Mercado de plataformas de reservas de aerolíneas: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00007696
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 192
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El mercado de plataformas de reservas de aerolíneas se valoró en 4.150,65 millones de dólares en 2019 y se prevé que alcance los 10.303,88 millones de dólares en 2027. Se espera que el mercado de plataformas de reservas de aerolíneas crezca a una tasa compuesta anual del 12,04% durante el período previsto de 2020 hasta 2025.

La creciente demanda de viajes aéreos ha llevado a varios países a presenciar un aumento en el número de plataformas de reserva de aerolíneas en los últimos años. La creciente demanda de viajes aéreos también ha obligado a la adopción de plataformas tecnológicamente avanzadas para reservar diversos servicios de viaje, como reserva de billetes, alquiler de coches, reservas de hotel y muchos más. El abrupto crecimiento del sector de la aviación comercial se atribuye principalmente al enorme aumento del número de viajeros aéreos, tanto de negocios como de placer. Además, las aerolíneas están monetizando para mejorar sus servicios añadidos. El crecimiento del número de viajeros aéreos se nota desde los últimos años; ha tenido un impacto significativo en el mercado de plataformas de reserva de aerolíneas. El aumento de la tasa de crecimiento de los pasajeros de las aerolíneas es la razón principal del crecimiento del mercado de plataformas de reserva de aerolíneas. Las diversas economías de los países en desarrollo, así como el creciente poder adquisitivo de los individuos, están impactando positivamente el crecimiento del mercado. Desde los últimos 15 años, el número de pasajeros aéreos ha aumentado un 5% interanual a nivel mundial. Según la Asociación de Transporte Aéreo Internacional (IATA), se prevé que el número de pasajeros aéreos se duplique entre el año 2016 y 2035.

El mercado de las plataformas de reserva de aerolíneas globalmente está segmentado según el tipo en OTA y motor de comparación de boletos. El mercado de plataformas de reservas de aerolíneas se segmenta aún más según la aplicación en reservas de aerolíneas nacionales e internacionales. El mercado global de plataformas de reservas de aerolíneas se clasifica según la geografía en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y Asia. África (MEA) y América del Sur (SAM).

regiones lucrativas en el mercado de plataformas de reservas de aerolíneas

Perspectivas del mercado de la plataforma de reservas de aerolíneas

Mayor uso de aplicaciones móviles por parte de los viajeros

La transformación digital ha sido uno de los principales áreas de interés para muchas organizaciones durante años. Además de aportar una eficacia marginal, la tecnología digital está provocando disrupciones en varios sectores. Muchas industrias, incluidas las aerolíneas, están aprovechando las tecnologías digitales para generar nuevas oportunidades comerciales. La Asociación de Transporte Aéreo Internacional (IATA) alienta a las partes interesadas de la aviación a incorporar la transformación digital en sus negocios, lo que les ayuda a brindar una experiencia sin esfuerzo a sus clientes y al mismo tiempo optimizar la seguridad y la eficiencia. La industria de la aviación y los viajes es vanguardia en términos de digitalización de operaciones, transformando así la experiencia de viaje de las personas. Las tendencias tecnológicas se están uniendo para redefinir los modelos de negocio en el ecosistema de la aviación y los viajes.

Información de mercado basada en tipos

El mercado de plataformas de reserva de aerolíneas tiene se ha segmentado según el tipo en OTA y motor de comparación de viajes. Varias agencias de viajes y agentes privados están adoptando herramientas tecnológicas de viajes avanzadas e innovadoras, como aplicaciones móviles, para atraer y atender a clientes en todo el mundo. La adopción continua de soluciones de movilidad avanzadas y tecnología de viajes, agencias que se centran en software de reserva de billetes en línea, para facilitar a los clientes finales y a las subagencias la búsqueda y el disfrute de todas las promociones/ofertas en línea. El aumento de los viajes aéreos a nivel mundial es uno de los principales impulsores de la adopción de plataformas de reserva de aerolíneas.

Mercado de plataformas de reserva de aerolíneas, por tipo: 2019 y 2027

Fuente: Análisis de Insight Partners

Mercado basado en aplicaciones Insights

El mercado de plataformas de reserva de aerolíneas se ha segmentado según su aplicación en reserva de boletos internacionales y reserva de boletos nacionales. En el escenario actual, el mercado de plataformas de reservas aéreas en los países en desarrollo está floreciendo rápidamente, debido al creciente poder adquisitivo de los individuos. El segmento de reserva de billetes nacionales del mercado de plataformas de reserva de aerolíneas está ganando notable importancia debido al hecho de que los pasajeros se inclinan cada vez más a gastar su tiempo libre fuera de su apretada agenda diaria.

 

Información estratégica

Los actores que operan en el mercado de plataformas de reservas de aerolíneas se centran en estrategias, como iniciativas de mercado, adquisiciones y lanzamientos de productos, para mantener sus posiciones en el mercado de plataformas de reservas de aerolíneas. Algunos avances de los actores clave del mercado de plataformas de reserva de aerolíneas son:

En noviembre de 2019, KAYAK Software Corporation lanzó un servicio, llamado “KAYAK for Business” para los viajeros de negocios, el servicio ayuda a simplificar el proceso de reserva de viajes corporativos.

En noviembre de 2019, Trip.com Group Limited se asoció con TripAdvisor, Inc. ., una empresa de viajes estadounidense. La asociación estratégica permite a la empresa liderar el mercado en capacidades de reserva de viajes.

Plataforma de reservas de aerolíneas Market: por tipo

  • OTA
  • Motor de comparación de billetes

Plataforma de reservas de aerolíneas Market: por aplicación

  • Internacional
  • Reservas de aerolíneas nacionales

Plataforma de reservas de aerolíneas Market: por Geografía

  • América del Norte
    • Estados Unidos
    • Canadá
    • México
  • < li>Europa
    • Francia
    • Alemania
    • España
    • Reino Unido
    • Italia
    • Rusia
    • Resto de Europa
  • Asia Pacífico (APAC)
    • China
    • India
    • < li>Japón
    • Australia
    • Corea del Sur
    • Sudeste Asiático
    • Resto de APAC
  • MEA
    • Arabia Saudita
    • EAU
    • Sudáfrica
    • Egipto
    • Israel
    • Turquía
    • Resto de MEA
  • SAM
    • Brasil
    • Resto de SAM
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which application is most commonly used for airline booking platform?

Domestic airline booking is growing with an astonishing pace across the globe. Domestic bookings are made to travel within the countries in different cities, which includes business trips, personal trips, tours to explore different cities, and many more. The growing GDP of various developing countries is one of the reasons for the adoption of domestic airline booking through OTAs and ticket comparison engines.

What are market opportunities for airline booking platform?

High penetration of the internet and increased preference towards online booking provides an opportunity for market growth. Also, the growing tourism sector coupled with the presence of low-cost carriers is influencing the growth of the market.

What are reasons behind European Airline booking platform industry growth?

Europe is home to one of the largest aviation sectors in the world. Similar to North America, the most preferred mode of transportation in Europe for domestic as well as international conveyance is air travel. The airlines in the European countries, irrespective of full service or low-cost airlines, are facing extreme pressure in terms of passenger volume. This is influencing the companies to procure a high number of aircraft. Moreover, the strong economy of Europe and higher individual disposable incomes lay a robust platform for the business of the aerospace industry. Almost more than half of the metropolitan population in Western Europe opts for air transportation.

The List of Companies

  1. Kayak Software Corporation
  2. Trip.Com Group Limited
  3. Kiwi.Com S.R.O
  4. Qunar.Com
  5. Travix International
  6. Booking Holdings Inc
  7. Blue Sky Booking
  8. Lastminute.Com NV
  9. Expedia Group
  10. Etraveli Group AB
  11. Amadeus IT Group SA
  12. Rakuten, Inc.
  13. Igola International Limited
  14. Easyjet PLC
  15. Makemytrip Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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