气泡水市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00015123
  • Category : Food and Beverages
  • Status : Data Released
  • No. of Pages : 150
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气泡水市场规模预计将从 2023 年的 280.3 亿美元增至 2031 年的 680.3 亿美元。预计 2023 年至 2031 年的市场复合年增长率将达到 11.7%。 气泡水在千禧一代中越来越受欢迎,这可能仍然是气泡水市场的一个关键趋势。

气泡水市场分析

气泡水的各种健康益处正在推动气泡水市场的增长。随着所有年龄段的人都越来越倾向于采用健康的生活方式,消费者逐渐转向健康和创新的饮料,包括气泡水,尤其是作为苏打水和含糖碳酸饮料的替代品。这正在增加气泡水的市场规模。据瑞士食品和饮料公司雀巢称,约 64% 的消费者更喜欢不添加卡路里的功能性饮料。此外,大多数年轻消费者越来越多地选择苏打水而不是白开水,主要是因为他们更喜欢口味。

苏打水市场概览

苏打水是苏打水和果汁等软饮料的首选替代品之一。苏打水是在加压下向水中注入二氧化碳后产生的,这使得苏打水的饮用方式类似于软饮料,但卡路里含量较低。苏打水分为原味和调味两种,添加了甜味剂和糖。苏打水可以保持人体水分充足,有助于控制体重。研究还表明,苏打水可以改善消化,有助于缓解便秘。目前,气泡水因其健康益处和与其他软饮料相比更低的卡路里含量而越来越受欢迎。

战略洞察

气泡水市场驱动因素和机遇

新产品发布数量不断增加

制造商正在推出创新的饮料品种,以减少添加糖的水平并改善整体消费者体验。2021 年 3 月,雀巢旗下的美国 Perrier 品牌宣布推出含咖啡因的 Energize 气泡水。借助这款产品,该公司推出了其首批碳酸能量饮料系列。此外,2021 年 5 月,百事可乐推出了 Soulboost,这是一款由真果汁和功能性成分制成的增强型气泡水饮料。此外,为了满足日益增长的需求,制造商正试图推出含有咖啡因的新产品。因此,主要气泡水公司不断推出的产品创新吸引了消费者的注意力,从而推动了气泡水市场的增长。

家庭消费激增

在新冠疫情爆发的最初几个月,大多数办公室和公共场所都关闭了,这导致气泡水的商业需求大幅下降。然而,由于新冠疫情而实施的广泛居家隔离令推动了家庭对包括气泡水在内的各种瓶装水的需求。消费者购物行为的变化也是推动线上渠道销售的重要因素之一。因此,家庭消费的激增为苏打水市场参与者的增长创造了丰厚的机会。

苏打水市场报告细分分析

有助于得出苏打水市场分析的关键细分是类别、包装类型和分销渠道。

  • 根据类别,苏打水市场细分为纯苏打水和调味苏打水。调味苏打水在 2023 年占据了更大的市场份额。
  • 根据包装类型,市场细分为瓶装和罐装。罐装苏打水在 2023 年占据了更大的市场份额。
  • 在分销渠道方面,市场细分为超市和大卖场、便利店、在线零售等。 超市和大卖场细分市场在 2023 年占据了更大的市场份额。

按地区划分的苏打水市场份额分析

苏打水市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲以及南美和中美洲。

亚太地区在全球市场中占有较大的份额。北美也是全球苏打水市场增长的主要贡献者之一。在北美,苏打水市场目前正处于增长阶段并呈指数级增长。随着所有年龄段的人都过着健康的生活方式,北美人口正逐渐转向健康和创新的饮品,包括苏打水。市场可能会受到消费者对苏打水的偏爱日益增长的推动,而不是苏打水和含糖碳酸饮料。

苏打水市场报告范围

苏打水市场新闻和最新发展

苏打水市场通过收集主要和次要研究后的定性和定量数据进行评估,其中包括重要的公司出版物、协会数据和数据库。以下是苏打水市场的发展和战略列表:

  • 领先的食品和饮料公司百事可乐刚刚推出了其最新创新产品 soulboost,这是一款添加了真果汁和功能性成分的苏打水饮料。Soulboost 通过清淡、无负罪感的苏打水饮料捕捉了果味饮料的乐趣。它的两种品种,Lift 和 Ease,提供四种美味口味,每 12 盎司罐装仅含 10 到 20 卡路里。 (来源:Cision US Inc,公司网站/新闻稿/2021)
  • 瑞士沃韦雀巢公司旗下品牌 Perrier 凭借其最新推出的 Perrier Energize 进军碳酸能量饮料市场。这款来自法国的泡腾矿泉水的咖啡因来源于有机绿咖啡和巴拉圭冬青提取物。(来源:BNP Media,公司网站/文章/2021)
  • Keurig Dr Pepper 收购了总部位于芝加哥的含咖啡因气泡水品牌 Limitless。交易条款尚未披露。(来源:Industry Dive,公司网站/新闻/2020)

气泡水市场报告覆盖范围和交付成果

“气泡水市场规模和预测(2021-2031)”报告提供了涵盖以下领域的市场详细分析:

  • 范围内涵盖的所有关键细分市场的全球、区域和国家/地区规模和预测
  • 市场动态,例如驱动因素、限制因素和关键机遇
  • 主要未来趋势
  • 详细的波特五力和 SWOT 分析
  • 全球和区域市场分析,涵盖关键市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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