口腔护理市场展望报告|规模和份额 2028

  • Report Code : TIPHE100000829
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 165
Buy Now

口腔护理市场预计将从 2020 年的 362.7314 亿美元增至 2028 年的 473.8058 亿美元;预计 2021 年至 2028 年复合年增长率为 3.4%。

市场洞察和分析师观点:

口腔健康是整体健康、福祉和生活质量的关键指标。它涵盖一系列疾病和病症,包括龋齿、牙周(牙龈)疾病、牙齿脱落、口腔癌、艾滋病毒感染的口腔表现、口腔牙齿外伤。口腔护理产品旨在清洁口腔、清新口气并保持良好的口腔卫生。口腔和牙齿疾病的患病率不断上升,加上人们对口腔护理益处的认识不断提高,预计在预测期内,随着口腔疾病患病率的上升、口腔护理产品的推出以及对口腔的认识不断提高,将推动全球口腔护理市场的发展。卫生。然而,口腔护理市场知名企业面临的定价压力阻碍了口腔护理市场的增长。

增长动力和机遇:< /strong>

口腔和牙齿卫生对于人类福祉至关重要,因为适当的卫生有助于预防多种口腔疾病。影响人们的一些口腔和牙齿护理问题包括口臭、蛀牙、牙龈疾病、牙周疾病、沟口、龋齿和咬合不正。饮酒、吸烟、人乳头瘤病毒 (HPV) 和阳光照射(尤其是嘴唇)是与口咽癌和口腔癌相关的一些危险因素。通过接种 HPV 疫苗和定期进行牙齿卫生检查可以降低患癌症的风险。

许多私人和政府组织在全球范围内组织调查和计划,以提高人们对口腔卫生的认识。例如,“全国微笑月”是英国规模最大、持续时间最长的促进良好口腔健康的活动。此外,一些组织提供终身计划来帮助人们保持口腔健康。例如,光明未来——由美国儿科学会 (AAP) 领导的一项全国健康促进和预防倡议——提供了预防性儿科保健建议、“定期时间表”和提供评估和筛选的时间表。该时间表有助于每个来访的健康儿童从婴儿期到青春期保持口腔卫生。因此,随着口腔护理意识的不断增强,此类举措的兴起正在推动口腔护理市场的增长。

此外,人们对口腔卫生的认识不断提高,口腔护理的流行率不断上升。口腔疾病推动了对口腔护理产品的需求。因此,这些产品制造商注重提高研发投入,采用先进技术来开发或升级新产品。宝洁公司甘布尔、高露洁棕榄和联合利华公司是主要的口腔护理产品制造商,拥有广泛的产品组合。电动牙刷通过刷毛更有效地去除牙菌斑来改善口腔护理,同时改善牙龈健康。市场上有各种功能的牙刷,例如,它们可以左右振动或表现出来回旋转的动作。 2020 年 12 月,高露洁棕榄在印度推出了 Vedshakti Oil Pulling。它是一种基于阿育吠陀的油提法,旨在扩大其天然产品组合。拔油法是在起床后将油含在嘴里漱口几分钟。

策略见解

报告细分和范围:

“全球口腔护理”市场”根据产品、分销渠道和地理位置进行细分。口腔护理市场的产品细分大致分为牙膏、假牙产品、牙刷及配件、漱口水/漱口水、牙科配件/辅助设备、假牙清洁溶液和其他牙科产品。口腔护理市场按分销渠道分类,如超市/大卖场和超市、便利店、药房和药店、网上零售店等。根据地理位置,口腔护理市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)

细分分析:

根据产品,口腔护理市场分为牙膏、假牙产品、牙刷及配件、漱口水/漱口水、牙科配件/辅助品、假牙清洁溶液和其他牙科产品。牙膏是用于清洁牙齿的膏体、液体、粉末或其他制剂。如果该产品还旨在预防蛀牙(蛀牙)的形成,那么它就作为非处方药 (OTC) 受到食品和药物管理局的监管。牙医建议将牙膏与牙刷一起使用,以帮助清除食物残渣和牙菌斑。龋齿发病率上升、人口众多、牙齿卫生意识不断增强以及牙膏带来的好处等因素预计将在预测期内出现显着增长。

口腔护理市场根据分销渠道进行分类,如超市/大卖场和超级市场、便利店、药房和药店、网上零售店等。 2020年,超市/大卖场细分市场占据最大市场份额。超市/大卖场是零售店,提供一站式购物体验。该设施提供多种产品,如非处方药、服装、电器和杂货。超市/大卖场具有一定的优势,例如更好的客户体验、种类繁多的产品、更长的营业时间以及选择的自由度。这些优势使得超市/大卖场更倾向于从该设施购买商品。此外,新兴国家超市/大卖场数量的增加预计也将推动该领域的大幅增长。这些积极因素预计将在预测期内推动超市/大卖场细分市场的发展。

区域分析:

根据地理位置,全球口腔护理市场分为五个关键区域:北美、欧洲、亚太地区、南美和北美地区。中美洲、中东和非洲非洲。

在北美,美国占有重要的口腔护理市场份额。该国市场的增长主要是由于人们对漱口水益处的认识不断提高以及牙科疾病患病率的增加而推动的。例如,根据美国疾病控制与预防中心 2019 年发布的一项研究,估计 20-44 岁的美国人中有 31.6% 在 2013-2016 年间患有未经治疗的蛀牙。该国口腔和牙科护理支出的大幅增加也为预测期内美国口腔护理市场的增长创造了利润丰厚的机会。例如,根据 FDI 世界牙科联合会 2019 年发布的一项研究,美国每年在口腔和牙齿护理上花费约 1100 亿美元。

老龄化人口数量加上牙科疾病的增加可能会增加牙科手术的数量。这些程序预计将对漱口水的采用产生积极影响。例如,根据美国修复医师学会 2020 年发布的一项研究,美国每年进行约 230 万例牙冠修复手术。预计如此大量的外科手术将推动该国术后漱口水的应用。此外,许多私人和政府组织提供报销政策,以提高该国口腔和牙科护理的意识。例如,2017年,儿童口腔健康权威机构美国儿科牙科学会(AAPD)提供了第三方报销政策,以改善医疗保健并管理有特殊医疗保健需求的患者。此外,疾病控制和预防中心还提供牙科公共卫生住院医师计划,以培养牙科公共卫生方面的熟练专家。该住院医师计划为牙科利益相关者提供了更多机会,以改善口腔健康并指导与公共卫生合作的实践。此外,对预防性护理的日益重视预计将增加该国牙科诊所的整体就诊率。由于生活方式的改变、牙齿问题和诊断设施的改进,预计这一趋势将持续下去。预计到 2028 年,这些建设性因素将推动美国口腔护理市场的发展。

亚太口腔护理市场按中国、日本、澳大利亚、印度五个国家划分、韩国以及亚太其他地区。预计亚太地区在预测期内将以最高的复合年增长率增长。中国、印度和日本是市场增长的三个主要贡献者,人口老龄化、口腔疾病患病率上升和产品推出增加是该市场增长的主要原因。此外,不断增长的市场参与者将重点放在亚太国家,以实现地域扩张和其他战略。随着消费者对口腔卫生习惯的认识不断扩展到日常刷牙之外,口腔护理在中国正在强劲增长。口腔护理不再局限于刷牙,而是涉及整体护理制度。由于人口不断增长、家庭收入增加以及消费者对新产品和先进产品的认识,口腔护理产品的需求预计在预测期内将强劲增长。在中国,龋齿是儿童中最常见的慢性疾病之一。根据2017年中国第四次全国口腔健康流行病学调查显示,约70.1%的5岁儿童患有原发性龋齿,34.5%的12岁学生患有恒牙龋齿。龋齿病例的增加预计将推动口腔护理市场的增长。

行业发展和未来机遇:

全球口腔护理市场主要参与者采取的各种举措如下:

  1. 2021 年 4 月,Lion Corporation 推出了 SOFLAN Premium 除臭剂 Ultra Zero。该产品采用除味技术来彻底消除异味。
  2. 2021 年 3 月,该公司宣布在印度推出其口腔护理配方,据称该配方将减少 99.9% 的口腔异味。冲洗 30 秒后冠状病毒。这项技术将由

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Who are the major players in the oral care market?

The oral care market majorly consists of the players such as Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc. ; Unilever; Johnson and Johnson Services, Inc. ; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A. ; and Church & Dwight, Inc amongst others.

What is oral care?

Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions such as dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Growing prevalence of oral and dental conditions, and rising awareness about the benefits provided by oral care products drive the growth of the global oral care market.

What are the driving factors for the oral care market across the globe?

The factors that are driving growth of the market are increasing prevalence of dental conditions and rising number of oral awareness campaigns. Moreover, strategic activities by the manufacturers are offering lucrative opportunities for the growth of the market.

The List of Companies - Oral Care Market

  1. Koninklijke Philips N.V.
  2. Colgate-Palmolive Company
  3. Procter & Gamble
  4. GlaxoSmithKline plc.
  5. Unilever
  6. Johnson and Johnson Services, Inc.
  7. Perrigo Company plc
  8. Lion Corporation
  9. Sunstar Suisse S.A.
  10. Church & Dwight, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports