机顶盒市场概览、增长、趋势、分析、研究报告(2025-2031)

  • Report Code : TIPRE00008869
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 186
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机顶盒市场规模预计将从2024年的253.3亿美元增至2031年的310.8亿美元。预计2025年至2031年期间,该市场的复合年增长率将达到3.1%。与智能家居生态系统的融合可能会在未来几年为市场带来新的趋势。

机顶盒市场分析

现代机顶盒融合了高效视频编码 (HEVC) 等先进技术,能够高效压缩 4K 内容,并以更低的带宽占用实现更流畅的流媒体播放。HDR10+ 和杜比视界等功能已成为标配,通过动态调整每一帧的亮度和对比度来增强视觉效果,从而呈现更逼真的图像质量。此外,人工智能升级技术利用机器学习实时增强低分辨率内容,提升清晰度和细节,使其接近原生 4K 分辨率。

智能电视的日益普及、对高清 (HD) 和超高清 (UHD) 内容的需求不断增长以及 Over-the-Top (OTT) 流媒体服务的扩张,正在推动机顶盒市场的增长。此外,机顶盒 (STB) 技术的创新也为机顶盒市场的增长创造了丰厚的利润机会。

机顶盒市场概览

机顶盒是一种基于硬件并集成软件的设备,主要用于通过地面、有线、卫星、宽带或本地网络连接接收电视及相关内容,并通过至少一个专用视频接口输出视频。机顶盒提供增强的画质和更丰富的频道选择,以及暂停、录制和播放等功能。在信号较弱或传统有线或卫星服务受限的地区,机顶盒尤为有用。机顶盒可以访问各种电视频道,包括高清和点播内容。它支持数字视频录制 (DVR)、家长控制和交互式节目指南。支持互联网的型号还兼容流行的流媒体应用程序。凭借用户友好的设置和增强的视听性能,机顶盒显著提升了家庭娱乐体验。

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机顶盒市场:

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机顶盒市场驱动因素和机遇

扩展 Over-the-Top (OTT) 流媒体服务OTT) Streaming Services

随着数字技术和互联网不断重塑娱乐格局,流媒体已成为内容消费和参与的关键驱动力。引领这一变革的是 Over-The-Top (OTT) 机顶盒,这种设备彻底改变了传统的电视观看方式,同时也为娱乐的未来铺平了道路。OTT 机顶盒使用户能够绕过传统的分发渠道,直接通过互联网传输内容。这些设备可以访问各种 OTT 流媒体服务,例如 Netflix、Amazon Prime 和 Disney+,同时集成了直播电视和广播的功能。它们将传统有线和卫星电视的功能与流媒体平台的灵活性结合在一起。OTT 机顶盒的一个主要优势是其内容种类繁多。这些设备汇集了各种各样的娱乐选项,从流媒体服务和 YouTube 视频到传统电视频道,让用户能够在单一平台上访问各种各样的内容。因此,OTT 流媒体服务的扩张推动了市场增长。

机顶盒 (STB) 技术创新

市场参与者正致力于机顶盒技术的创新。例如,2024年9月,中兴通讯在2024年IBC展会上发布了其下一代4K AI旗舰机顶盒。这款创新设备融合了传统机顶盒和条形音箱的功能,提供增强的计算能力和智能控制功能。它被定位为现代客厅的首选多生态系统解决方案;该产品支持广泛的应用程序,并提供升级的家庭娱乐体验,使服务提供商能够推动业务增长并提高用户参与度。另一个例子是,2022年1月,NXTDIGITAL有限公司推出了一款安卓机顶盒Nxtconnect和一款直播电视棒Nxtgo,让用户可以以高达1000 Mbps的宽带速度访问700个电视频道和30万小时的OTT内容。这款安卓机顶盒拥有8GB的存储空间。它使用户能够将标准电视升级为智能电视,从而能够访问 OTT 以外的各种 Android 应用,包括卡拉 OK 和游戏。对于现有的智能电视用户,Nxtgo 提供多达 700 个电视频道,提升整体观看体验。因此,机顶盒技术的进步为机顶盒市场的增长创造了丰厚的机遇。

机顶盒市场报告细分分析

有助于得出机顶盒市场分析的关键部分是产品类型和内容质量。

  • 根据产品类型,机顶盒市场细分为IPTV、卫星、有线电视和其他。IPTV领域在2024年占据市场主导地位。
  • 根据内容质量,机顶盒市场分为标清 (SD)、高清和 4K。2024 年,高清市场将占据主导地位。

机顶盒市场份额(按地区)分析

机顶盒市场分为五大区域:北美、欧洲、亚太、中东和非洲(MEA)以及南美。2024年,亚太地区占据了市场主导地位。

由于对数字电视、IPTV 和 OTT 服务的需求不断增长,亚太地区的机顶盒普及率正在上升。互联网普及率的提高、具有竞争力的价格以及政府的支持性举措促进了这一增长,使机顶盒成为访问跨平台各种内容的必备设备。例如,2023 年 1 月,根据广播基础设施网络发展 (BIND) 计划,印度政府计划在偏远地区、边境地区和受左翼极端主义 (LWE) 影响的地区免费发放超过 80 万台印度电视台 DTH 接收器(价值 80 万美元)。该计划预算为 253.9 亿卢比(3.0475 亿美元),旨在扩大全印广播电台 (AIR) 和印度电视台的覆盖范围,改善基础设施并将调频覆盖率扩大到 80% 以上。该项目还包括加强移动电视制作和调频网络,目标是在 2025-2026 年完成。

 

机顶盒市场区域洞察

Insight Partners 的分析师已详尽阐述了预测期内影响机顶盒市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的机顶盒市场细分和地域分布。

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机顶盒市场报告范围

报告属性细节
2024年的市场规模253.3亿美元
2031年的市场规模310.8亿美元
全球复合年增长率(2025-2031)3.1%
史料2021-2023
预测期2025-2031
涵盖的领域按产品类型
  • 网络电视
  • 卫星
  • 电缆
  • 其他的
按内容质量
  • 标准清晰度
  • 高清
  • 4K
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 韩国
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 先进数字广播公司
  • 康普控股公司
  • 华为技术有限公司
  • 数码科技有限公司
  • 卡昂传媒有限公司
  • 萨基姆通讯英国有限公司
  • 深圳创维数字技术股份有限公司
  • EchoStar 公司(DISH Network LLC)
  • 万蒂瓦
  • 深圳市同洲电子股份有限公司

 

机顶盒市场参与者密度:了解其对业务动态的影响

机顶盒市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认知度不断提升等因素。随着需求的增长,企业不断扩展产品线,不断创新以满足消费者需求,并抓住新兴趋势,从而进一步推动市场增长。

市场参与者密度是指特定市场或行业内企业或公司的分布情况。它表明特定市场空间内竞争对手(市场参与者)的数量相对于其规模或总市值而言。

在机顶盒市场运营的主要公司有:

  1. 先进数字广播公司
  2. 康普控股公司
  3. 华为技术有限公司
  4. 数码科技有限公司
  5. 卡昂传媒有限公司
  6. 萨基姆通讯英国有限公司

免责声明以上列出的公司没有按照任何特定顺序排列。


Set Top Box Market

 

  • 获取机顶盒市场顶级关键参与者概览

机顶盒市场新闻和最新发展

机顶盒市场的评估是通过收集一手和二手资料后进行的定性和定量数据进行的,这些数据包括重要的企业出版物、协会数据和数据库。机顶盒市场的一些发展情况如下:

  • 创维宣布与 Fetch TV 合作设计、生产并推出全新 Fetch Mini G5 机顶盒。这款设备体积小巧,尺寸仅为 10 厘米见方 x 2.3 厘米高,但功能丰富。它配备用于广播电视的 DVB-T2 调谐器、4GB RAM 和强大的 Amlogic S905X4 芯片,使其成为一款高性能娱乐聚合设备,可提供流畅的用户体验。

(来源:创维,新闻稿,2024 年 9 月)

  • 康普宣布与du携手,在阿联酋市场推出du TV的最新产品——VIP7802超高清机顶盒。VIP7802是康普新一代机顶盒,配备快速四核CPU、支持Vulkan 3D的GPU和双频Wi-Fi 6。这款高端机顶盒设计紧凑,支持4K超高清分辨率和高动态范围(HDR)格式,可增强色彩、对比度和亮度,为用户带来卓越的观看体验。

(来源:康普,新闻稿,2024 年 1 月)

机顶盒市场报告覆盖范围和交付成果

“机顶盒市场规模和预测(2021-2031)”对以下领域进行了详细的市场分析:

  • 机顶盒市场规模以及区域和国家层面涵盖的所有主要细分市场的预测
  • 机顶盒市场趋势以及市场动态,例如驱动因素、限制因素和关键机遇
  • 详细的 PEST 和 SWOT 分析
  • 机顶盒市场分析涵盖主要市场趋势、区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,包括市场集中度、热图分析、知名参与者以及机顶盒市场的最新发展
  • 详细的公司简介
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
set-top-box-stb-market-report-deliverables-img1
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What is the estimated global market size for the set top box market in 2024?

The set top box market was valued at US$ 25.33 billion in 2024 and is projected to reach US$ 31.08 billion by 2031; it is expected to grow at a CAGR of 3.1% during 2025–2031.

What are the driving factors impacting the set top box market?

Increasing adoption of smart TVs, rising demand for high-definition (HD) and ultra-high-definition (UHD) content, expansion of over-the-top (OTT) Streaming Services are the driving factors impacting the set top box market.

What are the future trends of the set top box market?

Integration with smart home ecosystem is the future trends of the set top box market.

Which is the fastest growing regional market?

Asia Pacific is anticipated to grow with the highest CAGR over the forecast period 2025-2031.

Which region is holding the major market share of global set top box market?

The Asia Pacific held the largest market share in 2024, followed by Europe.

Which are the key players holding the major market share of set top box market?

The key players, holding majority shares, in set top box market includes Apple Inc., Vantiva, EchoStar Corporation, CommScope Holding Co Inc, and SagemCom UK Ltd.

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The List of Companies - Set Top Box Market

  • Advanced Digital Broadcast SA
  • CommScope Holding Co Inc
  • Huawei Technologies Co Ltd
  • Humax Co Ltd
  • Kaonmedia Co Ltd
  • SagemCom UK Ltd
  • Shenzhen Skyworth Digital Technology Co Ltd
  • EchoStar Corporation (DISH Network L.L.C.)
  • Vantiva
  • Shenzhen Coship Electronics Co Ltd
  • Apple Inc.
set-top-box-stb-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.