水下相机市场规模报告、增长分析及 2031 年预测

  • Report Code : TIPRE00012407
  • Category : Electronics and Semiconductor
  • Status : Upcoming
  • No. of Pages : 150
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【研究报告】水下相机市场预计将从2022年的75.5亿美元增长到2030年的191.1亿美元;预计 2022 年至 2030 年复合年增长率为 14.50%。

分析师观点:

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推动水下相机市场的许多重要因素使得该市场蓬勃发展。旅行和商业摄影中的水下相机是两个重要的市场驱动力。用于全天候条件下拍摄的坚固防水相机的可用性极大地影响了水下相机市场。人们对摄影和摄像日益增长的兴趣也是一个重要的市场驱动力。随着旅游业在世界范围内重新开放,人们开始在水下游览独特的地方。水下摄像机在纪录片行业和水下旅游方面具有很大的潜力。防水摄像机市场可以从海洋生物行业采用水下摄像机中受益。这一增长归功于尼康、佳能等防水相机制造企业。水下摄影在青少年中的声誉日益提高,推动了该地区市场的发展。多家公司正在推出各种类型的水下摄像机。例如,2022 年 7 月,奥林巴斯公司推出了奥林巴斯 Tough TG-6 微型数码水下相机 2022。这是一款性能强悍的建筑相机,可以使用高速、深达 15 m 的变焦镜头在水下拍摄,捕捉高质量的图像。

此外,全球水下相机市场竞争格局的特点是主要参与者之间争夺技术的激烈竞争至高无上、市场份额和创新。 GoPro、佳能、索尼和尼康等行业领导者凭借其成熟的品牌影响力、尖端的成像技术以及针对不同水下摄影需求定制的广泛产品组合占据主导地位。这些公司不断投资于研发,从而提高图像质量、增强耐用性以及水下模式和自动校正功能等专业功能。此外,与海洋研究机构的战略合作以及与潜水度假村的合作扩大了其市场影响力。创新不仅限于硬件,还包括用于图像编辑、共享和云集成的软件解决方案。新进入者和较小的参与者通常专注于利基市场,迎合特定的水下应用或精打细算的消费者。

水下相机市场概述:

水下摄像机是一种用于捕捉水面下图像和视频的专用设备。它适用于各种场景,包括游泳、浮潜或通过遥控水下航行器进行摄影。一些水下摄像机甚至具有自动化功能,可以毫不费力地从水面下降以自主记录视觉内容。虽然某些相机是专门为水下应用而设计的,包括现代防水数码相机,但其他专为干燥条件设计的相机可以在水下使用,并配有额外的防护罩以防止水和压力。

不同的相机类型可以促进水下摄影或摄像,其中动作数码相机和紧凑型数码相机可作为多功能视频和图像捕捉选项。某些相机具有在拍摄图像的同时录制视频的能力。与智能手机固定镜头相机相比,先进的数码单镜头反光 (DSLR) 相机可提供卓越的图像质量、性能和手动控制选项。值得注意的是,数码单反相机采用反光镜机制进行摄影,通常利用相位检测自动对焦,这使其成为工作室摄影师的首选。因此,水下相机市场正在显着增长。

战略见解

市场驱动力:

社交媒体平台和内容共享的普及推动水下相机市场的增长

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社交媒体平台的发展以及与家人、追随者和朋友分享独特体验的愿望强烈影响了水下相机的需求。社交媒体平台已成为每个人生活的基本组成部分,成为联系和自我表达的平台。专注于冒险、旅行和户外活动的影响者经常将水下内容整合到他们的动态中,为他们提供身临其境的体验追随者。影响者的认可和水下相机的使用极大地影响了受众的购买决策,从而提供了有利的水下相机市场机会。

此外,水下相机可以拍摄照片和视频水下运动和活动。普通相机不适合水下摄影和视频,因为它们的 IC 保护有限,并且不适合水或雪等极端条件。水下摄像机结构紧凑、重量轻,专为恶劣条件而设计,并可在工业环境中高效工作。人可以在水下佩戴它们。这些相机用于在水下拍摄高速、高质量的图像。因此,水下相机拍摄的照片被有影响力的人用来增加他们的粉丝。因此,社交媒体平台和内容共享的日益普及推动了水下相机的需求不断增加,从而推动了水下相机市场的发展。

细分分析:

水下相机市场按类型、应用细分分销渠道、地区。水下相机市场按类型分为数码单镜反光相机 (DSLR)、紧凑型相机和无反光镜相机。从发行渠道来看,分为线下和线上。根据用途,分为个人使用、水下运动、商业(教育和研究机构、媒体和娱乐、商业摄影和水下研究)。水下运动类别在 2022 年主导了水下相机市场。防水相机的优点之一是其耐水能力。这些摄像机可以在任何条件下提供监控。由于其坚固的结构,它们更加耐用和可靠。

此外,线下分销渠道占据了很大一部分市场份额,这主要是由相机的倾向推动的专业人士从实体机构购买优质设备,确保产品质量和可靠性。这种对线下购买的偏好深深植根于对相机进行实际评估、获得个性化帮助并做出明智决定的愿望。线下分销渠道进一步细分为专卖店,专卖店提供广泛的相机选择,以满足不同消费者的需求。这些商店是爱好者和专业人士寻求各种相机型号、配件和相关设备的专用中心。他们的个性化方法、专家建议和实践机会创造了一个有价值的购物环境,特别是对于寻求专业特性和功能的客户而言。专卖店的细致入微的关注提高了客户满意度,并有助于线下分销渠道在水下相机市场中占据主导地位。

此外,商业领域成为市场主导地位的重要贡献者。这一趋势归因于游泳和浮潜等活动对水下摄像机的需求不断增加,这极大地推动了市场的增长轨迹。在商业领域,水上娱乐活动的日益普及推动了对水下摄像机的需求增加。随着越来越多的人参与水上冒险,商业部门成为消费者偏好和产品创新之间的重要渠道。需求的激增推动了水下相机市场的扩张,并凸显了水下相机在增强旅游和探险领域客户体验方面的关键作用。这些相机通过提供捕捉和纪念水下时刻的手段,增强了以水为中心的活动的吸引力,巩固了商业领域在蓬勃发展的水下相机市场中的关键地位。

区域分析:

由于推动水下相机需求的引人注目的因素,北美地区占据了相当大的水下相机市场份额。首先,消费者对与水相关的活动和水上冒险的趋势增加了对水下相机捕捉这些体验的兴趣。其次,该地区成熟的技术实力转化为对先进成像技术的更多采用,提高了水下相机对消费者的吸引力。第三,北美制造商高度重视产品创新,加大研发投入,以引入尖端功能和增强性能。这种对持续改进的承诺与日益寻求复杂、可靠的水下摄像机解决方案的消费者产生了良好的共鸣。这些因素使北美成为全球水下相机市场的关键参与者。

相比之下,亚太地区成为水下相机市场快速增长的中心。该地区各国消费者收入水平的动态扩张推动了需求的显着激增。随着消费者可支配收入的增加,人们对品牌和优质商品(包括水下相机)有明显的偏好。消费电子行业的蓬勃发展补充了消费者行为的转变,其中创新技术的采用是其标志。这些趋势的交叉,加上优先考虑水上活动的不断变化的生活方式,为水下相机需求的激增创造了肥沃的土壤。亚太地区不仅与旅游相关的水上冒险活动有所增加,而且娱乐活动也有所增加,从而刺激了水下相机市场的增长。因此,在收入增长、品牌偏好和消费电子产品激增的共同推动下,亚太地区有望引领水下相机市场的扩张。

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主要玩家分析:

水下摄像机市场分析的参与者包括佳能公司(日本)、索尼公司(日本)、尼康公司(日本)、松下公司(日本)、奥林巴斯公司(日本)、Garmin公司(瑞士)、FLIR系统公司、Inc.(美国)、Ricoh Company, Ltd.(日本)和 GoPro Inc.

最新动态:

 

合作伙伴、并购等无机和有机策略被水下相机市场的公司广泛采用。下面列出了近期水下相机市场的一些关键发展:

  • 2023 年 7 月,佳能公司宣布开发出一种基于水下相机的塑料件分类流程。利用他们的跟踪型拉曼光谱技术对材料进行研究。该技术能够准确识别材料,包括与其他颜色混合的黑色塑料件。佳能计划在 2024 年上半年推出采用这种方法的塑料分选设备。
  • 2021 年 3 月 30 日,富士胶片推出了 QuickSnap。这款防水相机是一款一次性相机,可在水下 35 英尺处使用,具有 27 次曝光的 ISO 800 胶片、彩色图片和 32mm f/ 10 定焦镜头等功能。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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The List of Companies

1. Canon Inc.
2. FUJIFILM Holdings Corp.
3. Garmin Ltd.
4. GoPro Inc.
5. Nikon Corp.
6. Olympus Corp.
7. Panasonic Corp.
8. Ricoh Co. Ltd.
9. Sony Corp.
10. Subsea Tech

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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Below is the breakup of our primary respondents by company, designation, and region:

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