2028 年气泡水市场份额及趋势预测报告

  • Report Code : TIPRE00015123
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 157
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【研究报告】气泡水市场预计将从2021年的232.713亿美元增长到2028年的552.9858亿美元;预计 2021 年至 2028 年复合年增长率为 11.7%。

市场洞察和分析师观点:

苏打水是软饮料的首选替代品之一,例如苏打水和果汁。当水在压力下注入二氧化碳时,就会产生气泡水,使其饮用起来类似于软饮料,但热量较少。它有原味和调味两种类型,添加了甜味剂和糖。苏打水可以让人保持水分并提供体重管理益处。研究还表明,苏打水可以改善消化并有助于缓解便秘。目前,与其他软饮料相比,苏打水由于其健康益处和卡路里含量较低而越来越受欢迎。按品类划分,气泡水市场分为原味和风味。 2020年,风味气泡水占据市场主导地位,占据一半以上的市场份额。此外,2020 年,含咖啡因的苏打水细分市场占据了重要的市场份额。

增长动力和挑战:

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随着各年龄段健康生活方式的日益流行,消费者逐渐转向健康和创新饮料,包括苏打水,特别是作为苏打水和含糖碳酸饮料的替代品饮料。这正在扩大苏打水市场规模。据总部位于瑞士的食品和饮料公司雀巢称,约 64% 的消费者更喜欢不添加热量的功能性饮料。此外,大多数年轻消费者越来越多地选择苏打水而不是白开水,这主要是因为他们对口味的偏好。此外,软饮料会导致高血压和糖尿病等疾病的发病率上升,而对此的认识进一步推动消费者倾向于无糖饮料,包括调味瓶装水或气泡瓶装水。饮用苏打水可以帮助消费者控制体重、改善消化、避免脱水、降低胆固醇和血糖水平。因此,与苏打水相关的健康益处正在推动苏打水市场的增长。然而,苏打水的价格明显高于碳酸饮料。此外,与苏打水相比,起泡矿泉水的独特性和原创性增加了其成本。苏打水和充气软饮料都是碳酸饮料,但它们的成分使它们显着不同。此外,建立生产瓶装水商品的系统所需的高价极大地阻碍了气泡水市场的增长。

战略见解

报告细分和范围:

“全球苏打水市场”根据类别、包装类型、分销渠道和地理位置进行细分。根据类别,苏打水市场分为原味和调味。苏打水市场根据包装类型分为瓶装水和罐装水。气泡水市场根据分销渠道分为超市和大卖场、便利店、网上零售等。根据地理位置,苏打水市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度) 、韩国和亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷、萨尔瓦多以及南美洲和中美洲其他地区)

细分分析:

根据品类,气泡水市场分为原味和风味。调味水市场在苏打水市场中占有重要份额,预计在预测期内将出现显着增长。调味部分包括添加风味的苏打水。随着大多数消费者正在探索他们的口味特征,调味苏打水正在得到采用。全球消费的主要口味是酸橙、葡萄柚、酸果蔓、橙子等。千禧一代和 Z 世代人群更喜欢充满活力、大胆且引人入胜的风味特征。因此,市场参与者正专注于引入创新风味特征以吸引更大的客户群。

区域分析:

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根据地理位置,苏打水市场分为五个关键区域:北美、欧洲、亚太地区、南美洲和南美洲。中美洲、中东和非洲非洲。全球气泡水市场以亚太地区为主,2021年销售额接近99.06亿美元。欧洲是全球气泡水市场增长的主要贡献者之一。预计北美地区在预测期内将以超过 12.7% 的复合年增长率实现大幅增长。在北美,苏打水市场目前正处于增长阶段并呈指数级增长。美国有近 7800 万成年人和 1300 万儿童每天都面临着肥胖对健康和情绪的影响。北美的现代生活导致许多人吃更多不健康的食物,吃更多的食物,并且不太活跃。据美国卫生和健康部称人类服务部门平均每天从含糖饮料 (SSB) 中消耗 143 卡路里的热量,而成年人则从 SSB 中消耗 145 卡路里的热量。饮用 SSB 饮料与体重增加/肥胖、2 型糖尿病、心脏病、肾病、非酒精性肝病、蛀牙和其他健康问题有关。由于各年龄段的健康生活方式日益流行,北美人口逐渐转向健康和创新饮料,包括苏打水。在预测期内,消费者对苏打水的偏好超过苏打水和含糖碳酸饮料,这可能会推动市场的发展。

行业发展和未来机遇:

气泡水市场主要参与者采取的各种举措如下:

  • 2021 年,百事可乐推出了 Soulboost,这是一种含有少量真正果汁和有益成分的气泡水饮料。 Soulboost 是一种淡味气泡水茶点,模仿果味饮料的味道。 Lift 和 Ease 是两种口味,每种口味都有四种精致口味,每 12 盎司含有 10 至 20 卡路里热量。
  • 2021 年,在美国,雀巢在其 Perrier 系列中添加了含咖啡因的苏打水。 Perrier Energize 提供三种口味:葡萄柚、橘子和石榴。
  • 2020 年,Keurig Dr Pepper 收购了气泡水品牌“LIMITLESS”。该交易将有助于扩大无限产品的分销。

Covid-19 影响:

COVID-19 大流行影响了各国的几乎所有行业。北美、欧洲、亚太地区 (APAC)、南美和非洲地区的封锁、旅行限制和企业关闭中美洲 (SAM)、中东和非洲非洲(MEA)阻碍了多个行业的增长,包括食品和饮料行业。制造单位的关闭、全球供应链的混乱、制造活动和交货时间表对苏打水市场的增长产生了负面影响。 2020年,各公司都出现了产品交付延迟和产品销售下滑的情况。随着新冠肺炎(COVID-19)在全球蔓延,大多数国家宣布进入卫生紧急状态并停止了不必要的流动,从而严重影响了商品供应链。这也增加了消费者对增强免疫力的健康食品和饮料的需求。疫情在很大程度上影响了消费者对健康营养食品和饮料的购买行为。在 COVID-19 大流行的最初几个月,大多数公共场所和办公室都关闭,导致苏打水的商业需求大幅下降。随着 COVID-19 规范的放宽,2021 年气泡水的需求进一步改善。这推动了气泡水市场的增长。

竞争格局和主要公司:

在全球苏打水市场运营的一些参与者包括百事可乐;雀巢; AG巴尔;水晶间歇泉水公司;会说话的雨;国家饮料公司;朝日集团控股有限公司; Dr Pepper Snapple 集团公司;无限;和可口可乐公司。  气泡水品牌专注于提供高品质的产品来满足客户的需求。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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Frequently Asked Questions


Can you list some of the major players operating in the global sparkling water market?

The major players operating in the global sparkling water market are PepsiCo, Nestlé, A.G. Barr, Crystal Geyser Water Company, Talking Rain, National Beverage Corp, Asahi Group Holdings, Ltd., LIMITLESS, and The Coca-Cola Company.

In 2020, which region held the largest share of the global sparkling water market?

In 2020, Asia Pacific accounted for the largest share of the global sparkling water market. Many Asia-Pacific countries, such as China and India, are among the world's fastest-growing populations. The packaging industry is expanding in the region because of its wide range of applications. The existence of various established sectors such as food & beverage, in nations such as China, India, Japan, and South Korea has increased the demand for packaging solutions in the region. The surging consumption of processed food and rising technologies for packaging drive the growth of the sparkling water market.

Which category segment accounted for the largest share in the global sparkling water market?

In 2020, the flavoured sparkling water segment accounted for the largest market share. The flavoured segment includes sparkling water with added flavours. Flavoured sparkling water is gaining adoption as majority of consumers are exploring their taste profiles. The major flavours consumed globally are lime, grapefruit, cranberry, orange, and others. The millennial and Gen Z population prefer dynamic, bold, and engaging flavour profiles.

which packaging type segment is the fastest growing in the global sparkling water market?

On the basis of packaging type, bottle is the fastest growing segment. Bottles have been the choice of packaging for beverages since a very long time. Sparkling water is packed in bottles of varying sizes and material such as plastic and glass. Bottles offer convenience to the consumer while drinking and storing the sparkling water, as they can be easily closed with a lid/cap.

What is the key driver for the growth of the global sparkling water market?

With the growing trend of adopting a healthy lifestyle among all age groups, consumers are progressively switching to healthy and innovative drinks, including sparkling water, especially as an alternative to sodas and sugary carbonated beverages. According to Nestlé, a Switzerland-based food and beverages company, ~64% of the consumers prefer functional beverages with no added calories. In addition, most young age consumers are increasingly opting for sparkling water over plain water, mainly, due to preference for flavors. Further, soft drinks contribute to rise in the incidence of diseases such as hypertension and diabetes, and awareness regarding the same is further driving consumer inclination toward sugar-free drinks, including flavored bottled water or sparkling bottled water.

In 2020, which distribution channel held the largest market share in global sparkling water market?

In 2020, supermarkets and hypermarket held the largest market share in the global sparkling water market. Supermarkets and hypermarkets are amongst the prominent distribution channels for sparkling water, especially in developed countries. A supermarket is a large self-service retail store that primarily offers groceries and household goods. Fresh fruits, dairy goods, baked items, meat, canned and packaged meals, a variety of non-food items, and wide assortments of beverages are commonly found in a supermarket.

The List of Companies - Sparkling Water Market

  1. PepsiCo
  2. Nestlé
  3. A.G. Barr
  4. Crystal Geyser Water Company
  5. Talking Rain
  6. National Beverage Corp
  7. Asahi Group Holdings, Ltd.
  8. LIMITLESS
  9. The Coca-Cola Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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