhen Cozhou Electronics Co., Ltd (Coship)
  4. Huawei Technologies Co., Ltd.
  5. Humax Holdings
  6. Kaonmedia Co., Ltd.
  7. Sagemcom
  8. Skyworth Group Co., Ltd.
  9. Zinwell Corporation
  10. Altech UEC
  11. Technicolor SA

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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