Personal Lubricants Market Analysis, Size, and Share by 2028

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028

Personal Lubricants Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Lubricant Type (Water-Based, Silicone-Based, Oil-Based); Distribution Channel (E-commerce, Drug Stores, Others) and Geography

Report Date : Oct 2021
Report Code : TIPRE00007246

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 145

Page Updated: Jun 2024

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

AI overview of Personal Lubricants Market

The Personal Lubricants Market is poised for significant growth, projected to reach a market size of US$ 2.93 billion by 2028, up from US$ 1.42 billion in 2021, reflecting a robust CAGR of 10.9% from 2021 to 2028. This growth is driven by rising awareness of sexual health and increasing sexual activity among young adults, alongside changing attitudes towards intimacy products. Key trends include the integration of technology in lubricants and a growing demand for natural ingredients. The market is also witnessing a shift towards e-commerce channels, enhancing accessibility for consumers. As the Personal Lubricants Market evolves, opportunities in emerging markets and the premiumization of products are expected to further shape its landscape.

[Research Report] The personal lubricants market is expected to reach US$ 2,933.62 million by 2028 from US$ 1,419.89 million in 2021. The market is estimated to grow at a CAGR of 10.9% during 2021–2028.

Personal lubricants refer to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain, and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.The report offers an in-depth analysis of the personal lubricants market, emphasizing on market trends, technological advancements, market dynamics, and competitive landscape (involving major market players across the world). It also includes the impact of the COVID-19 pandemic on the market across all the regions. The personal lubricants market, by region, is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South and Central America (SAM). North America held the largest market share in 2021. The growth of the market in North America is attributed to positive attitude toward the utilization of personal lubricants among men and women, increasing number of online retails, and rising number of innovative product launches. Moreover, rising spending by sex technology companies is likely to fuel the North America personal lubricants market growth during the forecast period.

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Personal Lubricants Market: Strategic Insights

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Market Insights

Rise in Awareness about Sex-Related Products

Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths in different parts of the world. The incidence of sexual activities is higher among the youngsters in the school and colleges teens. For instance, as per National Youth Risk Behavior Survey, 2019, in the US, about 38% of students had sexual intercourse during their high school years. Hence, teens need to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS Thus the increasing awareness among the users through sex education and different websites about the associated products. As per HIV.gov, it is estimated that approximately 1.5 million people worldwide will acquire AIDS in 2020. In 2019, about 34,800 new HIV infections occurred in the US.

People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers as well as available on educational websites. Moreover, easy availability of information and promotions of sex-related products such as personal lubricants, condoms, and sex toys through various marketing tools such as electronic media, displays, and stores are expected to drive the market. These types of products are readily available through physical and online stores at reasonable prices. People tend to use these products to satisfy their needs. Moreover, medical practitioners recommend personal lubricants as part of the treatment for sexual issues. Thus, rising use of pleasure products to reduce discomfort during sexual activities are expected to support the market growth.

Lubricant Type-Based Insights

The global personal lubricants market, based on lubricant type, is segmented into water-based, silicone-based, and oil-based. The water-based segment held the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR of 11.5% during the forecast period due to their incumbent usage, high volume consumption, and product innovation.

Distribution Channel-Based Insights

The global personal lubricants market, based on distribution channel, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment held the largest share of the market. The same segment is expected to register the highest CAGR of 11.2% from 2021 to 2028.

The personal lubricants market players adopt organic strategies, such as product launch and expansion, to expand their footprint and product portfolio worldwide as well as to meet the growing demand.

Personal Lubricants Market Regional Insights

The regional trends and factors influencing the Personal Lubricants Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Personal Lubricants Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

personal-lubricants-market-global-geography

Get the Regional Specific Data for Personal Lubricants Market

Personal Lubricants Market Report Scope

Report Attribute	Details
Market size in 2021	US$ 1.42 Billion
Market Size by 2028	US$ 2.93 Billion
Global CAGR (2021 - 2028)	10.9%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Lubricant Type Water-Based Silicone-Based Oil-Based By Distribution Channel E-commerce Drug Stores
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Lovehoney Group Ltd. Mayer Laboratories, Inc. LIFESTYLES HEALTHCARE PTE LTD Church & Dwight, Inc. Reckitt Benckiser Group Plc Sliquid, LLC BioFilm, Inc. Uberlube Inc The Yes Yes Company Ltd.

Personal Lubricants Market Players Density: Understanding Its Impact on Business Dynamics

The Personal Lubricants Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Personal Lubricants Market are:

Lovehoney Group Ltd.
Mayer Laboratories, Inc.
LIFESTYLES HEALTHCARE PTE LTD
Church & Dwight, Inc.
Reckitt Benckiser Group Plc

Disclaimer: The companies listed above are not ranked in any particular order.

Get the Personal Lubricants Market top key players overview

By Lubricant Type

Water-Based
Silicone-Based
Oil-Based

By Distribution Channel

E-Commerce
Drug Stores
Others

By

Geography

North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- UK
- Spain
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South and Central America (SCAM)
- Brazil
- Argentina
- Rest of SCAM

Company Profiles

Lovehoney Group Ltd.
Mayer Laboratories, Inc.
LIFESTYLES HEALTHCARE PTE LTD
Church & Dwight, Inc.
Reckitt Benckiser Group Plc
Sliquid, LLC
BioFilm, Inc.
Uberlube Inc
The Yes Yes Company Ltd.
Trigg Laboratories

Frequently Asked Questions

Who are the key players in the Personal Lubricants market?

Lovehoney Group Ltd. and Mayer Laboratories, Inc.are the key players in the Personal Lubricants market

Which segment among Personal Lubricants market provides the most opportunity for growth?

Water-based segment market provides the most opportunity for growth

What will be the CAGR of Personal Lubricants market?

The Personal Lubricants market is anticipated to grow around 11.4% CAGR amid the forecast period 2021-2028.

Which region held highest share in 2021 in the global Personal Lubricants market?

North America held highest market share in 2021.

What are the driving factors for the Personal Lubricants market across the globe?

Key factors that are driving growth of the market are availability of products in multiple varieties, rise in awareness about sex-related products. However, disadvantages of personal lubricants and availability of alternative products is expected to restrict the market growth during the forecast period.

What are Personal Lubricants?

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

Research Manager

Habi Ummer

Manager,
Market Research & Consulting

Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

What are the Personal Lubricants Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Personal Lubricants Market Report Snapshots

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