湿巾和湿巾市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00010048
  • Category : Consumer Goods
  • No. of Pages : 150
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湿巾和抹布市场预计在 2023 年至 2031 年期间的复合年增长率为 5%,市场规模将从 2023 年的 XX 百万美元扩大到 2031 年的 XX 百万美元。

报告根据产品类型(面部湿巾、婴儿湿巾、表面湿巾、女性卫生湿巾等)进行分析。报告按类别(一次性和非一次性)细分。报告按分销渠道(超市和大卖场、便利店、在线零售等)细分。全球分析进一步细分为区域和主要国家。范围涵盖所有关键细分市场的全球、区域和国家层面的市场规模和预测。报告以美元为单位提供上述分析和细分的价值。报告提供了主要市场参与者的市场状况的关键统计数据,并提供了市场趋势和机会。

报告目的

Insight Partners 发布的《湿巾和抹布市场》报告旨在描述当前形势和未来增长、主要驱动因素、挑战和机遇。这将为各种业务利益相关者提供见解,例如:

  • 技术提供商/制造商:了解不断变化的市场动态并了解潜在的增长机会,从而能够做出明智的战略决策。
  • 投资者:对市场增长率、市场财务预测以及整个价值链中存在的机会进行全面的趋势分析。
  • 监管机构:监管市场政策和警察活动,旨在最大限度地减少滥用行为,维护投资者的信任和信心,维护市场的完整性和稳定性。

 

湿巾和抹布市场细分

 

产品类型

  • 面部湿巾
  • 婴儿湿巾
  • 表面擦拭巾
  • 女性卫生湿巾

类别

  • 一次性和非一次性

 

定制此报告以满足您的需求

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湿巾和抹布市场:战略洞察

Wet Tissue and Wipes Market
  • 获取此报告的关键市场趋势。
    这个免费样品将包括数据分析,从市场趋势到估计和预测。

 

湿巾和抹布市场的增长动力

  • 健康意识推动湿巾和湿巾市场增长:卫生和健康意识已成为湿巾和湿巾市场扩张的主要驱动力。消费者对清洁重要性的认识不断提高,迫使他们寻求方便有效的个人卫生解决方案。湿巾是一种简单的补充清洁解决方案,因此其使用量不断增加。
  • COVID-19 推动了对卫生湿巾的需求:COVID-19 疫情确实刺激了对包括湿巾和抹布在内的卫生产品的需求。随着对卫生和病毒传播的关注度不断提高,消费者现在努力保持更高水平的手部卫生和表面清洁,以防止病毒传播。因此,这种行为的改变极大地促进了市场的增长,因为这些人需要湿巾来消毒手部和表面。
  • 对专用和有机湿巾的需求不断增长:个人卫生、健康和幸福意识将进一步推动对专用湿巾的需求,其中包括抗菌湿巾、防过敏湿巾和保湿湿巾​​等类别。消费者对所用产品的成分越来越挑剔,更喜欢能够带来健康益处并由更安全的天然材料制成的湿巾。这一趋势增加了对优质有机湿巾市场的需求。

湿巾和抹布市场未来趋势

  • 可持续性和绿色创新推动湿巾市场增长:可持续性和绿色创新已成为湿纸巾和湿巾市场区域增长的主要推动力。随着人们对环境问题的日益关注,消费者对寻找可生物降解、由可持续材料制成且对环境影响较小的产品感兴趣。这促使制造商寻找干燥且不健康条件下使用的传统湿巾的替代品。
  • 环保植物基湿巾减少对环境的影响:塑料污染和不可降解物品一如既往地是严重的环境问题。大多数公司都推出了由天然和植物纤维成分制成的湿巾。众所周知,这些湿巾在环境中的分解速度比其他湿巾更快,因此从长远来看对环境的影响较小。因此,它与全球可持续发展目标完全一致,对世界各地有环保意识的消费者也具有很大的吸引力。
  • 环保包装创新吸引可持续消费者:各大品牌已开始着手升级湿巾包装,以将产品中的塑料用量降至最低。随着可回收、可堆肥和可再填充包装选项的流行,这些都符合市场对更环保产品的需求。消费者愿意为创新产品支付如此高昂的价格,可持续性将成为这里的一个重要卖点。

湿巾和抹布市场机会

  • 抗菌和消毒创新推动湿巾市场:独特的抗菌剂和消毒改进推动了湿巾和湿巾市场的发展。人们对卫生的日益关注导致对具有卓越抗菌保护的不同产品的需求增加,因为注重健康的人们不仅对清洁感兴趣,而且对杀死有害微生物也感兴趣。
  • 疫情后抗菌湿巾需求增加:由于人们越来越重视健康和清洁,尤其是在疫情之后,抗菌湿巾越来越受到家庭和户外的青睐。对于希望有效预防感染或病毒的用户来说,湿巾消毒非常重要,尤其是在公共场所、工作站和家庭中。这促进了该行业的发展。
  • 各主要行业对抗菌湿巾的需求不断增长:抗菌和消毒湿巾的需求不断增长,也增加了各行业的需求量,例如医疗保健和食品服务机构以及旅行等。这些行业需要能够抵抗细菌和病毒且便于携带的产品。因此,制造商正在根据全球市场日益增长的卫生安全和可持续性趋势,提出创新以开发具有更高抗菌效果的湿巾。

 

湿巾和抹布市场区域洞察

Insight Partners 的分析师已详尽解释了预测期内影响湿巾和抹布市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的湿巾和抹布市场细分和地理位置。

Wet Tissue and Wipes Market
  • 获取湿巾和湿巾市场的区域特定数据

湿巾和抹布市场报告范围

报告属性细节
2023 年的市场规模XX 百万美元
2031 年市场规模XX 百万美元
全球复合年增长率(2023 - 2031)5%
史料2021-2022
预测期2024-2031
涵盖的领域按产品类型
  • 面部湿巾
  • 婴儿湿巾
  • 表面擦拭巾
  • 女性卫生湿巾
按类别
  • 一次性和非一次性
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 联合利华集团
  • 尤妮佳股份有限公司
  • 宝洁公司
  • 高乐氏公司
  • 庄臣父子公司
  • 金佰利公司
  • 汉高股份公司
  • 埃西蒂股份公司
  • 3M 公司

 

湿巾和抹布市场参与者密度:了解其对业务动态的影响

湿巾和抹布市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求又源于消费者偏好的不断变化、技术进步以及对产品优势的认识不断提高等因素。随着需求的增加,企业正在扩大其产品范围,进行创新以满足消费者的需求,并利用新兴趋势,从而进一步推动市场增长。

市场参与者密度是指在特定市场或行业内运营的企业或公司的分布情况。它表明在给定市场空间中,相对于其规模或总市场价值,有多少竞争对手(市场参与者)存在。

在湿巾和抹布市场运营的主要公司有:

  1. 联合利华集团
  2. 尤妮佳股份有限公司
  3. 宝洁公司
  4. 高乐氏公司
  5. 庄臣父子公司

免责声明上面列出的公司没有按照任何特定顺序排列。


Wet Tissue and Wipes Market

 

  • 了解湿巾和湿巾市场的主要参与者概况

 

 

主要卖点

 

  • 全面覆盖:报告全面涵盖了湿巾和抹布市场的产品、服务、类型和最终用户的分析,提供了整体概况。
  • 专家分析:报告基于对行业专家和分析师的深入了解而编写。
  • 最新信息:该报告涵盖了最新信息和数据趋势,确保了其与业务的相关性。
  • 定制选项:此报告可以定制以满足特定客户要求并恰当地适应业务策略。

因此,湿巾和湿巾市场研究报告有助于引领解读和了解行业情景和增长前景。尽管可能存在一些合理的担忧,但本报告的总体优势往往大于劣势。

  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
wet-tissue-and-wipes-market-report-deliverables-img1
wet-tissue-and-wipes-market-report-deliverables-img2
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What is the future trend for the wet tissue and wipes market?

The shift towards sustainability and eco-friendly innovations is expected to be the key market trends.

Based on geography, which region held the largest share of the wet tissue and wipes market?

Based on geography, Asia Pacific held the largest share of the wet tissue and wipes market, due to the region's rapidly growing population, urbanization, and rising disposable incomes have significantly increased the demand for hygiene and personal care products. As people become more health-conscious, the need for convenient and effective disinfecting solutions has surged.

Which is the fastest growing segment based on product type?

Based on product type, the surface wipes segment is expected to witness the fastest growth during the forecast period

What are the driving factors impacting the wet tissue and wipes market?

Hygiene and health consciousness is driving the market growth.

What are the key players operating in the wet tissue and wipes market?

Kimberly-Clark Corporation; Reckitt Benckiser LLC; Procter and Gamble Company; Church and Dwight Co Inc; WaterWipes UC; Unilever plc; Nice-Pak Products Inc; DUDE Products; Edgewell Personal Care; and Simpleaf Brands are some of the wet tissue and wipes market

What is the expected CAGR of the Wet Tissue and Wipes Market?

The Wet Tissue and Wipes Market is estimated to witness a CAGR of 5% from 2023 to 2031

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The List of Companies

1. Unilever Group
2. Unicharm Corp.
3. Procter and Gamble Co.
4. Clorox Co.
5. S. C. Johnson and Son, Inc.
6. Kimberly-Clark Corp.
7. Henkel AG and Co. KGaA
8. Essity Aktiebolag
9. 3M Co.
10. Diamond Wipes International, Inc
wet-tissue-and-wipes-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.